Analisis Efisiensi Pemasaran Tempe (Studi Kasus di Sentra Produksi Tempe Sanan, Kelurahan Purwantoro, Kecamatan Blimbing, Kota Malang)

Tempeh industry is a typical household business that requires little investment and has few workers. Efficient marketing could optimize the income of tempeh’s producers. This research aims to understand the marketing efficiency and factors that affect the purchasing margin of tempeh in selected areas. This research will study the value of farmer’s share and the marketing margin of tempeh to evaluate the commerce efficiency. The sampels are the producers and sellers. 58 tempeh’s producers are selected by the simple random sampling method. The sellers, on the other hand, are chosen using the snowball sampling, a technique that tracks down the marketing process. The variable studied in the research are as follows: 1) producer’s tempeh’s selling cost, 2) tempeh’s selling price on commercial institution, 3) marketing cost, 4) total amount of sold products, 5) numbers of marketing institution where the product passes, 6) the marketing margin, 7) the farmer’s share, and 8) marketing efficiency. The research finds three marketing channels on the case study areas. The first channel is from the producers to tempeh. The second channel is form producers to retailers to consumers. The third channel is from producers to peddlers to consumers. By using the farmer’s share, the calculation of commerce efficiency. The leading cause is the lack of middlemen. Moreover, the double regression analysis show the retailers tempeh selling cost (X4) to be the dominant factor in the marketing margin of tempeh.

Pengaruh Varietas dan Lama Fermentasi Terhadap Kualitas Kefir Susu Kacang Tanah (Arachis Hypogaea)

Kefir is one fermented product that has a taste, a yogurt-like consistency color and has a distinctive yeast aroma. Peanuts are economically ranked second after soybeans. As peanut food has important nutritional benefits in the human nutriency of high protein, minerals and essential fatty acids such as linoleic and oleic acids. Peanut milk contains a very high amino acid almost equivalent to the protein content of animal milk and the price is relatively cheap This study aims to determine the effect of varieties and length of fermentation on the quality of peanut milk kefir. The research design used was Completely Randomized Design (RAL) consisting of 2 factor V peanut varieties consisting of 2 levels (Hypoma 1 and Singa) and long L fermentation factor consisting of 3 levels (21, 24 and 27 hours), each of which was repeated 3 times. The observed observations were pH, total acid, alcohol content, protein content, fat content, Total Plate Count (TPC), Texture Profile Analysis (TPA). Treatment of varieties and duration of fermentation of peanut milk kefir have significant effect on pH value, total acid, fat content, Total Plate Count (TPC), significantly affect alcohol content and no significant effect on protein content, Texture Profile Analysis (TPA), organoleptic aroma, taste and texture. Quality of peanut milk kefir produced on lion varieties with 24 hours fermentation time of total acid 6.43%, alcohol content 2.84%, protein content 2.80%, Total Plate Count (TPC) 30.67 x 103 CFU and Adhesiveness 1.324 g/s.

Optimalisasi Persediaan Bahan Baku Keripik Kentang Dengan Metode Economic Order Quantity (Studi Kasus Di Agronas Gizi Food)

The optimalization of raw materials supply is intended to meet the needs of raw materials for the process of the production process the future; the activity of controlling raw materials manages the implementation of necessary supply in accordance with the required amount and minimal cost, which includes the problem of purchasing raw materials, storing and maintaining materials, controlling the output of the material when materials are needed and maintaining the optimal supply amount. The raw material supply control can be analyzed using the EOQ method as one of the choices in comparing the implemented company policies. This research was conducted at Agronas Gizi Food. The analysis technique used is by comparing the results of company policy calculation and the EOQ method. The calculation of company policy includes the cost of ordering (S) with the results of Rp. 183,800 / order, supply costs (H) with a result of Rp.859 / Kg, total inventory costs (TIC) that must be spent Rp.5,689,560, the frequency of purchase 30 times, with an average purchase of 1500 kg / year while the calculation method EOQ includes economical purchases (Q*) with results of 4198 kg, frequency of purchases (F) with the result 10 times a year, total inventory costs (TIC) with the result of Rp.3,605,795, safety stock Rp.3,605,795, and ROP 234 Kg. Based on the analysis technique on raw material for potato chips in Agronas Gizi Food, it can be concluded that it is not optimal because the calculation the results of company policies are greater than the EOQ method.

