scholarly journals Homonyms as a Linguistic Resource for Creating Puns in an Advertising Text in the Chinese and Russian Languages

Author(s):  
Yuzhi Wang ◽  
Keyword(s):  
Author(s):  
N. J. Enfield

This chapter undertakes a survey of commands and similar speech acts in Lao, the national language of Laos. The survey draws upon a corpus of naturally occurring speech in narratives and conversations recorded in Laos. An important linguistic resource for expressing commands is a system of sentence-final particles. The particles convey subtle distinctions in meaning of commands, including matters of politeness, urgency, entitlement, and expectation. These distinctions are illustrated with examples. Forms of person reference such as names and pronouns also play a role in the formulation of commands, particularly in so far as they relate to a cultural system in which social hierarchy is strongly valued. Various other linguistic issues related to commands are examined, including negative imperatives, complementation, indirect strategies for expressing commands, and serial verb constructions.


2019 ◽  
Vol 5 (2) ◽  
pp. 160-178 ◽  
Author(s):  
Nicanor Guinto

Abstract The Central district is the government, financial, and business center of Hong Kong. Yet, on Sundays, it turns temporarily into a space densely occupied by migrant domestic workers from the Philippines. It is then that Tagalog emerges as a valuable linguistic resource in the center of Hong Kong, primarily as it is used on commercial signage as well as by speakers of other languages who see the presence of Filipinos – predominantly female domestic workers – as a business opportunity. Other signs in central Hong Kong that include Tagalog are regulatory, indexing the same Filipinos as low status domestic workers. Using the key concepts of sociolinguistic scales (Blommaert, 2007) and center-periphery dynamics (Pietikäinen & Kelly-Holmes, 2013), I analyze the underlying forces relevant to Tagalog’s (and hence its speakers) symbolic centering and peripheralization in Hong Kong’s semiotic landscape.


2012 ◽  
Author(s):  
Ana Hernández ◽  
Magaly Lavadenz ◽  
JESSEA YOUNG

A growing interest in Two-Way Bilingual Immersion (TWBI) programs has led to increased attention to bilingualism, biliteracy, and biculturalism. This article describes the writing development in Spanish and English for 49 kindergarten students in a 50/50 Two-Way Bilingual Immersion program. Over the course of an academic year, the authors collected writing samples to analyze evidence of cross-linguistic resource sharing using a grounded theoretical approach to compare and contrast writing samples to determine patterns of cross-linguistic resource sharing in English and Spanish. The authors identified four patterns: phonological, syntactic, lexical, and metalinguistic awareness. Findings indicated that emergent writers applied similar strategies as older bilingual students, including lexical level code-switching, applied phonological rules of L1 to their respective L2s, and used experiential and content knowledge to write in their second language. These findings have instructional implications for both English Learners and native English speakers as well as for learning from students for program improvement.


2015 ◽  
pp. 1-28
Author(s):  
Aurelija Čekuolytė

The current sociolinguistic enterprise is preoccupied with the local meaning of the linguistic resources, however, the global meaning is equally important, because any linguistic resource becomes socially meaningful only when it is recognized as such by the others. Therefore, the main objectives of this article are (1) to advocate for the need to investigate not only the local meaning, discovered through the in-depth ethnographic fieldwork, but also the global meaning of the linguistic resources, (2) to demonstrate how by inclusion of other methodologies, in this case, the verbal guise technique, we can investigate the global meaning of the ethnographically derived data, and (3) to present results of the study of Vilnius adolescents’ perception of their peers’ linguistic identity which encompassed these two methodologies. During the course of the fieldwork in a school in Vilnius, five main social categories of Vilnius adolescents were distinguished: active schoolwise girls, cool girls, cool boys, streetwise girls, and streetwise boys. Different linguistic resources are incorporated in construction of different adolescents’ social categories. But are those linguistic differences local or could they be recognized as having this particular social meaning in other communities of practice? In order to answer this question, the verbal guise experiment was conducted in 3 other schools. Most of the adolescents’ identities were recognized by theadolescents in the verbal guise experiment. This implies that the linguistic variation, involved in the identity construction, has the same meaning in Vilnius dormitory neighborhoods.


2018 ◽  
Vol 52 (4) ◽  
pp. 921-948 ◽  
Author(s):  
Enrico Mensa ◽  
Daniele P. Radicioni ◽  
Antonio Lieto

Author(s):  
Olga Pliasun

Globalization processes of the information era, mediatization of modern society make it possible to apply to image new methods of analysis. Since today’s state image is formed in media space, media linguistic area of image research seems to be one of the most promising. The relevant problem is connected with formation of effective image strategies, which we define as complex image actions, tactics, technologies etc. aimed at creating a successful image. The article analyzes innovative scientific investigations on image issues of leading world (A. Cheddad, J. Condell, K. Curranand, P. McKevitt, P. Diaz Rodriguez) and Ukrainian (H. Shevchenko, I. Kysarets, I. Lysychkina, O. Dobrozhanska, V. Fedorova) linguists. The author focuses on media discourse of image studies (works by V. Chekalyuk, I. Valevska etc.). It is postulated that media linguistic aspect of imageology is only developing and is considered mainly in the context of suggestive linguistics. The image potential of emotional-evaluative constructions, therapeutic metaphors / texts, reclamation lexems, verbalizers with positive semantics etc is determined. According to the author’s argumentation, such language formulas have strong suggestive properties. The linguistic component of state image strategies implementation is analyzed. The author states that in Ukrainian media space the strategies of positive self-presentation, highlighting uniqueness and appealing to values can be quite effective. The scholar studies the linguistic resource of image publications about Ukraine on official government pages in social networks (Facebook and Twitter). The author systematically proves that image strategies in modern communication achieve maximum effect when verbal communication is accompanied by visualization of image symbols, situations and associations. Thus, an effective image mark is created, where there is a sublimation of meaning and expression, which can be considered a certain suggestive ideal in modern media.


Author(s):  
A. A. Endresen ◽  
◽  
V. A. Zhukova ◽  
D. D. Mordashova ◽  
E. V. Rakhilina ◽  
...  

We present a new open-access electronic resource named the Russian Constructicon that offers a searchable database of Russian constructions accompanied by descriptions of their properties and illustrated with corpus examples. The project was carried out over the period 2016–2020 and at present contains an inventory of over 2200 multi-word constructions of Contemporary Standard Russian. We prioritize “partially schematic” constructions that lie between the two extremes of fully compositional syntactic sequences on the one hand and fully idiomatic (phraseological) expressions on the other hand. Constructions of this type are difficult to account for in terms of either lexicon or grammar alone, and are often underrepresented in reference works of Russian. A typical construction in our database contains a fixed part (anchor words) and an open slot that can be filled with a restricted set of lexemes. In this paper we first focus on key characteristics of this resource that make it different from existing constructicons of other languages. Second, we describe how the new interface will be designed and how it will serve the needs of both linguists and L2 learners of Russian. In particular, we discuss various search possibilities relevant for different users and those parameters that are available for specifying the retrieval output. An example of an entry is given to show how the information about each construction is structured and presented. Third, we provide an overview of our multi-level semantic classification of constructions. We argue that our system of semantic and syntactic tags subdivides our items into meaningful classes and smaller groups and eventually facilitates the identification of constructional families and clusters. This methodology works well in turning the initial list of constructions as unrelated units into a structured network and makes it possible to refine and expand the collected inventory of constructions in a systematic way.


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