Evaluating the strategic role of Social Media Analytics to gain business intelligence in Higher Education Institutions

2016 ◽  
Author(s):  
Bibi Waseemah Moedeen ◽  
Ahmad Shibli Harouni Jeerooburkhan
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Business Intelligence ◽  
Higher Education Institutions ◽  
Social Media Analytics ◽  
Strategic Role

The Role of Social Media in Creating and Maintaining Social Networks Including its Impact on Enhancing Competitive Positioning within the Education Sector

2015 ◽  
pp. 212-230
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

The Role of Social Media in Creating and Maintaining Social Networks Including Its Impact on Enhancing Competitive Positioning Within the Education Sector

2018 ◽  
pp. 1147-1166
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

scholarly journals Pemanfaatan Media Sosial Sebagai Komunikasi Kreatif Institusi Pendidikan Tinggi Indonesia di Masa Pandemi COVID-19

2021 ◽  
Vol 3 (3) ◽  
pp. 113-123
Author(s):  
Haris Suhendra
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Performance Metrics ◽  
Higher Education Institutions ◽  
Social Media Analytics ◽  
Time Period ◽  
New Students ◽  
Publishing Behavior ◽  
Use Of Social Media ◽  
One Year

The COVID-19 pandemic has forced higher education institutions to change the way they communicate so that the number of new students can continue to grow. The use of social media is a strategy for higher education institutions that must be carried out in building awareness and strong relationships with students and alumni to achieve this growth. Therefore, this study aims to look at the performance of social media during the COVID-19 pandemic by examining upload movement activities on social media. The focus of this research is using social media analytics through performance metrics Impressions, Audience Demographics & Growth, Publishing Behavior, Engagement. The object of this research is to study all activity uploads on Facebook, Instagram and Tiktok during the period July 1, 2020 to June 30, 2021. The frequency of uploads is collected per day and analyzed for one year. This study analyzes the content, frequency and time period of uploads on Facebook, Instagram and Tiktok. The results of this study show the performance of Social Media metrics on Instagram, Facebook and Tiktok by comparing the performance of the research period taken in this study with the previous one year period. Higher Education Institutions are advised to use Social Media as an effective creative communication channel to build the advantages of Higher Education Institutions and build relationships with the public during the COVID-19 pandemic.

The Impacts of Social Media in Higher Education Institutions

2021 ◽  
pp. 47-65
Author(s):  
Verónica Gutiérrez ◽  
Ariana Daniela Del Pino
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Higher Education Institution ◽  
The Right ◽  
The University

Today, social networks have become an important part of an individual's life. Most people use social networks to interact and communicate not only with people, but also with different companies or institutions in search of information. This includes higher education institutions. The role of social networks in a higher education institution is important; It helps show what the university does, what services it offers, the achievements of its students, what achievements they get, etc. Social networks, with the right strategies, can create a great impact on how students see the university and what to do, and also they become an admission tool to generate interest in future students.

scholarly journals A Social Media Analytics Framework to Increase Prospective Students’ Interests in STEM and TVET Education

2021 ◽  
Vol 16 (4) ◽  
pp. 82
Author(s):  
Muhamad Hariz Muhamad Adnan ◽  
Shamsul Arrieya Ariffin ◽  
Hafizul Fahri Hanafi ◽  
Mohd Shahid Husain ◽  
Ismail Yusuf Panessai
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Big Data ◽  
Data Analytics ◽  
Role Model ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Vocational Education And Training ◽  
Social Media Analytics ◽  
Prospective Students

Recently, the promotion of Science, technology, engineering and mathematics (STEM) education has become the highlight due to the shortage in the STEM workforce. Surprisingly, the enrolment rates in STEM degrees are still low in many countries. Social media has been identified as one of the main platforms that can help to increase prospective students’ interest in STEM and also Technical and Vocational Education and Training (TVET) subjects. However, very little research has been done for the higher education institutions in Malaysia in leveraging social media and social media analytics effectively to increase the students’ interests and awareness of STEM and TVET disciplines. Therefore, this paper aims to propose a framework to increase prospective students’ interest in STEM and TVET using social media and big data analytics. The objectives of this study are to explore various social media applications in education and study these applications towards increasing students’ interests and propose a suitable framework for Malaysian higher education institutions. The framework is proposed by following the theory synthesis methodology. Four main components of the framework have been proposed, namely social media, role model or mentoring, massive open online courses and big data analytics. Each component is significant and requires a considerable amount of time to develop. The suggested framework is anticipated to benefit higher education institutions with a significant gain of the number of students, revenues and positive reputations.   Keywords: Social media, Social media analytics, STEM, E-learning, Education  

Practices of inclusion for carers who are higher education students

2020 ◽  
Author(s):  
Jordan Taylor ◽  
Paula Gleeson ◽  
Tania Teague ◽  
Michelle DiGiacomo
Keyword(s):  
Higher Education ◽  
Social Care ◽  
Higher Education Institutions ◽  
Education Students ◽  
Institutional Settings ◽  
Policies And Procedures ◽  
Health And Social Care ◽  
Students With A Disability ◽  
Crucial Part

The role of unpaid and informal care is a crucial part of the health and social care system in Australia and internationally. As carers in Australia have received statutory recognition, concerted efforts to foster engagement in carer participation in work and education has followed. However, little is known about the strategies and policies that higher education institutions have implemented to support the inclusion of carers. This study has three components: first, it employs a review of evidence for interventions to support to support carers; second, it reviews existing higher education institutions’ policies to gauge the extent of inclusive support made available to student carers, and; third it conducts interviews with staff from five higher education institutions with concerted carer policies in Australia were held to discuss their institutions’ policies, and experiences as practitioners of carer inclusion and support. Results indicate difficulty in identifying carers to offer support services, the relatively recent measures taken to accommodate carers in higher education, extending similar measures which are in place for students with a disability, and difficulties accommodating flexibility in rigid institutional settings. A synthesis of these findings were used to produce a framework of strategies, policies and procedures of inclusion to support carers in higher education.

Institutional Plagiarism Policy (Georgian higher education institutions’ case)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Natela DOGHONADZE ◽  
Ekaterine PIPIA ◽  
Nikoloz PARJANADZE
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Literature Review ◽  
Foreign Language ◽  
Academic Writing ◽  
Higher Education Institutions ◽  
Survey Questionnaire ◽  
Existing Problems ◽  
Copyright Violation ◽  
University Policies

The article deals with various aspects of plagiarism: definition (discriminating it from cheating and copyright violation), types (intended / unintended), involved people, causes, prevention, detection and punishment of plagiarism. A survey (questionnaire containing 42 items to be assessed in a 5-point Likert scale and one open- ended item) was conducted in Georgia. The questionnaire developed based on the literature review was uploaded on social media in three variants (to analyze the results separately and compare them): for students, for researchers and for assessors. The obtained results revealed that the opinions of the three groups of respondents differed to a certain degree, but were quite similar, eventually. The survey disclosed the existing problems, such as: lack of academic writing (in the native and especially foreign language) and research skills, lack of training in avoiding plagiarism, insufficiently clear university policies in the area, the emphasis on punishment instead of prevention, etc. Based on the obtained results recommendations for universities are given concerning plagiarism policies. 

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