Towards Content-Dependent Social Media Platform Preference Analysis

2020 ◽  
Vol 11 (2) ◽  
pp. 30-47
Author(s):  
Parmeet Kaur ◽  
Shubhankar Gupta ◽  
Shubham Dhingra ◽  
Shreeya Sharma ◽  
Anuja Arora
Keyword(s):  
Social Media ◽  
Mobile Technologies ◽  
Time Intervals ◽  
Social Media Platform ◽  
The People ◽  
Regular Time ◽  
The World ◽  
Media Platform ◽  
The Web ◽  
The Way

Social media is one of the major outcomes of progressive changes in the world of technology. The various social webs and mobile technologies have accelerated the rate at which information sharing is done, how relationships developed, and influences are held. Social media is increasingly being used by the people to help and shape the world's events and cultures with the ability to share pictures, ideas, events, etc. Further, it has transformed the way the authors interpret life and the way business is done. This article presents a decision system for selecting an appropriate social media platform (such as Facebook or Twitter) to post content with the objective to maximize the reachability of the post. The decision is made considering the domain or subject of the post and retrieving data associated with it from the web at regular time intervals. The retrieved data has been trained using logistics and K-NN regression to classify a particular instance of data and identify the platform which can provide the most reachability. The system also suggests keywords related to the topic of the post which has been mostly used in recent times.

scholarly journals Making sense of “superbugs” on YouTube: A storytelling approach

2021 ◽  
pp. 096366252198925
Author(s):  
Monika Djerf-Pierre ◽  
Mia Lindgren
Keyword(s):  
Social Media ◽  
Antimicrobial Resistance ◽  
Health Knowledge ◽  
Social Media Platform ◽  
Making Sense ◽  
New Knowledge ◽  
The World ◽  
Media Platform ◽  
Youtube Videos ◽  
Health Experts

Antimicrobial resistance is one of the greatest challenges facing the world. With the rapid growth of social media, YouTube has become an influential social media platform providing publics with expert health knowledge. This article explores how antimicrobial resistance is communicated on YouTube. Drawing on qualitative media analyses of the most viewed YouTube videos 2016–2020, we identify seven different genres and two main storytelling approaches, personalized and fictionalized storytelling, used to make sense of antimicrobial resistance and its complexities. The study contributes new knowledge about YouTube as a platform for health communication and the types of videos about antimicrobial resistance that gets most traffic. This is useful, not the least for public health experts working to improve communication strategies that target hard-to-reach media publics.

Exploiting Enriched Knowledge of Web Network Structures

2015 ◽  
pp. 255-286
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
Data Extraction ◽  
Web Pages ◽  
Network Structures ◽  
Social Media Platform ◽  
Special Software ◽  
Testing Tool ◽  
Media Platform ◽  
Data Visualizations ◽  
The Web

Understanding Web network structures may offer insights on various organizations and individuals. These structures are often latent and invisible without special software tools; the interrelationships between various websites may not be apparent with a surface perusal of the publicly accessible Web pages. Three publicly available tools may be “chained” (combined in sequence) in a data extraction sequence to enable visualization of various aspects of http network structures in an enriched way (with more detailed insights about the composition of such networks, given their heterogeneous and multimodal contents). Maltego Tungsten™, a penetration-testing tool, enables the mapping of Web networks, which are enriched with a variety of information: the technological understructure and tools used to build the network, some linked individuals (digital profiles), some linked documents, linked images, related emails, some related geographical data, and even the in-degree of the various nodes. NCapture with NVivo enables the extraction of public social media platform data and some basic analysis of these captures. The Network Overview, Discovery, and Exploration for Excel (NodeXL) tool enables the extraction of social media platform data and various evocative data visualizations and analyses. With the size of the Web growing exponentially and new domains (like .ventures, .guru, .education, .company, and others), the ability to map widely will offer a broad competitive advantage to those who would exploit this approach to enhance knowledge.

scholarly journals A Ciência da Informação e a COVID-19: análise de sentimentos dos usuários no twitter

2020 ◽  
pp. 3-9
Author(s):  
Isaac Newton Cesarino da Nóbrega Alves ◽  
André Luiz Dias de França ◽  
Dulce Elizabeth Lima de Sousa e Silva
Keyword(s):  
Social Media ◽  
Social Isolation ◽  
Daily Routine ◽  
Negative Feeling ◽  
Exploratory Research ◽  
Social Media Platform ◽  
R Language ◽  
The People ◽  
Media Platform ◽  
Twitter Users

