scholarly journals Googling your genes: personal genomics and the discourse of citizen bioscience in the network age

2010 ◽  
Vol 09 (01) ◽  
pp. A06 ◽  
Author(s):  
Marina Levina
Keyword(s):  
Social Media ◽  
New Media ◽  
Full Advantage ◽  
Genetic Information ◽  
Personal Genomics ◽  
Media Technology ◽  
Good For ◽  
Social Media Technology

In this essay, I argue that the rise of personal genomics is technologically, economically, and most importantly, discursively tied to the rise of network subjectivity, an imperative of which is an understanding of self as always already a subject in the network. I illustrate how personal genomics takes full advantage of social media technology and network subjectivity to advertise a new way of doing research that emphasizes collaboration between researchers and its members. Sharing one’s genetic information is considered to be an act of citizenship, precisely because it is good for the network. Here members are encouraged to think of themselves as dividuals, or nodes, in the network and their actions acquire value based on that imperative. Therefore, citizen bioscience is intricately tied, both in discourse and practices, to the growth of the network in the age of new media.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns

2020 ◽  
Author(s):  
Rana Hassan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Responsibility ◽  
Media Technology ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
The Individual ◽  
Corporate Social ◽  
And Behavior

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA TECHNOLOGY WITH REFERENCE TO FACEBOOK ON WORK PERFORMANCE: ORGANISATIONAL FRAMEWORK AS MEDIATOR

2021 ◽  
Vol 6 (5) ◽  
Author(s):  
Kumaran Kanapathipillaii
Keyword(s):  
Social Media ◽  
Work Performance ◽  
Media Technology ◽  
Public And Private ◽  
The Public ◽  
Online Social Media ◽  
Employee Relationships ◽  
Public And Private Sector ◽  
The Relationship ◽  
Social Media Technology

<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>

Web 2.0 and Social Media in Today's Business World

2014 ◽  
pp. 200-221
Author(s):  
Edward T. Chen
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Media Policy ◽  
Media Technology ◽  
Important Data ◽  
Business World ◽  
Web 2.0 Tools ◽  
Social Media Policy ◽  
Public Nature ◽  
Social Media Technology

Social media technology is an innovative way for businesses to collaborate, network, and provide a mechanism for individuals to interact. When social media technology is used effectively, it can be a powerful tool for businesses to market themselves and obtain important data on their customers and competitors. Given the importance and public nature of today's consumer opinions, it is vital for companies to present themselves effectively on social media. Some companies and their employees are not familiar with this form of technology and do not realize the massive amount of data social media sites can generate. Therefore, companies need to develop a social media policy and educate their employees on how to analyze and respond to the data produced from social media. This chapter studies Web 2.0 tools and social media in today's business world and provides guidelines of adopting social media for organizations.

Active Learning and Disaster Risk Reduction

2018 ◽  
pp. 166-189
Author(s):  
LaMesha Lashal Craft
Keyword(s):  
Social Media ◽  
United Nations ◽  
Risk Reduction ◽  
Disaster Preparedness ◽  
Disaster Risk Reduction ◽  
Disaster Risk ◽  
Media Technology ◽  
Resilient Communities ◽  
The United Nations ◽  
Social Media Technology

The author provides a robust discussion of an ethnographic case study to facilitate creative thinking about how to use communications and social media technology to build resilience and improve citizen disaster preparedness through a “Be Ready” trivia campaign. This research can inform strategies to achieve several of the United Nations Sustainable Development Goals (SDGs) as well as the United Nations Office for Disaster Risk Reduction's Sendai Framework for Disaster Risk Reduction (SFDRR). Future research directions include a new community resilience index that measures citizens' use of communications and social media technology. Implications for social change include raising the level of public awareness and facilitating a means to improve personal responsibility for disaster preparedness through low cost education programs. This could improve efforts by government and non-government organizations to improve disaster risk reduction; increase access to information and communication technology; increase disaster emergency planning and response; and build resilient communities.

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