Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?

2019 ◽  
Author(s):  
◽  
Di Zhu

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive and emotional responses. In specific, by conceptualizing incivility in online comments as a message feature which influences news users' motivational system activations, this study investigates audience' real-time responses during their processing of online comments through psychophysiological measures along with self-reports and memory measures. The study also explored how different viewpoints expressed in the online comments as function of consistent or inconsistent with audience pre-existing viewpoint may modulate the level of activation in motivational systems, thus influencing comment readers' cognitive and emotional responses. The findings suggested that uncivil comments resulted in greater negative emotional response (indexed by increased self report negativity, anger and arousal) and enhanced cognitive resource allocation (indexed by heart rate deceleration) to encoding the comments compared to civil comments. Further, belief-incongruent comment also elicited greater negative emotional response (indexed by self-report negativity, anger and physiological and self-report arousal) and stronger intention to post a comment, compared to belief-congruent comments. At last, comments incivility and belief congruence interact with each other to affect one's positive emotional responses (indexed by orbicularis oculi responses) and perceived credibility of the main news messages.

Author(s):  
Kevin Wise ◽  
Hyo Jung Kim ◽  
Jeesum Kim

A mixed-design experiment was conducted to explore differences between searching and surfing on cognitive and emotional responses to online news. Ninety-two participants read three unpleasant news stories from a website. Half of the participants acquired their stories by searching, meaning they had a previous information need in mind. The other half of the participants acquired their stories by surfing, with no previous information need in mind. Heart rate, skin conductance, and corrugator activation were collected as measures of resource allocation, motivational activation, and unpleasantness, respectively, while participants read each story. Self-report valence and recognition accuracy were also measured. Stories acquired by searching elicited greater heart rate acceleration, skin conductance level, and corrugator activation during reading. These stories were rated as more unpleasant, and their details were recognized more accurately than similar stories that were acquired by surfing. Implications of these results for understanding how people process online media are discussed.


2019 ◽  
Vol 32 (5) ◽  
pp. 1112-1131 ◽  
Author(s):  
Gabriel Levrini ◽  
Cristian Luis Schaeffer ◽  
Walter Nique

Purpose The purpose of this paper is twofold: first, to analyze whether musical priming induces greater recall of brands and, second, to study the emotional priming effects of music, in comparison with non-emotional music, including gender comparison. Design/methodology/approach Through the utilization of neuromarketing tools and protocols (quantitative and qualitative), the study explores facial eltromyography (EMG) capabilities and skin conductance responses (SCR) measuring consumers’ emotional responses. Findings The findings show that at least, 40 percent of the total sample recognized a musical priming effect. The study measures the emotional response to musical priming as positive. Emotional video recognition was much higher in females. Both the self-report and physiological measures support the notion that emotional background music can elicit emotional responses in consumers. Research limitations/implications The research measured emotional response to musical priming without testing how these responses influence consumers’ attention and overall behavior. Practical implications The five senses, especially hearing, play an important role in the purchasing decision process and in the individual customer experience. People become aware of the products and brands that surround them and make their choice. In terms of digital trading activities and online sales, increasing physiological understanding of musical priming reactions may mean that, for companies, selling low-end online goods may be economically worthwhile to cooperate with platforms such as Spotify or iTunes to select individual users. Social implications More research is needed in priming process techniques in order to better understand how primes activate knowledge in the consumer’s mind. Understanding this process will inform marketers how close a prime needs to be to a target to have an effective influence, as well as when marketers should be concerned about negative priming effects. Originality/value At the best of our knowledge, it is the first time that music priming is analyzed in terms of self-report and physiological measures From the measurement’s perspective, the results reaffirm that physiological and self-report measures capture different levels of information. While SCR and EMG capture real-time subconscious responses, MAN scale self-report data provide information regarding how cognitive effort, in terms of intensity and valence, affects brand recall.


2016 ◽  
Vol 18 (11) ◽  
pp. 2576-2594 ◽  
Author(s):  
Jessica Gall Myrick ◽  
Bartosz W Wojdynski

Indicators of collective user behavior and opinion are increasingly common features of online news stories and may include information about how the story made users feel. An experiment ( N = 298) examined the effects of the presence and valence of a “mood meter” posted alongside an online human-interest story on memory for, attitude toward, emotional response to, and intentions to share the story. The presence of a mood meter led to lower recall of story content, more negative attitudes toward the story, and less positive emotional responses. The results suggest that participating in a mood meter may attenuate positive responses to human-interest stories.


2016 ◽  
Author(s):  
◽  
Rachel Winograd

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Research has shown that drinkers' "typical drunk personalities" are different from their "typical sober personalities"on each factor of the Five-Factor Model (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness). The aim of the current study was to test if these changes can reliably be observed by trained raters during a drinking episode. Participants (N = 156) attended laboratory sessions in same-sex friend groups of 3 to 4 people (43 groups). Half of the groups were administered alcohol (target BAC = .09). Participants engaged in activities designed to elicit a range of personality expression. All sessions were recorded and multiple trained raters (M = 6.96) completed three personality measures based on the footage. Additionally, participants completed self- reports of their “typical” sober and drunk personalities two weeks prior to their sessions, as well as two short personality measures during the session. Results indicate consistent differences in personality among sober and drunk participants across measures, but the nature of the differences varied by reporter (self vs. observer). Specifically, across three scales, observers rated participants in the Alcohol condition higher in Extraversion, but similarly in most other factors (on one measure, Neuroticism was lower in the Alcohol condition). Among the two self-report measures, four and five of the factors demonstrated reliable differences, with Conscientiousness, Intellect, Neuroticism, and Agreeableness (on the pre-session retrospective measure only) reportedly decreasing with intoxication, and Extraversion increasing. These findings demonstrate that self-perceptions of sober-to- drunk personality differences are more pervasive than observer-perceptions, but that alcohol-induced changes in Extraversion are robust enough to be detected across measures and reporters.


