scholarly journals Segmenting Young Adult University Student’s Eating Behaviour: A Theory-Informed Approach

Nutrients ◽  
2019 ◽  
Vol 11 (11) ◽  
pp. 2793 ◽  
Author(s):  
Kitunen ◽  
Rundle-Thiele ◽  
Carins
Keyword(s):  
Young Adult ◽  
Cross Section ◽  
Healthy Eating ◽  
Structural Equation ◽  
Online Survey ◽  
Eating Behaviour ◽  
Face To Face ◽  
Behavioural Theory ◽  
Equation Modelling ◽  
Moa Framework

The purpose of this paper is to extend behavioural theory and segmentation application. Specifically, this paper draws on three segmentation bases and behavioural theory that extends focus beyond individual psychological predispositions to form segments within the healthy eating context for young adult university students (20–35 years) in Queensland, Australia. Participants were invited to take part in an online survey via email and through face to face intercept to ensure a diverse cross section was obtained. Structural equation modelling revealed that the Motivation, Opportunity, and Ability (MOA) framework can be utilised to explain healthful eating behaviour and two-step cluster analysis uncovered two distinct segments with education, motivation to eat healthily and Turconi’s eating behaviour scores being the most important variables within the wider multivariate segment formation. This paper contributes to literature in the following ways. First, it confirms the importance of behavioural bases in segment formation and supports inclusion of other bases, namely demographics and psychographics. Next, it provides evidence of the value of including behavioural theory, which extends focus beyond what individuals think to understand how the environment may support them. Finally, this paper demonstrates that the MOA framework together with eating behaviour and demographic factors (education) can produce theoretically informed segments.

scholarly journals Social media communication and healthy eating behaviour: Facebook for Healthy Eating (Preprint)

2019 ◽  
Author(s):  
Wong Wen Yin ◽  
Sedigheh Moghavvemi
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Healthy Eating ◽  
Health Behaviour ◽  
Structural Equation ◽  
Online Survey ◽  
Eating Behaviour ◽  
Influential Factor ◽  
Research Approach ◽  
Positive Health

BACKGROUND The rise of social media in the health domain renders it a viable alternative channel for promoting health behaviour. Among the social media platforms, Facebook is perceived as an influential factor contributing to positive health behaviour. Literature outlined that social interaction on Facebook seems relevant to the promotion of positive health behaviour. However, details on the interaction and its subsequent impact on health behaviour remain unexplored, particularly healthy eating. OBJECTIVE This research aimed to determine the influence of Facebook social interaction on healthy eating behaviour. Specifically, this research examined the effect of social interaction on healthy eating knowledge leading to healthy eating behaviour. Besides, this research also investigated the effect of a determinant of social interaction, namely social tie. METHODS Adopting the quantitative research approach, data were collected using self-administered questionnaires. The questionnaires were distributed online to those who used Facebook, while its paper counterparts were distributed via snowball, purposive, and convenient sampling. In total, 755 responses were received, 459 responses from the online survey and 296 responses from the paper survey. The structural equation model (SEM) technique was used to assess the proposed research framework. RESULTS The proposed research model showed a reasonable model fit with CMIN/DF = 2.94, GFI = 0.934, AGFI = 0.917, NFI = 0.937, TLI = 0.951, CFI = 0.957, RMSEA = 0.051. All three hypotheses proposed were not rejected. Social tie (beta=.446; P<.001) has a significant positive influence on social interaction. Social interaction (beta=.781; P<.001) was found to have a significant and positive effect on healthy eating knowledge. Healthy eating knowledge (beta=.709; P<.001) influence healthy eating behaviour significantly. The model indicated that 50% of the variance of healthy eating behaviour could be estimated by healthy eating knowledge, social interaction, and social tie. CONCLUSIONS This research pioneered the understanding of the role of Facebook for healthy eating behaviour. Social interaction on Facebook plays a significant role in improving healthy eating knowledge, which affects healthy eating behaviour. This research supports the notion that Facebook has great potential as a means for the cultivation of healthy eating behaviour. This research is noteworthy in its contribution to advancing the discipline of health behaviour with social media applications. CLINICALTRIAL

