Viewing Ground-Mounted Diagrammatic Guide Signs Before Entrance Ramps at Night: Driver Eye Scanning Behavior

Author(s):  
Helmut T. Zwahlen ◽  
Andrew Russ ◽  
Thomas Schnell

The driver eye scanning study is part of a larger study conducted for the Ohio Department of Transportation to evaluate the effectiveness of ground-mounted diagrammatic guide signs placed before entrance ramps at highway freeway interchanges. This nighttime study investigated driver eye scanning behavior while approaching ground-mounted diagrammatic guide signs placed before entrance ramps. Six highway-freeway interchanges were selected in the Greater Columbus, Ohio, area for placement of the diagrammatic signs in the field. Subjects were six unfamiliar drivers, between the ages of 22 to 42. Two diagrammatic signs were located at each of the six interchanges, .5 mi (805 m) and .25 mi (402 m) before the last point of the gore, where a driver can still gain access to the correct freeway entrance ramp. Driver eye scanning behavior measurements were recorded at night to determine if the presence of the diagrammatic signs elicited an excessive number of eye fixations or was visually distracting to the drivers or both. The results indicate that the diagrammatic signs are not looked at excessively often or excessively long. The average look numbers and average look duration times indicate a normal and reasonable level of information acquisition processing employed by the drivers. These values agree with those previously obtained for regular traffic signing determined in previous eye scanning studies. Ground-mounted diagrammatic signs on multilane arterials in advance of highway freeway interchanges were not demonstrated to unduly distract drivers and detrimentally affect a driver’s looking behavior.

Author(s):  
Helmut T. Zwahlen ◽  
Andrew Russ ◽  
James M. Roth ◽  
Thomas Schnell

This study investigated the effectiveness of ground-mounted diagrammatic signs in the context of urban multilane arterials leading to freeways. Six highway-freeway interchanges were selected in the greater Columbus, Ohio, area for installation of the diagrammatic signs in the field. The primary measure of effectiveness was the distance at which unfamiliar drivers driving in the wrong lane changed lanes. A total of 21 and 19 test drivers unfamiliar with Columbus roads were recruited for an evaluation before and after installation of the diagrammatic guide signs. This evaluation with unfamiliar test drivers showed that drivers were able to execute a needed lane change earlier when diagrammatic signs were provided. Combining all six sites and looking at the 50th (377 m before, 819 m after) and 85th percentile (203 m before, 601 m after) lane change distances, an increase by a factor of 2.2 to 3.0 between the after and before condition was observed. In addition, a panel of 13 Ohio Department of Transportation and FHWA evaluators visited the six interchange sites and provided their input and opinions on the use of diagrammatic signs. The majority of the evaluators fully embraced the idea of diagrammatic signs. It is suggested that such signs should be used on multilane arterials in advance of highway–freeway interchanges in addition to preexisting guide signs (trailblazer assemblies), in cases in which the cost of overhead span-type sign bridges cannot be economically justified and additional advance guidance information to motorists is highly desirable.


Author(s):  
Helmut T. Zwahlen ◽  
Andrew Russ ◽  
Şahika Vatan

A nighttime field evaluation of four different retroreflective overhead-sign sheeting combinations (ASTM D4956 beaded Type III legend on beaded Type III background, Type IX legend on beaded Type III background, Type IX legend on Type IX background, and Type VII legend on beaded Type III background) was conducted on a section of US-30 near Mansfield, Ohio. The test-material combinations were compared when lighted and unlighted (illuminated by low-beam headlights only). Twelve Ohio Department of Transportation engineers and technicians served as evaluators, riding the test loops in 2002 Dodge Caravans. The white Type IX legend on green-beaded Type III background sheeting combination received the highest evaluation scores for appearance, conspicuity, and legibility. The scores for the Type VII legend on beaded Type III background signs were only slightly lower in all three categories. The Type IX legend on Type IX background combination received slightly lower evaluation scores, and the beaded Type III legend on beaded Type III background combination received the lowest evaluation scores. The same signing material combinations were also photometrically (luminance and luminance contrast ratio) evaluated under low-beam illumination at selected approach distances from 200 to 1,000 ft (61 to 305 m) using a 1984 Peterbilt truck, a 2002 Chrysler Town and Country minivan, and a 2002 Toyota Camry sedan, both when lighted and unlighted (low beams). Unlighted overhead signs made with either the white Type VII or the Type IX legends on green-beaded Type III backgrounds provide nighttime motorists with adequate appearance, conspicuity, and legibility.