2017 ◽  
Vol 46 (3) ◽  
pp. 94-98 ◽  
Author(s):  
Clifford Lynch

Abstract:The following piece is an extensively edited transcript of a talk given by Clifford Lynch titled “Born-digital News Preservation in Perspective,” from a meeting called “Dodging the Memory Hole 2016: Saving Online News.” It retains the informality of the presentation. The meeting was hosted by the UCLA Library in Los Angeles on October 13–14, 2016, and is presented online at RJI (the Donald W.) Reynolds Journalism Institute at the Missouri School of Journalism at the University of Missouri; there is also video of the talk available on the Internet).https://www.rjionline.org/stories/clifford-lynch-born-digital-news-preservation-in-perspective; accessed 8/3/17. The meeting was sponsored by the Institute of Museum and Library Services (IMLS), the Reynolds School of Journalism, UCLA, the University of Missouri Libraries, and Educopia Institute.


Author(s):  
Gerald B. Feldewerth

In recent years an increasing emphasis has been placed on the study of high temperature intermetallic compounds for possible aerospace applications. One group of interest is the B2 aiuminides. This group of intermetaliics has a very high melting temperature, good high temperature, and excellent specific strength. These qualities make it a candidate for applications such as turbine engines. The B2 aiuminides exist over a wide range of compositions and also have a large solubility for third element substitutional additions, which may allow alloying additions to overcome their major drawback, their brittle nature.One B2 aluminide currently being studied is cobalt aluminide. Optical microscopy of CoAl alloys produced at the University of Missouri-Rolla showed a dramatic decrease in the grain size which affects the yield strength and flow stress of long range ordered alloys, and a change in the grain shape with the addition of 0.5 % boron.


1980 ◽  
Vol 19 (03) ◽  
pp. 125-132
Author(s):  
G. S. Lodwick ◽  
C. R. Wickizer ◽  
E. Dickhaus

The Missouri Automated Radiology System recently passed its tenth year of clinical operation at the University of Missouri. This article presents the views of a radiologist who has been instrumental in the conceptual development and administrative support of MARS for most of this period, an economist who evaluated MARS from 1972 to 1974 as part of her doctoral dissertation, and a computer scientist who has worked for two years in the development of a Standard MUMPS version of MARS. The first section provides a historical perspective. The second deals with economic considerations of the present MARS system, and suggests those improvements which offer the greatest economic benefits. The final section discusses the new approaches employed in the latest version of MARS, as well as areas for further application in the overall radiology and hospital environment. A complete bibliography on MARS is provided for further reading.


2018 ◽  
Vol 14 (3) ◽  
pp. 621-631
Author(s):  
Sebastián Calderón ◽  
Raúl Rincón ◽  
Andrés Araujo ◽  
Carlos Gantiva

Most studies of emotional responses have used unimodal stimuli (e.g., pictures or sounds) or congruent bimodal stimuli (e.g., video clips with sound), but little is known about the emotional response to incongruent bimodal stimuli. The aim of the present study was to evaluate the effect of congruence between auditory and visual bimodal stimuli on heart rate and self-reported measures of emotional dimension, valence and arousal. Subjects listened to pleasant, neutral, and unpleasant sounds, accompanied by videos with and without content congruence, and heart rate was recorded. Dimensions of valence and arousal of each bimodal stimulus were then self-reported. The results showed that heart rate depends of the valence of the sounds but not of the congruence of the bimodal stimuli. The valence and arousal scores changed depending on the congruence of the bimodal stimuli. These results suggest that the congruence of bimodal stimuli affects the subjective perception of emotion.


Author(s):  
Seon-Ju Kam ◽  
Young-Sun Yoo

Patients’ emotional responses to the hospital environment can be considered as important as medical technology and equipment. Therefore, this study investigated their experiences to determine whether the pattern using hospital identity (HI) elements, a widely used design method for patient clothing in university hospitals, can affect their emotional response and contribute to healing. It aimed to identify whether controlling the motif characteristics, arrangement, and spacing in this pattern design, and the direction between motifs, could be a method to design patient clothing for healing. To investigate patients’ emotional response and suggestions for patient clothing design, an interview-based qualitative approach was used. In-depth interviews were conducted with 12 patients discharged from Kyung Hee University Hospital Medical Center (KHUMC), Seoul. The interview questions consisted of two parts. One part featured questions about participants’ emotional responses to the medical environment and their latest patient clothing experience, and the other featured questions about their emotional response to, and suggestions for, the healing expression of pattern design using HI. The results confirmed that the motif characteristics, arrangement, and spacing, and the direction between motifs, influenced patients’ positive emotions and contributed to the healing effect. Therefore, when the HI elements of a medical institution are applied in the design of patient clothing with the characteristics of a healing design, patients perceive this as providing stability and comfort. The design of patient clothing becomes a medium that not only builds the brand image of medical institutions, but also enhances the quality of medical services centered on patient healing.


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