scholarly journals COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain

2020 ◽  
Vol 12 (20) ◽  
pp. 8599 ◽  
Author(s):  
José Miguel Rodríguez-Antón ◽  
María del Mar Alonso-Almeida
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Health Crisis ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
International Tourist ◽  
Recovery Strategies ◽  
Response And Recovery ◽  
Hotel Chains ◽  
Tourism And Hospitality

The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

scholarly journals IDENTITY AND BRANDING OF HOTELS AS A FACTOR OF PROMOTION OF SERVICES IN THE HOSPITALITY INDUSTRY

2021 ◽  
Vol 2 (25) ◽  
pp. 63-70
Author(s):  
A.L. Zelezinskii ◽  
◽  
O.V. Arhipova ◽  
D.V. Hodos ◽  
Y.O. Vladykina ◽  
...  
Keyword(s):  
High Risk ◽  
Hospitality Industry ◽  
Local Level ◽  
Competitive Market ◽  
Social Infrastructure ◽  
Tourist Destinations ◽  
Starting Conditions ◽  
Hotel Chains ◽  
Local Budget ◽  
Tourist Flow

The search for local authenticity is a modern point of development of tourist destinations, which forms a tourist flow, brings regular income to the local budget and develops social infrastructure. Expressed in all visual interpretations, including the brand, it allows you to "launch" and make investmentattractive regions that are completely different in terms of starting conditions. A unique selling proposition, built taking into account the integration into the overall architecture of the territorial brand, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains. The purpose of this article is to determine the position of small and medium-sized hotels at the local level, allowing them to compete in the market of mass hotel services.

RECOVERY STRATEGIES OF THE THAI HOTEL INDUSTRY DURING AND AFTER THE COVID-19 PANDEMIC

2021 ◽  
Vol XIII (1) ◽  
pp. 15-27
Author(s):  
Chanita Sueabunthong ◽  
Keyword(s):  
Hotel Industry ◽  
Structured Interview ◽  
Negative Effects ◽  
Sales And Marketing ◽  
Study Results ◽  
Recovery Strategies ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Hotel Managers ◽  
Industry Needs

The pandemic of coronavirus is one of the big health challenges that ever happened in the world which has generated a variety of negative effects and made significantly changed the different industries, especially the tourism and hospitality industry. The paper aims to identify the recovery strategies of the hotel industry during and after the COVID-19 pandemic likely to continue in the short and medium term to create customer confidence and generate income for survival. The data were collected by using qualitative approach with semi-structured interview. The study results presented the hotel industry needs to adapt into a new normal lifestyle, upgrade hygiene and cleanliness standards, provide COVID-19 prevention and safety measures, and provide contactless technology. Additionally, it was found that mostly hotel manager focuses more on sales and marketing strategies through social media to attract customers with staying and booking during and after the pandemic. This research study is going to add value to the hotel managers to respond to such impacts to recover the hotel.

scholarly journals Introducción al protocolo turístico-hotelero //Introduction to protocol Tourist & Hospitality

2015 ◽  
Vol 2 (3) ◽  
pp. 201
Author(s):  
Jorge Jesús Fernández y Vázquez
Keyword(s):  
Hospitality Industry ◽  
Services Sector ◽  
Tourism Sector ◽  
Tourism And Hospitality

El Protocolo Turístico y Hotelero una visión desde la perspectiva intercultural. Del Profesional del Turismo y Hotelería que ofrece los servicios del sector y del Profesional de Protocolo que necesita de los servicios del Sector Turístico.Un Protocolo que tiene conexión con el Protocolo de Empresa.¿Por qué el Protocolo en el sector Turístico? Por 5 razones importantes, y más especialmente en el Sector Hotelero El Protocolo en la empresa turística se establece desde 3 componentes.The Tourism and Hospitality Protocol a view from an intercultural perspective. Professional Tourism and Hospitality offering services sector and Professional Protocol need the services of the Tourism Sector.A protocol that has connection with the Business Protocol. Why the Protocol on Tourism sector? For 5 important reasons, and especially in the Hospitality Industry. The Protocol on the tourist business is set for 3 components. 

Organizational and Economic Aspects of the Development of the International Tourism and Hospitality Industry

2020 ◽  
Vol 11 (4) ◽  
pp. 913
Author(s):  
Sayyora Rikhsibaevna SAFAEVA ◽  
Maxbuba Toychievna ALIEVA ◽  
Laylo Toktasinovna ABDUKHALILOVA ◽  
Nargiza Elshodovna ALIMKHODJAEVA ◽  
Elena Evgenievna KONOVALOVA
Keyword(s):  
Hospitality Industry ◽  
Educational Programs ◽  
Theory And Practice ◽  
International Tourism ◽  
Tourist Destinations ◽  
Hospitality Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Intensive Development ◽  
New System

The article is devoted to the consideration of aspects related to the development of the tourism and hospitality industry in Uzbekistan and Russia. It has been established that the intensive development of various forms of tourism and hospitality will allow these countries to be more attractive for foreign tourists. It has been found that when developing the tourism and hospitality market Uzbekistan and Russia are advised to review prospects of its development at the international level. Promising areas of the development in the tourism and hospitality industry will be a new system of enterprise classification regulating the rating of enterprises and encouraging tourism by simplifying visa regulations, applying discounts to attract regular and potential tourists, introducing educational programs in the tourism and hospitality sector combining theory and practice, and spurring the development of all regions as potential tourist destinations.

