scholarly journals How Dramatic Events Can Affect Emotionality in Social Posting: The Impact of COVID-19 on Reddit

2021 ◽  
Vol 13 (2) ◽  
pp. 29
Author(s):  
Valerio Basile ◽  
Francesco Cauteruccio ◽  
Giorgio Terracina
Keyword(s):  
Social Networks ◽  
Emotional Reactions ◽  
Structural Variations ◽  
Basic Emotions ◽  
Ordinary Life ◽  
Normal Period ◽  
Specific Reactions ◽  
Almost All ◽  
The Impact

The COVID-19 outbreak impacted almost all the aspects of ordinary life. In this context, social networks quickly started playing the role of a sounding board for the content produced by people. Studying how dramatic events affect the way people interact with each other and react to poorly known situations is recognized as a relevant research task. Since automatically identifying country-based COVID-19 social posts on generalized social networks, like Twitter and Facebook, is a difficult task, in this work we concentrate on Reddit megathreads, which provide a unique opportunity to study focused reactions of people by both topic and country. We analyze specific reactions and we compare them with a “normal” period, not affected by the pandemic; in particular, we consider structural variations in social posting behavior, emotional reactions under the Plutchik model of basic emotions, and emotional reactions under unconventional emotions, such as skepticism, particularly relevant in the COVID-19 context.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

scholarly journals Role of Social Media in Radicalizing Protests in Thailand

2021 ◽  
pp. 192-203
Author(s):  
Irina N. Lipilina ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Constitutional Court ◽  
Digital Space ◽  
The Impact

Throughout 2020 youth protests did not stop in Thailand. They began as a reaction to the dissolution by the Constitutional Court of the New Future party, which is aimed at a youth audience. After the introduction of antiepidemiological restrictions street demonstrations stopped, but the activity of their participants shifted to social networks. In a digital space that is less subject to government censorship, the protest agenda has expanded and escalated significantly. As soon as the ban on demonstrations was lifted, the performances continued, but with more drastic demands, which were originally formulated on social networks. This article examines the impact of social media on the radicalization of youth protest in Thailand.

Marketing to the “middle of the pyramid” in emerging markets using a social network perspective

2014 ◽  
Vol 9 (3) ◽  
pp. 400-423 ◽  
Author(s):  
Tendai Chikweche ◽  
Richard Fletcher
Keyword(s):  
Social Networks ◽  
Middle Class ◽  
Potential Role ◽  
Content Type ◽  
Business Executives ◽  
Advanced Economies ◽  
Sub Saharan ◽  
Corporate Social ◽  
The Impact

Purpose – The purpose of this paper is to expand knowledge about how middle class consumers in Sub-Saharan African markets behave, focusing on the potential role of social networks and the subsequent interactions that take place between these consumers and firms. Design/methodology/approach – A qualitative research method approach comprising personal interviews and observations targeted at consumers and business executives was used covering all four countries. Findings – Key findings include identification of middle of the pyramid (MOP) social networks, their impact on consumer behaviour and nature of consumer and firm interactions that take place as a result of the impact of social networks. Research limitations/implications – The sample size was restricted to 80 consumers in each of the four countries. This might limit generalisability. Practical implications – The study provides managers with insights on the potential role of social networks on marketing to the MOP in Africa. Social implications – The study provides managers with insights on the potential opportunities for corporate social responsibility solutions at the MOP. Originality/value – Research into the middle class in markets other than western advanced economies is a relatively new area of study. The majority of studies on the middle class have focused on North America and Europe ignoring the merging middle class in Africa. Hence, this research expands knowledge by providing basis for exploring new insights on the emerging marketing opportunity within the middle class in Africa.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals Self-Presentation and Adolescent Altruistic Behaviors in Social Networks

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Yaling Zhu ◽  
Yue Shen ◽  
Qiang Zhao
Keyword(s):  
Social Networks ◽  
Opinion Formation ◽  
Self Presentation ◽  
Positive Prediction ◽  
Network Support ◽  
Social Ability ◽  
Spreading Dynamics ◽  
Intermediary Role ◽  
The Impact

Social networks provide a convenient place for people to interact; members in social networks may create new connections or break existing connections, driving the evolution of complex network structure. Dynamics in social networks, such as opinion formation and spreading dynamics, may result in complex collective phenomena. This paper conducts a survey on 495 students from six schools in Shaanxi, Henan, and Zhejiang provinces and discusses the impact of self-presentation on adolescent network altruistic behaviors, the intermediary role of social ability cognition, and the moderating role of privacy awareness. The results show the following: (1) Self-presentation in social networks can positively predict adolescent network altruistic behaviors. The positive prediction effect of network sharing is the largest, and the positive prediction effect of network support is the least. (2) Social ability cognition plays an intermediary role between self-presentation and adolescent network altruistic behaviors. (3) The moderating effect of privacy awareness is not significant.

scholarly journals Socialization, Connection, and The Structure/Agency Gap: A Specification of The Impact of Networks on Participation in Social Movements

2001 ◽  
Vol 6 (2) ◽  
pp. 173-192 ◽  
Author(s):  
Florence Passy
Keyword(s):  
Social Networks ◽  
Social Movement ◽  
Political Issue ◽  
Individual Preferences ◽  
Life History Data ◽  
Network Functions ◽  
Structural Connection ◽  
Movement Participation ◽  
The Impact

While numerous studies stress the crucial role of networks for social movement participation, they generally do not specify how networks affect individual behaviors. This article clarifies the role of social networks for individual social movement participation. It argues that networks perform three fundamental functions in the process leading to participation and that they intervene at different moments along this process. First, networks socialize and build individual identities—a socialization function. Second, they offer participation opportunities to individuals who are culturally sensitive to a specific political issue—a structural-connection function. Third, they shape individual preferences before individuals decide to join a move-ment—a decision-shaping function. These network functions allow us to disentangle the mechanisms at work in the process of participation. They also integrate structural and rationalist theories, which are often considered opposing explanations of individual movement participation. This article presents several hypotheses about these network functions, and uses both quantitative (survey) and qualitative (life history) data of participation in the Berne Declaration SMO to examine them.

