scholarly journals Comparative Analysis of Mission Statements of Chinese and American Fortune 500 Companies: A Study from the Perspective of Linguistics

2019 ◽  
Vol 11 (18) ◽  
pp. 4905 ◽  
Author(s):  
Quan Lin ◽  
Yingchang Huang ◽  
Ruojin Zhu ◽  
Yue Zhang
Keyword(s):  
Mission Statement ◽  
Distribution Patterns ◽  
Mission Statements ◽  
Fortune 500 ◽  
Sustainable Growth ◽  
Public Image ◽  
Appraisal System ◽  
Fortune 500 Companies ◽  
Chinese Companies ◽  
The Social

A mission statement is an important instrument for strategic management for an enterprise. How to establish a mission statement and how to leverage its roles in conveying the vision of and leading the long-term and sustainable growth of the enterprise are critical in strategic planning for enterprises. The current study adopted a corpus analysis method and built a corpus of mission statements by selecting the mission statements of 100 companies each from Chinese and American companies in the 2017 Fortune 500 companies. Through the analysis of high-frequency words obtained from the corpus based on the appraisal system approach from Systemic Functional Linguistics (SFL), we attempted to identify the characteristics discerning the mission statements of Chinese and American companies. Our results showed that (1) the distribution patterns of evaluation resource words of Chinese and American companies are similar; (2) Chinese companies highlight innovation, society and development of the enterprise, while American companies emphasize customers and product or service; (3) both Chinese and American enterprises highly concern survival, philosophy and public image; (4) American companies pay more attention to stakeholders, especially primary social stakeholders, while Chinese companies’ attention is inclined to secondary social stakeholders. It is concluded that the mission statements of Chinese companies are society oriented and emphasize the social roles of an organization, showing a corporate pertinence to a lesser extent, while American companies’ mission statements pay more attention to customers and partner relationships, which can be seen as the American companies’ market and individual orientation.

Trends of Corporate Mission Statements: From pursuing profit to distinctive and social value

2019 ◽  
Vol 10 (3) ◽  
pp. 27-36
Author(s):  
Gang-Hoon Seo ◽  
Munehiko Itoh
Keyword(s):  
Planning Process ◽  
Mission Statement ◽  
Mission Statements ◽  
Fortune 500 ◽  
Business Environment ◽  
Public Image ◽  
Past Study ◽  
The Past ◽  
Fortune 500 Companies ◽  
High Performers

Abstract A mission statement has a significant meaning as the initial and essential step in a company’s strategic planning process. Previous studies have pointed out the necessity of monitoring and longitudinal study of corporate mission statements as they should be continuously revised against changes in companies’ strategies and business environment. This study aims to shed light on what types of strategies and values are currently highlighted in companies’ mission statements in comparison with the findings of a well-known previous study. Therefore, this study conducted a content analysis of 491 Fortune 500 companies’ mission statements. As a result, we found that “philosophy” is mostly highlighted and “profitability” is not emphasized in contemporary companies’ mission statements. Compared to the past study, these findings imply that there have been dramatic changes in the content of corporate mission statements. Besides, this study divided 491 Fortune 500 companies into two groups, high performers and low performers, according to their Fortune ranking and investigated significant differences between high and low performers using t-tests. The high performers were found to more often highlight “selfconcept” and “public image” than low performers. However, the difference in mean scores between high and low performers has become smaller than in the past finding. In particular, there is no statistical difference in mission statement component numbers between high and low performers. These findings can provide futher understanding about changes of companies’ strategic emphasis and the nature of corporate mission statements. This study provides a comparative insight for practitioners making company mission statements.

scholarly journals Influence of Customer Focused Mission Statement on Customer Satisfaction

2017 ◽  
Vol 65 (3) ◽  
pp. 1031-1038
Author(s):  
Chijioke Nwachukwu ◽  
Pavel Žufan
Keyword(s):  
Customer Satisfaction ◽  
Mission Statement ◽  
Pearson Correlation ◽  
Mission Statements ◽  
The United States ◽  
Public Image ◽  
Self Concept ◽  
Manufacturing Companies ◽  
Satisfaction Index ◽  
Customer Perspective

The purpose of this study is to examine the influence of customer‑focused mission statements on customer satisfaction in selected cell phone manufacturing companies in the United States. The study employed content analysis for the mission statement and data from America customer satisfaction index (ACSI). In analysing our data, Pearson correlation, and multiple regression techniques were used. The result showed that product and service, technology, philosophy, self‑concept, and public image mission statement components are strongly positively correlated with customer satisfaction. Customer, survival, growth and profitability and market mission statement components are insignificantly negatively correlated with customer satisfaction. The study, therefore, recommends that companies that want to remain competitive by enhancing customer satisfaction should formulate mission statements from a customer perspective so that they include product and service, technology, philosophy, self‑concept, and public image components. The main limitation of the study represents the sample size and structure. This study empirically investigated the correlation and association of nine mission statement components with customer satisfaction.

