scholarly journals Education and Entrepreneurship Integration Strategy at State Islamic Institute of Bukittinggi

2020 ◽  
Vol 5 (2) ◽  
pp. 193
Author(s):  
Harfandi Harfandi ◽  
Era Sonita ◽  
Zulhelmi Zulhelmi
Keyword(s):  
Swot Analysis ◽  
Entrepreneurship Training ◽  
Student Entrepreneurship ◽  
Business Units ◽  
Integration Strategy ◽  
Weight Score ◽  
Swot Matrix ◽  
Market Needs ◽  
Unit Unit ◽  
The Right

<p style="text-align: justify;">The increasing number of graduates from State Islamic Institute of Bukittinggi (IAIN Bukittinggi), who do not have any competency from year to year, will increase the number of unemployed in the society. In this regard, this study aimed to formulate strategies in integrating education with entrepreneurship at State Islamic Institute of Bukittinggi in order to produce applicative and highly competitive graduates. After being analyzed using SWOT analysis, SWOT Matrix, and Weight Score Table, it can be concluded that the right strategies are; implementing the KKNI curriculum that suits market needs, developing curricula especially entrepreneurship courses, equipping students with adequate entrepreneurial knowledge, creating entrepreneurship training programs, such as holding student business units to develop students' entrepreneurial potential, and multiplying student entrepreneurship practices through collaboration with business actors.</p><p style="text-align: justify;">Dengan bertambahnya lulusan Institut Agama Islam Negeri (IAIN) Bukittinggi, yang tidak memiliki kompetensi dari tahun ketahun,  akan menambah jumlah pengangguran di tengah-tengah masyarakat. Sehubungan dengan itu, penelitian ini bertujuan untuk merumuskan strategi dalam mengintegrasi pendidikan dan kewirausahaan pada Institut Agama Islam Negeri (IAIN) Bukittinggi guna menghasilkan lulusan yang aplikatif, dan berdaya saing tinggi. Setelah dianalisis dengan menggunakan  analisa SWOT, Matrix SWOT, dan Tabel Bobot Skor, maka dapat dikemukakan bahwa strategi yang tepat adalah;  mnerapkan kurikulum KKNI yang sesuai dengan kebutuhan pasar, mengembangkan kurikulum terutama mata kuliah kewirausahaan, membekali mahasiswa dengan pengetahuan kewirausahaan yang memadai, dan membuat program-program pelatihan kewirausahaan, seperti mengadakan unit-unit usaha mahasiswa untuk pengembangan potensi wirausaha mahasiswa, serta memperbanyak praktek-praktek kewirausahaan mahasiswa, melalui kerjasama dengan para pelaku usaha.</p>

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals BUMG Yang Mensejahterakan, Antara Peluang Dan Tantangan (Studi Dilingkungan Pemerintah Kota Lhoksuemawe)

2020 ◽  
Vol 7 (2) ◽  
pp. 96-106
Author(s):  
Muhammad Muhammad ◽  
Rudi Kurniawan
Keyword(s):  
Swot Analysis ◽  
Community Empowerment ◽  
Social Entrepreneur ◽  
Economic Independence ◽  
Internal Factors ◽  
Global Era ◽  
Business Units ◽  
The Government ◽  
The Right

The policy of issuing Law Number 6 of 2014 concerning Villages is the basis for allocating funds for development and empowerment of villages, which are the basis of society and the nation at the lowest level of government called Gampong. The funds allocated for the Gampong come from the APBN, Provincial APBD or Regency / City APBK. Through this policy, it is hoped that the Gampong will develop into an independent Gampong that is able to organize and take care of itself. The allocation of Gampong funds is directed to finance government activities, development and community empowerment. Specifically for the economic sector in Gampong, the government established a Village-Owned Enterprise (BUMG) which is a strategic business driver for collective economic development in order to improve the quality of life and create a prosperous society. BUMG is a form of Gampong economic independence with financial support through APBK as a capital to move strategic and potential business units based on local wisdom, with the final hope that there will be a transformation from a helpless village to a more capable and government driven village to a capable independent village organize and take care of itself. BUMG must be able to compete in today's global era with the right strategy, and BUMG must act as a social entrepreneur who not only prioritizes profit but pays more attention to the welfare of the community. To determine the potential business berkearifan riel local businesses, conducted through a SWOT analysis with a focus on internal factors BUMG ie Strength (Strength) and weakness (Weakness) owned and external factors that are Opportunities (Opportunities) and Challenge (Threats).With a SWOT analysis, it finally makes it easier to apply the concept of a plan as a step to develop a future BUMG model.

scholarly journals Peningkatan Mutu Ipteks Kewirausahaan (IbK) Pada Siswa Kelas XII SMAN 2 Kota Jambi

2019 ◽  
Vol 9 (1) ◽  
pp. 98
Author(s):  
Rosmiati Rosmiati ◽  
Zuhri Saputra Hutabarat
Keyword(s):  
Human Resources ◽  
Science And Technology ◽  
Feasibility Studies ◽  
Entrepreneurship Training ◽  
Business Plans ◽  
Student Entrepreneurship ◽  
Business Units ◽  
The World ◽  
Entrepreneurial Knowledge

