RECOVERY STRATEGIES OF THE THAI HOTEL INDUSTRY DURING AND AFTER THE COVID-19 PANDEMIC

2021 ◽  
Vol XIII (1) ◽  
pp. 15-27
Author(s):  
Chanita Sueabunthong ◽  
Keyword(s):  
Hotel Industry ◽  
Structured Interview ◽  
Negative Effects ◽  
Sales And Marketing ◽  
Study Results ◽  
Recovery Strategies ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Hotel Managers ◽  
Industry Needs

The pandemic of coronavirus is one of the big health challenges that ever happened in the world which has generated a variety of negative effects and made significantly changed the different industries, especially the tourism and hospitality industry. The paper aims to identify the recovery strategies of the hotel industry during and after the COVID-19 pandemic likely to continue in the short and medium term to create customer confidence and generate income for survival. The data were collected by using qualitative approach with semi-structured interview. The study results presented the hotel industry needs to adapt into a new normal lifestyle, upgrade hygiene and cleanliness standards, provide COVID-19 prevention and safety measures, and provide contactless technology. Additionally, it was found that mostly hotel manager focuses more on sales and marketing strategies through social media to attract customers with staying and booking during and after the pandemic. This research study is going to add value to the hotel managers to respond to such impacts to recover the hotel.

The Effects of COVID-19 on Tourism and Hospitality Employment

2021 ◽  
pp. 539-557
Author(s):  
Zeynep Karsavuran
Keyword(s):  
Working Conditions ◽  
Psychological Health ◽  
Hospitality Industry ◽  
Social Consequences ◽  
Financial Strain ◽  
Negative Effects ◽  
Physical And Psychological Health ◽  
Negative Impacts ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

This chapter attempts to draw attention to the effects of COVID-19 on tourism and hospitality employment. Specifically, two major impacts on the workforce are detected and discussed within this scope: job losses and deterioration of the working conditions. Job loss causes financial strain, deterioration of physical and psychological health, and social consequences for the dismissed individuals. In addition, employees who remain in the organizations also face negative impacts of the COVID-19 crisis such as health risks, increasing precariousness, and changing working methods. These labour issues are further discussed for their consequences on the tourism and hospitality industry, and solution and recommendations are provided to overcome the negative effects.

Is consumer forgiveness possible?

2019 ◽  
Vol 31 (4) ◽  
pp. 1567-1587 ◽  
Author(s):  
JungYun (Christine) Hur ◽  
SooCheong (Shawn) Jang
Keyword(s):  
Service Management ◽  
Service Providers ◽  
Service Failure ◽  
Management Strategies ◽  
Negative Effects ◽  
Content Type ◽  
Service Failures ◽  
Recovery Strategies ◽  
The Usa ◽  
Hotel Managers

PurposeThis study aims to investigate how consumer forgiveness is formed by examining rumination and distraction by consumers in hotel service failures.Design/methodology/approachData were collected using a self-administered questionnaire in the USA. A total of 371 usable responses were obtained. Anderson and Gerbing’s two-step approach was used to assess the measurement and structural models.FindingsThis study suggests that rumination and distraction play significant roles in processing consumer forgiveness. Self-focused rumination and distraction increase consumer forgiveness, whereas provocation-focused rumination exacerbates the negative effects of service failure severity on consumer forgiveness. This study also shows that gender differences exist. Men were more likely than women to link self-focused rumination and distraction to their intentions to forgive a service provider.Practical implicationsThis study is helpful for hotel managers to understand the mechanisms of consumer forgiveness in service failures and develop effective recovery strategies. Managers should aim to lessen consumers’ provocation-focused rumination while encouraging self-focused rumination and distraction. In addition, because of the differences in the process of consumer forgiveness between men and women, it is critical to differentiate the two groups in designing targeted recovery strategies for service failures.Originality/valueThis study investigates consumer forgiveness as a behavioral outcome following service failures that may help consumers achieve psychological balance and allow service providers a chance to restore the broken relationship. This study adds new information for understanding consumer responses and provides a basis for effective service management strategies.