The Role of Auditors' Emotions and Moods on Audit Judgment: A Research Summary with Suggested Practice Implications

2013 ◽  
Vol 7 (2) ◽  
pp. P1-P8 ◽  
Author(s):  
Sudip Bhattacharjee ◽  
Kimberly K. Moreno
Keyword(s):  
Decision Making ◽  
Emotional Reactions ◽  
Audit Process ◽  
Audit Judgment ◽  
The Impact

SUMMARY The reality for auditors is that, during the audit process, they will experience emotional reactions, such as liking or disliking toward client personnel, or anxiety about components of tasks. Auditors also may experience different moods while conducting audits. Research reveals that an important consequence of auditors experiencing emotions and moods is that these reactions can influence their decision making. We provide a summary of the results and practice implications associated with several studies in a stream of research that has examined the impact of auditors' emotions and moods on audit judgments.

scholarly journals MODEL OF PSYCHOLOGICAL INFLUENCE IN SOCIAL MEDIA

2021 ◽  
pp. 4-38
Author(s):  
А. Н. Занковский ◽  
В. В. Латынов
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Environment ◽  
Theoretical Approaches ◽  
Impact Processes ◽  
Psychological Influence ◽  
The Subject ◽  
The Impact ◽  
Flow Of Information

Статья посвящена изложению предложенной авторами модели психологического воздействия в социальных сетях. Основанием модели послужили теоретические подходы, направленные на понимание особенностей реагирования отдельного человека, столкнувшегося с потоком информации в социальных сетях, а также концепции, ориентированные на анализ роли социальной идентичности человека и его социального окружения в процессах воздействия. Описаны элементы модели: субъект воздействия, объект воздействия, средства, эффекты и контекст воздействия. Охарактеризованы четыре группы факторов эффективности психологического воздействия в социальных сетях: характеристики субъекта воздействия, особенности средств и контекста воздействия, характеристики объекта воздействия. The article is devoted to the presentation of the model of psychological influence on social media proposed by the authors. The model is based on theoretical approaches aimed at understanding the characteristics of the individual's response to the flow of information in social networks, as well as concepts focused on analyzing the role of a person's social identity and social environment in the impact processes. The elements of the model are described: subject of influence, object of influence, means, effects and context of influence. Four groups of factors of the effectiveness of psychological influence in social media are characterized: characteristics of the subject of influence, features of the means of influence and context of influence, characteristics of the object of influence.

scholarly journals The Impact of a Stranger’s Emotional Facial Expression on the Perception of His Personality

2021 ◽  
Vol 14 (4) ◽  
pp. 23-42
Author(s):  
V.A. Barabanschikov ◽  
A.V. Zhegallo ◽  
Y.N. Smolny ◽  
M.M. Marinova
Keyword(s):  
Personality Traits ◽  
Interpersonal Perception ◽  
Emotional States ◽  
Basic Emotions ◽  
Activity Factor ◽  
The Face ◽  
Basic Expression ◽  
The Individual ◽  
The Impact

This study the role of emotional expressions of the sitter’s face in the perception of his personality traits. The scores given by observers on the scales of the “Personality Differential” for images of a calm face and the face of the same sitter, demonstrating six basic emotions, were compared. Forty-nine photographic images of the emotional states of seven sitters included in the RaFD database were used as stimulus material. A total of 193 Moscow university students (66 men and 127 women, mean age 23.3 years) participated in the experiment. A 17% statistically significant change in personality scores was recorded, two-thirds of which tended toward the positive poles of the scales. Changing perceptions of a person’s personality suggests a coherent relationship between emotion modality and personality traits. Each basic expression influences a specific group of 10-15 traits, and in different ways. Each trait relies on an affective configuration with its own specificity. Disgust has the maximum integrative influence on the view of the sitter’s personality. Joy causes extremely high positive changes, while sadness and astonishment cause moderate, symmetrical changes in the ratio of positive and negative shifts. Fear and anger lead to an equilibrium of positive and negative evaluations. The highest volume of trait changes is obtained for the “Activity” factor (A), which is associated mainly with positive shifts, the lowest volume is for the “Evaluation” factor (E), which is, together with the “Strength” factor (S), the main source of negative changes in the sitters’ perception. The volume of affective feature shifts is determined by the morphotype of the face and the individual stylistics of emotion expression. In everyday life, the possibility of affective changes in traits does not violate the general invariance of interpersonal perception.

scholarly journals Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

2022 ◽  
Vol 35 (1) ◽  
pp. 177-195
Author(s):  
María-Jesús Fernández-Torres ◽  
Alejandro Álvarez-Nobell ◽  
Nerea Vadillo-Bengoa
Keyword(s):  
Social Networks ◽  
Digital Media ◽  
Super Bowl ◽  
Impact Measurement ◽  
Sports Events ◽  
The Media ◽  
Objectification Of Women ◽  
The Impact ◽  
First Time

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

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