scholarly journals CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER ETHICS FROM THE PERSPECTIVE OF YOUNG CONSUMERS IN CROATIA

Author(s):  
Blazenka Knezevic

Corporate Social Responsibility and consumer ethics are two research fields addressing similar issues, but from two different perspectives. As both rely on ethical standards of individuals involved in management or individuals involved in retail shopping, there are numerous research studies that investigate attitudes of various groups of persons regarding individual ethical values. In this paper both concepts are described and discussed. Upon analysed literature, the questionnaire is created and the survey took place on students of Business Administration and Economics in Croatia, as future managers and young consumers. The aim of the paper is to evaluate their perception towards ethical principles of business conduct described in literature in afore mentioned research fields.

Author(s):  
Mohamed Abualhaija DBA

Many believe that Corporate Social Responsibility (CSR) is irrelevant and bad for businesses, while others swear of its strategic importance for the overall growth of local and global economies. This paper examines the impact of technology on corporates morals and social responsibility. Companies like GE and Nike direct resources and strategies to strengthen the environment and local and global communities. Through improving education programs and investing in technology, these companies attempt to fulfill their social responsibilities to all communities. Companies use corporate social responsibility to build a reputation and a brand name. Through technology exports, the world’s economy is synchronized. Creating and sharing technology enhances the world’s productivity and economy, mainly because developing countries are incapable of investing much in R&D. As the infusion of technology contributes to the growth of the global economy, the question remains to what degree the technological breakthroughs create ethical and moral concerns when exploring new frontiers, and to what degree scientists consider the social and ethical consequences when testing and investigating. This paper explores some of the ethical, social, and legal circumstances related to different controversial research fields to include creating the atomic bomb, human cloning, and the research of synthetic biology science.  


Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.


2019 ◽  
pp. 1186-1208
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.


Author(s):  
Erhan Boğan ◽  
Saadet Zafer Kavacık ◽  
Mehmet Sarıışık

In recent years, corporate social responsibility, which comprises economic, legal, ethical and philanthropic responsibilities, has become important concept to build good relations between business and stakeholders and to gain competitive advantage over its rivals. Moreover, it has a positive impact on stakeholder’s (for example; employees, customers, investors) attitudes and behaviors toward business. The main aim of this study is to determine opinions and perceptions of students who study management license toward corporate social responsibility. The research data is gathered from final year students of Alanya Alaaddin Keykubat University, Faculty of Management with a used scale. 251 surveys are used in the research. The findings obtained from research have put forth that management faculty students who are future manager candidates are in opinion and perception of covering respectively economic, philanthropic, legal and ethical responsibilities in their decision-making activities. In addition, the students have listed the company’s four most important stakeholders as community, customers, employees and shareholders. Also corporate social responsibility has been emerged by students as a definition of benefit society, compliance with ethical values, volunteer activities and respect for social values.


2021 ◽  
Vol 13 (24) ◽  
pp. 14009
Author(s):  
Encarnación Ramos-Hidalgo ◽  
Manuel Orta-Pérez ◽  
Maria A. Agustí

Corporate Social Responsibility and Ethics have been studied in a wide variety of business contexts, but the field of family business has mainly devoted attention to Corporate Social Responsibility, with less attention paid to the field of ethics. Being two closely related fields, they should be analyzed jointly in order to study the evolution of the field. To achieve this objective, we use two different bibliometric techniques, a co-word and a document coupling, as they are complementary and allow us to identify research topics and, therefore, to establish future research lines. Results show that the differences that exist between CSR in family businesses and CSR in non-family businesses continue to be a central focus, and that ethics should be found in the roots of that question. However, the underpinning factors and the linkage of the different CSR policies and ethical values to performance still require more attention. To be more precise, topics such as socio-emotional wealth, financial performance, ethics, firm, and management remain at the core of the field.


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