The impact of packaging design products on purchasing intentions: Empirical research of consumers' purchases in Ho Chi Minh City, Vietnam

2021 ◽  
pp. 65-75
Author(s):  
Tri Dang Quan ◽  
Phuc Tran Thien
Keyword(s):  
Focus Group ◽  
Color Image ◽  
Statistical Investigation ◽  
Ho Chi Minh City ◽  
Product Packaging ◽  
Package Design ◽  
Packaging Design ◽  
Focus Group Research ◽  
Purchasing Intention ◽  
The Impact

Packaging design has developed into one of the most powerful tools for influencing consumer purchase preferences in today’s competitive product retailing market. The purpose of this study is to determine whether consumers’ interest in product packaging (i.e. color, image, material, printed information, and typography) correlates with their purchasing intention. The paper surveyed a focus group of 18 to 35-year-olds in Ho Chi Minh City to learn about their interest in product packaging. Before applying regression, a preliminary statistical investigation was conducted that included reliability and normality analyses. According to focus group research, product packaging has a sizable impact on consumer purchase intentions. Finally, the study concluded that businesses can not afford to overlook the impact of product packaging on consumer purchasing behavior and must establish a package design standard in order to conduct more effective marketing campaigns.

Patient perspectives

2010 ◽  
pp. 181-187
Author(s):  
S. Jos Closs
Keyword(s):  
Quality Of Life ◽  
Neuropathic Pain ◽  
Suicidal Ideation ◽  
Side Effects ◽  
Focus Group ◽  
Drug Treatment ◽  
Sleep Disturbance ◽  
Focus Group Research ◽  
The Impact

The impact of neuropathic pain on quality of life has been under-researched and poorly understood though survey and focus group research is helping to gain better insights into what patients suffer Neuropathic pain can result in significant sleep disturbance, fatigue, and low mood (that sometimes leads to suicidal ideation), and side-effects from drug treatment are common...

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Yani Hendrayani ◽  
Hermina Manihuruk
Keyword(s):  
Community Engagement ◽  
Product Information ◽  
Color Image ◽  
Brand Awareness ◽  
Maximum Function ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Alternative Product ◽  
The Right

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar

scholarly journals PEMBERDAYAAN UMKM BERBASIS TEKNOLOGI INFORMASI DAN KOMUNIKASI KABUPATEN KENDAL MENUJU PASAR GLOBAL

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Supri Hadi ◽  
Agustinus Fritz Wijaya ◽  
Birmanti Setia Utami
Keyword(s):  
Communication Technology ◽  
Global Market ◽  
Product Packaging ◽  
Packaging Design ◽  
Foreign Products ◽  
Central Java ◽  
Information And Communication ◽  
The Impact ◽  
Potential Area ◽  
Development Applications

Free trade can not be dammed again, so the impact on local businesses in particular products SME have to be able to compete with foreign products because it is supported by information and communication technology (ICT), which consists of the online market. KKN-PPM FTI UKSW was carried out to community groups businesses incorporated in the SME Kabupaten Kendal, Central Java, was carried out with methods of mentoring and development applications online market. The purpose of this program is to provide ICT field for the empowerment of the perpetrators of the SME. KKN-PPM program results are the SME capable of using ICT in particular basic creative multimedia designer label to product packaging, design content market online, and can make your business, as well as brend is able to manage the online market site independently, so the product SME Kabupaten Kendal as a potential area capable of leading to the global market.

scholarly journals Analysing group interaction in focus group research: Impact on content and the role of the moderator

1970 ◽  
Vol 2 (1) ◽  
pp. 16-30 ◽  
Author(s):  
Mette Grønkjær ◽  
Tine Curtis ◽  
Charlotte De Crespigny ◽  
Charlotte Delmar
Keyword(s):  
Social Interaction ◽  
Focus Group ◽  
Group Interaction ◽  
Focus Group Research ◽  
Group Research ◽  
Group Data ◽  
The Social ◽  
Focus Group Data ◽  
The Impact

Interaction between group participants is considered the distinct advantage and hallmark of focus group research. It is therefore necessary to include the social interaction dynamics in analysing focus group data. Little information is however available on analysis of the social interaction in the group and the analytical outcome for the content of the data. This paper contributes to the discussion of the value of participant interaction in focus group research by analysing sequences of interaction collected recently during a research project. This project utilized focus groups to investigate the perceptions and meanings of alcohol use in Denmark. As a frame for analysing group interaction, elements of conversation analysis were used. The aim of this paper is to illustrate group interaction and its impact on the content of focus group data, and highlight the role and some of the challenges posed by group interaction for moderating the focus group discussion. The interaction analyses led to the construction of four interactional events: Negotiating and constructing normality in interaction, disagreement and/or consensus, homogeneity and the impact on interaction and content, and coming to and making sense of a dead-end (including the risk of hierarchical issues). The interactional events are followed by considerations on the impact they may have on the role of the moderator.

The Handbook for Focus Group Research.

PsycCRITIQUES ◽  
1994 ◽  
Vol 39 (9) ◽  
Author(s):  
No authorship indicated
Keyword(s):  
Focus Group ◽  
Focus Group Research ◽  
Group Research

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

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