scholarly journals CLUSTER AS A TOOL FOR PROMOTING A TOURIST BRAND OF THE REGION

2021 ◽  
Author(s):  
Maryna Zaitseva ◽  
Natalia Shumlianska
Keyword(s):  
Cluster Formation ◽  
Public Support ◽  
Tourism Industry ◽  
Bottom Up ◽  
Tourist Destinations ◽  
Regional Tourism ◽  
Lack Of Information ◽  
The Creation ◽  
Tourism Enterprises ◽  
Regional Authorities

The role of clusters for regional tourism, the stages of cluster formation and its advantages are considered. Business clustering contributes to raising awareness of the travel destination and enhancing branding through a combination of knowledge and resources. With the formation of a cluster, it is possible to increase the success of the regions by spending on tourism and visiting tourists. The purpose of the article is to find out how the tourism business in the regional direction can progress at the stages of cluster formation. Find out what contributes to the branding of the tourism business, significantly develops the tourism industry and contributes to the management know-how of cluster formation. It is noted that the creation of the cluster will improve the tourism brand of the region. The cooperation of stakeholders in the tourism business in promoting the branding of territories has been investigated and their effectiveness in various tourism destinations has been revealed. A cluster approach is proposed for regional tourism enterprises to create a tourism cluster using a step-by-step guide method. Business clusters can be implemented from the top down by regional authorities, or from the bottom up by a group of enterprises. A business cluster is directly guided by groups of enterprises and does not require public support; it has broader regional implications. Bottom-up clusters support intangible qualities better. A bottom-up approach is the most appropriate clustering style. However, even with in-depth research, there is still a significant lack of information about the formation of a cluster or the creation of a business cluster. It was revealed that the formation of the cluster at different stages made it possible to unite the enterprises of the tourism industry and improve the branding of the region through the creation of an event. The formation and functioning of a business cluster is a successful cooperation of stakeholders. Cooperation and clustering of the tourism business determines the management of tourist destinations and is the goal of improving cooperation between the subjects of the tourism market and government bodies in the region.

Certification of a Tourist Destination As an Intellectual Potential for the Development of Tourism in the Region

2021 ◽  
pp. 69-72
Author(s):  
A. Kuznecov ◽  
S. Shelonaev ◽  
T. Smetanina
Keyword(s):  
Tourism Industry ◽  
Coherent System ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Regional Tourism ◽  
Expert Assessments ◽  
Promising Development ◽  
Intellectual Potential ◽  
Regional Authorities

World and domestic experience shows that it is very effective to use the method of "tourist destinations" for the development of complex programs or strategies for tourism (1). As a result of numerous studies, a fairly coherent system of describing a "tourist destination" has been developed, allowing you to have a fairly comprehensive idea of both the product itself and the conditions for its receipt, attractiveness and related products. At the same time, the task of entrepreneurs, investors and representatives of regional authorities responsible for the tourism industry is to determine the prospects for the development of a particular tourist product or route. To do this, it is necessary to solve the problem of determining the investment attractiveness and prospects of a particular tourist destination, determine its competitiveness in relation to those available in this region and make a decision on the priority and expediency of investing in this direction of the tourism industry. This article is an attempt of the authors to formalize the process of determining the priority and promising development of regional tourism directions in the region, using the example of the tourism industry of Udmurtia. The basis is the preparation of a passport of a tourist destination and the use of expert assessments.

Tourism cluster as a base of regional tourism development (Belgorod region as an example)

2016 ◽  
Vol 10 (4) ◽  
pp. 16-29
Author(s):  
Марина Комарова ◽  
Marina Komarova
Keyword(s):  
Cluster Formation ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Cluster Approach ◽  
Regional Tourism ◽  
Recreation Areas ◽  
Territorial Structure ◽  
Event Tourism ◽  
Tourism Potential ◽  
Promising Development

The cluster approach in the tourism industry in transition economies is very relevant and is associated with a number of features in the industry. The article reveals the concept and features of a regional tourism cluster, traces the genesis of this concept, examines the objective conditions for the emergence of a cluster and its elements and structure. The author distinguishes stages of cluster formation and analyzes the factors and possible ways of development. The author substantiates the necessity for use of the cluster approach in tourism and the formation of regional tourism clusters performing the socio-economic, natural and ecological, recreational and economic functions in the entities’ territories of the Russian Federation. An emerging regional tourism and recreation cluster of Belgorod region is considered as the object of the study. Taking into account the assessment of the tourism potential, the level of infrastructure development, transport, environment, territorial structure of the region, the author conducted zoning of Belgorod region and identified seven tourism and recreation areas, outlined the prospects of their development. This study has allowed to determine in the region potential inter-regional clusters emerging, developing and having possibilities to be created. Military and historical, rural, event tourism are recognized as the promising development directions of regional tourism cluster. According to the author’s opinion, the creation of the cluster system will significantly improve the efficiency of the regional tourism market and strengthen its competitive position in the Russian market of the tourism industry.

