Product Differentiation and Market Segmentation of Information Goods

2005 ◽  
Author(s):  
Barrie R. Nault ◽  
Xueqi (David) Wei
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Information Goods

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

Market Segmentation, Product Differentiation, and Marketing Strategy

1987 ◽  
Vol 51 (2) ◽  
pp. 1-10 ◽  
Author(s):  
Peter R. Dickson ◽  
James L Ginter
Keyword(s):  
Economic Theory ◽  
Marketing Strategy ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Product Preference

Despite the pervasive use of the terms “market segmentation” and “product differentiation,” there has been and continues to be considerable misunderstanding about their meaning and use. The authors attempt to lessen the confusion by the use of traditional and contemporary economic theory and product preference maps.

The Strategy Selection Chart

1966 ◽  
Vol 30 (3) ◽  
pp. 22-25 ◽  
Author(s):  
R. William Kotrba
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Strategy Selection ◽  
Individual Interpretation

How to stimulate or expand selective demand and establish product distinctiveness is a major concern of most marketers today. The Strategy Selection Chart provides a tentative solution to this problem, although of course subject to individual interpretation. The chart is valuable in presenting a conceptual view of the process of strategy selection within a framework of product differentiation versus market segmentation.

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

2003 ◽  
Vol 19 (1) ◽  
pp. 225-249 ◽  
Author(s):  
Paul R. Baines ◽  
Robert M. Worcester ◽  
David Jarrett ◽  
Roger Mortimore
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Political Campaigns ◽  
Technical Feature

scholarly journals PEMASARAN DAN UPAYA DALAM MEMPENGARUHI HARAPAN STAKEHOLDER DALAM LEMBAGA PENDIDIKAN ISLAM

2017 ◽  
Vol 14 (2) ◽  
Author(s):  
Muhammad Mukhtar
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Process Management ◽  
Marketing Mix ◽  
Educational Institutions ◽  
Prospective Students ◽  
Careful Planning ◽  
School Services ◽  
Physical Evidence ◽  
The Given

Marketing is an activity or approach that always oriented on consumers whoaim to make management decisions. Marketing should be done with careful planning and clear goals and oriented to customer satisfaction. Marketing in educational institutions is to establish a good image (image) of the institution and attract a number of prospective students. Marketing should be oriented to "customers" who in the context of a school or madrasah are called students/learners. This is where the need for a school or madrasah to find out how prospective students see the school or madrasah to choose. In addition, in order to know the needs and attract customers (students) then the strategic steps that can be done, namely market identification, market segmentation and positioning, product differentiation, marketing communications, and school services. The tool that can be used as a step in marketing is the 7P marketing mix that is composed of traditional 4P used in the marketing of goods and 3P as an expansion of the marketing mix. The 4P element is product; services such as what is offered, price; pricing strategy; place (location); where services are provided, promotion; how promotion is given. The 3P elements are people (people / human resources); quality, qualifications, and competencies held by persons engaged in the execution of services, physical evidence; facilities and infrastructure, such as what is owned, and process; management of the given learning. Pemasaran merupakan kegiatan atau pendekatan yang selalu berorentasipada konsumen dengan tujuan untuk membuat keputusan manajemen.Pemasaran hendaklah dilakukan dengan perencanaan matang, tujuanjelas, serta berorentasi pada kepuasan pelanggan. Pemasaran di lembagapendidikan adalah untuk membentuk citra (image) yang baik terhadaplembaga dan menarik minat sejumlah calon siswa. Pemasaran harusberorentasi kepada “pelanggan” yang dalam konteks sekolah ataumadrasah disebut dengan siswa/peserta didik. Disinilah perlunya sekolahatau madrasah untuk mengetahui bagaimana calon siswa melihat sekolahatau madrasah yang akan dipilihnya. Selain itu, dalam rangka mengetahuikebutuhan dan menarik pelanggan (siswa) maka langkah-langkah strategis yang dapat dilakukan, yaitu identifikasi pasar, segmentasi pasar dan positioning, diferensiasi produk, komunikasi pemasaran, dan pelayanan sekolah. Alat yang dapat dijadikan sebagai langkah dalam pemasaran adalah bauran pemasaran 7P yaitu terdiri dari 4P tradisional yang digunakan dalam pemasaran barang dan 3P sebagai perluasan bauran pemasaran. Unsur 4P yaitu product (produk); jasa seperti apa yang ditawarkan, price (harga); strategi penentuan harganya; place (tempat/lokasi); di mana tempat jasa diberikan, promotion (promosi); bagaimana promosi diberikan. Adapun unsur 3P yaitu people (orang/SDM); kualitas, kualifikasi, dan kompotensi yang dimiliki oleh orang yang terlibat dalam pelaksanaan jasa, physical evidence (bukti fisik); sarana dan prasarana, seperti apa yang dimiliki, dan process (proses); manajemen pembelajaran yang diberikan.

Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

2003 ◽  
Vol 19 (1-2) ◽  
pp. 225-249 ◽  
Author(s):  
Paul R. Baines ◽  
Robert M. Worcester ◽  
David Jarrett ◽  
Roger Mortimore
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Political Campaigns ◽  
Technical Feature
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