Event as a unique tool of tourism development (experience of Belgorod region)

2015 ◽  
Vol 9 (3) ◽  
pp. 105-112 ◽  
Author(s):  
Екатерина Вишневская ◽  
Ekaterina Vishnevskaya ◽  
Татьяна Климова ◽  
Tatyana Klimova ◽  
Светлана Стенюшкина ◽  
...  
Keyword(s):  
Tourism Industry ◽  
Tourist Attraction ◽  
Russian Regions ◽  
Regional Tourism ◽  
Development Experience ◽  
Event Tourism ◽  
The Right ◽  
Regional Authorities ◽  
Communication Culture ◽  
Tourist Flow

The article discusses the significance of the events in the development of the tourism industry and in the formation of the image of the regions. It is noted that the regional tourism authorities in the search for new forms of PR-activity are beginning to use the possibility of the development of event tourism. The Belgorod region is no exception. Event tourism in the Belgorod region is in its infancy. The article highlights the most important events taking place in the territory of the Belgorod region. Despite the apparent activity in this area, a lot of the activities that take place in the regions of our country can hardly be attributed to the field of event tourism. For the most part, it this local events that do not have good policies to promote them, often missing factor of the cyclicity and regularity of their carrying out, not always takes place getting revenue and efficiency of their organization. A lot of events are not generating the tourist flow, because focused on the inhabitants of the territory, rather than tourists. In order to these activities moved into the category of event and would attract tourists to the region, it is necessary to consolidate the efforts of specialists in various spheres, including the sphere of public communication, culture, tourism, regional authorities to solution the urgent tasks of development of event tourism and creating a positive image of Russian regions. The result of this interaction must be not just the festival events but new event tourism products, which will create effect of immersion of tourists in the atmosphere of celebration and will be the points of tourist attraction. With the right approach to the organization of event tourism products successfully solves the problem of socio-cultural formation of the image of the region, not only domestically, but also abroad, and as a consequence, increases the tourist flow and the financial inflow of participants of the tourist market.

Tourism cluster as a base of regional tourism development (Belgorod region as an example)

2016 ◽  
Vol 10 (4) ◽  
pp. 16-29
Author(s):  
Марина Комарова ◽  
Marina Komarova
Keyword(s):  
Cluster Formation ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Cluster Approach ◽  
Regional Tourism ◽  
Recreation Areas ◽  
Territorial Structure ◽  
Event Tourism ◽  
Tourism Potential ◽  
Promising Development

The cluster approach in the tourism industry in transition economies is very relevant and is associated with a number of features in the industry. The article reveals the concept and features of a regional tourism cluster, traces the genesis of this concept, examines the objective conditions for the emergence of a cluster and its elements and structure. The author distinguishes stages of cluster formation and analyzes the factors and possible ways of development. The author substantiates the necessity for use of the cluster approach in tourism and the formation of regional tourism clusters performing the socio-economic, natural and ecological, recreational and economic functions in the entities’ territories of the Russian Federation. An emerging regional tourism and recreation cluster of Belgorod region is considered as the object of the study. Taking into account the assessment of the tourism potential, the level of infrastructure development, transport, environment, territorial structure of the region, the author conducted zoning of Belgorod region and identified seven tourism and recreation areas, outlined the prospects of their development. This study has allowed to determine in the region potential inter-regional clusters emerging, developing and having possibilities to be created. Military and historical, rural, event tourism are recognized as the promising development directions of regional tourism cluster. According to the author’s opinion, the creation of the cluster system will significantly improve the efficiency of the regional tourism market and strengthen its competitive position in the Russian market of the tourism industry.

scholarly journals Event Tourism in Numbers: Problems and Prospects of its Development in the Tambov Region

2020 ◽  
pp. 55-57
Author(s):  
Marina Igorevna Pogrebniova
Keyword(s):  
Comparative Analysis ◽  
Tourism Industry ◽  
The State ◽  
Event Tourism ◽  
Tourist Flow

This article deals with the concept of event tourism on the example of the region. The author analyzes the state of the tourism industry in the Tambov region, identifies problems and shortcomings in this area, identifies numeri-cal indicators of tourist flow. The main events of the region are described, and the results of a comparative analysis are drawn.

Certification of a Tourist Destination As an Intellectual Potential for the Development of Tourism in the Region

2021 ◽  
pp. 69-72
Author(s):  
A. Kuznecov ◽  
S. Shelonaev ◽  
T. Smetanina
Keyword(s):  
Tourism Industry ◽  
Coherent System ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Regional Tourism ◽  
Expert Assessments ◽  
Promising Development ◽  
Intellectual Potential ◽  
Regional Authorities

World and domestic experience shows that it is very effective to use the method of "tourist destinations" for the development of complex programs or strategies for tourism (1). As a result of numerous studies, a fairly coherent system of describing a "tourist destination" has been developed, allowing you to have a fairly comprehensive idea of both the product itself and the conditions for its receipt, attractiveness and related products. At the same time, the task of entrepreneurs, investors and representatives of regional authorities responsible for the tourism industry is to determine the prospects for the development of a particular tourist product or route. To do this, it is necessary to solve the problem of determining the investment attractiveness and prospects of a particular tourist destination, determine its competitiveness in relation to those available in this region and make a decision on the priority and expediency of investing in this direction of the tourism industry. This article is an attempt of the authors to formalize the process of determining the priority and promising development of regional tourism directions in the region, using the example of the tourism industry of Udmurtia. The basis is the preparation of a passport of a tourist destination and the use of expert assessments.

