Niche Market Potential: The Case of the U.S. Craft Brewing Industry

1999 ◽  
Vol 21 (2) ◽  
pp. 552-562 ◽  
Author(s):  
Chris T. Bastian ◽  
Deborah M. Oakley-Simpson ◽  
Donald M. McLeod ◽  
Dale J. Menkhaus ◽  
Dan Alsup ◽  
...  
Keyword(s):  
Market Potential ◽  
Brewing Industry ◽  
Niche Market ◽  
The U.S

scholarly journals The Business Cycle And Competition In The U.S. Brewing Industry

2011 ◽  
Vol 18 (2) ◽  
Author(s):  
Craig A. Gallet ◽  
Patricia J. Euzent
Keyword(s):  
Business Cycle ◽  
Font Size ◽  
Brewing Industry ◽  
Game Theoretic ◽  
Demand Fluctuations ◽  
The Business Cycle ◽  
The U.S

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; tab-stops: 4.5pt;"><span style="mso-bidi-font-style: italic;"><span style="font-size: x-small;"><span style="font-family: Batang;">Recent game-theoretic models of cartel behavior assess the sustainability of cooperation in the presence of demand fluctuations.<span style="mso-spacerun: yes;">&nbsp; </span>Depending on the stochastic assumptions of demand, different outcomes are predicted.<span style="mso-spacerun: yes;">&nbsp; </span>Accordingly, this paper investigates the effects of demand fluctuations on competition in the U.S. brewing industry.<span style="mso-spacerun: yes;">&nbsp; </span>The results show that competition among brewers is greater during periods associated with significant negative shocks to demand, lower observed demand, lower expected future industry profit, and lower advertising.</span></span></span></p>

scholarly journals Product Line Extension among New England Craft Breweries

2016 ◽  
Vol 46 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Joshua Berning ◽  
Michael McCullough
Keyword(s):  
New England ◽  
Product Line ◽  
Rapid Expansion ◽  
Economic Environment ◽  
Brewing Industry ◽  
Product Lines ◽  
Capital Costs ◽  
Line Extension ◽  
Competitive Nature ◽  
The U.S

The U.S. brewing industry was at a low point in the 1980s. Since that time, more than 4,000 new breweries of varying scales and scopes have entered the market. Given the rapid expansion in this industry, which involves large capital costs, it is useful to consider the competitive nature of individual firms. Using a sample of New England breweries, this study identifies several firm and geographic attributes that are linked to firms’ product offerings. We find that the breadth of product lines and nature of competition varies by brewery type and by the economic environment of the market.

scholarly journals Fungicide Registration and a Small Niche Market: A Case History of Hymexazol Seed Treatment and the U.S. Sugar Beet Industry

Plant Disease ◽  
2007 ◽  
Vol 91 (7) ◽  
pp. 780-790 ◽  
Author(s):  
R. M. Harveson ◽  
C. E. Windels ◽  
J. A. Smith ◽  
J. R. Brantner ◽  
A. W. Cattanach ◽  
...  
Keyword(s):  
Sugar Beet ◽  
Case History ◽  
Seed Treatment ◽  
Niche Market ◽  
History Of ◽  
The U.S

scholarly journals A method to estimate the size and remaining market potential of the U.S. ESCO (energy service company) industry

Energy ◽  
2014 ◽  
Vol 77 ◽  
pp. 362-371 ◽  
Author(s):  
Elizabeth Stuart ◽  
Peter H. Larsen ◽  
Charles A. Goldman ◽  
Donald Gilligan
Keyword(s):  
Market Potential ◽  
Service Company ◽  
Energy Service ◽  
Energy Service Company ◽  
The U.S
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