scholarly journals Differences in Readability, Keywords, and Orientation of Mission Statements of the Top 100 Korean and Top 100 US Traditional and Innovative Companies

2021 ◽  
Vol 13 (18) ◽  
pp. 10220
Author(s):  
Jongdo Jeon ◽  
Keun Tae Cho
Keyword(s):  
Network Analysis ◽  
Mission Statement ◽  
Mission Statements ◽  
Sustainable Growth ◽  
Self Concept ◽  
Major Focus ◽  
Global Business ◽  
Market Capitalization ◽  
Keyword Network

The mission statements of companies reflect the characteristics of their country. There are differences in the content of mission statements between traditional and innovative companies. The sustainable growth of companies has recently become a major focus, and it has been found that mission statements are somewhat related to company innovation. This study analyzed the differences in the readability, keywords, and orientation of mission statements between the top 100 Korean and top 100 US companies by market capitalization and their traditionality and innovativeness. Differences in readability were assessed with the Gunning fog index. Differences in the main keywords were assessed with a keyword network analysis. Differences in orientation were assessed with the nine components of a mission statement. As Korean companies were aiming for global business, there was not much difference in the readability of mission statements between Korean and US companies, but there was a difference between traditional and innovative companies in both countries. There was a difference in the keywords and orientation of the mission statements of Korean and US innovative companies. Both Korean and US innovative companies focused highly on “philosophy.” However, Korean innovative companies focused more on “self-concept,” and US innovative companies focused more on a “concern for survival.”

Communicating bad news in corporate social responsibility reporting: A genre-based analysis of Chinese companies

2019 ◽  
Vol 14 (1) ◽  
pp. 22-43
Author(s):  
Yuting Lin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fortune 500 ◽  
Bad News ◽  
Self Disclosure ◽  
Csr Reporting ◽  
Fortune 500 Companies ◽  
Chinese Companies ◽  
Corporate Social Responsibility Reporting ◽  
Corporate Social

In corporate social responsibility (CSR) reporting, companies are expected to fully disclose the negative social and environmental impacts of their activities. This study investigates how Chinese companies respond to this challenge by analyzing the representations of occupational fatalities and injuries in 92 CSR reports from 37 Chinese Fortune 500 companies. A move-step analysis was performed on one part of the CSR report, which is the section providing information on occupational incidents. It was found that the negative information was typically disclosed via four rhetorical moves, which are ‘preparing the reader’, ‘delivering the bad news’, ‘mitigating the bad news’ and ‘reassuring the reader’. Communicating bad news through the four moves helps manage the reader’s perception of the reporting company and its CSR performance. The study calls for greater attention to the impression-managing aspects of companies’ self-disclosure of organizational bad news.

scholarly journals Content Analyses on Mission Statements of the Commercial Banks in Kyrgyzstan

2017 ◽  
Author(s):  
Seyil Najimudinova
Keyword(s):  
Web Sites ◽  
Commercial Banks ◽  
Mission Statement ◽  
Geographic Location ◽  
Secondary Data ◽  
Mission Statements ◽  
Public Image ◽  
Business Practices ◽  
For Profit ◽  
Strategic Management Process

The concept of mission is still popular both in academic environment and business practices. Mission statements have been accepted as an important part of the strategic management process for organizations of all types; be it public sector, not-for-profit, private, for profit, a multinational or a SME. This paper aims to study the content of mission statements of Top10 commercial banks in Kyrgyzstan. The main objective of this study is to identify whether the mission statements of commercial banks contain components suggested Pierce and David (1987) and Bart and Tabone (1999). Data was based on content analysis of the mission statements and other related statements found on commercial banks’ web sites. Another secondary data on general profile of commercial banks are obtained from their web-sites and other open to public resources. The results show all (11) numbers of components are not incorporated in the mission statements of commercial banks totally. According to obtained data it was done Top 3 rating of commercial banks according to their mission statements. The level of popularity of mission statement components displays the following: products or services, geographic location, statement of purpose and customers are the most of frequent occurrence components. Components like concern for public image, concern for growth and profit, and philosophy are less popular mission components. In the future this study can throw fresh light on researches on other industries and to make relationship between good mission statements and the performance of commercial banks.

A Unifying Principle for a Researcher Learning Safety: Reduce Uncertainty!

