scholarly journals Revisiting fund-raising encroachment of public relations in light of the theory of donor relations

2008 ◽  
Author(s):  
William Swanger
Keyword(s):  
Public Relations ◽  
Fund Raising ◽  
Donor Relations

Fund Raising and Public Relations: A Critical Analysis.Kathleen S. Kelly

1992 ◽  
Vol 97 (4) ◽  
pp. 1171-1173
Author(s):  
Joseph J. Galaskiewicz
Keyword(s):  
Public Relations ◽  
Fund Raising

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

1988 ◽  
Vol 52 (3) ◽  
pp. 58-74 ◽  
Author(s):  
P. Rajan Varadarajan ◽  
Anil Menon
Keyword(s):  
Public Relations ◽  
Nonprofit Organizations ◽  
Corporate Philanthropy ◽  
Fund Raising ◽  
For Profit ◽  
Cause Related Marketing ◽  
Not For Profit ◽  
Marketing Tool ◽  
Corporate Social ◽  
Effective Use

Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, corporate social responsibility, fund-raising management, and public relations. The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.

School Fund Raising and Public Relations: A Test for Administrators

1984 ◽  
Vol 68 (472) ◽  
pp. 100-103
Author(s):  
Charles P. Conroy
Keyword(s):  
Public Relations ◽  
Fund Raising

scholarly journals Public Relations

Communication ◽  
2011 ◽  
Author(s):  
María Len-Ríos
Keyword(s):  
Public Relations ◽  
Fund Raising ◽  
Public Affairs ◽  
Reputation Management ◽  
Employee Communication ◽  
Public Health Communication ◽  
Special Events ◽  
Theoretical Perspectives ◽  
Long Time ◽  
Communication Conflict

The practice of public relations (PR) has been around for a long time, although the modern practice of public relations has become more sophisticated with its increased focus on research, which has been examined in the academic literature only since the 1980s. Public relations has been interpreted in many different ways, but is most commonly thought of as promotions and publicity, that is, garnering media attention for an organization or client. Practitioners and scholars in public relations recognize that the practice is much more complex and have traditionally defined it in the broadest sense as the management of communication between an organization or individual and all of its audiences (or “publics” in PR parlance). Using this broad definition allows for the inclusion of not only media relations but also government public affairs, labor relations-mediation, crisis communication, conflict management, investor and financial relations, corporate communication, internal/employee communication, fund-raising and donor relations, special events, health care and public health communication, public affairs and lobbying, as well as image and reputation management. Defining public relations as a management function is not without controversy, but has been thought to be important in maintaining the same professional rank and status as communication professionals in advertising and marketing. Not all academics or practitioners agree with this definition. Postmodernist critiques warn that this orientation privileges the dominant organizations and the most powerful individuals within them. What follows is an overview of PR textbooks and books (introductory, specialized, and cross-cultural), professional best practices, academic public relations journals, and the field’s dominant theoretical perspectives.

Fund Raising and Public Relations

2015 ◽  
pp. 295-302
Author(s):  
Eric Forsta Thacher
Keyword(s):  
Public Relations ◽  
Fund Raising

The Role of Public Relations in a Successful Fund-Raising Campaign

1991 ◽  
Vol 3 (2) ◽  
pp. 169-175 ◽  
Author(s):  
Dr. Michael F. Adams ◽  
Dr. Larry G. Bumgardner
Keyword(s):  
Public Relations ◽  
Fund Raising
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