scholarly journals Developing the Digital Artifact for the Sustainability of Marketing Research Results

2019 ◽  
Vol 11 (23) ◽  
pp. 6554
Author(s):  
Shen ◽  
de la Garza
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Rapid Development ◽  
Marketing Research ◽  
Digital Tools ◽  
Digital Tool ◽  
Research Results ◽  
Dissemination Of Research ◽  
Research Findings ◽  
Digital Artifact

The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings from the perspective of marketing. Thus, 20 Irish and Chinese micro-influencers were investigated from March 2016 to March 2019, and their microblogs were analyzed by text mining techniques. Consequently, the paper finds four types of keywords that micro-influencers apply to their marketing on social media. Based on the marketing keywords, a digital tool is designed to label fashion keywords in the microblogging automatically. The proposed tool not only contributes to model fashion bloggers’ content and increase the influence of marketing on social media but also enlightens marketing scholars to develop digital tools for the sustainability of disseminating research results.

scholarly journals The Story of #GetMePPE and GetUsPPE.org - Rapidly Deploying Digital Tools for Better Healthcare (Preprint)

2020 ◽  
Author(s):  
Shuhan He ◽  
Ayotomiwa Ojo ◽  
Adam Beckman ◽  
Suhas Gondi ◽  
Megan Ranney ◽  
...  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Healthcare Providers ◽  
Digital Tools ◽  
Medical Community ◽  
Public Officials ◽  
Digital Tool ◽  
The Public ◽  
Patients At Risk ◽  
Software Engineers

UNSTRUCTURED Physicians, nurses, and other healthcare providers initiated the #GetMePPE movement on Twitter to spread awareness of the shortage of personal protective equipment (PPE) during the COVID-19 pandemic. Dwindling supplies, such as face masks, gowns and goggles, and inadequate production to meet increasing demands, has left healthcare workers and patients at risk. The momentum of this Twitter hashtag resulted in a petition to urge public officials to address the PPE shortage through increased funding and production. Simultaneously, GetUsPPE.org was launched by a collaborative of physicians and software engineers to develop a digital platform for the donation, request, and distribution of multi-modal sources of PPE. GetUsPPE.org and #GetMePPE merged in an attempt to combine public engagement and advocacy on social media with the coordination of PPE donation and distribution. Within ten days, over 1800 hospitals and PPE suppliers were registered in a database that allowed for the rapid coordination and distribution of scarce and in-demand materials. One month after its launch, the organization has distributed hundreds of thousands of items of PPE and built a database of over 6,000 PPE requesters[1] The call for action on social media and the rapid development of this digital tool created a productive channel for the public to contribute to the healthcare response to COVID-19 in meaningful ways. #GetMePPE and GetUsPPE.org were able to mobilize individuals and organizations outside of the healthcare system to address the unmet needs of the medical community. The success of GetUsPPE.org demonstrates the potential of digital tools as a platform for larger healthcare institutions (table 1) to rapidly address urgent issues in healthcare. In this manuscript, we outline this process and discuss key factors determining success.

scholarly journals Discombobulations and Transitions: Using Blogs to Make Meaning of and From Within Liminal Experiences

2017 ◽  
Vol 23 (10) ◽  
pp. 808-817 ◽  
Author(s):  
Jessica MacLaren ◽  
Lorena Georgiadou ◽  
Jan Bradford ◽  
Liz Taylor
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Personal Experience ◽  
Digital Tools ◽  
Sense Making ◽  
Personal Story ◽  
Research Findings ◽  
Transitional Processes ◽  
Liminal Experiences

We live in a digitalized world, where social media have become an integral part of scholarly life. Digital tools like blogs can facilitate various research-related activities, from recruitment, to data collection, to communication of research findings. In this article, we analyze our experience of blogging to suggest that they provide a useful resource for qualitative researchers working with reflexive accounts of personal experience. Through our personal story of engaging with blogging while traveling abroad to participate in a conference, we explore how we used the blog in different ways to concretize transitional processes, to engage in public storytelling, and to form a network of relationships (self, others, and blog). We argue that the technology of blogging is particularly suited to creating sense-making narratives from liminal or discombobulating experiences, and highlight the usefulness of understanding the production of data through blogging as culturally located within networks of relationships and normative discourses.

