scholarly journals The Effect of Personal Value on CSV (Creating Shared Value)

Author(s):  
Jeongho Koo ◽  
Suhyun Baek ◽  
Sunah Kim

The purpose of this study is to reveal the effect of personal value as a part of creating shared value (CSV). We extracted factors of personal value through a literature review. Personal value consists of social commitment, self-actualization, goal setting, and solidarity. Self-actualization is the universal motivation of the individual, goal setting is the basis for the occurrence of action, and solidarity is the relationship factor that defends competition and personalization. This study was conducted on three hypotheses. Hypothesis 1 is that self-actualization will have an effect on CSV. Hypothesis 2 is that goal setting will have an effect on CSV. Hypothesis 3 is that solidarity will have an effect on CSV. The proxy of CSV is social commitment. We examine the effects of these personal values on CSV by surveying 557 university students. This study applied the regression model to test the hypotheses. The empirical results are as follows. CSV increases when we are more self-actualized. Goal setting positively affects CSV. CSV goes up as we have many relationships with organizations and are more cooperative in work. This study suggests the important elements of personal values in a university setting for CSV, and enables setting the direction of the education by setting the index of the attitude to increase the value of the individual in CSV.

2021 ◽  
Author(s):  
◽  
Megan Chrystal

<p>Wellbeing is thought to decrease when one’s actions do not align with one’s values. This study refined a previous experimental method to investigate how perceived failure to live up to expectations of value-expressive behaviours may affect eudaimonic and hedonic wellbeing. One hundred and ninety-nine students considered their own past value-expressive behaviours in a survey designed to induce a discrepancy or “gap” between reported and ideal behaviour. We tested whether the importance of value-expressive behaviours—and whether this importance was based on personal or social ideals—would affect the perception of behavioural discrepancies and wellbeing. Results showed that being asked about more important behaviours predicted a greater perceived behavioural gap and less hedonic wellbeing. Whether this importance was based on personal values or social desirability did not differentially predict perceived behavioural gap or wellbeing, challenging the focus that some therapy models place on personal value expression to improve wellbeing. The perceived behavioural gap did not mediate a relationship between experimental condition and wellbeing, suggesting that other variables may play a role in the relationship between values, behaviour, and wellbeing. Further exploratory tests, limitations, and theoretical implications are discussed.</p>


2020 ◽  
Vol 12 (18) ◽  
pp. 7625
Author(s):  
Sang-soo Kim ◽  
Woo-yeul Baek ◽  
Kevin K. Byon ◽  
Sung-bum Ju

Creating shared value has been a new strategic management paradigm for professional sport teams around the world. However, despite the active participation of professional sport teams in creating a shared value program, research that addresses its effectiveness appears to be very limited. The present study investigates the influence of sport fans’ perceived creating shared value on team trust and fan loyalty and the moderating effects of sport fans’ altruism on the relationship between creating shared value and team trust in the Korean professional volleyball league. A total of 198 Korean volleyball fans participated in the present study. Results revealed that sport fans’ perceived economic and social values had significant impacts on team trust and, in turn, team trust significantly affected fan loyalty. However, the moderating effect of sport fans’ altruism was not found on the relationships between creating shared value and team trust. Consequently, the present study’s findings may provide professional sport teams’ marketers with the rationale as to the effectiveness of launching creating shared value programs.


2021 ◽  
Vol 103 ◽  
pp. 01010
Author(s):  
Aleksey Y. Oborsky ◽  
Aynara N. Amerslanova ◽  
Alexander V. Naumov

The research reflects on the contribution of the humanitarization of education in solving the problems of fairness in contemporary Russian society. The authors reveal the concepts of humanitarization of education and fairness, as well as analyze the relationship between the humanitarization of education and the crisis of value system, justifying the importance of creating conditions for the development of a humanitarian personality who has the competencies needed for orientation, and who is capable of self-actualization in the contemporary socio-cultural space. The authors attempt to explain the relationship between the process of humanitarization of education and the mechanism of achieving social fairness in Russian society. The research presents the attitude of individual stakeholders of educational services to the humanities in the university curricula. At the end of the research, the conclusion is made about the need for making joint managerial decisions by the federal executive authorities and educational institutions of Russia to enhance the role of higher education institutions in forming the population’s value system, as well as moral qualities of the individual.


2021 ◽  
Author(s):  
◽  
Megan Chrystal

<p>Wellbeing is thought to decrease when one’s actions do not align with one’s values. This study refined a previous experimental method to investigate how perceived failure to live up to expectations of value-expressive behaviours may affect eudaimonic and hedonic wellbeing. One hundred and ninety-nine students considered their own past value-expressive behaviours in a survey designed to induce a discrepancy or “gap” between reported and ideal behaviour. We tested whether the importance of value-expressive behaviours—and whether this importance was based on personal or social ideals—would affect the perception of behavioural discrepancies and wellbeing. Results showed that being asked about more important behaviours predicted a greater perceived behavioural gap and less hedonic wellbeing. Whether this importance was based on personal values or social desirability did not differentially predict perceived behavioural gap or wellbeing, challenging the focus that some therapy models place on personal value expression to improve wellbeing. The perceived behavioural gap did not mediate a relationship between experimental condition and wellbeing, suggesting that other variables may play a role in the relationship between values, behaviour, and wellbeing. Further exploratory tests, limitations, and theoretical implications are discussed.</p>


