Congruence Effects of Corporate Associations and Crisis Issue on Crisis Communication Strategies

2017 ◽  
Vol 45 (7) ◽  
pp. 1085-1098 ◽  
Author(s):  
Sojung Kim ◽  
Sejung Marina Choi ◽  
Lucy Atkinson
Keyword(s):  
Crisis Communication ◽  
The United States ◽  
Communication Strategy ◽  
Perceived Fit ◽  
Web Based ◽  
Product Failure ◽  
Corporate Associations ◽  
Corporate Ability ◽  
Moderating Role

We investigated how consumers' perception of fit between corporate associations (i.e., corporate ability) and the crisis issue (i.e., ethical violation or product failure) moderated the effects of type of crisis communication strategy (i.e., apology or excuse). Undergraduates (N = 133) at a university in the United States took part in a 2 (perceived fit: congruence vs. incongruence) × 2 (type of strategy: excuse vs. apology) web-based experiment. The results showed a significant moderating role of perceived fit in determining the effectiveness of the strategies. We found that it was more effective for the company to apologize than it was to make an excuse when the crisis involved an issue that was a violation of the company's key corporate associations, whereas making an excuse was the more effective strategy when the crisis involved an issue that was not relevant to the company's corporate associations. The results further suggested that consumers' feelings of betrayal mediated the interaction effect of their perception of fit and type of crisis communication strategy on their attitudes toward the company.

scholarly journals Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

2005 ◽  
Vol 69 (3) ◽  
pp. 35-48 ◽  
Author(s):  
Guido Berens ◽  
Cees B.M. van Riel ◽  
Gerrit H. van Bruggen
Keyword(s):  
Product Evaluations ◽  
Moderating Effects ◽  
Corporate Brand ◽  
Corporate Associations ◽  
Product Attitudes ◽  
Corporate Ability ◽  
Corporate Social ◽  
The Relationship ◽  
Moderating Role

This study investigates the effect of corporate brand dominance—that is, the visibility of a company's corporate brand in product communications—on the relationship between corporate associations and product evaluations. The results show that corporate brand dominance determines the degree to which associations with the company's corporate ability and corporate social responsibility influence product attitudes, as well as the nature of the moderating effects of fit and involvement.

The Arts as a Polarized Issue and the Role of Political Trust in Promoting the Arts: Evidence From the United States

2021 ◽  
Vol 36 (1) ◽  
pp. 85-97
Author(s):  
Lim Jae Young ◽  
Woo Harin
Keyword(s):  
United States ◽  
General Social Survey ◽  
Strong Support ◽  
Political Trust ◽  
The United States ◽  
Social Survey ◽  
The Arts ◽  
Long Time ◽  
Moderating Role

The arts in the United States, for a long time received strong support from both sides of the political aisle. However, in recent years, the arts have been transformed into a partisan issue that pits conservatives against liberals. The article points to the importance of political trust as a means of helping conservatives overcome their ideological inclinations and support the arts. Scholars argue that political trust influences more strongly individuals who perceive a given policy to be one that imposes ideological risks for them compared with those without such risks. Focusing on the moderating role of political trust, the article examines whether political trust can help alleviate the conservatives’ hostility to the arts. Relying on the 2016 General Social Survey, the article finds that conservatives have no direct relationship with arts spending, but they will be more likely to support arts spending when this is contingent upon political trust.

Government Employees’ Experience and Expectation of COVID-19 Hardships: The Moderating Role of Gender and Race in the United States

2021 ◽  
pp. 027507402110492
Author(s):  
JungHo Park ◽  
Yongjin Ahn
Keyword(s):  
Gender Gap ◽  
The United States ◽  
Census Bureau ◽  
Government Employees ◽  
Income Loss ◽  
Gender And Race ◽  
Nationally Representative ◽  
Moderating Role ◽  
The U.S

This article examines government employees’ experience and expectation of socioeconomic hardships during the COVID-19 pandemic—employment income loss, housing instability, and food insufficiency—by focusing on the role of gender and race. Employing the Household Pulse Survey, a nationally representative and near real-time pandemic data deployed by the U.S. Census Bureau, we find that government employees were less affected by the pandemic than non-government employees across socioeconomic hardships. However, female and racial minorities, when investigated within government employees, have a worse experience and expectation of pandemic hardships than men and non-Hispanic Whites. Our findings suggest a clear gender gap and racial disparities in the experience and expectation of pandemic hardships.

