scholarly journals Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Anggi Rahajeng
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Community Service ◽  
Strategy Training ◽  
Market Place ◽  
Tourist Satisfaction ◽  
Service Activity ◽  
Tourist Village ◽  
Village Government ◽  
Adaptation Processes

This paper aims to provide an analysis of the activities of community service performed to increase the income of rural communities by modified inhouse training marketing strategy of supporting souvenir products of Tinalah Tourism Village, Purwoharjo Samigaluh Kulon Progo. The majority of Purwoharjo villagers work in primary sectors such as agriculture and livestock, the income of the population is relatively low, so look for alternative work by developing Desa Wisata Tinalah. The addition and / or change of livelihoods of the primary sector that sells goods to the tourism sector that sells services require adaptation processes especially in terms of providing services to visitors / tourists. Making village tourism souvenirs requires skills to market products to tourists so that satisfaction can be met optimally. Therefore, the team of the Department of Economics and Business, Vocational College UGM held a marketing strategy training for souvenir product of Tinalah Tourism Village which is later expected to increase the income of the villagers. This training was given to all members of Tinalah Village and some Purwoharjo Village Government Staff. Marketing strategy that used both offline and online (making email account and blog) towards e-smart SMEs thus they may involve in online market place. The expected outcome of this community service activity is increasing skill of the business actor in marketing the souvenir products supporting the tourist village to meet the optimum tourist satisfaction in order to increase the income of Purwoharjo village community.

scholarly journals PELATIHAN PENINGKATAN KAPASITAS PEMUDA DAN PEMBUATAN PROGRAM KERJA PADA ORGANISASI PEMUDA DESA CIBINUANG, KABUPATEN KUNINGAN

2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Roni Nursyamsu
Keyword(s):  
Rural Communities ◽  
Community Service ◽  
Community Empowerment ◽  
Technical Training ◽  
Youth Organizations ◽  
Youth Organization ◽  
Service Activity ◽  
Three Stages ◽  
Village Government

The Community Service Activity / Kegiatan pengabdian kepada Masyarakat (PKM) was held in Cibinuang Village, Kuningan District, Kuningan Regency with the target of young people who are members of Karang Taruna Tunas Mekar as youth organization in Cibinuang Village. The problems faced by partner institution in this activity are: a) lack of socialization about the existence of youth organizations and their roles in the development of rural communities, b) less awareness and participation of youth in organizations, both administrator/ other members, c) training of administrators / members in making work programs have never been done. The method of implementation in this activity is active participation with stages namely 1). Seminar and discussing about the role of youth organizations, 2). Providing technical training in making organization programs, 3) Mentoring in making proposals. Seminar about the roles of youth organization for community empowerment in youth organizations in Cibinuang Village presented material in accordance with the theme. The materials presented to the participants including: the role of youth in village development, the mechanism for preparing programs and how to make proposals for effective funding requests. The training in making organization programs and activity proposals were divided into three stages, namely lectures and discussion about the role of youth organizations, providing technical training in the preparation of organization programs and making activity proposals, and mentoring in making organization programs and proposals.� Based on the process PkM activities, it can be seen that 1) there were enhancing youth's understanding and awareness of their capacity in developing villages through youth organizations, 2) members and administrators of youth organizations were motivated to play an active / participating role in building themselves and their villages, 3) administrators of youth organizations to arrange a program, 4) the management of the youth organization was able to make a proposal from each organization program that will be submitted to the Cibinuang Village Government.�Keywords: Youth Capacity, Youth Organization, Organization Program�AbstrakKegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di Desa Cibinuang Kecamatan Kuningan Kabupaten Kuningan dengan target pemuda-pemudi yang tergabung dalam Karang Taruna Tunas Mekar yang merupakan organisasi kepemudaan di tingkat Desa Cibinuang.� Permasalahan yang dihadapi oleh lembaga mitra dalam kegiatan ini yaitu: a) kurang tersosialisasikanya eksistensi organisasi pemuda dan perannya dalam pembangunan masyarakat desa, b) kesadaran dan partisipasi pemuda dalam organisasi baik pengurus/anggota kurang, c) pelatihan pada pengurus/anggota dalam membuat program kerja belum pernah dilakukan.� Metode pelaksanaan dalam kegiatan ini yaitu partisipasi aktif dengan tahapan yakni 1). Ceramah dan tanya jawab tentang peran organisasi pemuda, 2). Memberikan pelatihan teknis pembuatan program kerja, 3) Pendampingan dalam membuat proposal kegiatan. Seminar tentang peran organisasi pemuda untuk pemberdayaan masyarakat pada organisasi pemuda di Desa Cibinuang Kec. / Kab. Kuningan diisi dengan pemaparan materi yang sesuai dengan tema. Materi-materi yang disampaikan kepada peserta meliputi: peran pemuda dalam pembangunan desa, mekanisme penyusunan program kerja dan cara pembuatan proposal kegiatan untuk permintaan dana yang efektif. Pelatihan pembuatan program kerja dan proposal kegiatan dibagi menjadi tiga kegiatan, yaitu ceramah dan tanya jawab tentang peran organisasi pemuda, memberikan pelatihan teknis penyusunan program kerja dan pembuatan proposal kegiatan, dan pendampingan dalam membuat program kerja dan proposal kegiatan. Berdasarkan proses kegiatan Pengabdian Kepada Masyarakat dapat dilihat adanya 1) peningkatkan pemahaman dan kesadaran pemuda terhadap kapasitasnya dalam membangun desa melalui wadah organisasi pemuda, 2) anggota maupun pengurus organisasi kepemudaan termotivasi� untuk berperan aktif/berpartisipasi dalam membangun diri maupun desanya, 3) pengurus organisasi kepemudaan dapat menyusun program kerja, 4) pengurus organisasi kepemudaan mampu membuat proposal kegiatan dari setiap program kerja yang akan diajukan ke Pemerintah Desa Cibinuang.

