scholarly journals The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic

2013 ◽  
Author(s):  
Anna Križanova ◽  
Jana Majerova
Keyword(s):  
Slovak Republic ◽  
Brand Value ◽  
Pricing Policy

scholarly journals Brand Value Assessment in Terms of Contemporary Global Challenges

2017 ◽  
Author(s):  
Maria Misankova ◽  
Jana Kliestikova ◽  
Anna Krizanova ◽  
Tatiana Corejova
Keyword(s):  
Dynamic System ◽  
Input Data ◽  
Slovak Republic ◽  
Brand Value ◽  
Value Assessment ◽  
Brand Positioning ◽  
Critical Comparison ◽  
Global Challenges ◽  
Value Model ◽  
Heterogeneous Variables

Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perceptions in different countries influence the ability and usability of these models in other countries. Therefore, we applied chosen well-known brand value models on the set of Slovak companies and validated their assessment ability in specific condition of the Slovak Republic. This was provided by the critical comparison of calculated values with the official values of brands of these companies listed in the Slovak journal. Through this, we pointed out the importance of the development of unique brand value model, which will be constructed in the specific condition of individual countries and highlight the weak assessment ability of foreign models.

scholarly journals A Fuzzy AHP Methodology to Analysis the Impact of Employee Motivation in Manufacturing Industry

2019 ◽  
Vol 9 (2) ◽  
pp. 1605-1608
Keyword(s):  
Brand Loyalty ◽  
Manufacturing Industry ◽  
Agricultural Sector ◽  
Manufacturing Sector ◽  
Fuzzy Ahp ◽  
Employee Motivation ◽  
Brand Value ◽  
Pricing Policy ◽  
Manufacturing Sectors ◽  
The Impact

In this competitive era where employee’s performance and productivity decides his or her value, motivated employees stands on the top priority of every organization. This is because a motivated employee not only adds revenue to its organization but also helps in creating brand value as only a motivated employee can generate customer satisfaction leading to customer brand loyalty. In a developing country like ours Manufacturing sectors play a very important role in the economy of the country. Through its modern implements manufacturing sectors brought great changes in the traits of agriculture which helped the agricultural sector in modernizing itself by introducing various manufacturing tools. A motivated employee through his or her performance and productivity help the manufacturing sector lowering its cost of units produced which directly benefits the society as the product will be available to them in better quality and at cheaper rate. Thus, the performance of the employees in the manufacturing sector directly or indirectly influence the pricing policy of any product. Hence a motivated employee is way more necessary not only for the benefit of organization but for our economy and the society as whole.

scholarly journals By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends

2017 ◽  
Vol 14 (2) ◽  
pp. 33-43 ◽  
Author(s):  
Jana Kliestikova ◽  
Maria Kovacova
Keyword(s):  
Brand Management ◽  
Slovak Republic ◽  
Good Practice ◽  
Value Added ◽  
Brand Value ◽  
Value Evaluation ◽  
Framework Conditions ◽  
Foreign Brands ◽  
Value Measurement ◽  
Domestic Companies

AbstractBrand value building and managing is an interdisciplinary issue with serious impact on company's effective market performance. Knowing this, more and more companies try to extract the competitive advantage of a valuable brand. But there are a lot of practical restrictions that result from universal application of formulated theory without respecting national specifics and which often lead to company's activities in scope of branding and brand value measuring not being successful. This is the reason for scepticism towards the implementation of brand management activities, especially in former socialistic countries where the tradition of brand is not so developed due to the long-term application of principles of planned economy. So, the undesirable spiral mechanism is evident – domestic companies apply inconvenient methods of branding and brand value evaluation – brand value decreases – companies rather do not build and manage theirs brands – brands lose their competitive potential in comparison with foreign competitors and the market deforms – only strong foreign brands applying their national branding mechanisms survive – the impression of the so called ‘good practice’ is created – the domestic companies apply inconvenient methods of branding and the circle starts again. According to this, the aim of this paper is to critically discuss the applicability of selected brand valuation methods in the specific conditions of Slovak republic and to verify its applicability in the context of framework conditions of their applicability. To achieve this aim, after the application of selected criteria, we applied the following methods of brand value measurement: royalty savings and brand value added.

scholarly journals Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing

2020 ◽  
Vol 4 (3) ◽  
pp. 63-72
Author(s):  
Olena Chukurna ◽  
Keyword(s):  
Intangible Assets ◽  
Methodological Approach ◽  
Machine Building ◽  
Brand Value ◽  
Intangible Asset ◽  
Pricing Policy ◽  
Promotion System ◽  
Brand Values ◽  
Important Quality ◽  
Brand Promotion

The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and sources of brand value in the B2B markets. It was proposed a modified ROI (Return on Investment) to assess the effectiveness of the brand promotion system as an intangible asset. It was proved the interrelation of an estimation of efficiency of marketing activity with pricing on the basis of the complex account of quantitative and qualitative characteristics of the goods. With the help of the BEST-marketing program, the most important quality characteristics of engineering products in the B2B market have been identified. Keywords: marketing pricing, brand valuation, intangible assets, B2B market, machine-building industry.

Predictors of Allergic Diseases Among Pregnant Women, Slovak Republic, 1997–1998

2003 ◽  
Vol 15 (01) ◽  
pp. 030-036
Author(s):  
Scott McNabb ◽  
Eva Reichrtova ◽  
Peter Ciznar ◽  
Lubica Palkovicova ◽  
Andrea Adamcakova ◽  
...  
Keyword(s):  
Pregnant Women ◽  
Slovak Republic ◽  
Allergic Diseases

Designing water-pricing policy, tariffs and subsidies to help the poor

Waterlines ◽  
2002 ◽  
Vol 21 (2) ◽  
pp. 4-8
Author(s):  
Clarissa Brocklehurst ◽  
Jan Janssens ◽  
Pete Kolsky
Keyword(s):  
Water Pricing ◽  
Pricing Policy ◽  
The Poor

IMPLEMENTATION OF ELECTRONIC MONITORING OF SENTENCED PERSONS IN THE SLOVAK REPUBLIC

2020 ◽  
Vol 10 (5) ◽  
pp. 59-75
Author(s):  
JAROSLAV KLÁTIK ◽  
◽  
LIBOR KLIMEK
Keyword(s):  
Restorative Justice ◽  
Electronic Monitoring ◽  
Slovak Republic ◽  
Pilot Project ◽  
Legal Regulation ◽  
European Level ◽  
Criminal Proceedings ◽  
Council Of Europe ◽  
Fourth Section ◽  
The Third

The work deals with implementation of electronic monitoring of sentenced persons in the Slovak Republic. It is divided into eight sections. The first section introduces restorative justice as a prerequisite of electronic monitoring in criminal proceedings. While the second section points out at the absence of legal regulation of electronic monitoring of sentenced persons at European level, the third section points out at recommendations of the Council of Europe addressed to European States. The fourth section analyses relevant alternative punishments in Slovak criminal justice. The fifth section introduces early beginnings of implementation of concerned system - the pilot project “Electronic Personnel Monitoring System” of the Ministry of Justice of the Slovak Republic. While the sixth section is focused on Slovak national law regulating electronic monitoring of sentenced persons - the Act No. 78/2015 Coll. on Control of the Enforcement of Certain Decisions by Technical Instruments, the seventh section is focused on further amendments of Slovak national law - namely the Act No. 321/2018 Coll. and the Act No. 214/2019 Coll. The last eight section introduces costs of system implementation and its operation.

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