scholarly journals Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity

2018 ◽  
Vol 10 (6) ◽  
pp. 1812 ◽  
Author(s):  
Ghi-Feng Yen ◽  
Hsin-Ti Yang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Moral Identity ◽  
Consumer Responses ◽  
Corporate Social

scholarly journals Research on the Mechanism of Consumer Responses to Corporate Social Responsibility under Multi-Industry Context in China

2011 ◽  
Vol 2 (1) ◽  
pp. 61
Author(s):  
Wang Rui ◽  
Tian Zhilong ◽  
Ma Yutao
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Product Category ◽  
Consumer Responses ◽  
Corporate Associations ◽  
Comparative Survey ◽  
Corporate Social ◽  
The Relationship ◽  
Product Association

This research examines the mechanism of consumer responses to CSR under multiindustry context in China. Data is collected by a three-industry comparative survey. The empirical results show that: 1) Two positive influences of consumers’ perceiving CSR performance on their corporate associations and product associations are respectively partially and fully mediated by consumers’ CSR trust; 2) Product category is a moderator of the relationship between consumers’ CSR trust and product association, and the positive path from product association to purchase intention. This study could help managers to understand how consumers think about CSR, and provides them strategic guidance to implement CSR programme in China.

Why Art Thou Resisting?: Consumer Resistance to the ‘Citizen Argument’ of Retailers

2012 ◽  
Vol 54 (5) ◽  
pp. 707-721 ◽  
Author(s):  
Chiraz Aouina Mejri ◽  
Dhruv Bhatli ◽  
Mouna Benhallam
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Complex Nature ◽  
Socially Responsible ◽  
Mass Market ◽  
Consumer Responses ◽  
Consumer Resistance ◽  
Consumer Reaction ◽  
Corporate Social

Recent studies on corporate social responsibility (CSR) illustrate the positive consumer reaction to the socially responsible practices of retailers, and outline the upside for retailers to engage in these practices. However, little is known about the downside of these practices: consumer negative reaction due to the ambiguous and complex nature of consumer reaction, and consumers' resistance to the ‘citizen argument’ put forth by retailers. This research, through 17 interviews, fills this gap to explore the complex nature of consumer reaction to CSR practices, and investigates motivations and manifestations of consumer resistance to the ‘citizen argument’ of mass-market retailers. The findings reveal consumer responses to CSR practices (their resistant behaviour), their causes, and classify them in two forms - resistance to the consumerist practice attributed to retailing, and resistance to an ‘insidious’ commitment to sustainable development where sincerity is claimed by the mass-market retailers.

scholarly journals Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type

2017 ◽  
Vol 44 (4) ◽  
pp. 738-758 ◽  
Author(s):  
Diogo Hildebrand ◽  
Yoshiko DeMotta ◽  
Sankar Sen ◽  
Ana Valenzuela
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Consumer Responses ◽  
Corporate Social
Sign in / Sign up

Export Citation Format

Share Document