2021 ◽  
Vol 291 ◽  
pp. 05038
Author(s):  
Tatyana Zagorulya

In the article, the author presents the results of research on sustainable and harmonious development of personality in the context of implementation of the concept of pedagogical facilitation. The author's concept of pedagogical facilitation, based on K. Rogers’ theory, has been implemented over years at the Ural State University of Economics. In this article, the author considers her own experience of applying the methods of goal setting, which contribute to the sustainable and harmonious development of the personality. In the context of implementation of the concept of pedagogical facilitation, self-actualization of the individual is carried out, the life scenario is developed, in which priority goals, and ways of achieving them are identified. The obtained result of the study confirms that personal, professional and social goal setting is an important factor of sustainable and harmonious development of the personality in an unstable and constantly changing environment.


2019 ◽  
Vol 27 (2) ◽  
pp. 178-197 ◽  
Author(s):  
Keith James Kelley ◽  
Thomas A. Hemphill ◽  
Yannick Thams

Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for the relationship between CSR and CFP. It then draws connections to a more recent stream of literature surrounding the concept of creating shared value to expand upon this relationship, adopting reputation as a multilevel form of shared value that mediates the CSR–CFP relationship. The paper further discusses moderating influences of this relationship that may vary contextually with emerging economies such as those in Latin America. Findings The paper argues that as markets become further developed, CSR initiatives will create a higher proportion of shared reputational value between a corporation and country. This is the result of from aligning CSR initiatives that benefit a society, with the strategic goals of the firm – the essence of creating of shared value – but is more difficult in emerging markets, especially volatile ones. Originality/value This paper offers insight into a complex relationship between CSR, shared reputational value and CFP by introducing the more recent concept of creating shared value. Several propositions related to this general relationship, and some related to the difference among emerging markets (such as those in Latin America), address the need for more research related to corporate and country reputation, creating shared value and in the emerging market context.


2020 ◽  
Vol 12 (4) ◽  
pp. 1397 ◽  
Author(s):  
Sungmin Kang ◽  
Youn Kue Na

This study aimed to identify strategy characteristics for sustainable competitive advantage in businesses utilizing the sharing economy (SE) and to investigate whether such strategy characteristics are related to creating shared value (CSV) and performance. A total of 631 participants who had used goods and services of SE businesses were selected as the unit of analysis in reference to the components of business-to-peer (B2P) and peer-to-peer (P2P) SE business models. Reliability, validity, and goodness-of-fit tests and path analysis were performed using SPSS and AMOS statistical packages. The following results were obtained. First, regarding the relationship between strategy characteristics for sustainable competitive advantage and “social congruence,” which is related to creating shared value, this variable was significantly influenced by “value network” in the B2P model and “strategic innovation” and “strategic resources” in the P2P model. Second, regarding relationship with the aforementioned strategy characteristics and “value of information sharing,” the latter variable was significantly influenced by “moment of truth,” “strategic innovation,” and “value network” in the B2P model, and “moment of truth,” “strategic resources,” and “value network” in the P2P model. Third, regarding the relationship among variables related to CSV and their contribution to performance, “social value congruence” was affected by “value of information sharing,” and these variables had significant effects on “value of participation” in both models. Only “value of participation” made a significant contribution to “performance.”


2015 ◽  
Vol 8 (2) ◽  
pp. 536-549
Author(s):  
Peter Baur ◽  
Gideon Els

The article endeavours to construct a model that links the gap between returns to an investment in ‘Fine Art’ and the ‘real’ price of the 'Fine Art' being traded. Thus the process used in creating shared value within the market for 'Fine Art' is examined. Art prices are usually set in the primary market through the auction process, which should also typically reflect an efficient way of creating shared value. As the auction process in the primary art market is not efficient; it does not create shared value as would occur in a typical free market structure. Artificial rigidities exist within the primary art market; thus the links between the primary art market and the secondary art market are shown by incorporating the concepts of the 'Value of Information' and ‘Strategic Uncertainty’ into the transmission mechanism.


2021 ◽  
Vol 19 (4) ◽  
pp. 51-58
Author(s):  
Wojciech Grzegorczyk

The aim of the article is to try to define the relationship between the corporate social responsibility (CSR) and the creating shared value (CSV) concepts and marketing strategy. To achieve this goal, a method of critical analysis of national and foreign literature relating to these issues was used. On this basis, conclusions were formulated defining the scope and content of these relations. They relate primarily to a company’s mission, marketing research and marketing strategy. The relationship between the CSV concept and marketing strategy can be particularly seen in the evaluation and selection of new geographic markets and new buyer segments. They refer to changes in product policy – creation of products constituting common value. Relationships also relate to distribution policy, which may include the creation of local clusters and the inclusion of companies from these markets in production and distribution.


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