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

PRACTICAL TRAINING OF STUDENTS IN THE HIGHER EDUCATIONAL SYSTEM OF TOURIST AND HOTEL MANAGERS

2000 ◽  
Vol 6 (1-2) ◽  
pp. 49-62
Author(s):  
Vlado Galičić
Keyword(s):  
Hotel Industry ◽  
Hospitality Management ◽  
Practical Training ◽  
Student Body ◽  
The Third ◽  
Tourism And Hospitality ◽  
Hotel Managers ◽  
Academic Year ◽  
Specific Expertise

In order to strike a balance between the general theoretical knowledge and specific expertise that students need to acquire hotel industry, it is necessary to organize and carry out practical training during the academic year. The quality of practical training has impact on the overall quality of the studies, the aim of which is to prepare students as the future carriers of the tourism, catering and hospitality activities. This paper features the results of a survey made among the student body of the Faculty of Tourism and Hospitality Management in Opatija. The students are obliged to have 120 hours of practical training as a part of the curriculum for the third year of studies.

scholarly journals Prospects of Creating Memorable Experience in Nepalese Tourism and Hospitality Industry

2016 ◽  
Vol 6 ◽  
pp. 40-66 ◽  
Author(s):  
Chanakya P Rijal ◽  
Sudip Ghimire
Keyword(s):  
Hospitality Industry ◽  
Structured Interview ◽  
Ethnographic Study ◽  
Experience Economy ◽  
Hospitality Education ◽  
Experiential Consumption ◽  
Stage Of Development ◽  
Core Elements ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

This paper contributes to explore the concept of experience economy theory of Pine and Gilmore (1998) as a basis for measuring the prospects of creating memorable experience in Nepalese tourism and hospitality industry identifying the key elements of Nepalese tourism and hospitality industry and its dimension based on the four realms of experience as proposed by the author of experience economy theory. For assessing this result, an ethnographic study based on semi-structured interview were conducted with leading professional of Nepalese tourism and hospitality field and also with a visitor. The result of the study has clearly depicted and further elaborated the Nepalese key elements of tourism and hospitality experience, present status, major attributes, underlying anticipation of the industry, illustrating the implication while focused on the various core elements and the indigenous attributes of Nepalese tourism and hospitality industry. However, the results are confined only with the prospects based on the confirmation of the scope in experience economy for this industry with very little focus on the prospects for designing further experience or staging the experience. It has also served as a basis for understanding the emergent theory in experiential consumption of tourism and hospitality services in Nepalese sector that can be applied to the varying stage of development in the promotion and marketing of tourism and hospitality service offering. Consequently, it has also offered a new theoretical direction for tourism and hospitality policy makers, planners as well as a practical insight for the contemporary application of the findings for marketers and decision makers.Journal of Tourism and Hospitality Education (Vol. 6) Page: 40-66

scholarly journals COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain

2020 ◽  
Vol 12 (20) ◽  
pp. 8599 ◽  
Author(s):  
José Miguel Rodríguez-Antón ◽  
María del Mar Alonso-Almeida
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Health Crisis ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
International Tourist ◽  
Recovery Strategies ◽  
Response And Recovery ◽  
Hotel Chains ◽  
Tourism And Hospitality

The health crisis caused by the pandemic COVID-19 has been of such magnitude that the drop-off in economic and tourist activity in most countries is generating an economic crisis with consequences that are still difficult to measure. The present work analyses the origins and evolution of the coronavirus pandemic and reviews the literature related to the impacts and recovery strategies that were implemented in previous crisis situations affecting the hotel industry. In order to focus the study on one country, Spain was selected based on tourism indicators, the importance of tourism for this country and the importance of Spain as a leader in international tourist destinations. The influence of the pandemic on the Spanish tourism sector and, more specifically, on its hospitality industry is explored in depth. In addition, the main initiatives to support the tourism and hospitality sector that have been undertaken at the global, European and national levels are highlighted and, finally, the response and recovery strategies of the five largest Spanish hotel chains to guarantee a COVID-19-free stay in their facilities and to recover the accommodation activity are discussed.

scholarly journals Tourism and Hospitality Industry During COVID-19: An Economic Perspective

2020 ◽  
Vol 2 (2) ◽  
pp. 53-60
Author(s):  
Muharis Mohamed ◽  
Ataul Karim Patwary ◽  
Ahmad Edwin Mohamed
Keyword(s):  
Global Economy ◽  
Hotel Industry ◽  
Second World War ◽  
Economic Perspective ◽  
Domestic Tourism ◽  
Travel Restrictions ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Global Travel ◽  
Second World

The COVID-19 pandemic has caused an ongoing tourism crisis. The most significant threat to the global economy since the Second World War is the product of unparalleled global travel constraints and residency orders. Tourism is particularly vulnerable to intervention to fight pandemics due to limited movement and social distance. Global markets, including tourist services such as world travel, domestic tourism, day trips, and parts as varied as air, cruises, transport, hotels, cafes and restaurants, conferences, festivals, meetings, or sports activities have automatically been affected by international, regional, and local travel restrictions. Leading to the dramatic stagnation of global air traffic and the fact that many countries have placed travel restrictions, closed borders, or initiated quarantine times, international and domestic tourism has reduced dramatically. Several countries have failed to return tourists home, with hundreds of thousands of people in all areas of the world participating in vital outbound markets. This study contributes to the tourism and hotel industry, particularly from an economic perspective, by reviewing related research, reports, and working papers.