Innovative services in the hospitality industry as a tool to improve competitiveness

2016 ◽  
Vol 10 (2) ◽  
pp. 173-186
Author(s):  
Лидия Магжанова ◽  
Lidiya Magzhanova ◽  
Дарья Макарова ◽  
Darya Makarova ◽  
Сергей Марутько ◽  
...  
Keyword(s):  
Hospitality Industry ◽  
Economic Feasibility ◽  
City Centre ◽  
Tourist Destinations ◽  
Four Seasons ◽  
Guest House ◽  
Scientific Papers ◽  
Boarding House ◽  
Hotel Chains ◽  
Tourism Activity

The article considers aspects of the tourism activity development. The scientific papers pay significant attention to development of tourism through the formation of tourism clusters and tourist destinations. Formation and development of tourist destinations is impossible without the hospitality sector. Hospitality is one of the important conditions for the formation of a tourist destination. Currently there is a high competition in the hospitality industry. During the 2015-2016 it is planned to open 20 hotels of international hotel chains (Marriott, Ibis, Hilton, Hyatt, Radisson, Novotel) with the average payback period of 5-6 years. The article presents the results of applying the additional services in accommodation facilities, which have been named the best in the competition "The best Russian hotels in 2015 (on guest reviews)" – Lotte Hotel Moscow, Hyatt Regency Yekaterinburg, Hotel « Hermitage», Ramada Kazan City Centre, Four Seasons Hotel Lion Palace, Domina Prestige, Radisson Hotel, Pushka Inn Hotel, Swissotel Krasnye Holmy, Ararat Park Hyatt, Resort «Tsargrad», guest house "Alexander House”, boarding house Assembly, Mercure Moscow Baumanskaya. Additional services in these accommodation facilities have two features: they are not differentiated and are no innovative. According to the research, the authors propose to classify the hotel services by the number of satisfied requirements. The authors also represent two new hotel services and demonstrate the economic feasibility of the application of innovation.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals SENIOR TOURISM PERSP ECTIVES IN THE CONTEXT OF THE PENSION REFORM IN RUSSIA

2018 ◽  
pp. 66-71
Author(s):  
S. V. Ilkevich
Keyword(s):  
Hospitality Industry ◽  
Pension Reform ◽  
Senior Citizens ◽  
Retirement Age ◽  
Russian Society ◽  
Elderly Workers ◽  
Tourism Sector ◽  
Formal And Informal Institutions ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The pension reform in Russia, launched in 2018, will have pronounced and multifaceted impacts on many industries in terms of production, consumption, marketing and employment. The development of segments of senior people's tourism, the features and specificity of economic psychology, motivation and consumption of tourist products by people of the third age, the increasing inclusion of elderly workers in the labor force in the tourism and hospitality industry as a new productive resource and other strategic considerations are becoming even more relevant to scientific and practical examinations. The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens. Accordingly, pensioners and pre-pensioners will provide greater demand in the market of tourist services. By attracting elderly people to work positions in the tourism and hospitality industry, the threats of mass unemployment and precariousization of employment of pre-retirees would be partially partly mitigated. The paper also presents examples of international experiences and practices in the development of tourism of the older generation and its employment in tourism, which will become more relevant along with the implementation of the pension reform taking into account socio-economic and cultural specifics, formal and informal institutions of the Russian society in general and the regions in particular.

scholarly journals Sustainable Production and Consumption of Food. Mise-en-Place Circular Economy Policies and Waste Management Practices in Tourism Cities

2021 ◽  
Vol 13 (17) ◽  
pp. 9986
Author(s):  
Mark Anthony Camilleri
Keyword(s):  
Food Waste ◽  
Circular Economy ◽  
Hospitality Industry ◽  
Management Practices ◽  
Tourist Destinations ◽  
Preventative Measures ◽  
Production And Consumption ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Waste Management Practices

Although previous researchers have explored the circular economy practices of different businesses in various contexts, currently, there are still a few contributions that are focused on the sustainable preparation and consumption of food in the tourism and hospitality industry context. Hence, this paper sheds light on case studies from hotels, restaurants, and cafes that are located in urban tourist destinations. This research suggests that catering businesses can implement a number of responsible initiatives by introducing preventative measures and recycling practices to curb food loss and the generation of waste. In conclusion, this contribution implies that there is scope for regulatory authorities and policymakers to encourage hospitality practitioners to engage in circular economy approaches and to incentivize them to minimize food waste in tourism cities.

scholarly journals TOURISM AND HOSPITALITY INDUSTRY NATIONAL PROJECT IN THE REGIONAL DIMENSION (THE CASE OF THE REPUBLIC OF BURYATIA)

2020 ◽  
Vol 3 ◽  
pp. 19-28
Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  
Keyword(s):  
Hospitality Industry ◽  
Government Support ◽  
Managerial Decision ◽  
National Project ◽  
Long Run ◽  
Tourism Sector ◽  
Tourism Policy ◽  
The Republic ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.

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