scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food

2020 ◽  
Vol 6 (1) ◽  
pp. 25-38
Author(s):  
Puteri Nur Amira Abdl Rahman ◽  
Rabitah Harun ◽  
Nur Rashidi Johari
Keyword(s):  
Purchase Intention ◽  
Packaging Material ◽  
Survey Method ◽  
Junk Food ◽  
Hotel Management ◽  
Design Elements ◽  
Packaging Design ◽  
Essential Variable ◽  
Consumer Purchase Intention ◽  
Determinant Factor

This research provides new knowledge on the purchase intention towards junk foods. The main purpose of this research study is to examine the packaging design elements as a determinant factor to purchase junk food among youth consumer that might be one of the most essential variable in marketing field. One of the aims of this study is covering the shortcomings of previous studies that didn't observe main factors that influence the consumer purchase intention toward junk food. The various packaging elements (packaging colour, packaging graphic, packaging size, packaging material and packaging label) have been conceptualized into integrated frameworks to investigate the factors that influence consumer purchase intention toward junk food products amongst youth. Data were collected from sample size of 322 respondents mainly degree students from the faculty of Hotel Management and Tourism, and Faculty of Engineering in Universiti Teknologi MARA, Penang. This study is further validated through a survey method used of questionnaire distribution. The data were further process and analyse using Statistical Package for Social Sciences (SPSS) version 22.0. The findings revealed that only four elements which are packaging colour, packaging graphic, packaging size and packaging label are positively significant with consumer purchase intention toward junk food while the packaging material was not significant with the consumer purchase intention toward junk food.

Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 4065-4088
Author(s):  
H. N. Salwa ◽  
S. M. Sapuan ◽  
M. T. Mastura ◽  
M. Y. M. Zuhri
Keyword(s):  
Analytic Hierarchy Process ◽  
Food Packaging ◽  
Shannon’S Entropy ◽  
Rice Starch ◽  
Sago Starch ◽  
Analytic Hierarchy ◽  
Design Elements ◽  
Packaging Design ◽  
Shannon's Entropy ◽  
Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

scholarly journals Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

2019 ◽  
Vol 11 (12) ◽  
pp. 3267 ◽  
Author(s):  
Jui-Che Tu ◽  
Hsing-Tzu Chang ◽  
Shu-Bei Chen
Keyword(s):  
Food Packaging ◽  
Organic Food ◽  
Differential Method ◽  
Visual Design ◽  
Survey Method ◽  
Visual Images ◽  
Middle Aged ◽  
Environment Friendly ◽  
Design Elements ◽  
Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

A Study on Introduced Visual Design Elements Applied to the Product Packaging Design

2014 ◽  
Vol 496-500 ◽  
pp. 2630-2633
Author(s):  
Chi Chih Shen
Keyword(s):  
Visual Design ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colorsshapestextslinesillustrationsdecorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colorsshapespatterns and texts to affect consumers decision for purchasing.

The influence of visual packaging design on perceived food product quality, value, and brand preference

2013 ◽  
Vol 41 (10) ◽  
pp. 805-816 ◽  
Author(s):  
Edward S.T. Wang
Keyword(s):  
Product Quality ◽  
Undergraduate Students ◽  
Food Packaging ◽  
Food Product ◽  
Brand Preference ◽  
Product Packaging ◽  
Content Type ◽  
Packaging Design ◽  
Brand Evaluations ◽  
Product Value

Purpose – Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self-administered questionnaire developed from the literature was conducted, and 315 undergraduate students participated in the study. Findings – The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also directly and indirectly (through product value) affects brand preference. Originality/value – This paper offers directions for understanding the effects of visual packaging on positive consumer product and brand evaluations. Based on the study findings, food firms should emphasize the visual packaging design factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.

scholarly journals Redesain Kemasan Makanan Ringan Olahan pada UMKM Center Jawa Tengah dengan Metode Kansei Engineering

2017 ◽  
Vol 16 (1) ◽  
Author(s):  
Susatyo Nugroho ◽  
W, Darminto Pujotom ◽  
M. Mujiya Ulkhaq ◽  
Dedy Teguh Permadi
Keyword(s):  
Small And Medium Enterprises ◽  
Initial Study ◽  
Design Parameters ◽  
Kansei Engineering ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Central Java ◽  
Medium Enterprises ◽  
Central Java Province

