Product Differentiation and Market Segmentation as Alternative Marketing Strategies

1956 ◽  
Vol 21 (1) ◽  
pp. 3 ◽  
Author(s):  
Wendell R. Smith
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Marketing Strategies

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

Internationalization of the Firm and Impacts of Videotex Networks

1992 ◽  
Vol 7 (4) ◽  
pp. 213-221 ◽  
Author(s):  
Charles Steinfield ◽  
Laurence Caby ◽  
Pierre Vialle
Keyword(s):  
Case Studies ◽  
International Business ◽  
Product Differentiation ◽  
Service Provider ◽  
Marketing Strategies ◽  
International Strategy ◽  
Foreign Markets ◽  
International Telecommunications ◽  
Business Applications ◽  
Incremental Addition

Business applications represent one of the fastest growing areas for videotex. Due to the efforts to link national videotex systems, we analyse the potential uses and effects of videotex for international business applications. Using case studies of international videotex use by eight firms, we outline the key strategies firms use to exploit videotex internationally, as well as the major impacts of this use. Main strategies include: (1) adding value to basic transactions through the incremental addition of new services, (2) using the basic service as a product leader that draws customers into a relationship, (3) using the information byproducts of transactions to better manage relationships with system users and (4) linking videotex systems with other networks and information systems as a means of broadening reach. Impacts centered primarily on the ways firms related to their customers and suppliers including a shifting of costs of transactions away from the service provider, a more easily expanded base of partners and more standardized interactions with these. International connections via videotex helped to alleviate the high costs of international telecommunications, and in some cases, permitted companies to access foreign markets previously too expensive to reach. Theoretically, the case studies illustrate the use of telematic systems to enable marketing strategies that have characteristics of both market and hierarchy approaches as noted by Williamson (1975), and both cost/volume and product differentiation strategies pointed out by Porter (1980). Regarding international strategy, the case studies further illustrate that such telematic applications can help firms achieve the benefits of both global and multidomestic approaches discussed by Porter (1986).

Market Segmentation, Product Differentiation, and Marketing Strategy

1987 ◽  
Vol 51 (2) ◽  
pp. 1-10 ◽  
Author(s):  
Peter R. Dickson ◽  
James L Ginter
Keyword(s):  
Economic Theory ◽  
Marketing Strategy ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Product Preference

Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps.

The Strategy Selection Chart

1966 ◽  
Vol 30 (3) ◽  
pp. 22-25 ◽  
Author(s):  
R. William Kotrba
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Strategy Selection ◽  
Individual Interpretation

How to stimulate or expand selective demand and establish product distinctiveness is a major concern of most marketers today. The Strategy Selection Chart provides a tentative solution to this problem, although of course subject to individual interpretation. The chart is valuable in presenting a conceptual view of the process of strategy selection within a framework of product differentiation versus market segmentation.

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

2003 ◽  
Vol 19 (1) ◽  
pp. 225-249 ◽  
Author(s):  
Paul R. Baines ◽  
Robert M. Worcester ◽  
David Jarrett ◽  
Roger Mortimore
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Political Campaigns ◽  
Technical Feature
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