Assessment of A Mobile Educational Coaching App

2018 ◽  
Vol 14 (1) ◽  
pp. 22-43
Author(s):  
Niousha Shahidi ◽  
Vesselina Tossan ◽  
Silvia Cacho-Elizondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Survey ◽  
Causal Structure ◽  
Convenience Sample ◽  
Equation Modelling ◽  
Educational Coaching ◽  
Acceptance Model ◽  
Type Of School

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school.

scholarly journals The effect of soft skills, ethics, and value on the willingness of employers to continue recruiting UMT graduates

2021 ◽  
pp. 1689-1698
Author(s):  
Abdul Hafaz Ngah ◽  
Nurul Izni Kamalrulzaman ◽  
Fauzayani Ibrahim ◽  
Noor Azuan Abu Osman ◽  
Nur Asma Ariffin
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Survey Data ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Online Survey ◽  
Soft Skills ◽  
Moderating Effect ◽  
Equation Modelling ◽  
The Relationship

This study aims to investigate the effect of soft skills and ethics and value on the employers’ willingness to continue recruiting Universiti Malaysia Terengganu (UMT) graduates, together with the moderating effect of knowledge on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. The study’s respondents comprised of 208 employers in Malaysia who responded through an online survey using Google Forms. The survey data was then analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM), indicating that soft skills positively affected the employers’ willingness to continue recruiting UMT graduates. Nevertheless, ethics and value were found to be insignificant factors on the employers’ willingness to continue recruiting UMT graduates. It was also revealed that knowledge had the moderating effect on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. Therefore, universities were recommended to invest in soft skills and knowledge education to ensure that graduates met the employers’ professional recruitment standards in areas of expertise.

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

scholarly journals People’s Perception about Quarantine and its Impact on Occupational Stress: Community-Based Online Survey Following Covid-19 Outbreak in India

2020 ◽  
Author(s):  
Subhadeep Mukherjee
Keyword(s):  
Occupational Stress ◽  
Structural Equation ◽  
Online Survey ◽  
Disease Status ◽  
Community Based ◽  
Equation Modelling ◽  
The World ◽  
People’S Perception ◽  
Day By Day ◽  
Unpleasant Experience

COVID–19 has caused havoc almost throughout the world and India is also a strong victim of the same as the number of infected/positive cases is increasing drastically day by day. Quarantine i.e. a restriction on the movement of people which is intended to prevent the spread of disease is an unpleasant experience for those who undergo it. Separation from the loved ones, loss of freedom,uncertainty over the disease status, and boredom can create dramatic effects. Occupational stress ofJob Stress refers to the job-related nervousness and anxiety which affects the emotion and/or physical health of the people.This paper is a modest attempt to understand the people’s perception about quarantine and its impact on Occupational Stress due to the outbreak of COVID-19 in India.Data have been collected from 159 respondents by circulating the questionnaire through electronic mode. The collected data have been analysed by applying Structural Equation Modelling (SEM).The findings reveal that there is no significant impact on occupational stress by people’s perceptionof quarantine.

scholarly journals MOA Framework and Website Quality as Creator of Attitude and Behavioral Consequences

2016 ◽  
Vol 8 (2) ◽  
pp. 81
Author(s):  
Whony Rofianto
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Positive Impact ◽  
The Other ◽  
Cross Sectional ◽  
Student Sample ◽  
Website Quality ◽  
Moa Framework