Given that IbK must someday be independent and operationally sustainable, then IbK is given access just as non-profits are then given an extra task to be able to become a profit unit by utilizing human resources and facilities owned. In an effort to create independent science and technology-based new entrepreneurs, it is expected that in accordance with their fields of knowledge, the IbK program can be carried out in the form of entrepreneurship training, placing students to carry out internships in established companies / business units / IbIKK in the School and facilitating student entrepreneurship. The training is carried out to provide entrepreneurial knowledge, encourage the growth of motivation for entrepreneurship, improve management understanding (organization, production, finance, and marketing) and make business plans or business feasibility studies. It is unthinkable, children are taught to be employees in the company, but who founded the company if they were not entrepreneurs. Children, teenagers, really need enough time with adults to be able to support, encourage and help them find out who they are, how the world works, and what their role is in society.

scholarly journals Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro

2018 ◽  
Vol 6 (1) ◽  
pp. 48
Author(s):  
Arasy Alimudin , Ramadhan Prasetya Wibawa
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Institution ◽  
Raw Material ◽  
Added Value ◽  
Selling Price ◽  
Microfinance Institutions ◽  
Soybean Price ◽  
Swot Matrix ◽  
The Right

<em>The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.</em>

scholarly journals Increasing Competitiveness Strategy Bobung Wooden Batik Center With Krebet Wooden Batik as Tourism Support

2018 ◽  
Vol 6 (2) ◽  
pp. 127-136
Author(s):  
Dwiyanti Dwiyanti
Keyword(s):  
Product Innovation ◽  
Swot Analysis ◽  
Growth Strategy ◽  
Alternative Formulation ◽  
Analysis Method ◽  
Swot Matrix ◽  
Analysis Strategy ◽  
The Right ◽  
Internal And External Factors ◽  
Main Strategy

Competition between the centers is caused by the differences between the two centers. The research is analysis strategy of competitiveness increase of a study of Bobung Wooden Batik Craft Center and Krebet Wooden Batik Craft Center. The aim of this research is to describe, analyze the internal and external factors inside the centers, and formulate the right strategy to increase the competitiveness between the two centers. The method is SWOT analysis method and the IE matrix. The population used for this research are SME entrepreneurs of wooden batik handicraft, which include eighteen entrepreneurs of wooden batik handicraft  of Krebet center and thirteen entrepreneurs of Bobung center. Based on the identification, the main strength of wooden batik handicraft is the product innovation of the design and shape. Based on the analysis, the main opportunity is the increasing number of visitors and the main threat of it is the substitute product. The alternative formulation of strategy using the SWOT matrix produces the main strategic alternative that is the SO strategy to reach the existing opportunity by utilizing the strength owned that is the product innovation. The formulation based on IE matrix produces the main strategy that is the growth strategy.

scholarly journals Strategi Pemasaran Dalam Meningkatkan Penjualan Sepatu Pada Home Industry Yap Yek Di Kota Bukittinggi

2021 ◽  
Vol 6 (01) ◽  
pp. 47-55
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Swot Analysis ◽  
External Factors ◽  
Total Weight ◽  
Weight Score ◽  
Holiday Season ◽  
Swot Matrix ◽  
Table Analysis ◽  
Score Table

The purpose of this study was to determine the chosen marketing strategy in increasing shoe sales at Yap Yek Home Industry in Bukittinggi. Technical analysis of data using the SWOT method, namely analysis of the factors of strength (strength), as well as knowing weaknesses. Meanwhile, analysis of external factors must be able to determine the opportunity (opportunity), and also know the threat (treat) by filling out a questionnaire. After that, these factors are analyzed using the IFE matrix, EFE matrix, SWOT matrix, and weight-score table analysis.   Based on the results of the study, it can be concluded that the marketing strategy used by Yap Yek's home industry with the highest total weight score on the Strenghts-Opportunities (S-O) strategy is 3.87. By optimizing the strength to take advantage of existing opportunities. Namely maintaining and improving product quality to attract new customers and retain existing customers, making constant innovations in products, especially in design and color to attract more consumers to use shoe products, maximizing marketing of owned leather shoe products, especially during the holiday season, following every major events and events such as the exhibition of industrial products by providing a bigger discount.   Keywords: Marketing Strategy, Sales, SWOT Analysis.

scholarly journals STRATEGY TO RAISING BRAND AWARENESS USING SOSIAL MEDIA TO THE MILENIALS

2020 ◽  
Vol 4 (2) ◽  
pp. 171
Author(s):  
Putu Sukma Wardani ◽  
I Gede Sanica
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Growth Strategy ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Target Market ◽  
Swot Matrix ◽  
The Right