scholarly journals EVENT TOURISM OF THE MIDDLE DNIEPER REGION AS A STRATEGIC DIRECTION OF REGIONAL DEVELOPMENT

2020 ◽  
pp. 33-42
Author(s):  
Victor Sokolovsky ◽  
Inna Shchegolieva
Keyword(s):  
Fund Raising ◽  
Tourism Industry ◽  
Practical Significance ◽  
Internal Factors ◽  
Strategic Direction ◽  
Regional Tourism ◽  
Territorial Structure ◽  
Event Tourism ◽  
Tourist Region

The purpose of the article is to substantiate the role of event tourism as a strategic direction for the development of the Middle Dnieper region. Methodology. The tourism industry is sensitive to the effects of both external and internal factors, therefore, determining the strategic directions of development and predicting their state causes certain difficulties. However, the absence of a defined development vector excludes the activation of the resources, the use of which would make obtaining positive economic and social effect possible. The study information base is the websites of the Kirovograd and Cherkassy regions state administrations as well as the Strategy for their development until 2027. Analytical, comparative and historical research methods were used to solve the main tasks. Results. The features of the historical development of event tourism have been considered and the factors of its popularization have been analyzed. General analysis of the regional event resources has been made. Based on the tourist region evolution model by R. Butler, the spatial tourism model by Tuner-Weber and the geomarketing approach, the strategic importance of the event tourism development in the territory of the Middle Dnieper region has been substantiated. The events held in the territory of the Middle Dnieper region have been systematized. Based on the events analysis within the region, it was determined that the most common direction is festivals of various scales, ranks and themes. The development priority of event tourism in the context of Development strategies of the Kirovograd and Cherkasy regions for 2021-2027 has been proved. Scientific novelty. The spatial-territorial structure of event tourism in the Middle Dnieper region has been analyzed. Events in the territory of the Middle Dnieper region have been systematized according to various criteria. Comprehensive research of festival events as the most promising direction of event tourism in the Middle Dnieper region has been made. Practical significance. The conducted research can be considered a basis for further research of the tourist potential of the Middle Dnieper region, in particular, its event resources. The research results can be used in planning of tourist activities in the Middle Dnieper region, providing for monitoring and subsequent analysis of the necessary material and technical base; natural, natural-anthropogenic and socio-historical tourist resources; human resources involved in tourism, in particular, their quantitative and qualitative representation; the most popular activities, events having a strong development potential. Realization of the event potential of the Middle Dnieper region will have an impact on the formation of the regional tourism policy and commitment of local business figures in their consolidation about the events, in the process of creating various cluster associations, especially of tourism destination, and contribute to fund-raising.

scholarly journals CLUSTER AS A TOOL FOR PROMOTING A TOURIST BRAND OF THE REGION

2021 ◽  
Author(s):  
Maryna Zaitseva ◽  
Natalia Shumlianska
Keyword(s):  
Cluster Formation ◽  
Public Support ◽  
Tourism Industry ◽  
Bottom Up ◽  
Tourist Destinations ◽  
Regional Tourism ◽  
Lack Of Information ◽  
The Creation ◽  
Tourism Enterprises ◽  
Regional Authorities

The role of clusters for regional tourism, the stages of cluster formation and its advantages are considered. Business clustering contributes to raising awareness of the travel destination and enhancing branding through a combination of knowledge and resources. With the formation of a cluster, it is possible to increase the success of the regions by spending on tourism and visiting tourists. The purpose of the article is to find out how the tourism business in the regional direction can progress at the stages of cluster formation. Find out what contributes to the branding of the tourism business, significantly develops the tourism industry and contributes to the management know-how of cluster formation. It is noted that the creation of the cluster will improve the tourism brand of the region. The cooperation of stakeholders in the tourism business in promoting the branding of territories has been investigated and their effectiveness in various tourism destinations has been revealed. A cluster approach is proposed for regional tourism enterprises to create a tourism cluster using a step-by-step guide method. Business clusters can be implemented from the top down by regional authorities, or from the bottom up by a group of enterprises. A business cluster is directly guided by groups of enterprises and does not require public support; it has broader regional implications. Bottom-up clusters support intangible qualities better. A bottom-up approach is the most appropriate clustering style. However, even with in-depth research, there is still a significant lack of information about the formation of a cluster or the creation of a business cluster. It was revealed that the formation of the cluster at different stages made it possible to unite the enterprises of the tourism industry and improve the branding of the region through the creation of an event. The formation and functioning of a business cluster is a successful cooperation of stakeholders. Cooperation and clustering of the tourism business determines the management of tourist destinations and is the goal of improving cooperation between the subjects of the tourism market and government bodies in the region.

scholarly journals Personalized Augmented Reality Based Tourism System: Big Data and User Demographic Contexts