Interaction Mining

2012 ◽  
pp. 688-709
Author(s):  
Vincenzo Pallotta ◽  
Lammert Vrieling ◽  
Rodolfo Delmonte
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Future Development ◽  
Business Intelligence ◽  
Relationship Management ◽  
Marketing Research ◽  
Customer Relationship ◽  
Unstructured Data ◽  
Social Media Analytics ◽  
Business Analytics

In this chapter we present the major challenges of a new trend in business analytics, namely Interaction Mining. With the proliferation of unstructured data as the result of people interacting with each other using digital networked devices, classical methods in text business analytics are no longer effective. We identified the causes of their failure as being related to the inadequacy of dealing with conversational data. We propose then to move from Text Mining towards Interaction Mining, and we make several cases for this transition in areas such as marketing research, social media analytics, and customer relationship management. We also propose a roadmap for the future development of Interaction Mining by challenging the current practices in business intelligence and information visualization.

scholarly journals Social Media as a form of Digital Tool(s) and Academic Performance of University Students in Nigeria

2021 ◽  
pp. 10-16
Author(s):  
Aderinsola Eunice Kayode
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Performance ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Digital Tools ◽  
Digital Tool ◽  
The Government ◽  
Use Of Social Media

The purpose of this article is to access the use of social media as a form of digital tools on the academic performance of undergraduate students of the University of Ibadan, Nigeria. The paper reviews the actual impact of the use of social media with student’s classroom learning. The descriptive research design was utilized. Two hundred (200) undergraduate students purposively selected from eight faculties. The paper reveals that a great number of students are addicted to the use of social media and frequency use of social networks in digitalization tool becomes an integral part of the students’ development which has resulted in improving students’ academic performance. In conclusion, the paper reveals that the use of social media is part of digital tools that shaping and influencing how students lean and interact with their studies and also, with e-communication with peers this help a student to collaborate and discuss issues related to their academic studies. Social media have a dual impact on student achievement, and it is necessary to approach adolescents' use of social networks with ultimate positive responsibility. With the outcome of the findings, this paper recommends that the government and educational planners should improve the leisure, information exchange among learners, therefore, academic performance can be maintained. The researcher recommends that social media should be used for educational purposes as well, Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.

The role of protagonists in implementing research on problem solving in school practice

2019 ◽  
pp. 213-214
Author(s):  
Lukas Baumanns ◽  
Sarina Scharnberg
Keyword(s):  
Education Research ◽  
Mathematics Education ◽  
Problem Solving ◽  
Direct Impact ◽  
Research Results ◽  
School Practice ◽  
Dissemination Of Research ◽  
Research Findings ◽  
Discussion Question

Based on seminal works of Pólya (1945) and Schoenfeld (1985), problem solving has become a major focus of mathematics education research. Even though there exists a variety of recent research on problem solving in schools, the research results do not have a direct impact on problem solving in school practice. Instead, a dissemination of research results by integrating different protagonists is necessary. Within our working group, the roles of three different protagonists involved in implementing research on problem solving in school practice were discussed, namely researchers, pre-service, and in-service teachers, by examining the following discussion question: To what extent do the different protagonists enable implementation of research findings on problem solving in school practice?

Interaction Mining

2011 ◽  
pp. 122-146 ◽  
Author(s):  
Vincenzo Pallotta ◽  
Lammert Vrieling ◽  
Rodolfo Delmonte
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Future Development ◽  
Business Intelligence ◽  
Relationship Management ◽  
Marketing Research ◽  
Customer Relationship ◽  
Unstructured Data ◽  
Social Media Analytics ◽  
Business Analytics

In this chapter we present the major challenges of a new trend in business analytics, namely Interaction Mining. With the proliferation of unstructured data as the result of people interacting with each other using digital networked devices, classical methods in text business analytics are no longer effective. We identified the causes of their failure as being related to the inadequacy of dealing with conversational data. We propose then to move from Text Mining towards Interaction Mining, and we make several cases for this transition in areas such as marketing research, social media analytics, and customer relationship management. We also propose a roadmap for the future development of Interaction Mining by challenging the current practices in business intelligence and information visualization.