scholarly journals PEMBUATAN MEDIA PROMOSI DESA BALONGSARI

DEVOSI ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Trio Atang Pradana ◽  
Setyo Supratno
Keyword(s):  
Community Service ◽  
Educational Institutions ◽  
Left Behind ◽  
Excellent Service ◽  
Service Activity ◽  
The Media ◽  
Health Institutions ◽  
Tourist Village ◽  
Village Government ◽  
The Village

The development of the website at this time has grown so fast due to the development of the internet infrastructure which is quite rapid. This has resulted in many industry players, educational institutions, health institutions and others using websites and other online-based applications as business and information delivery. The village government does not want to be left behind in providing excellent service to its citizens by providing information on the media website. The community service carried out introduced Balongsari Village as a tourist village with the target of promoting economic, social and cultural activities. The method used is in the form of counseling and website creation training. The continuity of this community service activity is in the form of a website created that is followed up by being managed by the local government to be used as a promotional media.

scholarly journals Empowerment of women's “meronce” crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

scholarly journals Empowerment of "meronce" hand crafts through training of on-line marketing strategy in the order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan, district, on-line market

2019 ◽  
Vol 4 (2) ◽  
pp. 217-226
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology.

PENGELOLAAN SPOT LAYANAN DALAM UPAYA PENINGKATAN EKONOMI KREATIF DI DESA WISATA CEPAKA

2021 ◽  
Vol 1 (1) ◽  
pp. 31-36
Author(s):  
Komang Krishna Yogantara ◽  
Dewiwati Sujadi
Keyword(s):  
Community Service ◽  
Financial Institutions ◽  
Limited Knowledge ◽  
Traditional Markets ◽  
The Core ◽  
Service Activities ◽  
Service Activity ◽  
Tourist Village ◽  
Village Communities ◽  
The Impact

Cepaka Village as a partner village of Triatma Mulya University has expressed their desire to form a tourist village, but their limited knowledge of tourism villages becomes an obstacle in making it happen. The focus of this activity is carried out based on the above grouping, namely realizing, packaging / packaging tourism villages by involving all existing potential, and involving village communities, management / governance of SMEs and services that will become the core products of tourism villages and the impact of tourism villages, implementing mentoring activities for community financial institutions in cooperatives, LPDs, traditional markets, waste banks and BUMDES. In accordance with the problems faced by partners in this service activity, the implementer can provide several solutions in accordance with existing conditions in the field. The implementation of community service activities in Cepaka Village includes several activities that have been carried out to increase the number of tours. As for the implementation of the program, namely: Programs in the Environmental Sector that have been implemented in Cepaka Village, including Community Service in the Cepaka Harum Plastic Bank area.

scholarly journals INCREASING COMMUNITY PARTICIPATION IN MAINTAINING CLEANLINESS AND HEALTH TO REALIZE COMFORTABLE TOURISM VILLAGE IN THE VILLAGE OF RINDU HATI

2021 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Rina Delfina ◽  
◽  
Sardaniah Sardaniah ◽  
Keyword(s):  
Community Participation ◽  
Community Service ◽  
Economic Value ◽  
Management Training ◽  
Household Waste ◽  
Disposal Site ◽  
Community Skills ◽  
Service Activity ◽  
Tourist Village ◽  
The Village

A clean and healthy tourist village is the main attraction for visitors because the beautiful and clean environment makes visitors feel comfortable. Based on the results of the FGD conducted by the University of Bengkulu LPPM in the village of Rindu Hati, several problems were found, such as the cleanliness of the village, the absence of a garbage disposal site. This of course can cause various problems for visitors and the community, one of which can affect public health and the environment. Efforts that can be made are the Guidance of Clean and Healthy Life Behavior (PHBS). The purpose of this community service activity is to provide education to the Rindu Hati village community so that they can maintain environmental cleanliness and health through the proper and correct application of PHBS, increase community knowledge and skills in managing household waste and environmental waste, and improve community skills in disease management. environmental impacts and independently in preventing and overcoming the health problems it faces. The methods used are: health education about waste management, training to utilize waste. The participants who took part in this activity were 50 people consisting of environmental groups, PKK cadres, health cadres, village officials, and housewives. The results of this community service activity show an increase in community participation in maintaining environmental cleanliness and health, this can be seen from the community's ability to implement PHBS and utilize waste that has economic value.

