A Framework for Understanding the Role of Social Media in Business Intelligence Systems

2011 ◽  
Vol 20 (3) ◽  
pp. 263-282 ◽  
Author(s):  
Rob Meredith ◽  
Peter O'Donnell
Keyword(s):  
Social Media ◽  
Business Intelligence ◽  
Business Intelligence Systems

How Business Intelligence Can Help You to Better Understand Your Customers

2020 ◽  
Vol 11 (1) ◽  
pp. 50-58
Author(s):  
Rasha Hadhoud ◽  
Walid A. Salameh
Keyword(s):  
Social Media ◽  
Web Services ◽  
Business Intelligence ◽  
Multiple Resources ◽  
Huge Data ◽  
The Relationship

Companies can incur heavy losses when customers do not return; therefore, they need to have a better understanding of their customers' behaviors in order to improve service and products. And nowadays, there are multiple resources of customers' data especially with web services, such as websites, chatbots, emails, social media, PoS, ERP, CRM, SCM, therefore, it becomes difficult to collect all this huge data altogether and analyze it manually This paper highlights the role of business intelligence in improving the relationship with the customers, and explores the techniques used to analyze customers' data in order to predict their demands and reach their satisfaction.

scholarly journals The Effects of Business Intelligence on the Effectiveness of the Organization (Case Study: Airline Companies in Iran)

2017 ◽  
Vol 9 (3) ◽  
pp. 176
Author(s):  
Hamid Reza Rezaei Kelidbari ◽  
Mahsa Rayat
Keyword(s):  
Organizational Culture ◽  
Business Intelligence ◽  
Airline Industry ◽  
Structural Equation ◽  
Information Technologies ◽  
Organizational Variables ◽  
Intelligence System ◽  
Mediating Role ◽  
Business Intelligence Systems

Given the increasing competition between airlines companies in the country and equipping them with modern information technologies, establishment of knowledge management system in airline industry can increase the effectiveness of business intelligence system and lead to effectiveness of this industry. The aim of this study was to identify the effects of strategy, structure, processes and organizational culture on the effectiveness of organization and mediating role of business intelligence systems in Iran’s airline companies. Statistical society includes all airlines of Iran. For sampling, non-random judgmental sampling method is used. In order to study the research hypotheses, structural equation methods have been used. Questionnaire tools were used for gathering the data. Stability of the questionnaires used in the present study was calculated higher than 0.7 in term of Cronbach alpha, confirming the validity. The results showed that there is a positive and significant effect between variables of strategy, structure, and organizational culture on the effectiveness of the organization and business intelligence systems in Iran’s airlines and that there is not a significant relationship between organizational variables and organizational effectiveness.

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