scholarly journals Media Influence and the Willingness to Buy Intangible Cultural Heritage Products: A Moderated Mediator Model

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Yijun Huang ◽  
Qinghua Lv ◽  
Jian Lin
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Media Influence ◽  
Intangible Cultural Heritage ◽  
Product Involvement ◽  
Effect Analysis ◽  
Willingness To Buy ◽  
Managerial Implications ◽  
The Media ◽  
Positive Effect

In the information society, the media exert a key influence on the consumer selection of intangible cultural heritage (ICH) products. Drawing on the literature of cultural identity, product involvement, and willingness to buy, this paper constructs and verifies the theoretical model of media influence-cultural identity-willingness to buy ICH products, with ICH product consumers as the objects. The results show that the media have a significantly positive effect on cultural identity, which in turn significantly promotes the willingness to buy, but the media do not significantly affect the willingness to buy. Cultural identity fully mediates the media influence on the willingness to buy. Referring to relevant studies on product involvement, the samples were divided into a set of high involvement and a set of low involvement. The moderating effect analysis reveals that the higher the product involvement, the more significant the effect of media on cultural identity and the more prominent the influence of cultural identity on the willingness to buy. Finally, the authors discussed the managerial implications of the research results for ICH inheritors and enterprises.

scholarly journals Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention

2020 ◽  
Vol 12 (21) ◽  
pp. 9199 ◽  
Author(s):  
Gege Zhang ◽  
Xiaoyuan Chen ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Economic Benefits ◽  
Impact Factors ◽  
Intangible Cultural Heritage ◽  
Local Residents ◽  
Consumption Intentions ◽  
Positive Effect

Intangible cultural heritage can provide cultural value content for product development and marketing of tourism destinations, enabling these areas to obtain economic benefits. This study selects cultural identity as an antecedent variable, and applies the theory of planned behavior to construct the influence mechanism of cultural identity on tourists’ consumption intention in heritage tourism. In tourism development, visitors and local residents have reached a common cognitive basis for Kunqu Opera through cultural identity, thereby guiding consumer behavior and promoting the continuous development of Kunqu Opera tourism. This study takes Suzhou Kunqu Opera as a research object, designs a questionnaire for local residents and tourists, establishes a structural equation model, and explores the relationship between various impact factors. The results of the study show that cultural identity has a positive effect on consumption intentions in heritage tourism activities, confirming that cultural identity is an effective driving force to promote tourists’ consumption intention. Behavioral attitudes, subjective norms, and perceived behavioral control have a positive effect on consumption intentions. This study supplements the existing knowledge on tourists’ consumption intention in intangible cultural heritage destinations. The study also provides new insights to enhance the consumption intention and achieve long-term sustainable development of the destination.

scholarly journals Influence of Cultural Identity on Tourists’ Authenticity Perception, Tourist Satisfaction, and Traveler Loyalty

2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Structural Equation ◽  
Heritage Tourism ◽  
Equation Model ◽  
Intangible Cultural Heritage ◽  
Research Model ◽  
Development Mode ◽  
Tourist Satisfaction ◽  
Cultural Heritage Tourism

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.

scholarly journals Angklung Tradisional Sunda: Intangible, Cultural Heritage of Humanity, Penerapannya dan Pengkontribusiannya Terhadap Kelahiran Angklung Indonesia

2019 ◽  
Author(s):  
Asep Nugraha
Keyword(s):  
Cultural Identity ◽  
United Nations ◽  
Cultural Heritage ◽  
Educational Institutions ◽  
Intangible Cultural Heritage ◽  
United Nations Educational ◽  
Cultural Organization ◽  
Culture Heritage ◽  
Frame Bound ◽  
Diatonic Scale

Angklung consists of two to four bamboo tubes suspended in a bamboo frame, bound with rattan cords. The tubes will produce certain notes when the frame is shaken or tapped. Each angklung produces a single note or chord, so several players must collaborate in order to play melodies. Traditional Angklungs use the pentatonic scale, but in 1938 musician Daeng Soetigna introduced Angklungs using the diatonic scale, known as angklung padaeng. Angklung is closely related to traditional customs, arts and cultural identity in Indonesia, played during ceremonies such as rice planting and harvest. Angklung education is passed down orally from generation to generation, and increasingly in educational institutions (Prodi Angklung and Musik Bambu ISBI Bandung. Angklung has been included in the UNESCO’s (United Nations Educational, Scientific, Cultural Organization) list of intangible cultural heritage of humanity. This paper discusses the interesting things about the angklung. Especially the process of traditional angklung that developed into the modern angklung and then both has been worldwide as Indonesian culture heritage.

scholarly journals From a Shepherd’s Hut to the Presidential Palace. Contribution to the 15th Anniversary of the proclamation of the Fujara as UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity

