Examining antecedents of residents’ support for the European Capital of Culture project – event’s sustainability perception, emotional solidarity, community attachment and brand trust

PurposeThe primary purpose of this paper is to investigate the effects on support for the European Capital of Culture (ECoC) project development of residents’ perception of the project’s sustainability, emotional solidarity toward tourists, community attachment and brand trust.Design/methodology/approachSurvey research was conducted among 303 residents of Novi Sad, which has been selected to be the ECoC for the year 2022.FindingsThe findings confirmed the positive roles of three aspects of the event’s sustainability and three facets of emotional solidarity in shaping local people’s support for the ECoC event development. Besides, findings show the positive effect of residents’ community attachment and ECoC brand trust in predicting their supportive attitudes for the event development. Finally, results highlight which areas of the event’s sustainability are still unsatisfactory from the residents’ perspective, making it easier for event practitioners to optimally focus their attention and resources on enhancing problematic areas of the event’s sustainability.Originality/valueThe present study contributes to existing tourism literature as it is the first to explore the role local people’s perception of event sustainability, emotional solidarity toward tourists, community attachment and brand trust plays in their support for the ECoC event development. In addition, a unique contribution lies in the confirmation of brand trust as a significant antecedent of residents’ support, as this relationship remained an unexplored area in tourism literature. Practical implications, specifically derived for ECoC event practitioners, which should also find their place in securing residents’ support toward the development of any cultural event that attracts visitors, are discussed in the paper.

Does Sincere Social Interaction Stimulate Tourist Immersion? A Conservation of Resources Perspective

Drawing on conservation of resources (COR) theory, this study examines how and when sincere social interaction affects tourist immersion at the destination. We develop a moderated mediation model in which emotional solidarity mediates the relationship between sincere social interaction and tourist immersion, while extraversion moderates the link between sincere social interaction and emotional solidarity. Data were collected from 391 tourists via an online survey and were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that sincere social interaction directly influences tourist immersion, and this relationship is mediated by emotional solidarity. Furthermore, extraversion significantly moderates the effects of sincere social interaction on emotional solidarity, and this effect is stronger for tourists with high extraversion scores. Additionally, extraversion strengthens the indirect link between sincere social interaction and tourist immersion, and again, the link is stronger for highly extraverted tourists.

Determinants of Visitors’ Loyalty to Religious Sacred Event Places: A Multigroup Measurement Invariance Model

Places hosting religious sacred events provide opportunities for visitors to find spiritual growth and also afford glimpses into the local culture, community, and hosting religious group. This study looks at tourists’ intended behavioral loyalty to a religious sacred event place as determined through motivations, shared beliefs, and emotional solidarity with other visitors, and memorable religious experiences. Data were collected from 985 visitors (556 domestic and 429 international) during the 2019 Kumbh Mela, held in Prayagraj, India. Contrary to previous studies, results indicated that emotional solidarity did not significantly influence attendees’ intended behavioral loyalty (among domestic visitors). Furthermore, in employing an invariance structural test for paths mentioned in the model, results revealed that the effects of shared beliefs, motivations, emotional solidarity, and memorable religious experiences differed among domestic and international visitors. Study implications and limitations are provided at the close of the paper, giving way to future research opportunities.

How Destination Social Responsibility Shapes Resident Emotional Solidarity and Quality of Life: Moderating Roles of Disclosure Tone and Visual Messaging

This study investigates how destination social responsibility (DSR) improves resident quality of life (QOL) through the lenses of signaling theory and emotional solidarity theory. The study demonstrates the mediating role of resident emotional solidarity toward the destination and the moderating roles of disclosure tone and visual messages. Three experiments indicate that continuous (vs. one-time) DSR positively affects resident emotional solidarity and QOL, whereas emotional solidarity has a mediating role. Emotional solidarity elicited by continuous (vs. one-time) DSR is significantly higher when the disclosure tone of DSR is vivid (vs. pallid). However, when DSR is disclosed using visual messages, emotional solidarity effects of DSR types are not different in vivid tone but have significant differences in pallid tone. This study expands the application of signaling theory and emotional solidarity theory to resident QOL studies and provides suggestions on improving residents’ QOL through DSR.

Developing a Conceptual Model for the Post-COVID-19 Pandemic Changing Tourism Risk Perception

The global coronavirus (COVID-19) pandemic has tremendously reshaped the tourism industry and destinations worldwide. Tourism destinations and the travel market require empirical research to support their post-pandemic strategies, especially in relation to the influences of changing perceptions of tourism risks, experience, and behavioural intention. This paper aims to propose a conceptual model and its hypotheses of the perceived tourism risks of natural and man-made disasters to explain the associations between the expected travel experience and ultimate travel behaviour. This paper provides a foundation for further empirical study based on a literature review and discussion. Several areas of theoretical development are identified for immediate research: (1) comparison of self-interpretation and understanding of multi-dimensional tourism risks of natural and man-made complexity in epidemics across a great variety of geographical and geo-political territories; (2) a complex web of influence to changing safety concerns and risk perception by information dissemination; (3) the effect of destination selection or hesitation in travel intention caused by changing destination image; and (4) local perception of the epidemic and health crisis. Destination authorities are recommended to (1) strengthen the preparedness and emergency responses of an effective disaster management process, (2) maintain the emotional solidarity of both tourists and local residents, and (3) mitigate multiple dimensions of the perceived risks, mainly associated with the health and psychological risks of those affected.

An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers

Given the rising Muslim travel market and the scarcity of research on Muslim inbound market, it is important to elucidate how international Muslim travelers are perceived through the lens of residents in non-Islamic countries. This study provided an insight into how value cocreation is created through emotional solidarity and attitudes in the context of the Muslim travel market. Results of the structural model for American residents were comparatively similar to those of their Korean counterparts, which is indicative of both countries’ acceptance and tolerance of international Muslim travelers. In particular, residents’ openness to experience and the perceived benefit of international Muslim travelers for development of the tourist destination were significant predictors of emotional solidarity. Residents’ emotional solidarity subsequently explained their attitude toward international Muslim travelers. Attitude toward international Muslim travelers would lead to a positive attitude toward Muslim tourism, which in turn, triggered value cocreation behavior with international Muslim travelers.

A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era

Tourists’ perceptions of various risks at their travel destinations have crucial implications for destination management organizations and other tourism industry practitioners, which is growing into an unprecedented concern in the post-pandemic era. The Internet has boosted the global homestay industry. The perceived risk of homestay tourists requires further attention from researchers to promote the sustainable development of the homestay industry, especially in the post-pandemic era. To supplement and enrich the literature, this study aims to explore the relationships between tourists’ perceived risk, three dimensions of tourists’ emotional solidarity with hosts (feeling welcome, sympathetic understanding, and emotional closeness), and their customer loyalty towards the homestay industry in the post-pandemic era by taking the homestay industry of Guangzhou, China as the context, and employing SmartPLS for the empirical analysis. The results indicate that perceived risk has a significantly negative impact on emotional solidarity and customer loyalty, while emotional solidarity has a significantly positive impact on customer loyalty and plays a partial mediating role in the relationship between perceived risk and customer loyalty. The theoretical contributions of the article and the practical implications of the findings for the sustainable development of the homestay industry are discussed.