Determinants of return intention of visitors: An investigative study in Phu Quoc islands, Vietnam

The Vietnamese tourism sector was fastly growing in several years, this sector also has played an important role in support the social development in Vietnam. Our paper tries to analysis the factors affect return intention of visitors with the data sample are collected from a survey including 230 visitors in Phu Quoc islands, which is the most well known and beautiful one in Vietnam. The research model has one dependent variable which is Return intention and eight independence variables including Destination Image, Natural and Cultural Environment, Perceived Price, Infrastructure, Accessibility, Local Cuisine, Leisure and Entertainment, and Attitude of the local people. The results show that all independent variables also have the positive effects on the Return intention of visitors at the statistical significance at 5% level. Finally, our paper provides some suggestions which are useful for managers in the tourist service sector and academics in the service economics field.

IMPACTS OF PUSHING AND PULL FACTORS ON TOURIST SATISFACTION AND RETURN INTENTION TOWARDS RIVER TOURISM IN CAN THO CITY, VIETNAM

This study was conducted to demonstrate the impacts of push and pull factors on tourist satisfaction and behavioural intention of visitors towards Can Tho City river tourism. Structural Equation Modeling (SEM) was used to analyse the data. Research data were collected by direct interviews with 235 visitors who have experienced the river tour in Can Tho City. The research has shown that push and pulls factors positively affect destination satisfaction. Besides, destination satisfaction promotes the return intention, willingness to pay, and positive word of mouth of visitors towards river tourism. The study proposes important implications to effectively use river tourism image of Can Tho City, thereby attracting both domestic and foreign tourists. These solutions may help improve the tourism industry of the city.

The Impact of Consequences Awareness of Public Environment on Medicine Return Behavior: A Moderated Chain Mediation Model

With global aging trends and prosperity in the medicine market, the number of unused or expired household unused or expired medicines is increasing. Medicines which are discarded improperly result in serious pollution. From the perspective of behavioral science, the main contribution of this paper is the construction of a chain mediation model to analyze the influence mechanism between consequences awareness of the public environment and proper return behavior of unused or expired medicines. The model explores the moderating effect of personal health awareness with through observation of to the mediating effect of personal norms and return intention. Using a sample size of 366 residents from China, the proposed hypotheses are empirically tested. The results show: firstly, the direct effect of residents’ consequences awareness of public environmental awareness on the proper medicine return behavior is not significant; secondly, return intention plays a mediating role in the positive effect of consequences awareness of the public environment on proper return behavior; thirdly, personal norms and return intention play a chain mediating role in the positive impact of consequences awareness of the public environment on proper return behavior; and lastly, personal health awareness moderates the chain mediation path by strengthening the positive effect of return intention on proper return behavior.

Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation

The peer-to-peer sharing accommodation features a high level of asymmetric information and a series of uncertainties and risks. Therefore, trust plays a critical role in shaping consumer behavior. Previous studies have frequently emphasized the direct effect of trust during the prepurchasing stage while disregarding its role in shaping customer satisfaction/return intention at the postpurchasing stage. Based on the attribution theory, in this study, we model the formation of return intention by incorporating the moderating effects of trust. A sample of 500 peer-to-peer sharing accommodation participants in China was collected to test the extended model based on the moderated structural equation modeling. Furthermore, users of Airbnb and Chinese domestic platforms were compared. Results demonstrated the existence of the moderating role of trust for domestic platform users but not for Airbnb users.

Between desires and reality: Investigating the return intentions among the second generation members of migrants from Serbia in Switzerland

Return migration is an under-explored area of population mobility studies. Although the return intention does not represent a guarantee for its realization, migrants who express the intention to return have a better chance of achieving it compared to those who do not even think about it. Return migration can have great importance for the country of origin?s overall development, especially when it comes to return of young people. The paper presents the results of a survey carried out among the second generation members of migrants from Serbia in canton of Lucerne (Switzerland) with the aim of determining their return intentions. The research excludes the possibility of short-term (temporary) return, and the respondents answered about the intentions related exclusively to permanent return. For the purposes of the paper, an online questionnaire was conducted as well as interviews. The results indicated the complexity and indissolubility of migrants? ties with the Republic of Serbia on different levels. However, the return intention has been shown to be influenced by a number of factors that are primarily related to life satisfaction in the country of destination. In that context, it is not surprising that most of the respondents (48.4%) do not plan to return to Serbia, some of them (30.3%) might return, while the smallest number of respondents (21.2%) intend to return. In contrast to the intentions of the respondents themselves, it was found that the respondents? parents (the first generation of migrants) have a greater intention to return to Serbia (66.7%). By crossing the data, it was determined that the return intention is most express among employedmen who are married, who send remittances and visit Serbia two to five times a year. The intention to stay in the country of destination is most express among women aged 20-24 who are employed, unmarried and have no children. In addition, the results showed that respondents who plan to return are more likely to make contact with friends and relatives in Serbia than respondents who do not plan to return.

DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS’ RETURN INTENTION

Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

Do they really want to leave? A (re)-evaluation of expatriates' and spouses' premature return intention

PurposeThe purpose of this study is to (re-)evaluate the explanatory power of the stressor–stress–strain model and its' current operationalization by examining the influence of general and interaction adjustment and the mediating effect of general satisfaction on expatriates' and spouses' intention to prematurely return from an assignment or overseas location. Though expatriates' premature return intention has been well examined in prior literature, this is the first study to focus on spouses' premature return intention from the expatriate's assignment.Design/methodology/approachTo evaluate the hypotheses, a sample of 104 expatriates and a sample of 64 spouses were collected and analysed utilizing structural equation modeling.FindingsThe results show that adjustment, as the opposite of distress, is not a direct negative driver of expatriates' nor spouses' premature return intention. Instead, the findings underscore the relevance of the general satisfaction with the international assignment (IA) as a mediator for both expatriates and spouses, which emphasizes the importance of attitudinal factors in the model. Overall, the results indicate that adjustment, in particular interaction adjustment, might not be a timely measure of distress anymore.Practical implicationsIn order to reduce expatriates' and spouses' premature return intention multinational corporations should aim at maximizing satisfaction levels during the IA. To achieve this, both should be included in the selection process prior to the IA to tailor support mechanisms to satisfy their expectations.Originality/valueThis study is the first to investigate the premature return intention from the expatriates' and spouses' perspectives, while (re-)evaluating the explanatory power of the stressor–stress–strain model at present.