scholarly journals Durian Marketing Efficiency in Durian Tourism Village in Sumber Agung

2018 ◽  
Vol 6 (2) ◽  
pp. 68
Author(s):  
Dita Wulandari ◽  
Rommy Qurniati ◽  
Susni Herwanti
Keyword(s):  
Market Structure ◽  
Marketing Channels ◽  
Market Behavior ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Final Consumer

Regional Forestry Office of Lampung Province has declared Sumber Agung Village as a Durian Tourism Village. In order to encourage the durian tourism village as a center of durian marketing, it is necessary to conduct a research which aim to know the efficiency of durian marketing to support the durian tourism village. The analysis used in this study were including the analysis of marketing channels, market structure, market behavior and marketing margin. The research showed that there were 4 durian marketing channels in Sumber Agung Village and the most efficient channel was from farmer through retailer and to final consumer. According to the market structure, market behavior and uneven margin distribution, the durian marketing has not been efficient and tends to be oligopsony. Keywords: durian, efficiency, marketing, tourism village.

scholarly journals KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

2021 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Mirawati Yanita ◽  
Ira Wahyuni
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Cost Ratio ◽  
Supply Chain Performance ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

scholarly journals Analisis Structure-Conduct-Performance Pasar Ternak Sapi Dan Kerbau untuk Meningkatkan Efisiensi Pemasaran

2021 ◽  
Vol 5 (2) ◽  
pp. 492
Author(s):  
Firmansyah Firmansyah ◽  
Fahroerrozi Hoesni ◽  
Maruli Pahantus ◽  
Afriani H
Keyword(s):  
Market Structure ◽  
Random Sampling ◽  
Market Entry ◽  
Concentration Ratio ◽  
Market Performance ◽  
Sampling Technique ◽  
Herfindahl Index ◽  
Market Behavior ◽  
Marketing Efficiency ◽  
Minimum Efficient Scale

This study aims to analyze the market structure of cattle and buffalo in the livestock market based on the concentration of traders and buyers, barriers to market entry, market behavior and market performance of livestock, and their relationship to marketing efficiency. The sampling technique used is Stratified Random Sampling. Data analysis used Market Share analysis, Hirschman Herfindahl Index (IHH), CR4 (Concentration ratio for the biggest four), concentration ratio (Kr), market entry barriers with Minimum Efficient Scale (MES) analysis, and Price – Cost – Margin (PCM). The market structure of cattle and buffalo in the livestock market based on the concentration of traders is oligopsony with low concentration, based on the concentration of buyers it is an oligopsonistic market, and based on barriers to market entry it is categorized as high barriers to market entry. There is a relationship between market structure, market behavior and market performance on marketing efficiency in the livestock market.

scholarly journals ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG

MEDIAGRO ◽  
2019 ◽  
Vol 14 (01) ◽  
Author(s):  
Arinda Afif Pratiwi ◽  
Dewi Hastuti ◽  
Istanto Istanto
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Efficiency ◽  
Channel Analysis ◽  
The Cost ◽  
Marketing Margins ◽  
Analysis Determination ◽  
Descriptive Method ◽  
Final Consumer

The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords:  Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency

Market structure and performance of value chain actors in hides and skins processing and marketing in Nigeria

2015 ◽  
Vol 11 (2) ◽  
pp. 132-139
Author(s):  
O Yusuf ◽  
S Abdurrahman
Keyword(s):  
Market Structure ◽  
Value Chain ◽  
High Performance ◽  
Information Service ◽  
Entry And Exit ◽  
Marketing Efficiency ◽  
Private Market ◽  
Barrier To Entry ◽  
And Performance ◽  
Final Consumer