<span class="fontstyle0">UMKM (Micro, Small, and Medium Enterprises) Center in Central Java Province has 69 types of potential culinary products in the form of snacks. An initial study showed that from 47 MSMEs, there are 45 products which are packaged simply. The research was conducted to create a new packaging design which is appropriate for consumers' needs using Kansei Engineering. The method translates consumers' psychological feelings into new packaging design parameters as well as statistics analysis to elicit design elements in accordance with Kansei Word. Affective and psychological aspects that affect consumers on product packaging are "adorable" and "simplicity". Each component has different Kansei word variables. Adorable component has informative, modern, colorful, interesting, and distinctive variables; whereas Kansei word with the largest weight is colored with the value of 0.961 and the smallest weight is modern with the value of 0.819. Simplicity component has simple, easy-to-carry, and easy-to-open; whereas Kansei word with the largest weight is easy-to-open with the value of 0.927 and the smallest weight is simple with the value of -0.414.</span>

The impact of packaging design products on purchasing intentions: Empirical research of consumers' purchases in Ho Chi Minh City, Vietnam

2021 ◽  
pp. 65-75
Author(s):  
Tri Dang Quan ◽  
Phuc Tran Thien
Keyword(s):  
Focus Group ◽  
Color Image ◽  
Statistical Investigation ◽  
Ho Chi Minh City ◽  
Product Packaging ◽  
Package Design ◽  
Packaging Design ◽  
Focus Group Research ◽  
Purchasing Intention ◽  
The Impact

Packaging design has developed into one of the most powerful tools for influencing consumer purchase preferences in today’s competitive product retailing market. The purpose of this study is to determine whether consumers’ interest in product packaging (i.e. color, image, material, printed information, and typography) correlates with their purchasing intention. The paper surveyed a focus group of 18 to 35-year-olds in Ho Chi Minh City to learn about their interest in product packaging. Before applying regression, a preliminary statistical investigation was conducted that included reliability and normality analyses. According to focus group research, product packaging has a sizable impact on consumer purchase intentions. Finally, the study concluded that businesses can not afford to overlook the impact of product packaging on consumer purchasing behavior and must establish a package design standard in order to conduct more effective marketing campaigns.

scholarly journals A STUDY ON THE USE OF VISUAL COMMUNICATION ELEMENTS IN FOOD PACKAGING DESIGNS

2020 ◽  
Vol 9 (72) ◽  
Keyword(s):  
Graphic Design ◽  
Food Packaging ◽  
Consumer Preferences ◽  
Relevant Literature ◽  
Purchasing Decisions ◽  
Design Strategies ◽  
Design Elements ◽  
Packaging Design ◽  
Sensory Marketing ◽  
The Impact

Today, a number of design elements are used in order to attract the attention of consumers who encounter the countless products of hundreds of brands offered for sale on the shelves of the market every day and to motivate them to buy. These are, for example; It can consist of colors that can instantly convey the taste, aroma, prestige, and quality of the product to the consumer visually, illustrations that support naturalness and freshness, and kraft packaging materials that emphasize the health of the product. The aim of this study is sensory marketing, perception process, consumer preferences, and to convey information about the intervention of some graphic design elements to purchasing behavior and to give information about the application strategies on packaging design. In the research, the design elements used in food packaging and their possible effects on the consumer decisions were examined using a mixed-method over four different tea packages. From both the information obtained from the studies in the literature and the examined packaging designs; It is observed that many design strategies are used beyond the expectations of consumers, that will attract their attention, awaken their perception of quality, provide confidence to them and affect their purchasing decisions. The impact of these on consumers' purchasing decisions and the transfer of their user experiences to the relevant sector demonstrate the importance of this study. The research is expected to contribute to the relevant literature by bringing a different perspective to the design and marketing sectors. Keywords: consumer choice, graphic design, marketing, packaging design, sensory marketing

scholarly journals The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)

2019 ◽  
Vol 3 (3) ◽  
pp. 41-52
Author(s):  
A. A. Sri Mahyuni ◽  
I Nyoman Sucipta ◽  
I Made Adnyana ◽  
Made Sudiana Mahendra
Keyword(s):  
Graphic Design ◽  
Small And Medium Enterprises ◽  
Food Products ◽  
Oyster Mushroom ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Medium Enterprises ◽  
Design And Manufacture

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.

scholarly journals REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Yani Hendrayani ◽  
Hermina Manihuruk
Keyword(s):  
Community Engagement ◽  
Product Information ◽  
Color Image ◽  
Brand Awareness ◽  
Maximum Function ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Alternative Product ◽  
The Right

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar

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