scholarly journals SLEEP QUALITY AS A MECHANISM LINKING PHYSICAL ACTIVITY AND COGNITIVE FUNCTIONING

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S779-S779
Author(s):  
Alycia N Bisson ◽  
Margie E Lachman
Keyword(s):  
Physical Activity ◽  
Executive Functioning ◽  
Sleep Quality ◽  
The United States ◽  
Physically Active ◽  
Waking Up ◽  
The Relationship ◽  
Second Wave ◽  
Moderating Role

Abstract Modifiable health behaviors, such as physical activity and sleep quality are important for cognition throughout life. A growing body of research also suggests that engaging in enough physical activity is important to sleeping well. One recent study found that sleep efficiency mediates the relationship between physical activity and cognition. It is still unknown whether other metrics of sleep quality are mediators. The present study tested mediation in the second wave of the Midlife in the United States (MIDUS) study. Using the PROCESS macro for SPSS, we found that those who were more physically active fell asleep faster, and had better executive functioning. In addition, those who were more physically active reported waking up fewer times during the night, and had better executive functioning and self-rated memory. Discussion will focus on the moderating role of gender and distinctions between findings with different measures of sleep, physical activity, and cognition.

Crisis communication in key account relationships

2014 ◽  
Vol 19 (3) ◽  
pp. 234-246 ◽  
Author(s):  
Satu Nätti ◽  
Suvi Rahkolin ◽  
Saila Saraniemi
Keyword(s):  
Crisis Communication ◽  
Communication Strategy ◽  
Content Type ◽  
Future Studies ◽  
Account Management ◽  
Key Account ◽  
The Relationship ◽  
Business To Business ◽  
Practical Implications

Purpose – A deliberate and planned crisis communication strategy is an important part of key account management. The purpose of this paper is to draw links between key account managers (KAM) and crisis communication and explore the elements critical to crisis communication in key account relationships. Design/methodology/approach – The approach is qualitative. Data were gathered from people experienced in crisis communication and responsible for strategic accounts. The paper analysed managers’ stories of crisis processes and related communication in relationships. Findings – Successful crisis communication requires an open and active crisis communicator, one willing to solve problems, and also the company being a partner worth trusting and the retention of the relationship being worthwhile for the customer. Research limitations/implications – The present study focuses on the managerial view, and therefore a dyadic approach is suggested for future studies. Practical implications – The role of the KAM as a crisis communicator and primary identifier of the crisis is emphasized. Originality/value – Existing crisis communication discussions have been very media focused. This study focuses on the key account relationship and the related crisis communication. In addition, although earlier studies examine the influences of crises on business relationships (e.g. Salo et al., 2009; Thiessen and Ingenhoff, 2010; Tähtinen and Vaaland, 2006), research on crisis communication in business-to-business key account relationships is still scarce. The results will help to understand the characteristics of crisis communication in key account relationships and enhance communication with strategic accounts.

Forgiveness, Attachment to God, and Mental Health Outcomes in Older U.S. Adults: A Longitudinal Study

2017 ◽  
Vol 40 (5) ◽  
pp. 456-479 ◽  
Author(s):  
Blake Victor Kent ◽  
Matt Bradshaw ◽  
Jeremy E. Uecker
Keyword(s):  
Well Being ◽  
The United States ◽  
Self Esteem ◽  
Attachment To God ◽  
Secure Attachment ◽  
Subjective Beliefs ◽  
Divine Forgiveness ◽  
Moderating Role ◽  
Over Time

We analyze a sample of older U.S. adults with religious backgrounds in order to examine the relationships among two types of divine forgiveness and three indicators of psychological well-being (PWB) as well as the moderating role of attachment to God. Results suggest that (a) feeling forgiven by God and transactional forgiveness from God are not associated with changes in PWB over time, (b) secure attachment to God at baseline is associated with increased optimism and self-esteem, (c) feeling forgiven by God and transactional forgiveness from God are more strongly associated with increased PWB among the securely attached, and (d) among the avoidantly attached, PWB is associated with consistency in one’s beliefs, that is, a decreased emphasis on forgiveness from God. Findings underscore the importance of subjective beliefs about God in the lives of many older adults in the United States.

