scholarly journals Promoting Advanced Traveler Information Systems Among Cellular and Land-Line Phone Users: SmarTraveler Experience in Boston

1997 ◽  
Vol 1588 (1) ◽  
pp. 63-69 ◽  
Author(s):  
Larry S. Englisher ◽  
Susan Bregman ◽  
Stephen Pepin ◽  
Alicia Powell Wilson
Keyword(s):  
Target Market ◽  
Service Usage ◽  
Cellular Telephone ◽  
Evaluation Team ◽  
Traveler Information ◽  
The Third ◽  
Marketing Program ◽  
Operational Test ◽  
Promotional Efforts ◽  
Evaluation And Monitoring

In 1993 the SmarTraveler advanced traveler information system (ATIS) was introduced to travelers in the greater Boston area as part of an operational test jointly funded by FHWA and the Massachusetts Executive Office of Transportation and Construction. The service offers real-time, route-specific travel information by phone for major highways and public transit. During the 3-year test period from January 1993 to January 1996, service usage grew to nearly 60,000 calls per week, made by an average of more than 20,000 users. To achieve this growth, SmarTraveler was marketed to both cellular and land-line phone users using a variety of strategies over the course of the test. Evaluation and monitoring studies were commissioned to examine the degree to which users responded to SmarTraveler and the marketing program. The evaluation included extensive surveys of users and nonusers as well as tracking of calls and call frequency. The findings of the independent evaluation team on the success of various promotional efforts associated with the SmarTraveler operational test are presented. Overall, the marketing program aimed at the broad target market during the first 2 years appears to have been only partly successful in increasing the public’s level of awareness of SmarTraveler, in convincing its target market of SmarTraveler’s superiority to radio and TV travel reports, and in inducing trials. As a result of the second-year evaluation, changes were made to marketing and pricing during the third year of operation to target cellular telephone users. Further surveys were conducted to examine cellular telephone user response to these changes. SmarTraveler experienced a large increase in calls and users in the third year, especially in the cellular telephone market. Among the survey findings was that this market is quite price sensitive.

User Perceptions of SmarTraveler Advanced Traveler Information System: Findings from Second-Year Evaluation

1996 ◽  
Vol 1537 (1) ◽  
pp. 63-69
Author(s):  
Larry S. Englisher ◽  
Richard D. Juster ◽  
Susan Bregman ◽  
David G. Koses ◽  
Alicia Powell Wilson
Keyword(s):  
Information System ◽  
Cellular Telephone ◽  
Traveler Information ◽  
User Perceptions ◽  
Cellular Telephones ◽  
Broadcast Media ◽  
Advanced Traveler Information System ◽  
Operational Test ◽  
Second Year ◽  
To Receive

SmarTraveler was implemented as an operational test of an advanced traveler information system in the Boston metropolitan area. Users call the service from cellular or conventional telephones to receive realtime, route-specific traffic and transit information free of charge (except for any telephone company charges). Several evaluations were conducted since the service began in January 1993, to assess public acceptance of the information provided by SmarTraveler. Findings on user perceptions of and response to the program during its second year of operation, from April through December 1994, are summarized. Calling frequency increased during this period. Calls from cellular telephones made up 61 percent of the total calls received, even though cellular telephone callers were in the minority of the user population. Users were found to be quite satisfied with the service, especially in comparison with broadcast media traffic reports. In particular, they found SmarTraveler easy to use and were pleased with its availability on demand, its up-to-the-minute information, and its coverage of major routes. Two-thirds of current users said that SmarTraveler helped reduce anxiety. Although virtually all users said they would continue calling SmarTraveler in the future, users indicated substantial sensitivity to the potential imposition of a service fee.

