scholarly journals Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention

2020 ◽  
Vol 12 (21) ◽  
pp. 9199 ◽  
Author(s):  
Gege Zhang ◽  
Xiaoyuan Chen ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Economic Benefits ◽  
Impact Factors ◽  
Intangible Cultural Heritage ◽  
Local Residents ◽  
Consumption Intentions ◽  
Positive Effect

Intangible cultural heritage can provide cultural value content for product development and marketing of tourism destinations, enabling these areas to obtain economic benefits. This study selects cultural identity as an antecedent variable, and applies the theory of planned behavior to construct the influence mechanism of cultural identity on tourists’ consumption intention in heritage tourism. In tourism development, visitors and local residents have reached a common cognitive basis for Kunqu Opera through cultural identity, thereby guiding consumer behavior and promoting the continuous development of Kunqu Opera tourism. This study takes Suzhou Kunqu Opera as a research object, designs a questionnaire for local residents and tourists, establishes a structural equation model, and explores the relationship between various impact factors. The results of the study show that cultural identity has a positive effect on consumption intentions in heritage tourism activities, confirming that cultural identity is an effective driving force to promote tourists’ consumption intention. Behavioral attitudes, subjective norms, and perceived behavioral control have a positive effect on consumption intentions. This study supplements the existing knowledge on tourists’ consumption intention in intangible cultural heritage destinations. The study also provides new insights to enhance the consumption intention and achieve long-term sustainable development of the destination.

scholarly journals Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty

2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Equation Model ◽  
Intangible Cultural Heritage ◽  
Research Model ◽  
Development Mode ◽  
Tourist Satisfaction ◽  
Cultural Heritage Tourism

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

scholarly journals Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Yijun Huang ◽  
Qinghua Lv ◽  
Jian Lin
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Media Influence ◽  
Intangible Cultural Heritage ◽  
Product Involvement ◽  
Effect Analysis ◽  
Willingness To Buy ◽  
Managerial Implications ◽  
The Media ◽  
Positive Effect

In the information society, the media exert a key influence on the consumer selection of intangible cultural heritage (ICH) products. Drawing on the literature of cultural identity, product involvement, and willingness to buy, this paper constructs and verifies the theoretical model of media influence-cultural identity-willingness to buy ICH products, with ICH product consumers as the objects. The results show that the media have a significantly positive effect on cultural identity, which in turn significantly promotes the willingness to buy, but the media do not significantly affect the willingness to buy. Cultural identity fully mediates the media influence on the willingness to buy. Referring to relevant studies on product involvement, the samples were divided into a set of high involvement and a set of low involvement. The moderating effect analysis reveals that the higher the product involvement, the more significant the effect of media on cultural identity and the more prominent the influence of cultural identity on the willingness to buy. Finally, the authors discussed the managerial implications of the research results for ICH inheritors and enterprises.

scholarly journals Examining the Structural Relationships among Heritage Proximity, Perceived Impacts, Attitude and Residents’ Support in Intangible Cultural Heritage Tourism

2021 ◽  
Vol 13 (15) ◽  
pp. 8358
Author(s):  
Yuqian Wei ◽  
Hengyu Liu ◽  
Keun-Soo Park
Keyword(s):  
Cultural Heritage ◽  
Structural Equation ◽  
Tai Chi ◽  
Positive Influence ◽  
Economic Benefits ◽  
Intangible Cultural Heritage ◽  
Theoretical Contribution ◽  
Perceived Impacts ◽  
Negative Impacts ◽  
The Many

Among the many methods of revitalizing intangible cultural heritage (ICH), tourism undoubtedly has the largest social and economic benefits. Taijiquan, also known as Tai Chi, was included in the Representative List of the Intangible Cultural Heritage of Humanity in December 2020. It provides the local destination with a unique selling point for strengthening local tourism competitiveness. The research on the relationship between the heritage proximity and residents’ perceived impacts to ICH tourism is not sufficient within the tourism literature, whereas they have recently attracted numerous interests worldwide. In response, this study aims to examine the relationships among residents’ heritage proximity, perceived impacts of ICH tourism, attitude and support. Structural equation modelling has been performed and a total of 262 residents were investigated in Wen County, China. Results indicates that residents’ heritage proximity has positive influence on perceived positive impacts, while has no influence on perceived negative impacts. Residents’ heritage proximity and perceived impacts significantly influence their attitude, so that to influence residents’ support for tourism development. This study makes a significant theoretical contribution to the ICH tourism literature. Furthermore, this study has a number of practical implications for the local departments of tourism and ICH.

scholarly journals Fluidity and persistance of cultural narratives: Heritage tourism and cultural narratives for insiders and outsiders in Western Mongolia

2019 ◽  
Vol 2 (2) ◽  
pp. 5-14
Author(s):  
Holly Barcus
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Heritage Tourism ◽  
Economic Benefits ◽  
Cultural Narratives ◽  
Identity Narratives ◽  
Production And Consumption ◽  
Place And Identity ◽  
Cultural Heritage Tourism

Framed within contemporary debates about the implications of cultural heritage tourism for rural ethnic minority populations, this paper explores the case study of cultural heritage tourism in Bayan Ulgii Mongolia, juxtaposing arguments about place and identity with those of economic benefits. Preliminary results suggest that growing attention paid to the Kazakhs as aminority ethnic cultural group in Mongolia, and narratives of their lifeway persistence, increase international acknowledgement that mayfoster greater tourism. However, one of the key outcomes of the production of this heritage landscape is the consumption of ethnic cultural identity narratives by ethnic Kazakh out-migrants who desire to reinscribe “traditional cultural lifeways” in their children’s identities. This thus serves to promote a shared sense of identity amongst a rapidly dispersing population but also challenges the notion of production and consumption as competing, rather than complimentary processes, in emerging rural tourism locations of the Global South.

scholarly journals The Effects of Tourism on Traditional Craftsmanship for The Sustainable Development of Historic Environments

2019 ◽  
Vol 8 (4) ◽  
pp. 380
Author(s):  
Özlem Karakul
Keyword(s):  
Sustainable Development ◽  
Cultural Heritage ◽  
Economic Benefits ◽  
Intangible Cultural Heritage ◽  
The Sustainable Development ◽  
Transmission Of Knowledge ◽  
Cultural Aspects ◽  
Life Conditions ◽  
United Nations General ◽  
Increasing Demand

Improving the quality of life and creating various economic benefits, conservation of cultural heritage can contribute to sustainable development as a concept having environmental, economic and socio-cultural aspects. Intangible cultural heritage as the chief reason of cultural diversity particularly guarantee sustainable development. In recent years, the increase in the concern about local ways of life, festivities, has motivated the conservation of intangible cultural heritage specifically, and contributed to the continuity of the implementation of traditional craftsmanship as a domain of intangible cultural heritage and guaranteed the sustainable development. The conservation of traditional craftsmanship necessitates providing the transmission of knowledge between master and apprentice and the continuity of practice. Through 20th century, rapidly changing life conditions, the demand for traditional craftsmanship has noticeably decreased causing the decrease in the number of practitioner craftsmen. It needs to regenerate the organic relationships of crafts with the changing life conditions for their conservation. Tourism can be a motivating force to regenerate interrelations with the increasing demand of tourists for traditional crafts. This paper aims to present the effects of tourism on crafts and discuss specific conservation approach focusing on the sustainable development of historic environments particularly focusing on 17 sustainable development goals highlighted within the 2030 Agenda for Sustainable Development published by United Nations General Assembly in 2015.Keywords: Traditional craftsmanship, tourism, conservation, historic environments, sustainable development

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