scholarly journals The Story of #GetMePPE and GetUsPPE.org - Rapidly Deploying Digital Tools for Better Healthcare (Preprint)

2020 ◽  
Author(s):  
Shuhan He ◽  
Ayotomiwa Ojo ◽  
Adam Beckman ◽  
Suhas Gondi ◽  
Megan Ranney ◽  
...  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Healthcare Providers ◽  
Digital Tools ◽  
Medical Community ◽  
Public Officials ◽  
Digital Tool ◽  
The Public ◽  
Patients At Risk ◽  
Software Engineers

UNSTRUCTURED Physicians, nurses, and other healthcare providers initiated the #GetMePPE movement on Twitter to spread awareness of the shortage of personal protective equipment (PPE) during the COVID-19 pandemic. Dwindling supplies, such as face masks, gowns and goggles, and inadequate production to meet increasing demands, has left healthcare workers and patients at risk. The momentum of this Twitter hashtag resulted in a petition to urge public officials to address the PPE shortage through increased funding and production. Simultaneously, GetUsPPE.org was launched by a collaborative of physicians and software engineers to develop a digital platform for the donation, request, and distribution of multi-modal sources of PPE. GetUsPPE.org and #GetMePPE merged in an attempt to combine public engagement and advocacy on social media with the coordination of PPE donation and distribution. Within ten days, over 1800 hospitals and PPE suppliers were registered in a database that allowed for the rapid coordination and distribution of scarce and in-demand materials. One month after its launch, the organization has distributed hundreds of thousands of items of PPE and built a database of over 6,000 PPE requesters[1] The call for action on social media and the rapid development of this digital tool created a productive channel for the public to contribute to the healthcare response to COVID-19 in meaningful ways. #GetMePPE and GetUsPPE.org were able to mobilize individuals and organizations outside of the healthcare system to address the unmet needs of the medical community. The success of GetUsPPE.org demonstrates the potential of digital tools as a platform for larger healthcare institutions (table 1) to rapidly address urgent issues in healthcare. In this manuscript, we outline this process and discuss key factors determining success.

scholarly journals Developing the Digital Artifact for the Sustainability of Marketing Research Results

2019 ◽  
Vol 11 (23) ◽  
pp. 6554
Author(s):  
Shen ◽  
de la Garza
Keyword(s):  
Social Media ◽  
Text Mining ◽  
Rapid Development ◽  
Marketing Research ◽  
Digital Tools ◽  
Digital Tool ◽  
Research Results ◽  
Dissemination Of Research ◽  
Research Findings ◽  
Digital Artifact

The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings from the perspective of marketing. Thus, 20 Irish and Chinese micro-influencers were investigated from March 2016 to March 2019, and their microblogs were analyzed by text mining techniques. Consequently, the paper finds four types of keywords that micro-influencers apply to their marketing on social media. Based on the marketing keywords, a digital tool is designed to label fashion keywords in the microblogging automatically. The proposed tool not only contributes to model fashion bloggers’ content and increase the influence of marketing on social media but also enlightens marketing scholars to develop digital tools for the sustainability of disseminating research results.

scholarly journals Spinning the lens on physician power: narratives of humanism and healing

2019 ◽  
Vol 8 (5) ◽  
pp. 305-308
Author(s):  
Mercedes Chan ◽  
Laura Nimmon
Keyword(s):  
Social Media ◽  
Medical Education ◽  
General Public ◽  
Healthcare Providers ◽  
Health Professions ◽  
The Public ◽  
Practice Of Medicine ◽  
Narrative Framework

Abstract Divisive, disabling and dangerous power has featured heavily in health professions literature, social media and medical education. Negative accounts of the wielding of power have discoloured the lens through which the public sees medicine and distorted the view of a profession long associated with healing, humanism and heart. What has been buried in the midst of this discourse are positive accounts of power where the yielding of power is encouraging, empathetic and empowering. This article offers three personal vignettes illustrating the ability of power to positively affect lives in the practice of medicine, for patients and doctors alike. More of these stories are needed to uplift and rebalance the conversation on physician power and how it can be used for good. It is necessary to provide a narrative framework of what it looks like to be a healer and a humanistic doctor to satisfy the general public through a commitment to cultivate multidimensional future healthcare providers.

scholarly journals Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region

2020 ◽  
Vol 18 (2) ◽  
pp. 1
Author(s):  
Indra Gunawan ◽  
Tjong Se Fung ◽  
Diana Silaswara
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Learning Activities ◽  
Public Confidence ◽  
Tertiary Institution ◽  
Tertiary Institutions ◽  
The Public ◽  
The Social ◽  
Use Of Social Media

