Factors Affecting Consumer Buying Behaviour and Consumer Preference towards Organized Retail Outlets in India

2018 ◽  
Vol 15 (5) ◽  
pp. 202-211
Author(s):  
Sana Khan
Keyword(s):  
Consumer Preference ◽  
Factors Affecting ◽  
Retail Outlets ◽  
Buying Behaviour

scholarly journals Impact of Quality on Customers’ Buying Behaviour towards Point of Purchase Display with reference to Haryana

2021 ◽  
Vol 8 (3) ◽  
Author(s):  
Sukhija Sunita ◽  
Sukhija Sunita
Keyword(s):  
Age Groups ◽  
Retail Industry ◽  
The Social ◽  
Point Of Purchase ◽  
Retail Outlets ◽  
And Gender ◽  
Buying Behaviour ◽  
Gender Groups ◽  
The Impact ◽  
One Way Anova

The present paper focuses on the impact of quality on customers’ buying behaviour towards point-of-purchase display at various retail outlets in Haryana. Point-of-Purchase Display plays an important role to increase the sale of the retailers. Today customers are rational and prefer quality products at reasonable price. Moreover, due to the emergence of the supermarkets as the dominant retail, the retail industry is experiencing vibrant changes all over the world. Retail industry in India has grown to be more complex and dynamic with an increase rate of speed from unorganized towards being organized. In this research paper data has been collected from 100 respondents and analysed with the help of Statistical Package for the Social Sciences (SPSS) using one way ANOVA and t-test with demographic factors i.e. age-wise, gender-wise, occupation-wise and income-wise. . After analysing the data it was found that, there is neutral relationship in the opinion of different age groups and gender groups over the point-of-purchase display on quality. On the other hand Occupation and income does not have any importance on customers view point regarding ‘quality’. To conclude we can say that point-of-purchase display is not directly related to the quality.

scholarly journals Analysis of a Shift in the Business Environment and Post-Covid-19 Consumer Behaviour (A Case Study of Residents in Lagos Nigeria)

2021 ◽  
Vol 7 (2) ◽  
pp. 147-157
Author(s):  
Ogechukwu Rosita Adunchezor
Keyword(s):  
Consumer Preference ◽  
Business Environment ◽  
Market Place ◽  
Online Questionnaire ◽  
Technological Infrastructure ◽  
Percent Change ◽  
Business Environments ◽  
Market Operation ◽  
Online Shoppers ◽  
Buying Behaviour

With the current global pandemic and the consequent social distancing rule limiting business and market operation, it has propelled a shift in the way businesses and organizations operate from the traditional physical market place to the adoption of information technology for business digitalization. These have also affected the attitudinal aspect of consumers and shoppers, particularly on the prospect of consumers going back to their old habits once the global crisis is over. This study, therefore, examines the conditions for consumer preference of the changing digitalized business environment in the Post-COVID-19 Era and its predictive value in the future. The study adopted a survey research design, using an online questionnaire as a research instrument among residents in Lagos. From the findings of the study, it was revealed that the perceived benefit of business digitalization, combined influence attitudes of consumers behaviour and perceived convenience is the most significant of conditions for the preference of the changing digitalized business environment that affects attitudes of consumers. On the prospect of the digitalized business environment in the post-COVID-19 business environments, the study revealed that a 1 percent change in the conditions for consumer preference of online constructs is likely to have an 8.4 percent effect on consumer’s attitudes. This, therefore, is an indication that a 1 percent change can have a significant effect on consumer’s buying behaviour. Conclusively the study recommended that online retailers should consider improving their technological infrastructure in order to offer more convenience for Customers online shoppers.

Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption

2018 ◽  
Vol 46 (2) ◽  
pp. 148-162 ◽  
Author(s):  
Hyo Jung Chang ◽  
Kittichai (Tu) Watchravesringkan
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Principal Component ◽  
Control Beliefs ◽  
Student Sample ◽  
Content Type ◽  
Factors Affecting ◽  
College Student Sample ◽  
Buying Behaviour

Purpose Consumers’ environmental behaviours are not only the result of their positive attitudes towards environments, but also different reasons and motivations exist. Thus, the purpose of this paper is to find out important factors affecting sustainable apparel buying behaviour. Applying the theory of planned behaviour (TPB), this study further examines how knowledge about sustainable apparel, perceived money availability, and perceived accessibility to the store influence sustainable apparel consumption. Design/methodology/approach Using a purposive college student sample, 235 usable responses were collected to answer the questions. An exploratory factor analysis with principal component analysis was first performed followed by confirmatory factor analysis, and a structural equation modelling analysis. Findings Results revealed that the TPB was successfully applied in the context of sustainable apparel buying behaviour. Furthermore, it was found that consumers’ perceived money availability and perceived store accessibility are important factors that affect control beliefs and sustainable consumption. Research limitations/implications This study found the needs of educating college students for contexts of environmental apparel and textiles issues. Originality/value Even though previous literature often found the gap between the behavioural intentions and the actual behaviour, this study found the respondents of this study walk their talk. This study successfully applied the TPB to explain consumers’ sustainable apparel buying behaviour.

Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products

2009 ◽  
Vol 111 (11) ◽  
pp. 1188-1199 ◽  
Author(s):  
Z. Gokalp Goktolga ◽  
Kemal Esengun
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Consumer Preference ◽  
Household Size ◽  
Negative Effects ◽  
Content Type ◽  
Factors Affecting ◽  
Monthly Household Income ◽  
Positive Effects ◽  
Conducting Research

PurposeThe purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.Design/methodology/approachTomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face‐to‐face interviews over 262 households. “Ordered logit model” was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products.FindingsResults of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects.Originality/valueThe results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.

scholarly journals Factors Affecting Consumer Preference for Chocolate-Flavored Milks

1969 ◽  
Vol 52 (9) ◽  
pp. 1479-1484
Author(s):  
O. Hampton ◽  
B.E. Langlois ◽  
Doris Tichenor ◽  
A.W. Rudnick
Keyword(s):  
Consumer Preference ◽  
Factors Affecting

scholarly journals Psychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers

2020 ◽  
Vol 3 (2) ◽  
pp. 169-184
Author(s):  
Komal Mehreen ◽  
Robina Roshan ◽  
Mamoona Gul
Keyword(s):  
Psychological Factors ◽  
Online Shopping ◽  
Research Paper ◽  
Common People ◽  
Web Based ◽  
Factors Affecting ◽  
Security Issues ◽  
Female Consumers ◽  
Buying Behaviour ◽  
Online Buying

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.

scholarly journals Consumer Preference and Willingness to Pay for Azaleas: Effect of State Labeling and Various Types of Retail Outlets

HortScience ◽  
2016 ◽  
Vol 51 (8) ◽  
pp. 1026-1030
Author(s):  
Madiha Zaffou ◽  
Benjamin L. Campbell
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Latent Class ◽  
Latent Class Model ◽  
Consumer Preference ◽  
Class Model ◽  
Home Improvement ◽  
Retail Outlets ◽  
Locally Grown ◽  
The Impact

Over the last decade, there has been a move by many consumers to purchase locally grown products. Many studies have focused on food with limited studies examining plants. Using an online survey of Connecticut residents in conjunction with a choice experiment, we examine the impact of various attributes (e.g., local labeling, retail outlet, color, bloom, and price) on preference and willingness to pay (WTP) for azaleas. Results of the latent class model (LCM) indicate that only one of the latent classes, ≈43% of the sample, valued local labeling. Furthermore, the same class that valued local also preferred a nursery/greenhouse outlet over a home improvement center/mass merchandiser. Recommendations for the different retail outlets are given based on the results.

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