scholarly journals TRAINING OF TOURISM SPECIALISTS CATERING TO THE NEEDS OF REGIONAL MARKET

2020 ◽  
Vol 1 (190) ◽  
pp. 62-66
Author(s):  
Halyna Shchuka ◽  
◽  
Lіubov Нalkiv ◽  
Keyword(s):  
Higher Education ◽  
Learning Outcomes ◽  
Higher Education Institutions ◽  
Tourism Industry ◽  
Educational Process ◽  
Educational Standards ◽  
Research Technology ◽  
Regional Tourism ◽  
Work Programs ◽  
Tourism Enterprises

This article is devoted to the actual problem of providing the regional tourism markets with high-quality specialists. It is found that, despite the large number of higher education institutions that train specialists for the tourism industry and the constant updating of educational standards, tourism businesses and organizations in the country suffer from a lack of competent specialists, while graduates cannot find work in their profession. The research has been conducted in Transcarpathian region by the method of expert survey of owners and managers of successful tourism enterprises. The research technology is presented in details: a step-by-step definition of the nature of the requirements that employers impose the graduates of tourist specialties; analysis of educational standards and work programs of educational disciplines to meet these requirements in the preparation process; identification of reasons that do not allow to prepare the much-needed specialist on the regional labour market in higher education institutions; concrete steps are suggested to improve the educational process. It is found that the learning outcomes laid down in the educational standards are determined by the manufacturer of educational services, they are more oriented to the needs of large tourism enterprises, and do not meet the needs of employers at least because most tourist enterprises and organizations in the country are small and medium in size. Training programs shall be focused on regional tourism markets, since the requirements for tourism professionals differ depending on the type of tourism activity, the size of the enterprise, the region of its operation. Owners of tourist complexes in Transcarpathia prefer to see at their enterprises multi-skilled managers (specialists), who are immediately ready to fulfill their functional responsibilities in their primary positions. For solving the problem of human resources in the tourist market of Transcarpathia it is recommended: to define and detail the expectations of the heads of regional tourism enterprises; to prepare curricula and work programs in accordance with these expectations, formulating learning outcomes in accordance with SMART technologies; to create the conditions for the implementation of these programs.

scholarly journals GASTRONOMIC BRAND AS AN EFFECTIVE TOOL FOR TOURIST DESTINATION MANAGEMENT

2021 ◽  
Author(s):  
Olena Zelenko
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Destination Branding ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
Common Value ◽  
The Creation ◽  
Tourism Services

The article considers the peculiarities of the formation of the gastronomic brand of the territory. It was found that a large number of scientific works on gastronomic branding does not reveal the essence of the stages of formation of such a brand. Despite some successful practices in the use of gastronomic products to promote tourism services, the general recommendations for the use of the gastronomic brand as a tool for managing the development of a tourist destination in the functioning of the tourism industry at the regional level remain undisclosed. Based on the review of previous publications, the purpose of this study is to determine the stages of formation and features of the gastronomic brand to increase the attractiveness and efficiency of tourist destination management. As a result of the study on the role of the gastronomic brand in the process of managing a tourist destination, it was determined: the process of creating a brand should take place in stages, and involves determining the type of territory, identifying the relationship between the number of tourists and their gastronomic needs. historical traditions of ethnic cuisine and the creation of conditions for a harmonious combination of gastronomic brand with the brand of a tourist destination; there is a directly proportional connection between the gastronomic brand of the territory and the brand of the tourist destination: the presence of the former contributes to the sustainable development of the latter; The positive impact of the gastronomic brand on the development of the tourist destination becomes possible due to the harmonization of common value-oriented components implemented in the destination branding as well as during gastronomic branding. Ukraine is just beginning its journey to recognize its gastronomic products, traditions and related historical and cultural heritage. Adherence to the presented recommendations on the creation and gastronomic brands of certain areas will promote their development as tourist destinations, improve the socio-economic situation of the region, and allow to restore the full functioning of the tourism industry after the pandemic crisis.

scholarly journals Features of application of information technologies in modern tourism

2019 ◽  
Vol 28 (3) ◽  
pp. 591-599 ◽  
Author(s):  
V. V. Yavorska ◽  
I. V. Hevko ◽  
V. A. Sych ◽  
O. I. Potapchuk ◽  
K. V. Kolomiyets
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Relevant Information ◽  
Tourism Industry ◽  
Technology System ◽  
Modern Information Technology ◽  
Transport Services ◽  
Modern Information ◽  
The Creation ◽  
Tourism Enterprises

