Social media's effect on fitness behavior intention: Perceived value as a mediator

2021 ◽  
Vol 49 (6) ◽  
pp. 1-11
Author(s):  
Yan Gao ◽  
Jiaqi Wang ◽  
Chenchen Liu
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Perceived Value ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Quality ◽  
Behavior Intention ◽  
Positive Effects ◽  
The Relationship

We investigated potential mechanisms that could explain the relationship between social media and fitness behavior intention by surveying 410 undergraduate students from four Chinese public universities. The results show that perceived usefulness and the content quality, interactive relationships, and opinion leaders components of social media all had significant positive effects on the perceived value of these platforms. However, contrary to our expectations, perceived ease of use and the account influence component of social media had no significant impact on perceived value. Finally, perceived value had a positive correlation with revisit intention, fitness behavior intention, and recommendation intention. We discuss the theoretical and practical implications of these findings.

scholarly journals Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Prior Experience ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

scholarly journals Investigating ‘WhatsApp’ for Collaborative Learning among Undergraduates

Etkileşim ◽  
2020 ◽  
Vol 3 (5) ◽  
pp. 24-50
Author(s):  
Silas Udenze ◽  
Barth Oshionebo
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
Focus Group ◽  
New Media ◽  
Technology Acceptance ◽  
Undergraduate Students ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

The adoption of new media technologies is rapidly becoming a trend in educational environment. Given the growing popularity of social media, it has become pertinent to understand and adopt social media networks in developing future educational blue prints. This study investigates the extent to which WhatsApp platform could engender collaborative learning among undergraduate students in the University of Abuja, Gwagwalada, Nigeria. To achieve this aim, a dual research methodology was employed to drive the study. Both survey and Focus Group Discussion (FGD) were employed respectively. Surveying 400 undergraduates, data from the survey were analysed using Simple Percentage Table (SPT) and Microsoft Office tools, while data that emanated from the focus group were analysed thematically. The study incorporated ‘Technology Acceptance Model’ (TAM) to direct and guide it. Discoveries from the study found that “perceived usefulness” and “perceived ease of use” engender the use of WhatsApp among students. Also, it was discovered that students incorporated and domesticated class WhatsApp group for various purposes, particularly for learning. Overall, the study found that class WhatsApp group engenders collaborative learning to a large extent. However, it was discovered that the major challenge in class WhatsApp groups is the posting of irrelevant contents on the platforms. The study concluded that it is paramount to fully harness the potentials of WhatsApp in order to enhance learning in higher institutions.

Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nurun Naher Popy ◽  
Tauhid Ahmed Bappy
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Group Discussion ◽  
Information Quality ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
The Relationship

PurposeWhile the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on restaurant visit intention. Therefore, this study aims to explain the role of attitude toward social media reviews in customers' restaurant visit intention from the perspective of Bangladesh. In doing so, predictors of attitude toward social media reviews were also ascertained and their indirect effects on restaurant visit intention were investigated.Design/methodology/approachA survey questionnaire was administered to 300 university students. A six-factor based measurement model was proposed, and structural equation modeling (SEM) was used in testing the hypotheses represented by the model. Furthermore, a focus group discussion with 12 respondents was also held to assess how negative reviews on social media affect the customers' restaurant visit intention.FindingsThis study reveals that perceived usefulness, perceived ease of use, trustworthiness and information quality of social media reviews are positively related to attitude toward using positive social media reviews for choosing a restaurant. Furthermore, attitude toward positive social media reviews directly contributes to the intention to visit restaurants. Besides, attitude toward social media reviews fully mediates the relationship of perceived usefulness, perceived ease of use and trustworthiness with restaurant visit intention, whereas it partially mediates the relationship between information quality and restaurant visit intention. Besides, results from focus group discussion revealed that customers typically trust negative reviews which reduce their intent to visit restaurants.Research limitations/implicationsThe samples chosen for this study belong only to a particular stratum of the population (students from a specific institution/university). Hence, the outcomes should be generalized with caution.Practical implicationsThis study provides practical guidelines for the restaurant marketers to formulate improved strategic decisions by tracking the restaurant customers' attitudes, behavioral intentions, sentiments and share of voice on social media platforms. The results of this study will encourage the restaurant marketers to build sustainable relationships with influential food bloggers to spawn positive electronic word of mouth (e-WOM).Originality/valueThis is one of the first studies in Bangladesh that have covered up a timely and untouched research area, providing empirical evidence regarding the effects of attitude toward social media reviews on restaurant visit intent in the context of a South Asian country like Bangladesh.

scholarly journals THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM

2021 ◽  
Vol 38 (4) ◽  
pp. 997-1004
Author(s):  
Mohammad Arije ULFY ◽  
◽  
Md Suliman HOSSIN ◽  
Md Wasiul KARIM ◽  
Zohurul ANIS ◽  
...  
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Intent To Use ◽  
Acceptance Model ◽  
Product Ratings