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities

COVID-19 Vaccine Hesitation in Online Consumers: Social Media Textual Analysis (Preprint)

2021 ◽  
Author(s):  
Kristen Leah Sussman ◽  
Lindsay Marie Bouchacourt ◽  
Laura Frances Bright ◽  
Gary Burl Wilcox ◽  
Michael Mackert ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Care Professionals ◽  
Medical Community ◽  
Vaccine Hesitancy ◽  
The Public ◽  
Government Organizations ◽  
One Year ◽  
The One ◽  
Negative Sentiment

BACKGROUND The COVID-19 pandemic continues to greatly impact the global community as we recently marked the one-year anniversary of the first cases of the disease. While many strides have been made in the medical community to produce several viable vaccines, much hesitancy exists within the public regarding the efficacy of the vaccines as well as their potential side effects. OBJECTIVE This study examines the public response to the COVID-19 vaccine by analyzing social media mentions of hesitancy. METHODS Brandwatch software was used to capture social mentions regarding vaccine hesitancy between September 1, 2020 and December 31, 2020 before undergoing a text analytic process using SAS text-mining software. Eight unique topics were identified before being further analyzed for themes in positive and negative sentiment. RESULTS The data indicate that there is mistrust and hesitancy surrounding the vaccines; however, positive themes also emerged surrounding the sources of the information (health care professionals, doctors, and government organizations). Pfizer was found to elicit both positive and negative emotions regarding their involvement with vaccine production. Overall, the negative sentiment surrounding the vaccines tended to dominate the social media conversation. CONCLUSIONS Through the use of credible communicators, COVID-19 vaccine hesitation may be mitigated. A combination of online and offline word-of-mouth strategies are suggested to reach relevant populations of interest. Topics of personal anecdotes of safety, effectiveness and recommendations among family are suggested as communication opportunities for frontline health care workers.

The Determinant of Positive eWOM Intention: Perspective Social Media Users

2021 ◽  
Vol 6 (3) ◽  
pp. 146-157
Author(s):  
Fadhel Audia Yusran ◽  
Kurniawati Kurniawati
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Rapid Development ◽  
Equation Model ◽  
Jel Classification ◽  
Brand Trust ◽  
Media Access ◽  
The Public ◽  
Online Purchases ◽  
Online Brand Community

Objective - The rapid development of information technology brings a significant change in society. The presence of social media makes a shift in people's behavior. From various circles and almost everyone owns and uses social media as a means to obtain and convey information to the public. The purpose of this research is to test and analyst the factors that affect positive eWOM intention on social media. Methodology/Technique - The sample used in this study were 225 respondents using purposive sampling method. The sample used in this study are customers who have social media, access social media for the last 6 (six) months and make online purchases on these social media. Findings - Hypothesis testing is done by using the structural equation model (SEM) method with the help of AMOS software. Novelty - For further research, we can also add and analyze additional factors that affect positively eWOM intention on social media, namely CSR engagement. Type of Paper - Empirical Keywords: Brand trust; online brand community trust; brand attachment; repurchase intention; positive eWOM intention. JEL Classification: M31, M3.

scholarly journals Information on How to Interact and Love Dogs for Children Through Illustration Books

2021 ◽  
Vol 1 (1) ◽  
pp. 27-36
Author(s):  
Karina Aprilia ◽  
W Wantoro
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Growing Up ◽  
The Public ◽  
The World ◽  
Dog Owners

Violence in animals, especially dogs, is increasing every day. The lack of education and knowledge about loving dogs is also less given to the wider community. For dog owners will understand more about how to interact and treat dogs, but for those who do not have or get used to the existence of dogs it will be very difficult to love dogs. With the rapid development of age and technology, violence against animals, especially dogs, is becoming increasingly visible by uploading to social media for the purpose of having fun. The rise in violence against animals has led the rest of the world to denounce by making laws that ensnare perpetrators. In reality the community itself does not care about this troubling behavior and ignores the current law. Providing education about dogs can be done early so that when growing up the child does not hurt and love the dog. Therefore, this design was created with the aim of providing information to the public on how to interact and love dogs for children. Giving an education to the child can go through a pleasant thing so as not to feel burdened. Educating through an illustration book will make it easier for the child to learn, this can be done when the child will go to sleep, because the information will be absorbed faster and remembered longer when given at night.

scholarly journals Impact of COVID-19 Pandemic on Consumers Purchase Behaviour Through Social Media

2021 ◽  
Vol 1 (1) ◽  
pp. 14-19
Author(s):  
Lim Kah Boon ◽  
Yeo Sook Fern ◽  
Tan Cheng Ling ◽  
Wong Wei Wen
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Product Variety ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Digital Tool ◽  
Online Retail ◽  
Factors Affecting ◽  
The Public