Valutare i fondi interprofessionali per la formazione continua. Il modello Obr Fondimpresa Lombardia

2009 ◽  
pp. 69-84
Author(s):  
Cristina Citterio ◽  
Mirko Freni ◽  
Laura Gioria ◽  
Ivana Pais
Keyword(s):  
Evaluation Model ◽  
Action Plan ◽  
Negative Word ◽  
Future Prospects ◽  
Evaluation Team ◽  
The Third ◽  
Life Long Learning ◽  
Training Plan ◽  
Term Evaluation ◽  
Key Words Evaluation

- This article is about a model proposed by OBR Fondimpresa Lombardia for the evaluation of concerted training plan. Usually, in Italy the term "evaluation" is perceived as a negative word which reminds critics and judgment. In this investigation job, which is characterized by a participated and shared process, the meaning of evaluation gains a completely opposite sense: it is meant as a "giving value", as a way to bring into light the different aspects that build the Fondimpresa system, aiming to scout and to create some possible improvement spaces. The article is divided into six sections. First paragraph is about the beginning and the characteristics of inter-professional funds which support life long learning. Second paragraph describes the action plan followed by the promotion and evaluation team (the so-called professionals) of Obr Fondimpresa Lombardia. In the third paragraph shall be disclosed the specifics of the evaluation of the concerted training. In the fourth and fifth paragraph are presented, respectively, the path to building the model for assessing Fondimpresa in Lombardy and the results so far emerged. The last paragraph outline the future prospects of intervention, from a critical analysis of the path taken so far.Key words: evaluation model, evaluation brainstorming, inter-professional funds, education, action researchParole chiave: modello di valutazione, brainstorming valutativo, fondi interprofessionali, formazione, ricerca - intervento

Utilizing Consumer Expectational Data to Allocate Promotional Efforts

1969 ◽  
Vol 33 (2) ◽  
pp. 26-33
Author(s):  
J. Alex Murray
Keyword(s):  
Marketing Program ◽  
Promotional Strategy ◽  
Related Approach ◽  
Promotional Efforts ◽  
Dynamic Time ◽  
The Impact

The author describes a dynamic, time - related approach to allocating promotional efforts to selected markets. Consumer Expectational Data are used to segment the market more efficiently and to optimize the company's overall marketing program, particularly the impact of its promotional strategy.

scholarly journals Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre

FLORESTA ◽  
1999 ◽  
Vol 29 (12) ◽  
Author(s):  
ZENOBIO A. G. P. DA GAMA E SILVA ◽  
JOÃO CARLOS GARZEL LEODORO DA SILVA
Keyword(s):  
Forest Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Environment ◽  
Construction Firms ◽  
Marketing Program ◽  
Local Construction ◽  
Marketing Principles

Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.

scholarly journals Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand

2021 ◽  
Vol 23 (06) ◽  
pp. 1448-1462
Author(s):  
Suchita Gera ◽  
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Target Market ◽  
Promotional Efforts ◽  
Promotion Strategies ◽  
The Cost ◽  
Tools And Techniques

The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.

scholarly journals Analisis Persepsi Konsumen dan Strategi Pemasaran Beras Analog (Analog rice)

2016 ◽  
Vol 4 (2) ◽  
pp. 144
Author(s):  
Deviany Amanda Rizki ◽  
Jono M. Munandar ◽  
M. Syaefudin Andrianto
Keyword(s):  
Cluster Analysis ◽  
Marketing Strategy ◽  
New Product ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Target Market ◽  
Market Segments ◽  
The Third ◽  
Biplot Analysis

<p><em>Analog rice is artificial ricewhose material is not from paddy, but it is made from a variety of local flour (corn, sago and shorgum). As a new product, Rice Analog require appropriate marketing strategies through analysis of consumer perception. This research purposes are to develop a marketing strategy through identification Analog Rice segmentation, targeting and positioning based on consumer perception. The analytical method used were crosstabs analysis, cluster analysis and biplot analysis with 73 respondent. Crosstabs result indicated that consumer characteristics (age, marital status, education, income and expenses of month), associated with their impression and interested  to re-purchase. Cluster analysis was delivered into four market segments, the third target market are 31-40 years old, married, the level of income of IDR 4,500,001 to IDR 6,000,000. Biplot analysis deliver positioning for Analog Rice product therefore this rice offers “health benefits”, “nutritive ingredients”, and “safe to consumed”.</em></p><em>Keywords : Analog rice, consumer perceptions, marketing strategy, cluster analysis, biplot analysis<strong>.</strong></em>

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