The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the “Technology Acceptance Model (TAM)” is to increase the present awareness of social media marketing. This topic is primarily concerned with exploring the context of social media advertisement with knowledge, service, and its behavioural intent to use social media ads within the unique environment of ecotourism in Malaysia. The approach of the study is to analyse a survey of 395 local Malaysian tourists in Klang Valley to test the “Technology Acceptance Model (TAM)”. The empirical findings denote that social media advertisement in ecotourism has positive effects on “Perceived ease of use” and “Perceived usefulness,” in terms of its ‘Informativeness’ and “Service Functionality.” That, in effect, contributes to the behavioural purpose of using social media ecotourism advertisements. The discipline’s findings indicate that advertising in social media in ecotourism needs to be utilized to provide a quick understanding. Also, the advertising is updated continuously to ensure reliable and appropriate sources to meet ecotourists’ information requirements and the support of tourist product ratings. These traits should satisfy travellers, making them likely to re-visit different ecotourism sights. These appearances should satisfy tourists and allow them to re-visit various ecotourist attractions.

scholarly journals Promoting Owners’ BIM Adoption Behaviors to Achieve Sustainable Project Management

2019 ◽  
Vol 11 (14) ◽  
pp. 3905 ◽  
Author(s):  
Hongping Yuan ◽  
Yu Yang ◽  
Xiaolong Xue
Keyword(s):  
Social Influence ◽  
Construction Industry ◽  
Organizational Support ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Positive Effects ◽  
Technical Features ◽  
And Behavior

Although building information modeling (BIM) has a promising future in the architecture, engineering and construction industry, its wider adoption and implementation is desired. Grounded with a technology-organization-environment (TOE) framework and the theory of technology acceptance model (TAM), this study extracted “social influence”, “organizational support”, “BIM technical features”, and “government BIM policies” as four key external antecedents—in reference to the particular BIM practices in China—and proposed a model to predict project owners’ BIM adoption behaviors. To test the proposed model, structural equation modeling (SEM) analysis was applied for configuration analyses on a sample of 188 project owners from the Chinese construction industry. Results show that BIM technical features, and government BIM policies have positive effects on perceived usefulness, but social influence and organizational support have no significant influence on perceived usefulness. Furthermore, both social influence and BIM technical features have positive effects on perceived ease of use, while organizational support and government BIM policies have no significant influence on perceived ease of use. Attitude plays a significant intermediary role among perceived usefulness, perceived ease of use and behavior intention. Additionally, attitude significantly affects behavior intention, and behavior intention can also affect BIM adoption behavior. This study is the first attempt to investigate project owners’ behaviors toward BIM adoption and the findings are expected to provide a better understanding of the essential elements of project owners’ BIM adoption behaviors and guide industry practitioners in developing proper strategies to achieve more effective BIM implementation.

scholarly journals The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek

The Winners ◽  
2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Adeline Hope Pranoto ◽  
Paul Lumbantobing
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Measurement Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The Relationship

The research aimed to provide information about the influence and impacts of social media marketing (SMM) in promoting micro, small, and medium enterprises (MSMEs) in Indonesia. The approach of the research was quantitative research with data collection method using the electronic questionnaires of Google forms obtaining 163 respondents who were owners of MSMEs in Jakarta and Tangerang. The measurement model of outer and inner model was analyzed by SmartPLS software. Structural Equation Model was being used to test the relations of each construct. The findings show that SMM positively mediates: 1) the relationship between perceived usefulness and impact on business, 2) the relationship between perceived ease of use and impact on business, 3) the relationship between compatibility and impact on business, and 4) the relationship between cost and impact on business, which conclude that SMM has positive impacts on business. On the other hand, SMM negatively mediates the relationship between facilitating conditions and impact on business. The research implies that the adoption of social media marketing by MSMEs is encouraged by such factors as usefulness, ease of use, compatibility, and cost. Hence it is advisable that MSMEs facilitate the employees with technical infrastructures and training to increase productivity and performance.

scholarly journals COOPERATION AS CORNERSTONE OF VILLAGE ECONOMY TO EMPOWER SOCIETY DURING COVID-19 PANDEMIC ACCEPTANCE OF TECHNOLOGY INNOVATION (ATI) IN JOMBANG, INDONESIA

2021 ◽  
Vol 9 (12) ◽  
pp. 577-587
Author(s):  
Ronald a ◽  
◽  
Amelia b ◽  
Langgeng Prayitno ◽  
◽  
...  
Keyword(s):  
Research Method ◽  
Technology Innovation ◽  
Technological Development ◽  
Perceived Value ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
Positive Effects ◽  
Perceive Usefulness