scholarly journals The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial

CJEM ◽  
2018 ◽  
Vol 20 (6) ◽  
pp. 826-833 ◽  
Author(s):  
Simon Huang ◽  
Lynsey J. Martin ◽  
Calvin H. Yeh ◽  
Alvin Chin ◽  
Heather Murray ◽  
...  
Keyword(s):  
Social Media ◽  
Controlled Trial ◽  
Research Articles ◽  
Research Dissemination ◽  
Randomized Controlled ◽  
Study Find ◽  
Dissemination Of Research ◽  
Social Media Platforms ◽  
Research Findings ◽  
Social Media Strategy

CLINICIAN’S CAPSULEWhat is known about the topic?Infographics are graphical illustrations of complex ideas that are broadly shared on social media platforms.What did this study ask?What is the effect of a social media strategy using infographics on the readership and dissemination of research articles?What did this study find?Infographic articles were associated with increased Altmetric scores and abstract views, but not full-text views.Why does this study matter to clinicians?The promotion of articles with infographics may increase awareness and dissemination of research findings among clinicians.

scholarly journals Communicating your research (part 2): to the wider community

2017 ◽  
Vol 11 (3) ◽  
pp. 208-214
Author(s):  
Cristian Udovicich ◽  
Veeru Kasivisvanathan ◽  
Catherine L Winchester
Keyword(s):  
General Public ◽  
Collaborative Research ◽  
Digital Tools ◽  
Level Of Evidence ◽  
Policy Makers ◽  
Research Engagement ◽  
Opinion Piece ◽  
Dissemination Of Research ◽  
Research Findings ◽  
Accepted Practice

Dissemination of research findings via digital tools and research engagement activities is rapidly becoming accepted practice for reaching a wider audience. In addition, they offer the opportunity for finding collaborative research partners, networking with peers, and informing funders, clinical practitioners and policy makers. However, exposure should extend beyond a scientific audience and should incorporate the general public, patients and their families, enabling them to be involved with research, facilitating the potential impacts of research to be realised. Level of evidence: Not applicable for an opinion piece.

EFFECT OF DIGITAL COMMUNITY TOWARDS DEMOCRACY PROCESS: DIGITAL PARTISIPATION ANALYSIS IN INDONESIA

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Alih Aji Nugroho
Keyword(s):  
Public Policy ◽  
Social Media ◽  
Political Participation ◽  
Public Space ◽  
Rapid Development ◽  
Critical Mass ◽  
Digital Society ◽  
Digital World ◽  
Digital Community ◽  
The Government

The world is entering a new phase of the digital era, including Indonesia. The unification of the real world and cyberspace is a sign, where the conditions of both can influence each other (Hyung Jun, 2018). The patterns of behavior and public relations in the virtual universe gave rise to new social interactions called the Digital Society. One part of Global Megatrends has also influenced public policy in Indonesia in recent years. Critical mass previously carried out conventionally is now a virtual movement. War of hashtags, petitions, and digital community comments are new tools and strategies for influencing policy. This paper attempts to analyze the extent of digital society's influence on public policy in Indonesia. As well as what public policy models are needed. Methodology used in this analysis is qualitative descriptive. Data collection through literature studies by critical mass digital recognition in Indonesia and trying to find a relationship between political participation through social media and democracy. By processing the pro and contra views regarding the selection of social media as a level of participation, this paper finds that there are overlapping interests that have the potential to distort the articulation of freedom of opinion and participation. - which is characteristic of a democratic state. The result is the rapid development of digital society which greatly influences the public policy process. Digital society imagines being able to participate formally in influencing policy in Indonesia. The democracy that developed in the digital society is cyberdemocracy. Public space in the digital world must be guaranteed security and its impact on the policies that will be determined. The recommendation given to the government is that a cyber data analyst is needed to oversee the issues that are developing in the digital world. Regulations related to the security of digital public spaces must be maximized. The government maximizes cooperation with related stakeholders.Keywords: Digital Society; Democracy; Public policy; Political Participation

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