This study aimed to examine the factors driving the establishment of user satisfaction on the campus website. The study focused on two exogenous constructs, namely website quality as the external aspects and the MOA framework (especially motivation and ability) as the internal aspects for users of the campus website. The study also tried to examine the dual implications of user satisfaction, toward the intention to revisit on one side, also toward attitude and word-of-mouth intention on the campuses itself on the other side. This study was conducted using descriptive research design approach. A total of 210 cross-sectional data collected through an offline and online survey on student sample of state and private universities in the JABODETABEK area. Data analysis and hypothesis testing was executed using Structural Equation Model. The analysis of empirical data indicates a positive impact of website quality on user satisfaction. Furthermore, user satisfaction proven to give positive implications toward revisit intention on the one hand, and the attitude toward the brand on the other side, which in turn encourages word-of-mouth intention. Meanwhile, opposite findings on the effect of the MOA framework on user satisfaction, it gives a new insight that amplify the urgency of the implementation of campus website by higher education providers.

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giada Mainolfi ◽  
Vittoria Marino ◽  
Riccardo Resciniti
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Joint Analysis ◽  
Content Type ◽  
The Past ◽  
Equation Modelling ◽  
Proposed Model ◽  
Influence Of Food ◽  
Perceived Enjoyment ◽  
The Impact

PurposeThe present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers' engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger's recommendations. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions within the context of food blogs.Design/methodology/approachThe empirical research builds on an online survey with a sample of 821 blog readers (353 Italian and 468 American). The proposed model was tested through structural equation modelling.FindingsResults from a survey on Italian and American consumers show that perceived enjoyment and homophily have a significant effect on blog engagement, which, in turn, positively influences both intention to taste and visit. Moreover, blogger credibility does not show a significant influence on blog engagement for Italian and American followers.Originality/valueThe study contributes to a better understanding of the influence exerted by blog engagement on intention to follow blogger's recommendations. The study also examines perceived enjoyment, credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to food blogs.

scholarly journals Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana

2019 ◽  
Vol 15 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Ibn Kailan Abdul-Hamid ◽  
Aijaz A. Shaikh ◽  
Henry Boateng ◽  
Robert E. Hinson
Keyword(s):  
Empirical Study ◽  
Structural Equation Modelling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Mobile Money ◽  
Extant Literature ◽  
Equation Modelling ◽  
Intent To Use

Although mobile money (MM) has been explored in the existing literature, the roles of trust and risk in MM use have received little attention from researchers. Furthermore, many of the existing studies have treated these constructs as unidimensional. The extant literature also shows that perceived risk has received little attention from researchers who have conducted studies on MM. Thus, the objective of this study is to examine the roles of trust and perceived risk in customers' intent to adopt MM services in Ghana. Both trust and perceived risk were broken down into various dimensions. The study involved 671 respondents who were selected via an intercept approach and an online survey. Structural equation modelling was used to test the study's hypotheses. The findings show that perceived risk is negatively associated with customers' intent to use MM services and economy-based trust. Trust in service providers and economy-based trust are positively associated with customers' intent to use MM services. The implications of the findings are provided in the latter part of this study.

scholarly journals Intellectual capital's link with financing opportunities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mara Del Baldo ◽  
Daniele Giampaoli ◽  
Maddalena Macrellino ◽  
Nick Bontis
Keyword(s):  
Empirical Evidence ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Online Survey ◽  
Relational Capital ◽  
Direct Impact ◽  
Content Type ◽  
Structural Capital ◽  
Equation Modelling ◽  
Positive Direct

PurposeThis study aims to provide empirical evidence on the link between intellectual capital and a firm's ability to attract funding and financing in Italian companies.Design/methodology/approachData from 125 Italian companies was collected through an online survey and analysed using structural equation modelling (PLS-SEM).FindingsResults show that structural capital has a positive, direct impact on both human and relational capital. At the same time, relational capital is the only intellectual capital component that has a positive, direct impact on a firm's ability to attract funding and financing. Finally, we found that a firm's ability to attract funding and financing impacts both innovation and financial performance.Originality/valueThis novel study is among the first to provide empirical evidence of how human, relational and structural capital interact with each other and enhance a firm's ability to attract funding and financing.

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