According to Undang-Undang (UU) No. 25 of 1992, a cooperative is a business entity composed of individuals or cooperative legal entities. In Indonesia, cooperatives have successfully become an organization occupying a special position in the structure of the national economy. The existence of cooperatives is expected to have various positive effects on the Indonesian economy. The application of technological development in cooperatives can be aimed at the business development of cooperatives to encourage the Indonesian economy. In the rapid technological development, it is very helpful for various economic participants to establish communications quickly and cheaply.Existing technologies can support the revitalization of cooperatives in Indonesia by providing applications. The research method used in this study is non probability sampling on Surabaya and Jombang. The data processing analysis is using simple and multiple regression with SPSS 22.0 software. The results of this study that there are seven hypotheses which are five hypotheses are accepted and two hypotheses are rejected. The accepted hypotheses are perceived value has a positive and significant effect on actual usage with the coefficient regression is 0.556, compatibility has a positive and significant effect on perceived value with the coefficient regression is 0.531, perceived ease of use has a positive and significant effect on perceived value with the coefficient regression is 0.230, compatibility has a positive and significant effect on actual usage with the coefficient regression is 0.219, and perceive usefulness has a positive and significant effect on perceived value with the coefficient regression is 0.196. On the other hand two hypotheses were rejected are perceived ease of use has a positive and significant effect on actual usage with the coefficient regression is 0.124 and perceived usefulness has a positive and significant effect on actual usage with the coefficient regression is 0.041.

scholarly journals Social Media Adoption Intention among Undergraduate Business Schools Students in Kathmandu Valley: A Structural Equation Modeling (SEM) Approach

2021 ◽  
Vol 3 (2) ◽  
pp. 204-216
Author(s):  
Laxman Pokhrel
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Resource Sharing ◽  
Business Schools ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Kathmandu Valley ◽  
Perceived Ease Of Use ◽  
Adoption Intention

 Background: Social Media has become a prevalent platform for students to receive information content such as admission notices, holiday notices from business schools. Students are communicating, collaborating, and resource sharing by several social media in the names of support groups. Objective: The purpose of the research paper is to examine social media adoption intention among undergraduate students of business schools in Kathmandu Valley in 2020. Method: The data were collected with the self-administered questionnaires from 200 undergraduate students. Partial Least Square (PLS) - SEM was applied to test the direct and mediated effect of the proposed hypotheses. Result: The results revealed that perceived ease of use, perceived usefulness, collaboration, resource sharing, communication and intention of social mediation adoption. Perceived ease of use partially mediates the relationship between communications, resource sharing on the intention of social media adoption. Conclusion: The study concludes that undergraduate level students of business schools could intent to social media when they find the social media useful, easy to use, collaborative, communication, and resource sharing among students. Moreover, students could intend to use social media when they perceived ease of social media use over communication, resource sharing for educational purposes. The conclusion could provide information for business schools in creating an atmosphere of collaboration, communication, and resource sharing to increase engagement in social media. Originality: Social media adoption in the Nepali context is a relatively less explored phenomenon. This research established that social media adoption is impacted by collaborative learning, resource sharing, perceived usefulness, and communication.

scholarly journals Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

2021 ◽  
Vol 11 (5) ◽  
pp. 249
Author(s):  
Chun-Hsiung Huang
Keyword(s):  
Blended Learning ◽  
Influencing Factors ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Motivation ◽  
Perceived Ease Of Use ◽  
Learning Satisfaction ◽  
The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

scholarly journals BlocklyXR: An Interactive Extended Reality Toolkit for Digital Storytelling

2021 ◽  
Vol 11 (3) ◽  
pp. 1073
Author(s):  
Kwanghee Jung ◽  
Vinh T. Nguyen ◽  
Jaehoon Lee
Keyword(s):  
Technology Acceptance ◽  
Digital Storytelling ◽  
Visual Programming ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Programming Approach ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Block Based

Traditional in-app virtual reality (VR)/augmented reality (AR) applications pose a challenge of reaching users due to their dependency on operating systems (Android, iOS). Besides, it is difficult for general users to create their own VR/AR applications and foster their creative ideas without advanced programming skills. This paper addresses these issues by proposing an interactive extended reality toolkit, named BlocklyXR. The objective of this research is to provide general users with a visual programming environment to build an extended reality application for digital storytelling. The contextual design was generated from real-world map data retrieved from Mapbox GL. ThreeJS was used for setting up, rendering 3D environments, and controlling animations. A block-based programming approach was adapted to let users design their own story. The capability of BlocklyXR was illustrated with a use case where users were able to replicate the existing PalmitoAR utilizing the block-based authoring toolkit with fewer efforts in programming. The technology acceptance model was used to evaluate the adoption and use of the interactive extended reality toolkit. The findings showed that visual design and task technology fit had significantly positive effects on user motivation factors (perceived ease of use and perceived usefulness). In turn, perceived usefulness had statistically significant and positive effects on intention to use, while there was no significant impact of perceived ease of use on intention to use. Study implications and future research directions are discussed.

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