This is an exploratory research with a quantitative approach which purpose is observing the levels of sentiment polarity of Twitter users during social isolation. The R Language was used toapply the Text Mining and Sentiment Analysis in a corpus that, treated and structured, was built by tweets associated with the COVID-19 theme. The results obtained reveal that, globally, the people manifested a more positive rather than negative feeling towards their daily routine in the mentioned social media platform.

scholarly journals Fenomena Haters Sebagai Dampak Negatif Perkembangan Media Sosial Di Indonesia [The Phenomena of Haters and the Negative Impact of Social Media Development in Indonesia]

2017 ◽  
Vol 13 (2) ◽  
pp. 23 ◽  
Author(s):  
Adek Zico Sitorus ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Media ◽  
Operating Systems ◽  
Negative Impact ◽  
Social Media Platform ◽  
Evolution Of Technology ◽  
Media Platform ◽  
Cyber Space ◽  
Modern Era ◽  
Bahasa Indonesia ◽  
The Way

<p>The evolution of technology has made communication much easier. The existence of recent sophisticated platforms, operating systems, and apps has changed the way people communicate. This is supported by McLuhan’s statement about the determinism theory of technology which in his 1962 book ‘<em>The Guttenberg Galaxy: The Making of Thypographic Man’ </em>declared<em> </em>that technology affects the way people communicate<em> </em> (Straubhaar, Larose, &amp; Davenport, 2010). In this modern era, the evolution of technology has brought the communication amongs celebrities, fans, and haters to the next level. Through social media programs such as Instagram, a celebrity just need post a picture or a video to give an update about their activities for the followers. However, their followers are not just their lovers or fans but their haters as well. Instagram as a social media platform offers a cyber space which enables cyber societies to interact freely. However, this cyber space also allows haters to exist on social media.</p><p>BAHASA INDONESIA ABSTRAK: Kemajuan teknologi mempermudah komunikasi antar manusia. Dapat dikatakan dengan semakin canggihnya <em>platform</em>, sistem operasi dan aplikasi yang merupakan bagian dari teknologi mempengaruhi cara komunikasi masyarakat sebagaimana yang dikatakan McLuhan pada teori determinasi teknologi di tahun 1962 tertulis dalam bukunya yang berjudul <em>The Guttenberg Galaxy: The Making of Thypographic Man</em> (Straubhaar, Larose, &amp; Davenport, 2010) yaitu bahwa teknologi mempengaruhi cara berkomunikasi manusia satu dengan lainnya. Pada era modern ini kemajuan teknologi mempermudah komunikasi antar selebriti dan fans melalui media sosial, khususnya Instagram. Dimana melalui Instagram seorang idola atau selebriti cukup memposting sebuah foto atau video di Instagram untuk bertegur sapa dengan para penggemarnya. Namun pada kenyataanya tidak hanya komentar positif yang didapat oleh seorang idola namun juga kritikan pedas dari para haters. Dengan mudahnya akses komunikasi dan Instagram sebagai <em>cyber space</em> yang menjadi ruang berinteraksi antar individu secara bebas pada modern ini melahirkan dampak negatif bagi para selebriti yaitu dengan lahirnya akun-akun <em>haters</em> di media sosial.</p>

scholarly journals Exploring cancel culture and the distrust of YouTube influencers

2021 ◽  
Author(s):  
◽  
Tiffany Nguyen
Keyword(s):  
Social Media ◽  
Focus Groups ◽  
Qualitative Approach ◽  
Age Group ◽  
Social Media Platform ◽  
The Third ◽  
Internet Users ◽  
The World ◽  
Media Platform

YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet users use YouTube (Chen, 2020), this study tackles how individuals between in this age group view their role within cancel culture, specifically on the YouTube platform. A qualitative approach, collecting data from 5 focus groups, allowed for points on cancel culture and the James Charles and Tati Westbrook case to surface. Findings showed that many participants don't believe that cancel culture is a beneficial aspect of the culture on the platform but believe that it can be necessary in some cases. Participants elaborated on their own experiences on YouTube, explaining their thoughts and beliefs as it came to cancel culture on the platform. This study attempts to fulfill a literature gap due to no clear prior research on cancel culture. The research focuses on the audience role and their effe on cancel culture in the YouTube space.

scholarly journals Personal Branding through Da'wah on TikTok Social Media

2021 ◽  
Vol 3 (1) ◽  
pp. 85-94
Author(s):  
Amirah Nabilah ◽  
Bhunga Aulia ◽  
Dwi Yuniar
Keyword(s):  
Social Media ◽  
Research Team ◽  
Qualitative Approach ◽  
Descriptive Data ◽  
Collection Method ◽  
Social Media Platform ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Personal Branding

