Marketing Information Systems: Uses in the Fortune 500

1982 ◽  
Vol 25 (1) ◽  
pp. 106-118 ◽  
Author(s):  
Raymond McLeod ◽  
John Rogers
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
Fortune 500 ◽  
Marketing Mix ◽  
Relative Importance ◽  
Management Level ◽  
System Use ◽  
Level Function ◽  
Marketing Information ◽  
Marketing Executives

How are the marketing executives of the Fortune 500 using their information systems? A new study reports on the relative importance of marketing research and intelligence, as well as system use by management level, function, and marketing-mix ingredient.

Readings in Marketing Information Systems: A New Era in Marketing Research

1970 ◽  
Vol 34 (1) ◽  
pp. 115
Author(s):  
George B. Saunders ◽  
Samuel V. Smith ◽  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
New Era ◽  
Marketing Information

Marketing Information Systems: A New Dimension for Marketing Research

1968 ◽  
Vol 32 (3) ◽  
pp. 19-23 ◽  
Author(s):  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Systems Approach ◽  
Marketing Research ◽  
Marketing Management ◽  
Management Process ◽  
Information Flows ◽  
Traditional Marketing ◽  
Marketing Information ◽  
The Relationship

The application of the systems approach to marketing management promises to breathe new life into marketing research. In this article the authors present their views of the relationship between decision-information flows and the management process in marketing, and state the case for expanding traditional marketing research into “marketing information systems.”

Marketing Information Systems: A New Dimension for Marketing Research

1968 ◽  
Vol 32 (3) ◽  
pp. 19 ◽  
Author(s):  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
Marketing Information

scholarly journals Global architecture of marketing information systems – Scientific Information

2008 ◽  
Vol 53 (No. 9) ◽  
pp. 432-440
Author(s):  
F. Dařena
Keyword(s):  
Information Systems ◽  
Scientific Information ◽  
Marketing Research ◽  
Main Attention ◽  
Intelligence System ◽  
General Terms ◽  
Marketing Planning ◽  
Marketing Activities ◽  
Marketing Intelligence ◽  
Marketing Information

The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to supported marketing processes but also to technologies that can be used in individual parts of MkIS. The result is the architecture that integrates isolated marketing applications into one comprehensible framework. This architecture also creates a framework for following research in the field of marketing activities support.

Integrating Marketing Information Systems into Conventional Marketing Research Courses: A Four-Module Approach

1996 ◽  
Vol 18 (1) ◽  
pp. 21-36 ◽  
Author(s):  
Kimball P. Marshall
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
Systems Development ◽  
Data Sources ◽  
Decision Tools ◽  
Course Work ◽  
Computer Based ◽  
Marketing Information ◽  
Development Objectives

Marketing information systems (MKIS) that use computer-based data and decision tools are changing how marketers work. Educators face challenges in incorporating MKIS into course work. This article presents four modules for addressing the topic of MKIS in research courses: (1) marketing issues, (2) data sources, (3) decision tools, and (4) systems development. Objectives, readings, discussion topics, and activities are presented.

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