The article deals with the structure of the modern information technology system used in the tourism industry. It is emphasized that the use of information technology in each separate segment of the tourism industry, such as hotels, ticket reservations, the creation of specialized tourist products, is interlinked with all others. The purpose of the article is to reveal the peculiarities of the using of modern information technologies in the tourism industry. It was established that the introduction of information technology in the tourism industry took place in four stages, from the creation of data, through the direct development of   information technologies , the development of strategic information systems and the integration of individual IT components      in a network of different levels, from local to global. It is revealed that the majority of tourist enterprises use both standard and special software in their activity. For tourism enterprises to carry out marketing activities successfully, the information market offers technologies aimed at the process of automating the accumulation of survey results, planning and developing a marketing strategy. One of the most important elements in the tourism industry is computer reservation systems, which eventually integrated into global booking systems. These systems provide not only transport services, but also hotel accommodation, cruise trips, location information, bus, rail and air connections, exchange rates, weather reports, etc., allowing one to reserve all major components of the tour. Tour operators use several classic approaches to building a reservation system. The features of the market of tourist services, the specific characteristics of the services themselves and the peculiarities of their perception by consumers determine the specifics of marketing in this area. The use of information technologies, in particular the Internet, enables businesspeople and marketers to explore new market opportunities for their travel services, to highlight and explore various market segments (geographic, demographic, professional, organizational, behavioural, etc.). Tracking relevant information can be used to predict the future development of consumer demand and identify new trends in the behaviour of existing and potential customers. The use of geoinformation systems opens up broad prospects for engineering justification and design of new tourist routes and recreational areas, the publication of thematic tourist maps and the creation of web atlases, etc. Thus, thanks to information technologies, a single tourist information space is created that allows all players in the tourist market to quickly receive real information.

Event as a unique tool of tourism development (experience of Belgorod region)

2015 ◽  
Vol 9 (3) ◽  
pp. 105-112 ◽  
Author(s):  
Екатерина Вишневская ◽  
Ekaterina Vishnevskaya ◽  
Татьяна Климова ◽  
Tatyana Klimova ◽  
Светлана Стенюшкина ◽  
...  
Keyword(s):  
Tourism Industry ◽  
Tourist Attraction ◽  
Russian Regions ◽  
Regional Tourism ◽  
Development Experience ◽  
Event Tourism ◽  
The Right ◽  
Regional Authorities ◽  
Communication Culture ◽  
Tourist Flow

The article discusses the significance of the events in the development of the tourism industry and in the formation of the image of the regions. It is noted that the regional tourism authorities in the search for new forms of PR-activity are beginning to use the possibility of the development of event tourism. The Belgorod region is no exception. Event tourism in the Belgorod region is in its infancy. The article highlights the most important events taking place in the territory of the Belgorod region. Despite the apparent activity in this area, a lot of the activities that take place in the regions of our country can hardly be attributed to the field of event tourism. For the most part, it this local events that do not have good policies to promote them, often missing factor of the cyclicity and regularity of their carrying out, not always takes place getting revenue and efficiency of their organization. A lot of events are not generating the tourist flow, because focused on the inhabitants of the territory, rather than tourists. In order to these activities moved into the category of event and would attract tourists to the region, it is necessary to consolidate the efforts of specialists in various spheres, including the sphere of public communication, culture, tourism, regional authorities to solution the urgent tasks of development of event tourism and creating a positive image of Russian regions. The result of this interaction must be not just the festival events but new event tourism products, which will create effect of immersion of tourists in the atmosphere of celebration and will be the points of tourist attraction. With the right approach to the organization of event tourism products successfully solves the problem of socio-cultural formation of the image of the region, not only domestically, but also abroad, and as a consequence, increases the tourist flow and the financial inflow of participants of the tourist market.

THE MAJOR CHARACTERISTICS OF THE GENERAL DEVELOPMENT OF THE TOURISM INDUSTRY IN HUNGARY BETWEEN THE TWO WORLD WARS – THE CHALLENGES OF REORGANISING AND REPOSITIONING TOURISM

2019 ◽  
Vol 33 (2) ◽  
pp. 385-405
Author(s):  
JÁNOS CSAPÓ ◽  
ANDRÁS TÖRZSÖK ◽  
ISTVÁN GALAMBOS
Keyword(s):  
Interwar Period ◽  
Tourism Industry ◽  
General Development ◽  
Government Regulations ◽  
Regional Tourism ◽  
Domestic Tourism ◽  
Tourism Destinations ◽  
Guest System ◽  
The Creation ◽  
Domestic Values

