Psychological portrait of subjects of entrepreneur activity
The article deals with the psychological characteristics of subjects of entrepreneur activity. It also identifies and describes their personal qualities, shows how the positive factors of the personality of entrepreneurs influence success in their professional activities. Particular attention is paid to such important qualities of entrepreneurs as leadership, style of behavior, quality of mind, organizational and administrative skills and attitudes towards oneself, to the team and professional activities. The psychological portrait of an entrepreneur highlights professional qualities that distinguish him from other professionals. This is a creative economic activity, taking risks, striving for self-realization, sociability, and stress resistance. At the same time, there are a number of differences that make it possible to distinguish the characteristics of a domestic Ukrainian entrepreneur: insufficient assessment of the entrepreneur's significance in modern society, weak legal protection and poor assessment of the society. All this reduces interest in entrepreneurship in society, especially in small and medium businesses. The development of a psychological portrait of a domestic entrepreneur contributes to the evaluation of the activities of a Ukrainian entrepreneur and promotes his personal development.