Pengaruh Penambahan Starter Yogurt Dan Susu Skim Terhadap Kualitas Yogurt Susu Kacang Hijau (Vigna Radiata L)

Yogurt is a type of beverage classified as a refreshment drink which is produced through a fermentation process that uses Lactic Acid Bacteria. Most legumes have been widely used as raw materials in the making of a milk known as vegetable milk. Legume milk contains amino acids that are almost equivalent to the amino acid content of animal milk so it can be used as a base substitute material for fermented animal milk. Processed green bean milk yogurt is a form of food diversification. Skim milk is a low- fat milk added in the production of green bean milk yogurt, and yogurt starter is an important factor in the process of yogurt making. The purpose of the study is to determine the effects of the addition of yogurt starter and skim milk on the quality of green bean milk. The research design is 2-Factor Factorial Design arranged with Completely Randomized Design (CRD). Factor I consists of 2 levels, namely 12 grams of skim milk and 15 grams of skim milk; factor II consists of 3 levels, namely 15 ml, 20 ml, and 25 ml of starters. Observation variables consist of pH, total acid, viscosity, protein content, lactic acid bacteria, organoleptic aroma test, organoleptic texture test, and organoleptic taste test. From the results of this study, the highest results obtained in the treatment consist of: a) 12 grams of skim milk and 25 ml of 8.13%,Total Acid, Organoleptic Aroma Test 4.57, Organoleptic Texture Test 4.73; b) 15 grams of skim milk and 25 ml of starter of pH 4.17, Viscosity 8.67 cP, protein content 0.94%, Lactic Acid Bacteria 2933.33 x 103 CFU / mL, Organoleptic Aroma Test 4.57, Organoleptic Texture Test 4.61, Organoleptic Taste Test 5.02.

Kualitas Permen Jelly Dari Pektin Kulit Buah Naga (Hylocereus Polyrhizus) Dan Penambahan Gula Pasir

Jelly candy is a soft-textured processed food, clear appearance, transparent, elastic with certain elasticity with the addition of a thickening agent such as pectin and others. Pectin is a good gelling agent and stabilizer in jelly candies with low pH conditions. Dragon fruit skin is one of the fruit peels which has a high pectin content of 10.79%. Dragon fruit peel (Hylocereus polyrhizus) extraction as an alternative in obtaining commercial pectin. The addition of sugar serves as a preservative, inhibits the growth of microorganisms, decreases the activity of food water. The purpose of this study was to determine the addition of dragon fruit peel pectin and sugar to the quality of jelly candy. The study used factorial designs arranged in a completely randomized design (CRD) consisting of 2 factors: factor I pectin concentration consisting of 3 levels (1.0%, 1.5%, 2.0%) and factor II sugar concentration consisting of 3 levels namely (40%, 50%, 60%). The method was analyzed by Homogeneity test in IBM SPSS version 24 and further tests (Tukey test). The selected treatment on the addition of 2.0% dragon fruit peel pectin and 60% sugar influences the quality of jelly candy which has a moisture content of 42.812%, reducing sugar 4.900%, vitamin C 0.220%, color (L = 55,500%, a * = 15,333 %, b * = 1.800%), texture 0.025% N / mm2. Organoleptic results for panelists' preferences were jelly candy color 4,433%, jelly candy texture 4.555% and jelly candy taste 4.522%. Reducing sugar and jelly candy texture meet SNI 2008 standards.

Analisis SWOT Pada Strategi Pemasaran Ledre Pisang Ud. Dua Putri Dewi, Kota Malang

Bananas are one of horticultural plants with a large production potential in Indonesia. There are two types of bananas in Indonesia, namely that can be eaten immediately and which must be processed first before eaten. Processed bananas are very abundant and one example is a snack called Ledre. One of the Ledre Banana processing industries in Malang City is UD Dua Putri Dewi. The purpose of this study is to find out the marketing strategies used by UD Dua Putri Dewi by using SWOT Analysis as the research method. The results of the analysis show that each factor in the marketing strategy has a varied score. In the strength of the ledre’s banana UD Dua Putri Dewi, the highest score of the indicator score was the delicious ledre banana with a score of 0.189. Weakness factor has the highest score score indicator is the incomplete regulation of the implementation of production and fund management, including SOP (standard of operation and procedure) with a score of 0.121. The opportunity factor (Opportunity) has the highest indicator score, which is very useful government support with a score of 0.206. Threat factor (Threat) has the highest score of the indicator, namely the number of competitors who are increasing and competitive with a score of 0.154. The marketing strategy in UD Dua Putri Dewi using SWOT analysis is in quadrant I which is a strategy that supports aggressive strategies. At that position UD Dua Putri Dewi is in a situation where its strength is taking advantage of opportunities. Thus, the strategy that must be applied in this condition is to support an aggressive growth policy (Growth Oriented Strategy).