The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.

scholarly journals A Semantic Approach to LinkedIn Profiles

2014 ◽  
pp. 1115-1128
Author(s):  
Ilias Kapareliotis ◽  
Patricia Crosbie
Keyword(s):  
Social Media ◽  
Online Environment ◽  
User Profiles ◽  
Semantic Approach ◽  
Social Media Platform ◽  
Online Platform ◽  
Everyday Lives ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Way

Language is essential in allowing us to analyze and make sense of our everyday lives. The development and increased use of social media now means that the way language is structured online can facilitate communication; however, it can also hinder communication. This chapter examines LinkedIn as an example of an online platform which uses verbal and visual linguistic expressions to aid communication. A number of linguistic theories and their impact on LinkedIn as a social media platform are examined. LinkedIn, and its use of user profiles, has been chosen over other social media because it encapsulates the majority of theories presented. The theories are strongly linked to the linguistic background appropriate for the online environment and recommendations and discussions are presented.

scholarly journals The Dark Side of Social Media: A Reality Becoming More Contemporary by the Day

2017 ◽  
Vol 14 (1) ◽  
pp. 23 ◽  
Author(s):  
Ajith Sundaram
Keyword(s):  
Social Media ◽  
Dark Side ◽  
Self Image ◽  
The People ◽  
The World ◽  
User Friendly ◽  
The Web

Social media was started with the intention of expelling the darkness from the lives of people by way of sharing knowledge, networking and communicating with near and dear. It all started with the purpose of imparting its benefits to all and making it user friendly. But the liberation of the down trodden, intended to voice their opinions, was turned into a hysterical chaos given the liberal mindedness of the people. What started off as a source of knowledge turned people into gadget freaks, attention seeking, financial and societal deficits. Given the nature of social media combined with the need to be social has turned it into a platform to mirror the human’s self-image. The world has become a ball of information enabling people to never look or stop anywhere. The world is alive and networked 24/7. The digitalization of media turned out to be a flourishing business, especially through social media, smartphones, tablets and apps. A few billion people are always online and it is expected that heaps of devices and sensors will be available on the web soon.

scholarly journals Crowdfunding Salafism Crowdfunding as a Salafi Missionising Method

Religions ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 209
Author(s):  
Simon Sorgenfrei
Keyword(s):  
Social Media ◽  
Young People ◽  
Social Media Platform ◽  
Consumer Value ◽  
Online Presence ◽  
The Social ◽  
The World ◽  
Outreach Programme ◽  
Media Platform ◽  
New Perspective

As is also the case in other parts of the world, Salafi interpretations of Islam appear to be on the rise in Sweden, especially among young people turning to Islam. One of the most active and visible missionising Salafi organisations in Sweden is called islam.nu. It is based in Stockholm but has a national outreach programme and a very active online presence. This article focuses on islam.nu and a dawa campaign called #karavanen (the Caravan) and how it was advertised and developed on the social media platform Instagram from March 2018 to March 2020. By using market and consumer value theories to analyse the Instagram content related to the #karavanen, the article is an explorative attempt to approach contemporary Salafi missionising and growth from a new perspective.

scholarly journals Can Social Media Influence the Buying Choices of Shoppers

2020 ◽  
pp. 141-146
Author(s):  
Shrey Kaushik
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Social Media Platform ◽  
Goods And Services ◽  
Digital Era ◽  
The People ◽  
Media Platform ◽  
Marketing Tool ◽  
Game Changer

Social media is the new tool for marketing which helps in influencing shopper’s decision making process for buying goods and services. In the era of digitalisation and availability of so many social media platform marketers are now looking forward towards social media for the launching and for promotion of their products. YouTube is selected as social media platform using to influence the shoppers for this research. As in this digital era YouTube advertisements have become the major source to reach mass audience hence making YouTube to become the new marketing tool for businesses to influence the shoppers by collaborating with popular youtubers as well as by posting non skip able and skip able advertisements before the starting of any video. So the role of YouTube in influencing buying choices of shoppers was analyse with the help of secondary data, which is collected from Amity University Digital Library and Google Scholar. The data was analysed and found that people actually get influence from YouTube advertisements and it is a game changer for the businesses as by the recommendations provided by any popular youtuber for a product actually influences the people and most of the people actually end up buying the product and recommend it to their friends and family members as well.

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