scholarly journals Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

2021 ◽  
Vol 13 (7) ◽  
pp. 3828
Author(s):  
Naveed Ahmad ◽  
Asif Mahmood ◽  
Antonio Ariza-Montes ◽  
Heesup Han ◽  
Felipe Hernández-Perlines ◽  
...  
Keyword(s):  
Structural Equation ◽  
Banking Industry ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Bank Account ◽  
Business Operations ◽  
Prime Objective ◽  
Corporate Social ◽  
The Relationship

Achieving consumer loyalty will remain a prime objective of every business in the current volatile, uncertain, complex and ambiguous environment (VUCA), which demands some out-of-the-box thinking on the part of policymakers to sustain the competitive advantage. Sustainability has been emerging as a “new normal” for all industries of the present era, which forces all sectors to incorporate it into their business operations. There have been studies on the relationship between sustainability and consumer loyalty, but these studies are inconclusive, further establishing the importance of more research in this area. In this frame of reference, the present research objective is to test the dimensional impact of corporate social responsibility (CSR) activities (economic, environmental, social) on banking consumers’ loyalty in the context of Pakistan. The data were collected from different bank account holders, which were then analyzed through the structural equation modeling (SEM) technique in AMOS. The results revealed that all three dimensions of CSR positively relate to consumer loyalty. The banking industry policymakers can benefit from the findings of the present study to understand sustainability from the lens of marketing to drive a higher level of consumer loyalty.

scholarly journals CSR or ISO Certifi cation: What Does Really Matter for Consumer in Developing Countries ?

2019 ◽  
Vol 15 (1) ◽  
pp. 95-111
Author(s):  
Ammar Ahmad ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Company Identification ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

This empirical study was aimed to discover the impact of corporate social responsibility (CSR) and international standardization of organization (ISO) on corporate reputation (CR) and corporate reputation’s effect on consumer loyalty (CL). In addition, the relationship of corporate reputation & trust (T), corporate reputation with consumer company identification (CCI) was also examined. Lastly the association of consumer company identification, trust and consumer loyalty (CL) was also analyzed. The data was collected from 500 students of three different universities and survey instrument was administrated. Overall, eight hypotheses were examined to confirm the relationship among variables by using the CFA (Confirmatory Factor Analysis) and structural equation modeling (SEM) was used to test the validity of the instrument with the help of AMOS and SPSS software. The result indicated that ISO and environmental CSR has direct relationship with corporate reputation. Corporate reputation had direct association with trust. Whereas, corporate reputation was significantly positive related with consumer company identification. Subsequently, Trust also showed positive relation with loyalty and positive relationship was found between consumer company identification and consumer loyalty. Furthermore, results showed that community development- corporate social responsibility had no relationship with corporate reputation and corporate reputation was significantly related with customer loyalty. The findings of this study contribute in the literature provided instrument authenticity and adaptability in Pakistani context. In this study limitations and future recommendations were also provided.

scholarly journals CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

2020 ◽  
Vol 12 (24) ◽  
pp. 10688 ◽  
Author(s):  
Huidong Sun ◽  
Mustafa Raza Rabbani ◽  
Naveed Ahmad ◽  
Muhammad Safdar Sial ◽  
Guping Cheng ◽  
...  
Keyword(s):  
Structural Equation ◽  
Banking Industry ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Current Survey ◽  
Banking Institutions ◽  
Indirect Relationship ◽  
Corporate Social ◽  
The Impact

The homogenization of the banking segment has made it difficult for banking institutions to practice the quality of services that are needed in order to retain consumers. Thus, these days, finding ways to increase consumer loyalty—especially green loyalty—has become a challenge for the banking industry around the planet. Research has long acknowledged that corporate social responsibility (CSR) is a strategic concern that could help organizations to increase consumer loyalty. However, the impact of CSR practices on green consumer loyalty is rarely addressed in the extant literature. Hence, the present research investigated the impact of CSR on green consumer loyalty with the mediating effect of co-creation in the banking industry of Pakistan. The study also introduced green banking initiatives as a moderator between the mediated relation of CSR and green consumer loyalty, with the intention that such a moderator would strengthen this indirect relationship. The structural equation modeling technique was used for the data analysis. The results confirm that CSR enhances consumer loyalty, and that co-creation partially mediates this relationship. Furthermore, green banking initiatives further strengthen this relation. The results of the current survey could help banking institutions learn how they can develop core strategic considerations based on the integration of CSR co-creation and green banking initiatives.

scholarly journals The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

2021 ◽  
Vol 13 (7) ◽  
pp. 3832
Author(s):  
Gao Wei ◽  
Wang Lin ◽  
Wu Yanxiong ◽  
Yan Jingdong ◽  
Sadik Yusuf Musse
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Emotions ◽  
Banking Sector ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Csr Communication ◽  
Prior Literature ◽  
Corporate Social ◽  
The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

scholarly journals Predicting innovative work behaviors through transformational leadership