scholarly journals Peningkatan Kapasitas Aparatur Pemerintahan Desa dan Masyarakat Melalui Pelatihan Administrasi Pemerintahan Di Desa Sukamenak Kecamatan Cikeusal Kabupaten Serang

2018 ◽  
Author(s):  
Ahmad Sururi
Keyword(s):  
Community Service ◽  
Financial Reporting ◽  
Real Activity ◽  
Government Administration ◽  
Participatory Learning ◽  
Participatory Learning And Action ◽  
Service Activity ◽  
Group Members ◽  
Village Government ◽  
Activity Method

The purpose of this community service activity is to provide training on village government administration and village financial reporting governance in improving the capacity of village government apparatus. It is hoped that through these activities it will promote accountable and transparent village governance and give birth to village cadres who have good knowledge, attitude and skills. While the activity method used is Participatory Learning And Action. This activity is conducted by emphasizing on lecture, discussion, brainstorming conducted interactively with group members and continued with action or real activity that relevant with material of society empowerment. The results of community service activities run in accordance with predetermined plans, the community has a response and enthusiasm for training and created changes in knowledge, attitudes and skills.

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

PROGRAM KEMITRAAN KELOMPOK PENGURUS DESA "POLAMANKU" TENTANG PENCEGAHAN PENULARAN VIRUS CORONA

2021 ◽  
Vol 2 (1) ◽  
pp. 43
Author(s):  
Riki Ristanto
Keyword(s):  
Community Service ◽  
Knowledge And Skills ◽  
Corona Virus ◽  
Service Activity ◽  
Tourist Infrastructure ◽  
Transmission Prevention ◽  
Tourist Village ◽  
Gathering Place ◽  
And Control ◽  
Target Output

Dukuh Polaman Desa Bedali Kecamatan Lawang Kabupaten Malang is a tourist village known as "Polamanku". The variety of existing tourist infrastructure has the potential to become a gathering place for visitors, especially during holidays, but these facilities and infrastructure have not been facilitated by hygiene facilities, especially for the prevention of the corona virus contagious disease (covid-19). The purpose of this community service activity is to increase the knowledge and skills of partners regarding the management of prevention and control of the corona virus (covid-19). This community service is carried out through the method of seminars, mentoring, and procurement of tools for partners. This community service was attended by 15 administrators of the "Polamanku" tourism village. The target output of community service that has been achieved is in the form of services and products. Services in this case are in the form of providing seminars on management of prevention of transmission of the corona virus (covid-19) as well as assistance on the use of thermogun, 6 steps to wash hands, and use of masks. Through this method it is proven to be able to increase partners' understanding of the corona virus (covid-19) and the prevention of transmission (100%). The products that have been produced are in the form of banners and hand washing tools as a means of supporting the sustainability of the corona virus (covid-19) transmission prevention program. It is hoped that this activity can be sustainable independently carried out by partners and can inspire other similar tourism vehicles, considering that these activities have not been carried out a lot.

scholarly journals Pengembangan kawasan pesisir melalui pembentukan Desa Wisata Sepahat Kabupaten Bengkalis

2020 ◽  
Vol 2 ◽  
pp. 292-297
Author(s):  
Syamsudhuha Syamsudhuha ◽  
Arisman Adnan ◽  
Afrianto Daud ◽  
Iswadi HR ◽  
Mirza Hardian ◽  
...  
Keyword(s):  
Community Service ◽  
Local Community ◽  
Peat Soil ◽  
Group Discussion ◽  
Strong Support ◽  
Community Leader ◽  
Service Activity ◽  
Local Officials ◽  
Tourist Village ◽  
Tourism Potential

This paper aimed to develop the tourism potential of Sepahat Village, Bandar Laksamana District, Bengkalis Regency, what has been carried out, the obstacles are faced, and guidance efforts are carried out to support the realization of a tourist village, as well as recommendations that can be undertaken in the future. This community service activity used several methods, namely FGD, consultation, mentoring, and training. Focus Group Discussion (FGD) was conducted between the companion team (community service) with a team of cross-disciplinary and cross-university experts who were concerned and experienced in developing and assisting the fostered village and tourism village. FGD was also undertaken with the village head and local community leader. Consultation was carried out between local business actors, village head and community service team. Assistance was carried out between business actors directly related or as a support to tourism activities with local groups. The exploration of new economic potential in developing tourist villages, adding to the existing potential on the coast with peat soil, identifying a number of activities to encourage the realization of tourism villages, active participation and strong support from the society and local officials, gathering of society in tourism awareness groups, and also received a number of policy proposals to strengthen tourism village institutions.

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