scholarly journals #naukanatwitterze. O multimodalnym designie informacji w dyskursie cyfrowym

2020 ◽  
pp. 89-104
Author(s):  
Magdalena Makowska

The subject of the article are the ways of popularizing scientific and popular science knowledge by using Twitter as a social media platform. The research corpus comprises 100 tweets which come from institutional and individual senders, including both representatives of the world of science as well as of the media that aim to popularize scientific knowledge. As a result of the medialinguistic analysis, which focused on the structural and functional plane of the studied media texts, the high representativeness of multimodal tweets was noted. Namely, language and image contextualize each other: the image allows us to fill the semantic gap resulting from the ellipticalness of the verbal layer of a given tweet. Thus, the contribution of the multimodal information design to knowledge transfer in digital discourse has been demonstrated.

2021 ◽  
pp. 096366252198925
Author(s):  
Monika Djerf-Pierre ◽  
Mia Lindgren

Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube. Drawing on qualitative media analyses of the most viewed YouTube videos 2016–2020, we identify seven different genres and two main storytelling approaches, personalized and fictionalized storytelling, used to make sense of antimicrobial resistance and its complexities. The study contributes new knowledge about YouTube as a platform for health communication and the types of videos about antimicrobial resistance that gets most traffic. This is useful, not the least for public health experts working to improve communication strategies that target hard-to-reach media publics.


Author(s):  
Blooma John ◽  
Bob Baulch ◽  
Nilmini Wickramasinghe

The negative and unbalanced nature of media and social media coverage has amplified anxieties and fears about the Ebola outbreak. The authors analyse news articles on the Ebola outbreak from two leading news outlets, together with comments on the articles from a well-known social media platform, from March 2014 to July 2015. The volume of news articles was greatest between August 2014 and January 2015, with a spike in October 2014, and was driven by the few cases of transmission in Europe and the USA. Sentiment analysis reveals coverage and commentary on the small number of Ebola cases in Europe and the USA were much more extensive than coverage and commentary on the outbreak in West Africa. Articles expressing negative sentiments were more common in the USA and also received more comments than those expressing positive sentiments. The negative sentiments expressed in the media and social media amplified fears about an Ebola outbreak outside West Africa, which increased pressure for unwarranted and wasteful precautionary measures.


2016 ◽  
Vol 8 (4) ◽  
pp. 7-17 ◽  
Author(s):  
Virginija Grybaitė ◽  
Jelena Stankevičienė

Abstract Information and communication technologies enable the emergence of a new phenomenon called the “sharing economy”. An increasing number of articles in the media as well as debates about the positive and negative aspects of the sharing economy show a growing interest in the subject. The paper aims to review the different approaches to the definition of the sharing economy and to present the authors’ views on the concept. The reviewed literature reveals the main drivers for participating in the sharing economy. A survey was conducted to learn more about the motives of Lithuanian people participating in this concept. The survey reveals the following leading factors of using the sharing economy platforms: an easy way to make extra money; supporting individuals and/or small/independent companies; meeting new people and having an interesting experience/doing something most people haven’t tried yet. The survey also reveals that most of the respondents prefer to own things rather than share them. Despite the widespread popularity of the sharing economy platforms in the world, this phenomenon is in its infancy in Lithuania.


2019 ◽  
Vol 2 ◽  
pp. 207-228
Author(s):  
Dorota Domalewska ◽  
Marzena Żakowska

This article aims to analyze the statements published by Polish MPs about the situation of migrants in a social media platform, Twitter. The results of the study show that politicians rarely raise the subject of migration, although a number of important events took place in the international arena regarding the problems of migrants from war-torn areas. Parliamentarians’ tweets are characterized by brevity and generality. They focus on informing about the risks associated with accepting migrants from war-torn areas. A large number of tweets is an appeal for humanitarian aid for migrants. Some posts refer to the chances of development of the Polish economy as a result of economic migration. Parliamentarians’ statements correlate with political, social and psychological factors that are influenced by the complexity of the subject of migration, polarization of public opinion and the existence of stereotypes and prejudice against migrants.


2020 ◽  
Vol 11 (2) ◽  
pp. 30-47
Author(s):  
Parmeet Kaur ◽  
Shubhankar Gupta ◽  
Shubham Dhingra ◽  
Shreeya Sharma ◽  
Anuja Arora

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.