2021 ◽  
Vol 10 (1) ◽  
pp. 69-84
Author(s):  
Bruce Gashema
Keyword(s):  
Transformational Leadership ◽  
Organizational Learning ◽  
Social Exchange ◽  
Structural Equation ◽  
Organizational Level ◽  
Equation Modeling ◽  
Important Relationship ◽  
Corporate Social ◽  
The Relationship ◽  
Innovation Behavior

To stay competitive and viable in today's rapidly evolving and highly hostile market climate, companies need to concentrate more on innovation. In this regard, the specific quality of transformational leadership has been strongly linked to organizational innovativeness. However, the purpose of this study is to examine the relationship between transformational leadership and the innovation behavior of employees. The literature review developed in the current study is fundamentally centered on how transformational leaders value innovation by facilitating organizational learning to foster innovative behavior among employees. Corporate social responsibilities as an organizational level factor that can drive employee attitudes were also examined as a moderating effect in this relationship. The rationale of the relationship of the variables is supported by both transformational leadership theory (TFL) and social exchange theory (SET). Data were collected from corporate social responsibility engaged SMEs operating in Rwanda. Using Cranach’s alpha reliability and validity were tested while structural equation modeling (SEM) was used in analyzing data. The findings of this study intend to fill some gaps in the current literature such as the introduction of CSR in the relationship between top managerial level leadership, organizational learning, and innovation behavior of employees, also introducing SET to explain such important relationship

scholarly journals The Relationship between Hotel Rating and Customer Outcomes and Its Implication towards Revisit Intention

2018 ◽  
Vol 3 (1) ◽  
pp. 71
Author(s):  
Suresh Kumar ◽  
Miftah Zikri
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Revisit Intention ◽  
Hotel Managers ◽  
The Relationship ◽  
Customer Outcomes ◽  
Return Intention

<p>This research aims to examine HOLSERV with three dimensions namely, employee, tangible and<br />reliability, towards its relationship on customer satisfaction and return intention rather than<br />SERVQUAL because it suits hotel environment. The object analysis was Bandung which proclaimed<br />herself as a tourism city with quiet number of hotels rating as non-star to five-star hotels. From 41<br />three-star hotels, this research managed to cover 29 hotels to conduct this research. Respondents with<br />total number of 355 participated to fill the questionnaire with the helped of hotel managers by<br />spreading it to their customers who were checking out of the hotel. Structural equation modeling was<br />applied to test the hypothesis and the results show that tangibility and reliability influence customers’<br />satisfaction but not employee. In addition, customer satisfaction influences return intention.</p>

scholarly journals Dispositional Coping, Coping Effectiveness, and Cognitive Social Maturity Among Adolescent Athletes

2013 ◽  
Vol 35 (3) ◽  
pp. 229-238 ◽  
Author(s):  
Adam R. Nicholls ◽  
John L. Perry ◽  
Leigh Jones ◽  
Dave Morley ◽  
Fraser Carson
Keyword(s):  
Peer Influence ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Adolescent Athletes ◽  
Social Maturity ◽  
Dispositional Coping ◽  
Coping Effectiveness ◽  
And Coping ◽  
The Relationship

It is accepted among scholars that coping changes as people mature during adolescence, but little is known about the relationship between maturity and coping. The purpose of this paper was to assess a model, which included dispositional coping, coping effectiveness, and cognitive social maturity. We predicted that cognitive social maturity would have a direct effect on coping effectiveness, and also an indirect impact via dispositional coping. Two hundred forty-five adolescent athletes completed measures of dispositional coping, coping effectiveness, and cognitive social maturity, which has three dimensions: conscientiousness, peer influence on behavior, and rule following. Using structural equation modeling, we found support for our model, suggesting that coping is related to cognitive social maturity. This information can be used to influence the content of coping interventions for adolescents of different maturational levels.

scholarly journals The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty

2021 ◽  
Vol 13 (2) ◽  
pp. 523
Author(s):  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Zia Ullah ◽  
Muhammad Zulqarnain Arshad ◽  
Raja Irfan Sabir ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Banking Sector ◽  
Equation Modeling ◽  
Service Development ◽  
Consumer Loyalty ◽  
Mediating Role ◽  
Corporate Social ◽  
The Impact