The study was designed to investigate the Structure and Performance of value chain actors in hides and skins processing and marketing in Nigeria. Specifically, the study described the structure of hides and skins processing and marketing, estimated the marketing margin and marketing efficiency. One hundred and six respondents were selected from Kano, Anambra and Lagos states for the study. The result of the market structure revealed that there was no barrier to entry and exit of the business of hides and skins processing and marketing. Registration was compulsory for tanners and hides and skins wholesalers while it was optional for ‘pomo’ wholesalers, leather wholesalers and butchers. Though, the registration fee for skins wholesalers was very small (about ₦500), Result of the market performance of hides and skins processing and marketing revealed that the marketing margin for leather final consumer was 48% while that of ‘pomo’ final consumers was about 44%. Marketing efficiency of tanners was about 176% while that of ‘pomo’ wholesalers was 188%. There was high performance in hides and skins processing and marketing in Nigeria. Based on the findings, it was recommended that public or private market information service rendering agencies should be involved in the area of hides and skins processing and marketing in providing reliable and timely information.Keywords: Structure, performance, value chain actors, hides and skins, Nigeria.

scholarly journals Strategi Peningkatan Daya Saing Kopi Liberika di Kabupaten Kepulauan Meranti

2020 ◽  
Vol 3 (2) ◽  
pp. 499-505
Author(s):  
Nurman Nurman ◽  
Elfi Susanti ◽  
Lintang Nur Agia
Keyword(s):  
Marketing Channels ◽  
Profit Margin ◽  
Marketing Management ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Traditional Marketing ◽  
Marketing Margins ◽  
Final Consumer

Marketing management is one of the main activities carried out by the company to maintain the sustainability of the company, to develop, and to make a profit. The purpose of this study is to compare the traditional marketing system that is already running with the marketing partnership formed in aspects of marketing channels, marketing practices and marketing efficiency. The analysis used in this research is to use marketing margins. The results of this study indicate that there are three marketing channels available in the liberika coffee industry in the Meranti islands. Marketing practices so far have not been used by farmers, this can be seen from the profit margin obtained by large traders amounting to 1.47%. And from the efficiency of liberika coffee marketing is far from efficient because it has to go through a long process before reaching the final consumer. Keywords: Marketing Channels, Marketing Management, competitiveness

Contract institutions in the Russian economy: The sphere of state, municipal, and regulated procurement

2017 ◽  
pp. 93-110 ◽  
Author(s):  
O. Anchishkina
Keyword(s):  
Economic Growth ◽  
Theoretical Model ◽  
Market Structure ◽  
Market Equilibrium ◽  
Statistical Evidence ◽  
Market Model ◽  
Market Behavior ◽  
Database Analysis ◽  
Russian Economy ◽  
Contracting Model

The article synthesizes information on database analysis of state, municipal, and regulated procurement through which Russian contract institutions and the market model are investigated. The inherent uncertainty of quantity indicators on contracting activities and process is identified and explained. The article provides statistical evidence for heterogeneous market structure in state and municipal procurement, and big player’s dominance. A theoretical model for market behavior, noncooperative competition and collusion is proposed, through which the major trends are explained. The intrinsic flaws and failure of the current contracting model are revealed and described. This ineffectiveness is regarded to be not a limitation, but a challenge to be met. If responded to, drivers for economic growth and market equilibrium will be switched on.

scholarly journals ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi)

2019 ◽  
Vol 1 (2) ◽  
pp. 36
Author(s):  
Ester Megawati Boang Manalu ◽  
Khairul Saleh ◽  
Faoeza Hafiz Saragih
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Clear Picture ◽  
Stratified Random Sampling ◽  
Arabica Coffee ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
The Village ◽  
Final Consumer

<p><strong><em> </em></strong></p><pre>ABSTRACT</pre><pre>               Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%.</pre><p> </p>

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

2019 ◽  
Vol 6 (01) ◽  
pp. 57-67
Author(s):  
Maria Christina Sarkol ◽  
Lisa Kurniawati ◽  
Sari Perwita
Keyword(s):  
Sampling Method ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Dominant Factor ◽  
Selling Price ◽  
Snowball Sampling ◽  
The Third ◽  
Marketing Process ◽  
Marketing Efficiency

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the  research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of  marketing  institution  where the  product  passes,  6)  the  marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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