2021 ◽  
Author(s):  
◽  
Tiffany Nguyen

YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet users use YouTube (Chen, 2020), this study tackles how individuals between in this age group view their role within cancel culture, specifically on the YouTube platform. A qualitative approach, collecting data from 5 focus groups, allowed for points on cancel culture and the James Charles and Tati Westbrook case to surface. Findings showed that many participants don't believe that cancel culture is a beneficial aspect of the culture on the platform but believe that it can be necessary in some cases. Participants elaborated on their own experiences on YouTube, explaining their thoughts and beliefs as it came to cancel culture on the platform. This study attempts to fulfill a literature gap due to no clear prior research on cancel culture. The research focuses on the audience role and their effe on cancel culture in the YouTube space.


2021 ◽  
Vol 3 (1) ◽  
pp. 85-94
Author(s):  
Amirah Nabilah ◽  
Bhunga Aulia ◽  
Dwi Yuniar

The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.


2021 ◽  
Vol 29 (4) ◽  
pp. 2175
Author(s):  
Helcira Maira Rodrigues de Lima ◽  
María Alejandra Vitale

Resumo: A Retórica de Aristóteles (1998) foi retomada e ressignificada pelas teorias da argumentação contemporâneas. Cada uma delas se apropria dessa herança de modo a alavancar, a partir dos anos de 1990, uma intensa produção de pesquisas. Na atualidade, em um movimento que visa à melhor compreensão dos discursos sociais, em especial, da polêmica, do papel das emoções no discurso, da violência verbal, de discursos de ódio, entre outros, assistimos ao resgate do pensamento aristotélico em problemáticas da argumentação, a partir de um necessário diálogo com os trabalhos produzidos sobre o discurso midiático, político e, em especial, sobre o discurso digital. Nessa seara, sem a pretensão de esgotar o assunto, nosso propósito é apresentar no artigo um panorama dos estudos em argumentação que circulam nas pesquisas contemporâneas, além de lançar algumas luzes à reflexão sobre o papel da argumentação nesse espaço digital, assim como na configuração e na circulação desses discursos.Palavras-chave: argumentação; discursos digitais; análise do discurso.Abstract: Aristotle's Rhetoric was taken up and given a new meaning by contemporary theories of argumentation. Each one of them appropriates this heritage in order to leverage, from the 1990s onwards an intense production of research. Currently, in a movement aimed at better understanding social discourses, especially polemics, the role of emotions in discourse, verbal violence, hate speeches, among others, we are witnessing the rescue of Aristotelian thought in argumentation issues, from a necessary dialogue with the works produced on the media and political discourse and, in particular, on the digital discourse. In this field, without intending to exhaust the subject, our purpose is to present in the article an overview of the studies in argumentation that circulate in contemporary research, in addition to shed light on the role of argumentation in this digital space, as well as in the configuration and in the circulation of these discourses.Keywords: argumentation; digital discourse; discourse analysis.


2021 ◽  
Vol 5 (2) ◽  
pp. 110-123
Author(s):  
Topan Setiawan ◽  
Fitriana Ibrahim

The COVID-19 pandemic has forced major changes in the world of education. The application of social distancing to learning from home makes educators must be more creative in learning. The use of appropriate media in learning is very important to overcome these problems. One of the media used is android-based learning media. This research is continuation research of android application design in the subject of structure and function of amino acids and proteins. This research is limited to media validation. The instrument validation test stated that the instrument was valid with rcount greater than rtable at the number of N = 34 and a significance value of 5%. The reliability test of the validation instrument shows the rcount value of 0.880 and is greater than rtable 0.339 at the number of N = 34 and a significance value of 5%. The score of the questionnaire instrument was 3,196 obtained by averaging the scores from each category. It is in the range of 2.9-3.4 with a high category so that it can be interpreted that the application can be used as a learning media of the structure and function of the molecule.


Author(s):  
Hicabi Arslan ◽  
Aslihan Topal

Turkey is located frequently in women's media. The representation of women in the media, which should be evaluated in many aspects such as sociological, psychological, political, economic, and legal, has been frequently the subject of academic studies. In the country and in the world, women can generally find their place in the media within the social roles assigned to them. The view of countries towards women is also shaped by the effect of cultural, economic, political, and social structures. In Eastern cultures, the woman is usually burdened with roles in need of protection, such as the woman of her home, the mother of her child, a good wife, a self-sacrificing woman who lives at home.


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