scholarly journals The Contributing Factors of Carbon Footprints Among Hotels on the Island of Mauritius: A Comparative Analysis

2021 ◽  
Vol 10 (4) ◽  
pp. 9
Author(s):  
Makoondlall-Chadee Toshima ◽  
Goolamally Naadir ◽  
Priya Ramasamy-Coolen ◽  
Bokhoree Chandradeo ◽  
Foogoa Ravi
Keyword(s):  
Carbon Footprint ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Ghg Emissions ◽  
Tourism Industry ◽  
Contributing Factors ◽  
Carbon Footprints ◽  
Convenience Sampling ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The tourism and hospitality industry is a worldwide known trillion-dollar industry and a major economic generator for several economies. Despite a positive economic contributor, the challenges of the tourism industry cannot be overlooked. The tourism industry is right now definitely more involved on the broader aspects of sustainable tourism but nevertheless still contributes 8% of the GHG emissions globally. This work aims at identifying and addressing the main contributing areas responsible for the greenhouse gas emissions for the hotel industry in Mauritius. A quantitative approach based on an adapted framework of the hotel carbon measurement initiative (HCMI) was used to collect data from four hotels with different ratings and which were selected through convenience sampling. Land use for buildings, energy consumption and emissions, refrigerants being used in the hotel, water consumption and wastes being produced are researched as major contributors of GHG from the hotels and these were captured and analyzed. Comparatively, the findings revealed that the carbon footprint for 4-star, 5-star and 5-star plus hotels were found to be lower than the average carbon footprint of other hotels of similar categories worldwide. However, for 3-star hotels, the latter was found to be higher. Plausible recommendations were made accordingly to reduce carbon emissions for each hotel type.

A review of the hotel industry in Nigeria: size, structure and issues

2016 ◽  
Vol 8 (2) ◽  
pp. 117-133 ◽  
Author(s):  
Belinda Nwosu
Keyword(s):  
Size Structure ◽  
Hotel Industry ◽  
Secondary Data ◽  
Future Research ◽  
Content Type ◽  
Government Education ◽  
Hotel Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Capital Development

Purpose The purpose of this paper is to provide an overview of the dynamics that define, govern and shape the tourism and hospitality sector in Nigeria, in particular, the hotel industry with respect to its size, structure and salient issues that impact on it. Design/methodology/approach To explain the dynamics within the hotel sector, primary survey data from STR Global were used. In addition, content analysis of secondary data from government, education and industry sources were used to identify the issues within the industry. Findings The findings show positive indicators for employment and further expansion within the hotel sector in Nigeria. However, the lack of supporting institutions, legal frameworks and industry representation makes the management of human resources an area of concern. Research limitations/implications The findings of this research are limited due to the sample size and to the lack of publicly available data from government, education and industry. However, the implications suggest the need for a research agenda for the tourism and hospitality industry in Nigeria. This will create the framework to understand and improve best practices particularly with institutional frameworks, employment and human capital development. Originality/value The gap in the literature concerning any systematic review of the hotel industry in Nigeria makes this research timely, as it synthesises widely different sources into a coherent whole. This will help to form a reference point for future research in the field.

An Important Relationship between Tourism and Hospitality: A Questionnaire Based Survey on Local People, Kolkata, India

2018 ◽  
Vol 6 (9) ◽  
pp. 189
Author(s):  
Shriya Das Mahapatra ◽  
R. K. Patra
Keyword(s):  
Hospitality Management ◽  
Local People ◽  
Recent Past ◽  
Urban City ◽  
Important Relationship ◽  
Close Relationship ◽  
Employment Generation ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Industry Relationship

It has already been known that recent past tourism depends consistently on hospitality. The present study was aiming to identify the tourism and hospitality industry relationship on the basis of annual income, duration and stay types, tenure of tour, an analysis based survey among local people of Kolkata, India. The survey was done through a questionnaire, which was assessed through random sampling of 200 residents of urban city. The results indicated that lower the income groups but highest duration of stay but tenure of tour may be more than twice per year. In conclusion, people of Kolkata fond of tour because of suitable hospitality management in the tourist spots. Therefore, tourism and hospitality has a close relationship to enhance growth for revenue generation, employment generation, etc.

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