2018 ◽  
Author(s):  
Camilla Kao ◽  
Russell Furr
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Mission Statement ◽  
Safety Information ◽  
Health And Safety ◽  
Mission Statements ◽  
Definition Of ◽  
Physical And Chemical

Conveying safety information to researchers is challenging. A list of rules and best practices often is not remembered thoroughly even by individuals who want to remember everything. Researchers in science thinking according to principles: mathematical, physical, and chemical laws; biological paradigms. They use frameworks and logic, rather than memorization, to achieve the bulk of their work. Can safety be taught to researchers in a manner that matches with how they are trained to think? Is there a principle more defined than "Think safety!" that can help researchers make good decisions in situations that are complex, new, and demanding?<div><br></div><div>Effective trainings in other professions can arise from the use of a mission statement that participants internalize as a mental framework or model for future decision-making. We propose that mission statements incorporating the concept of <b>reducing uncertainty</b> could provide such a framework for learning safety. This essay briefly explains the definition of <b>uncertainty</b> in the context of health and safety, discusses the need for an individual to <b>personalize</b> a mission statement in order to internalize it, and connects the idea of <b>greater control</b> over a situation with less uncertainty with respect to safety. The principle of reducing uncertainty might also help <b>non-researchers</b> think about safety. People from all walks of life should be able to understand that more control over their situations provides more protection for them, their colleagues, and the environment.</div>

The Mindful Elite

2018 ◽  
Author(s):  
Jaime Kucinskas
Keyword(s):  
Fortune 500 ◽  
Unintended Consequences ◽  
Religious Leaders ◽  
Ivy League ◽  
Fortune 500 Companies ◽  
Elite Networks ◽  
Self Help ◽  
The People ◽  
Fortune 100 ◽  
Public Consciousness

From the halls of the Ivy League to the C-suite at Fortune 500 companies, this book reveals the people behind the mindfulness movement, and the engine they built to propel mindfulness into public consciousness. Based on over a hundred interviews with meditating scientists, religious leaders, educators, businesspeople, and investors, this book shows how this highly accomplished, affluent group has popularized meditation as a tool for health, happiness, and social reform over the past forty years. Rather than working through temples or using social movement tactics like protest to improve society, they mobilized by building elite networks advocating the benefits of meditation across professions. They built momentum by drawing in successful, affluent people and their prestigious institutions, including Ivy League and flagship research universities, and Fortune 100 companies like Google and General Mills. To broaden meditation’s appeal, they made manifold adaptations along the way. In the end, does mindfulness really make our society better? Or has mindfulness lost its authenticity? This book reveals how elite movements can spread, and how powerful spiritual and self-help movements can transform individuals in their wake. Yet, spreading the dharma came with unintended consequences. With their focus on individual transformation, the mindful elite have fallen short of the movement’s lofty ambitions to bring about broader structural and institutional change. Ultimately, this idealistic myopia unintentionally came to reinforce some of the problems it originally aspired to solve.

Leveraging the organizational mission statement to communicate identity, distinctiveness and purpose to primary and secondary stakeholders during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lorelei Ortiz
Keyword(s):  
Content Analysis ◽  
Mission Statement ◽  
Mission Statements ◽  
Strategic Communication ◽  
Web Content ◽  
Organizational Mission ◽  
Content Type ◽  
Global Pandemic ◽  
Core Mission ◽  
Keyword Searches

PurposeThis study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive commitment to stakeholders and (3) what extent these efforts are reflected in revised mission statements or addenda to meet global pandemic challenges.Design/methodology/approachThe study employs a 4-question metric to measure comprehensiveness and a two-pronged qualitative method of analysis consisting of keyword searches followed by content analysis.FindingsRetailer statements are considerably comprehensive in describing purpose and audience yet very few articulate stakeholder value, differentiate themselves as distinctive or substantively reaffirm their core mission and values. Retailers seem more invested in strategic communication around diversity, equity and inclusion, based on web content in their consumer, job seeker and investor touchpoints.Research limitations/implicationsCoding and interpreting language through content analysis methods may introduce some level of subjectivity, particularly when dealing with unstructured data. Implications for how organizations acclimated in order to survive and thrive, while maintaining focus on stakeholders and strategy. Examining organizational mission statements and their contexts yields perspective into how organizations define themselves and what they do during times of crisis.Originality/valueThis study provides insights into the content, structure and functions of the statements against a specific comprehensiveness metric and reveals patterns about the texts and their contexts during a pandemic and strong cultural and societal movements.

Relational cultivation strategies and community building on Fortune 500 company corporate blogs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tugce Ertem-Eray ◽  
Eyun-Jung Ki
Keyword(s):  
Public Relations ◽  
Sense Of Community ◽  
Communication Channel ◽  
Community Building ◽  
Online Communication ◽  
Fortune 500 ◽  
Content Type ◽  
The Public ◽  
Fortune 500 Companies ◽  
Corporate Blogs

PurposeAs the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.Design/methodology/approachA content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community.FindingsFindings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection.Originality/valueStudies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics.

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