2021 ◽  
Vol 69 (1) ◽  
pp. 14-29
Author(s):  
Bernard Garaj
Keyword(s):  
Cultural Heritage ◽  
Traditional Music ◽  
Intangible Cultural Heritage ◽  
Music Culture ◽  
Intangible Heritage ◽  
15Th Anniversary ◽  
The Media

Abstract The fujara became the first element of Slovakia’s traditional music culture proclaimed as Masterpiece of the Oral and Intangible Heritage of Humanity in 2005 and automatically incorporated in the UNESCO Representative List of Intangible Cultural Heritage of Humanity in 2008. I was a member of the team that prepared the application documents and witnessed debates among fujara players on what this event would mean for the fujara and its music. The expectations of the performers, instrument makers, and other fans of the fujara were ambiguous. After 15 years since the proclamation, there is an opportunity to show what has happened with the fujara and to what extent their visions have been fulfilled. In this context, the text reflects on important contemporary events related to the life of the fujara: changes in the making technology, unification of its acoustic and intonation features, new ways of its use, presentation of this instrument in the media, as well as processes of a socio-cultural nature focused on the community of fujara players, the education of young performers, and the perception of the fujara in today’s society.

scholarly journals THE ART OF THE BLOUSE WITH EMBROIDERY ON THE SHOULDER (ALTIȚĂ) – AN ELEMENT OF CULTURAL IDENTITY (proposed for the registration in the representative list of the intangible cultural heritage of humanity UNESCO)

Akademos ◽  
2021 ◽  
Vol 60 (1) ◽  
pp. 153-168
Author(s):  
Varvara Buzila ◽  
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
Intangible Cultural Heritage ◽  
State Institutions ◽  
Republic Of Moldova ◽  
Academic Communities ◽  
Identity Processes ◽  
Living State ◽  
The Republic ◽  
New Research

Within the identity processes that nowadays occur in our cultural area, society invests many practical and symbolic significances in the traditional blouse with embroidery on the shoulder, which is the most representative item of the traditional costume. Its high prestige and national value served as motivation for recommending The Art of the traditional blouse with embroidery on the shoulder (altiță) – an element of cultural identity of Romania and the Republic of Moldova, for inscription on the Representative List of the Intangible Cultural Heritage of Humanity. The UNESCO perspective on the intangible cultural heritage regards the living state of elements, the responsibility assumed by bearer communities, by state institutions and civil society, offering as well new research visions for the academic communities. The paper proposes an outline of the problems of the domain from this perspective.

scholarly journals Tourismological valorization of intangible cultural heritage of Serbia according to the Hilary du Cros method

2016 ◽  
Vol 9 (1) ◽  
pp. 195 ◽  
Author(s):  
Željko Bjeljac ◽  
Aleksandra Terzić ◽  
Nevena Ćurčić
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
National Committee ◽  
Intangible Cultural Heritage ◽  
Spiritual Values ◽  
Cultural Elements ◽  
Tourism Potential

The folk artistry of Serbia is rich in spiritual values tied to customs, celebrations, music, song, dance, games, stories and legends, and this kind of cultural heritage is presented through numerous festivals, events and tourist manifestations. In 2012, the network for the safeguarding of intangible cultural heritage was formed, comprised of the National committee for intangible cultural heritage, the Commission for admission into the registry of intangible cultural heritage, a network of coordinators and the Center for intangible cultural heritage of Serbia. These institutions have chosen 6 elements of intangible cultural heritage, out of 27 suggestions: the slava, the Đurđevdan ritual, the kolo dance, singing accompanied by gusle, Slovakian naive painting, the custom of making and lighting farmers’ candles, Pirot carpet weaving, and Zlakusa pottery as elements of cultural heritage which reflect the national and cultural identity of the Serbian people, and Slavic minorities. These elements of intangible cultural heritage have a certain tourism potential and can represent an important factor in the forming of the tourist brand of Serbia. In order to determine the importance of the 27 suggestions of intangible cultural elements of Serbia, an analysis was conducted, using an adapted form of the Hilary du Cros method of tourist valorization.

Part II Substantive Aspects, Ch.16 Language as Cultural Heritage

2020 ◽  
Author(s):  
Witte Bruno De
Keyword(s):  
Cultural Identity ◽  
Cultural Heritage ◽  
International Law ◽  
Oral Traditions ◽  
Intangible Cultural Heritage ◽  
Functional Communication ◽  
The Public ◽  
Intangible Heritage ◽  
Limited Role

This chapter addresses linguistic heritage as part of cultural heritage. The use of a language not only serves as a means of functional communication but also expresses the speaker’s cultural identity as well as the cultural heritage developed by all previous users of that language. One can say that legal measures that allow for the public use of a particular language, or that impose the use of that language in certain contexts, contribute to the preservation of the cultural heritage of a country. However, UNESCO’s Intangible Heritage Convention includes within its scope the oral traditions and forms of expressions that use language as their tool. In other words, language is protected because, and to the extent that, it gives expression to an element of a community’s intangible cultural heritage other than the language itself. Therefore, international law plays only a limited role in protecting language-as-heritage.

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