scholarly journals Targeting Internal Publics During the 2014 Ebola Outbreak: An Analysis of Kaiser Permanente’s Crisis Communication Strategy

2018 ◽  
Vol 1 ◽  
pp. 30-33
Author(s):  
Ingrid Greene ◽  
Denise Ferguson
Keyword(s):  
United States ◽  
Crisis Communication ◽  
Medical Staff ◽  
The United States ◽  
Communication Strategy ◽  
Issues Management ◽  
Corporate Communications ◽  
Kaiser Permanente ◽  
The U.S

Issues management in today’s quickly changing world can be complex and unpredictable, and in the case of the spread of Ebola, carry lethal implications. Kaiser Permanente (KP) faced a potential internal crisis due to the involvement of medical staff during the spread of the disease in the United States. In addition, KP needed to ensure the safety of the patients the healthcare provider serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this crisis in the U.S. in the fall of 2014. The methodology of this case is a textual analysis of the internal corporate communications within Kaiser Permanente during the 2014 Ebola outbreak in the U.S.

Effects of pride-tagged money and surprise-tagged money on online tipping

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pianpian Yang ◽  
Qingyu Zhang ◽  
Yuanyue Feng
Keyword(s):  
Experimental Studies ◽  
Web Based ◽  
Content Type ◽  
Mediating Role ◽  
Significant Difference ◽  
Perceived Importance ◽  
Different Sources ◽  
Moderating Role ◽  
Willingness To Engage

PurposeWith the rise of social media, online tipping has developed markedly in recent years. Drawing on emotional accounting, this research examined the effects of pride-tagged money (PTM) and surprise-tagged money (STM) on online tipping. It examined the mediating role of self-inflation and the moderating role of the perceived importance of money in the proposed relationship.Design/methodology/approachFive experimental studies were conducted to test the hypotheses using ANOVA, SmartPLS3 and bootstrap analyses.FindingsThe results reveal that pride-tagged (vs surprise-tagged) money leads to higher self-inflation, which leads to an increased willingness to engage in online tipping. It illustrates that when the perceived importance of money is low, PTM results in a higher willingness to engage in online tipping than STM. However, when the perceived importance of money is high, the effect of PTM (vs STM) on the willingness to conduct online tipping is attenuated, and no significant difference exists in the willingness to engage in online tipping between people with PTM and those with STM. In addition, it shows that PTM (vs STM) leads to a higher amount of online tipping, and self-inflation mediates the proposed relationship.Practical implicationsPractically, web-based marketing managers should design programs (e.g. content that encourages users to feel pride in their achievements) that cause users to emotionally tag their money with pride as a means of increasing their willingness to engage in online tipping and to increase the amount of such tipping.Originality/valueTo the best of the authors’ knowledge, this study provides the first evidence of how different sources of money influence online tipping.

Diversity Beliefs as Moderator of the Contact–Prejudice Relationship

2011 ◽  
Vol 42 (4) ◽  
pp. 271-278 ◽  
Author(s):  
Adekemi A. Adesokan ◽  
Johannes Ullrich ◽  
Rolf van Dick ◽  
Linda R. Tropp
Keyword(s):  
United States ◽  
Individual Differences ◽  
Ethnic Diversity ◽  
Intergroup Contact ◽  
The United States ◽  
Moderator Effects ◽  
Perceived Importance ◽  
The Relationship ◽  
Moderating Role

Research on intergroup contact has recently begun to examine how individual differences moderate the reduction of prejudice. We extend this work by examining the moderating role of diversity beliefs, i.e., the strength of individuals’ beliefs that society benefits from ethnic diversity. Results of a survey among 255 university students in the United States show that the relationship between contact and reduced prejudice is stronger for individuals holding less favorable diversity beliefs compared to those with more positive diversity beliefs. Likewise, the relationship between contact and perceived importance of contact is stronger for people with less favorable diversity beliefs. Together with previously reported moderator effects, these results suggest that contact especially benefits people who are the most predisposed to being prejudiced.

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