In 1920 the Treaty of Trianon concluding WWI caused the Hungarian Kingdom to lose not only two-thirds of its area and population, but the country’s most important tourism destinations as well. This is the reason why the “domestic values” of the country were valorised in the following period in terms of tourism. Both the remaining tourism supply and the demand had to face significant changes; for instance, the paying guest system was introduced in Hungary at the time in question. Some new investments were made from 1922 onwards in these destinations, such as the establishment of holiday camps and hotels, but the development of tourism was primarily supported through government regulations and the creation of national and regional tourism authorities. Due to these investments and innovations the interwar period became a flourishing era for domestic tourism.

scholarly journals HOMESTAY START-UP MODELTO SUPPORT SUSTAINABLE TOURISM IN LOMBOK, INDONESIA

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Akhmad Saufi ◽  
Baiq Handayani Rinuastuti ◽  
Agusdin Agusdin ◽  
Lalu M. Furkan
Keyword(s):  
Sustainable Tourism ◽  
Tourism Industry ◽  
Community Empowerment ◽  
Structured Interviews ◽  
Finance Management ◽  
Tourist Destinations ◽  
Start Up ◽  
Study Results ◽  
Tourism Enterprises ◽  
Two Phases

Despite the important roleof local entrepreneurs for sustainable tourism, the process of starting up small tourism enterprises remains unclear. The current study is aimed at constructing a start-up model of small tourism enteprise, particularly homestay.Qualitative method was adopted. Data was collected using semi-structured interviews, observation, and documentary. Interviews were made with 6 homestay owners in three tourist destinations in West Lombok Regency. Data was recorded and then analysed using content analysis. The study constructs a start-up model consisting of two phases, orientation and starting phases. The orientation phase elaborates the process of entrepreneurial opportunity recognition, business capital preparation, and  starting preparation. The starting phase describestrial and error process regarding product creation, resource allocations, finance management, and marketing strategies. In the starting phase entrepreneurs have todeal with business competition and business uncertainties. The succes in undertaking the starting phase can lead an entrepreneur into a further business development. But,the fail in going through the starting phase can lead into bankruptcy and/or the situation in which the entrepreneurs have to re-start their business again from the beginning. The study results provide reference for community empowerment, bring theoretical and managerial impacts, and create gap for a further research. Keywords : homestay start-up, orientation phase, starting phase, tourism industry, Lombok

scholarly journals Integration as a Tool of Destination Management - The Case of Rural and Rural Fringe Areas

Organizacija ◽  
2008 ◽  
Vol 41 (1) ◽  
pp. 31-40 ◽  
Author(s):  
Emil Juvan ◽  
Rok Ovsenik
Keyword(s):  
Capital Structure ◽  
Organizational Structure ◽  
Sustainable Tourism ◽  
Business Environment ◽  
Tourism Industry ◽  
Successful Implementation ◽  
Tourist Destinations ◽  
Regional Tourism ◽  
Tourism Economy ◽  
Proven Method

Integration as a Tool of Destination Management - The Case of Rural and Rural Fringe AreasIt is well known that the organizational structure of the Slovenian tourism industry is changing. Tourist companies are merging, but unfortunately only a few companies empowered their capital structure and market position, so in a way we can talk about an oligopoly. The situation does not favor rural and rural fringe areas, where an underdeveloped tourism economy cannot represent a solid source of income for many tourist farms and other tourist companies. Integration is a scientifically and professionally proven method for empowering businesses. Integrative destination management, which provides the tool for tourist destinations development, aims at sustainable tourism where the community collectively develops and runs the tourism economy. This paper examines the possibilities for the development of business integration as a basis for the successful implementation of destination management in the Mislinja Valley. A survey has been conducted, where two thirds of the tourist companies in the area were investigated in relation to the destination management and tourism opportunities in the area. Analysis shows that the business environment accepts the idea of integration as a tool for empowering the regional tourism industry, however only interest integration appeares to be acceptable at this time.

scholarly journals All-for-One Tourism: The Transformation and Upgrading Direction of Regional Tourism Industry

2017 ◽  
Vol 11 (2) ◽  
pp. 2374-2378 ◽  
Author(s):  
Xiaoxu Feng
Keyword(s):  
Present Situation ◽  
Tourism Industry ◽  
Industry Development ◽  
Tourist Destinations ◽  
Tourism Management ◽  
Regional Tourism ◽  
Development Level ◽  
Planning Concept

All-for-One Tourism is a new planning concept proposed by Chinese tourism management practitioners. Based on the present situation of tourism industry development, the new planning concept is to guide the transformation and upgrading of tourist destinations. The development level of all-for-one tourism represents the maturity of regional tourism industry. China has been actively promoting the all-for-one tourism work since 2016. In the process of promoting transformation from scenic spots to all-for-one tourism, we need to grasp development law, strengthen problem-oriented principle and consider comprehensive impacts.

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