Corporate Social Responsibility (CSR) is regarded as an effort to be undertaken by the businesses to contribute towards society at large positively. The idea behind the concept of CSR is that businesses are required to pursue the notion of pro-social objectives along with economic objectives. Research has long established that corporate social responsibility, along with its philanthropic nature, can also produce extraordinary marketing results for businesses. The relationship between CSR and consumer loyalty is well acknowledged in extant literature. Likewise, involving consumers through co-creation in the product/service development process may provide an exciting experience to consumers, which is likely to influence their loyalty. With these arguments, the present research investigates the impact of CSR on consumer loyalty with the mediating role of co-creation in the banking sector of an emerging economy such as Pakistan. Structural equation modeling (SEM) is used for data analysis in the present study. The results validate that CSR improves consumer loyalty, and co-creation partially mediates this relationship. The results of the current survey will help banking institutions to identify how they can develop core strategic considerations based on CSR and co-creation.

scholarly journals Analisis Pengaruh Corporate Governance, Corporate Social Responsibility, dan Corporate Financial Performance terhadap Perusahaan Indeks Kompas100 (The Influence Analysis of Corporate Governance, Corporate Social Responsibility, and Corporate Financial Performance to Companies in Kompas100 Index)

2015 ◽  
Vol 5 (1) ◽  
pp. 74-85
Author(s):  
Annisa Putri Caesari ◽  
Abdul Kohar Irwanto ◽  
Muhammad Syamsun
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Financial Performance ◽  
Operational Activities ◽  
Corporate Social ◽  
The Relationship

The main objective of a company in running its operational activities is to maximize profit. Apart from that, the company is also obliged to provide maximum contribution to the community. To accommodate the objectives and obligations, the company may apply a system called Corporate Governance (CG). The company can also implement Corporate Social Responsibility (CSR) as its significant step in contributing to the community. The implementation of CG and CSR is related because CSR is a consequence of CG implementation. In addition to CG and CSR are interconnected, CG and CSR are also interconnected with Corporate Financial Performance (CFP). Through the implementation of CG, the company can improve CFP. The relationship between CSR and CFP can be associated positively or negatively. The research was conducted on 100 companies listed in Kompas100 index to determine the influence of CG to CSR, influence of CG to CFP, influence CSR to CFP, and influence of CG to the CFP with CSR as a moderating variable. Structural equation modeling (SEM) analysis was used to determine the relationship of these three variables. The results showed that CG influenced positively to CSR, but influenced negatively to CFP. Likewise, CSR influenced negatively to CFP. Due to the negative influence of CG to CFP and CSR to CFP, CG also influenced negatively to the CFP through the disclosure of CSR as moderating variable.Keyword: corporate governance, corporate social responsibility, corporate financial performance, Indeks Kompas100

scholarly journals CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM

2018 ◽  
Vol 19 (3) ◽  
pp. 431-455 ◽  
Author(s):  
Pere Mercadé-Melé ◽  
Sebastian Molinillo ◽  
Antonio Fernández-Morales ◽  
Lucia Porcu
Keyword(s):  
Structural Equation ◽  
Social Medium ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Socially Responsible ◽  
Cause Related Marketing ◽  
Medium Model ◽  
Corporate Credibility ◽  
Two Samples ◽  
Corporate Social

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the moderating effect of the type of communication medium (i.e. traditional medium vs. social medium). This study is original because it fills the gap in the CSR communication literature in the evaluation of how the use of one or another type of medium to advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was conducted with two samples of consumers, each of which was exposed to the same advertisement, inserted in either a newspaper or posted on a social network. Data were analyzed using structural equation modeling. The results carry implications for CSR activities and communications management as they validate the proposed model that integrates the antecedents of perceived CSR and its influence on loyalty, and show that the traditional medium model has a better fit and its overall effect is greater than the social medium model. From a practical perspective, this study has several implications regarding the importance of communicating CSR activities.

scholarly journals Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study

Mathematics ◽  
2021 ◽  
Vol 9 (24) ◽  
pp. 3150
Author(s):  
Vera Gelashvili ◽  
Juan-Gabriel Martínez-Navalón ◽  
José Ramón Saura
Keyword(s):  
Structural Equation Modeling ◽  
Least Squares ◽  
Partial Least Squares ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
The Relationship ◽  
Gender Influences ◽  
Practical Implications

Over recent decades, much has been written about sustainable development and its main dimensions (environmental, social, and economic). However, to date, there is a lack of academic literature on the relationship between these dimensions of sustainability, as well as whether sustainability is moderated by an individual’s gender. To fill this gap in the literature, the aim of this study is two-fold: first, we want to empirically analyze whether there is a relationship between these dimensions and, if so, whether this relationship is positive; secondly, we aim to evaluate whether gender influences the link between these dimensions of sustainability. To this end, a sample of 411 responses was analyzed using the Using Partial Least Squares Structural Equation Modeling (PLS-SEM) methodology. The results revealed that there is a positive relationship between the three dimensions of sustainability; however, the effect of gender was observed only in the case of the relationship between social and environmental sustainability. The paper concludes with a discussion of the results and an outline of their theoretical and practical implications for industry.

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