2021 ◽  
Vol 11 (13) ◽  
pp. 6047
Author(s):  
Soheil Rezaee ◽  
Abolghasem Sadeghi-Niaraki ◽  
Maryam Shakeri ◽  
Soo-Mi Choi
Keyword(s):  
Big Data ◽  
Augmented Reality ◽  
User Study ◽  
Spatial Information ◽  
Ease Of Use ◽  
Tourist Attraction ◽  
Gender And Education ◽  
Time Distance ◽  
Data Source ◽  
The Right

A lack of required data resources is one of the challenges of accepting the Augmented Reality (AR) to provide the right services to the users, whereas the amount of spatial information produced by people is increasing daily. This research aims to design a personalized AR that is based on a tourist system that retrieves the big data according to the users’ demographic contexts in order to enrich the AR data source in tourism. This research is conducted in two main steps. First, the type of the tourist attraction where the users interest is predicted according to the user demographic contexts, which include age, gender, and education level, by using a machine learning method. Second, the correct data for the user are extracted from the big data by considering time, distance, popularity, and the neighborhood of the tourist places, by using the VIKOR and SWAR decision making methods. By about 6%, the results show better performance of the decision tree by predicting the type of tourist attraction, when compared to the SVM method. In addition, the results of the user study of the system show the overall satisfaction of the participants in terms of the ease-of-use, which is about 55%, and in terms of the systems usefulness, about 56%.

Pengembangan Potensi Ekowisata Suku Sambori Bima Nusa Tenggara Barat Indonesia

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Zulharman Zulharman ◽  
Mochamad Noeryoko ◽  
Ibnu Khaldun
Keyword(s):  
Medicinal Plants ◽  
Data Collection ◽  
Natural Resources ◽  
Land Management ◽  
Research Method ◽  
Economic Conditions ◽  
Tourist Attraction ◽  
Cultural Life ◽  
Future Strategy ◽  
The Right

The objectives of this study were: a. Identifythe potential for ecotourism based on family medicinal plants (toga) that can be developed in Sambori Tribe b. Identify the right strategy for developingecotourism based on family medicinal plants (toga) in Sambori Tribe based on community and stakeholder perceptions. Research Methods:The research method used descriptive methods with survey and observation techniques. Data collection used purposive sampling, the data consisted of aspects of tourism products and markets, economic and business benefits from ecotourism activities and the socio-economic conditions of the community. Product aspects include the main potential of flora, namely toga plants, fauna, natural attractions and landscapes, amenities, accessibility and the socio-cultural life of the community. The market aspect consists of potential tourists in Sambori Tribe. Key informants (Stakeholders). In this study, thestrategy is not only subjective to the researcher, the researcher also involves the opinions of related experts to become respondents. Results and Discussion:  The results of the research that Sambori Tribe had a variety of toga plants with  the potential as a tourist attraction.Sambori Tribe has a diversity of flora and fauna potentials as well as a very suitable landscape potential as a tourist attraction. Conclusion: Sambor Tribe has the potential of flora and faund and the landscape.  The future strategy for developing ecotourism of Toga in Sambori Tribe includes optimizing the potential of toga plants in terms of cultivation, land management and processing potential of toga plants, developing high potential of biological natural resources, both flora and fauna, and natural panoramas

scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM

2020 ◽  
Vol 4 (1) ◽  
pp. 59
Author(s):  
Ni Nyoman Sri Wisudawati ◽  
Putu Ratna Juwita Sari ◽  
I Made Sindhu Yoga ◽  
I Made Mastianta Nadera
Keyword(s):  
Qualitative Method ◽  
Participant Observation ◽  
Tourism Industry ◽  
Tourist Attraction ◽  
Tourist Destinations ◽  
City Tourism ◽  
Destination Competitiveness ◽  
The Common ◽  
Analysis Of Swot

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

scholarly journals Development of the Russian tourism industry during the pandemic: an innovative approach

2021 ◽  
Vol 291 ◽  
pp. 05043
Author(s):  
Elena Oklirimeiiko ◽  
Sergey Chernov
Keyword(s):  
Tourism Industry ◽  
External Factors ◽  
Innovative Approach ◽  
Negative Effects ◽  
Factors Affecting ◽  
Travel And Tourism ◽  
Domestic Tourism ◽  
Event Tourism ◽  
Internal And External Factors ◽  
Tourism Services

The article deals with internal and external factors affecting the tourism industry in Russia as well as the ways of its promotion and development. The authors analyze decrease in sales in the tourism industry at the present period; the situation with provision of tourism services during the pandemic is identified and justified; the negative effects of the crisis are revealed. The authors also point out and present positive factors, which stimulate travel and tourism, including hotel business, catering, as well as resort business; the possibility of finding new ways to promote tourism industry is justified. The authors also analyze the main measures of tourism industry’s state support. The article considers dominant areas affecting the development of domestic tourism. The authors assess main aspects contributing to the development of event tourism. Conditions for the development of sports and event tourism are investigated and discussed; special features of tourism industry stimulation during the pandemic are presented. The authors consider and justify the possibility of restoring the tourist market.

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