Social media as a digital marketing channel is currently utilized as a promotional media for business people especially those who choose the millennial generation segment as their main target market. The growth in the number of social media users today is also seen as an opportunity to build brand awareness through social media. This research aims to find out strategies in building brand awareness with social media marketing on Instagram for millennials. This research focuses on social media marketing that has been applied to the Il's Project brand which is one of the local footwear brands in the city of Denpasar. Using a qualitative approach, with a descriptive analysis of this study collecting data through interviews, observations and documentation which is further analyzed by SWOT analysis techniques comparing internal and external factors to determine the SWOT Matrix and IE Matrix for strategy determination. The results showed, Il's Project social media marketing was in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support an aggressive strategy and growth strategy, namely, market penetration, increased sales and profits and increased marketing effectiveness on social media.

scholarly journals FORMULATION OF THE DEVELOPMENT STRATEGY OF AN ORGANIZATION USING A SWOT ANALYSIS

JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Arys Susanto ◽  
Arica Dwi Susanto ◽  
Avando Bastari
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Quantitative Model ◽  
External Factors ◽  
Primary Data ◽  
The Development Strategy ◽  
Swot Matrix ◽  
The Face ◽  
The Right

This requires an organization to be able to compete by always paying attention to the user's condition. Development strategy is one way to find out competitiveness in each of its power lines. To deal with user competition, especially in the face of global users, an organization must be able to establish a method as the basic foundation for the formulation of development strategies by increasing the value of competitiveness for its output or services. This strategy needs to be involved using the SWOT method as the main method to increase output, internal and external factors become the initial steps to carry out strategies to optimize business to achieve success. The use of an effective SWOT analysis can play an important role in determining the development strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the survival and continuity of the organization. The problem that the answer in this research is looking for is whether the SWOT analysis is the right strategy to increase output in the organization and how the development strategy applied by the organization in overcoming global friendships. In connection with these problems the following hypothesis is proposed: It is suspected that using a SWOT analysis can increase output so that the organization experiences a profit (surplus). This study uses primary data by providing questionnaires and secondary data to obtain archives or documents. In line with the problem and the research hypothesis, this study was conducted using the IFAS analysis method to analyze internal factors, EFAS analysis for external factors, then, included in the quantitative model, namely the SWOT matrix. The results of the analysis show that, using IFAS and EFAS analysis and using SWOT analysis shows the position of the organization in cell 2, the strategy chosen to support the achievement of the objectives of the organization is ST strategy.Keywords: SWOT, Strategy, Product Marketing, Business.

scholarly journals Analysis of Business Innovation Strategies of Light Rail Transit (LRT)

2020 ◽  
Vol 10 (2) ◽  
pp. 85
Author(s):  
Pipit Fitri Rahayu ◽  
Agustina Marzuki ◽  
Agung Anggoro Seto
Keyword(s):  
Swot Analysis ◽  
Sampling Technique ◽  
Government Support ◽  
Light Rail ◽  
Business Innovation ◽  
Secondary Sources ◽  
Business Units ◽  
Qualitative Descriptive ◽  
Innovation Strategies ◽  
The Right

This research aimed to formulate the business innovation strategy of LRT in Palembang. The type of this research was qualitative descriptive. The population used in this study was all users of the LRT. The sampling technique was accidental sampling with a total number of 200 respondents consisting of the LRT’s users and the local communities. This sample also included 5 informants who served as employees of LRT Palembang. The data were collected from both primary and secondary sources. The data were then processed using a SWOT analysis. The results showed that the analytical value of the internal factors was 2.80, and the analytical value of the external factors was 2.3, meaning that the right business innovation strategies for the LRT were strategies with the nature of Strenght Threat (ST). The forms of innovation strategies that can be developed include conducting service promotion, establishing cooperation with other companies, building connectivity with other modes of transportation through government support, and maximizing infrastructure and facilities to create support services or other business units.

scholarly journals Analisis Strategi Pengembangan Situs Cagar Budaya Gunung Padang Sebagai Destinasi Wisata dan Peninggalan Sejarah Kebudayaan

Media Wisata ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 57-67
Author(s):  
Faizal Hamzah ◽  
Hary Hermawan ◽  
Debi Srinatami
Keyword(s):  
Development Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Heritage Sites ◽  
Heritage Site ◽  
Interview Methods ◽  
Swot Matrix ◽  
The Media ◽  
Cultural Conservation ◽  
The Right

Mountain Heritage Site Padang has a huge potential ranging from its functions, values, and history as a cultural heritage, but behind the potential site of Gunung Padang heritage sites still need to create an optimal development strategy. The research method used in this study is a qualitative research method that whilst the description method, data collection is done by the interview methods of observation and documentation then analysis used in this study using a SWOT analysis so that it will eventually produce a strategy of the analysis results using the SWOT matrix. From the results of the research can be known that the right strategy that must be run on the site of Gunung Padang Cultural Reserve is a strategy that utilizes strengths through opportunities that exist so as to cover the various weaknesses that exist, the strategy can include the development of tourism facilities and infrastructure, service system, preservation site of cultural conservation, and improve the media promotion

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