1982 ◽  
Vol 26 (3) ◽  
pp. 227-227 ◽  
Author(s):  
Helmut T. Zwahlen

Driver eye scanning behavior was investigated for two drivers on an eight mile (13km) section of a rural hilly two-lane highway. Data was collected in both directions. Nighttime data was also collected for one of the two drivers. Seven curves of various curvature and three straight level highway sections were selected for the analysis. An instrumented vehicle with a corneal reflection technique television eye scanning recording system was used. The objectives of this exploratory study were: 1) to compare the driver eye scanning behavior between left curves, right curves and straight sections, 2) to determine to what extent driver eye scanning behavior changes when a driver approaches a curve, negotiates a curve and leaves a curve, 3) to determine to what extent the radius of a curve influences driver eye scanning behavior, and 4) to what extent driver eye scanning behavior changes from daytime driving to nighttime driving. The results of this exploratory study include x-y eye fixation density maps, spatial and temporal eye scanning summary measures (including histograms) for the curve approach section, the curve section, the after curve section and the straight highway sections for day and night. Further, the x-y centers of gravity for the eye fixations are plotted for each 100 feet (30m) segment starting at 400 feet (122m) before the beginning of a given curve and ending about 400 feet (122m) after the end of a given curve. In addition, the number of eye fixations and the fixation time durations for selected objects in the driving scene (such as looking at car ahead, looking at road surface in front, looking at road environment and signs, saccades, out of views) are graphically represented as percentages in bar graphs for the various conditions and sections. Kolmogorov-Smirnov tests were used to test for statistically significant differences at the 0.05 level. The results of this exploratory study indicate that: 1) roadway geometry (left curves vs right curves vs straight sections) influences mainly the spatial eye scanning measures (eye fixation x-y centers of gravity, dispersions), 2) curves appear to be quite demanding in terms of a driver's visual information acquisition process (3.56 fixations per 100 feet or 30m at 46.8mph or 75km/h for curves vs 2.21 fixations per 100 feet or 30m at 50mph or 80km/h for straight sections), 3) the x-y centers of gravity for eye fixations indicate that a driver's eye scanning behavior starts to be influenced by a curve about 300–400 feet (91–122m) before the curve begins (drivers fixate mainly in the vicinity of the right edge line when approaching and driving through a right curve, while fixating mainly in the vicinity of the center line or left edge line when approaching and driving through a left curve in order to obtain directional and lateral position information), 4) the fixation time durations for nighttime driving are significantly longer when compared with daytime driving (0.46 seconds vs 0.39 seconds for daytime), 5) the eye fixation patterns for nighttime are more concentrated on the roadway ahead when compared with daytime, and 6) the average foveal preview distances are much shorter at night than during the day (straight road, night: AFPD=121 feet or 37m at 43.5mph or 70km/h; straight road, day: AFPD=953 feet or 290m at 50mph or 80km/h; curves, night: AFPD=131 feet or 40m at 38.6mph or 62km/h; curves, day: AFPD=577 feet or 176m at 46.8mph or 75km/h; average preview time at night for straight road = 1.90 seconds, for curves = 2.31 seconds). In conclusion the results of this exploratory study suggest that approaching and driving through a curve is a rather demanding visual task and therefore the placement of traffic signs or advertising signs within a 400 feet or 122m approach zone and the curve zone should be avoided or kept at a minimum. Further, the relatively short average foveal preview distances and the corresponding short average preview times obtained for the nighttime driving condition demonstrate that drivers operate a vehicle at night at a much lower margin of safety (in terms of reaction time and stopping distance) than during the day.


Author(s):  
Young Joo Kim ◽  
Miroslaw J. Skibniewski

AbstractAlthough unsuccessful bids are usually discarded once the bids are opened under the typical lowest-price sealed-bid project award auction environment, considering efforts and resources expended by responsive and responsible bidders, it is likely that not only a successful bid but also unsuccessful bids can convey important information about the project at hand. This article documents an effort to answer the question that whether projects that receive more dispersed estimates at the bidding stage are more likely to experience greater project cost changes. Taking collective intelligence as the theoretical framework, a total of 210 projects conducted by the Ohio Department of Transportation between 2008 and 2018 were analyzed to investigate the relationship between the coefficients of variation of bids and project final costs. It was found that large projects with above-average coefficients of variation of bids showed greater deviations from original award amounts than large projects with below-average coefficients of variation. The finding enables project owners to study the projects before execution by recouping valuable insights from the community of bidders on the possibility of greater project cost changes faced by the planned projects without complex and mathematically rigorous models.


2019 ◽  
Vol 48 (2) ◽  
pp. 186-206 ◽  
Author(s):  
Wagner Ladeira ◽  
Fernando de Oliveira Santini ◽  
William Carvalho Jardim

Purpose This study was predicated on gaze behaviour in front-of-shelf orientation. The purpose of this paper is to analyse the effect of the presence (absence) of competing brands on consumer attention in front-of-shelf orientation. The effects on visual attention investigated on the shelf were eye scan path of the total available area, information acquisition in extremities and mental effort. Design/methodology/approach Two experiments were performed using eye-tracking technology. The first study was conducted in a closed and static environment. The second study was performed in an open and dynamic environment. In these studies, the authors used, as an independent variable, the arrangement of brands on shelves (presence vs absence of competing) and evaluated the variations in the visual attention through three dependent variables: eye scan path of the total available area, information acquisition in extremities and mental effort. Findings Three hypotheses were tested. The first hypothesis confirmed that scenarios of competitive brands are rather composed of natural complex scenes, so there is a greater number of eye fixations needed to identify and locate objects. In addition, the second hypothesis demonstrated that, in scenarios of competitive brands, there is an acceleration of information acquisitions causing an increase in peripheral vision at the ends of the shelf. Finally, the third hypothesis demonstrated that the presence of a greater attention effort in the scenario of competing brands was verified, since the mental effort variables (revisiting the shelf, noting and re-examining) were greater than in the scenario of non-competing brands. Research limitations/implications Limitations of this study may be associated with the absence of top-down factors and a lack of results associated with evaluation and verification phases. Originality/value Gaze behaviour is susceptible to the information derived from the absence and presence of competing brands.


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