Social media refers to any digital tool that allows users to quickly create and share content with the public. The COVID-19 pandemic has indirectly changed consumers' purchasing habits, causing them to shift from traditional store purchases to online retail store purchases. Social media also changes the specialized strategies among sellers and purchasers. The main objective of this study is to investigate the factors affecting consumer purchase behaviour through social media during the COVID-19 outbreak. A set of the self-administered questionnaire has been distributed to 215 targeted young adults in three states of Malaysia which are Johor, Melaka and Selangor. The four independent variables are price, convenience, product variety and risk, are tested on their relationship towards the dependent variable, which is the purchase behaviour of consumers during the COVID-19 outbreak. The collected data were keyed into SPSS version 26 and followed by using Partial Least Square Structural Equation Modeling (PLS-SEM 3.3.3) to assess the hypothesis.  The analysis result showed that all hypotheses are supported. Lastly, the result of this research will benefit the marketers for their information to understand the consumer purchase behaviour through social media during the COVID-19 pandemic.

scholarly journals Social Media as a form of Digital Tool(s) and Academic Performance of University Students in Nigeria

2021 ◽  
pp. 10-16
Author(s):  
Aderinsola Eunice Kayode
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Performance ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Digital Tools ◽  
Digital Tool ◽  
The Government ◽  
Use Of Social Media

The purpose of this article is to access the use of social media as a form of digital tools on the academic performance of undergraduate students of the University of Ibadan, Nigeria. The paper reviews the actual impact of the use of social media with student’s classroom learning. The descriptive research design was utilized. Two hundred (200) undergraduate students purposively selected from eight faculties. The paper reveals that a great number of students are addicted to the use of social media and frequency use of social networks in digitalization tool becomes an integral part of the students’ development which has resulted in improving students’ academic performance. In conclusion, the paper reveals that the use of social media is part of digital tools that shaping and influencing how students lean and interact with their studies and also, with e-communication with peers this help a student to collaborate and discuss issues related to their academic studies. Social media have a dual impact on student achievement, and it is necessary to approach adolescents' use of social networks with ultimate positive responsibility. With the outcome of the findings, this paper recommends that the government and educational planners should improve the leisure, information exchange among learners, therefore, academic performance can be maintained. The researcher recommends that social media should be used for educational purposes as well, Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.

scholarly journals Analisis Strategi Membangun Brand Awareness E- Commerce Shopee Di Media Sosial Dalam Meningkatkan Penjualan

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Machella Shevany
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Literature Study ◽  
Research Topics ◽  
The Public ◽  
Effective Strategies ◽  
Intense Competition ◽  
Descriptive Qualitative

The increasingly rapid development of e-commerce makes the competition even more stringent. Businesses are also required to compete competitively to retain consumers, one of which is by building brand awareness in the minds of consumers. Companies that have strong brands are certainly easily recognized by the public and can survive amid intense competition. For this reason, shopees need to implement effective strategies to build brand awareness. In building its brand awareness, shopee not only does marketing through its platform but also applies marketing strategies through social media that are useful as a means to further expand market reach. This research uses descriptive qualitative by literature study sourced from books, journals, and related web to research topics. The conclusion is that the strategy to build brand awareness in social media is very effective because it is easy to access and many people use social media in their activities. The use of effective shopee marketing strategies through social media makes it able to shift its competitors and reach the top position of brand awareness in Indonesia. The increase in brand awareness has made shopees more widely known and the sales have increased.  

scholarly journals Impact of Social Media on Public leadership: A case-study of Public Officials in Lanzhou, China

2016 ◽  
Vol 6 (9) ◽  
pp. 39
Author(s):  
Sajjad Haider ◽  
Zhu Yanru ◽  
Fan Yunxin
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Leadership Style ◽  
Social Life ◽  
Leadership Role ◽  
Work Behavior ◽  
Public Officials ◽  
The Public ◽  
Lanzhou City ◽  
The Social

<p>This study explores the changing leadership role of executives in public sector organizations in Lanzhou city (China) in response to new developments and innovations in organizational and social life. As the internet and technology has transformed the workplaces, so do the managing and leading; and this is one of the crippling challenge for the leadership. Gone are the days of conventional motivational tactics; employees of today are more informed, knowledgeable and smarter than ever before; they can be better enticed through the power of social media.  The study involves gleaning empirical data from the mid and upper-mid career officers working in various public sector departments. The findings show that the public officials cannot stay away from the social media and use it frequently at workplaces to connect with their friends and family, and to lesser extent for the organizational purposes, and they adopt the transformational leadership style. The findings of this study are useful to help understand leadership styles adopted by the public sector officials and how the social media impacts their work behavior.</p>

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