scholarly journals Hypersemiotics in Printed Commercial Advertising

2019 ◽  
Vol 31 (2) ◽  
pp. 199
Author(s):  
Moh. Masrukhi
Keyword(s):  
Complex Information ◽  
Global Meaning ◽  
Commercial Advertising ◽  
Schematic Form

Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.

scholarly journals Hypersemiotics in Printed Commercial Advertising

2019 ◽  
Vol 31 (2) ◽  
pp. 199
Author(s):  
Moh. Masrukhi
Keyword(s):  
Complex Information ◽  
Global Meaning ◽  
Commercial Advertising ◽  
Schematic Form

Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal elements or signs, the relationships between these elements, and how these elements are interpreted. To understand the meaning and message of the advertisement, the elements will be analyzed with van Dijk’s concepts such as macrostructures (comprehension for complex information), superstructures (the schematic form that organizes the global meaning of a text), and microstructures (text grammars), and to understand signs especially nonverbal sign the hyper-semiotics theory will be used.

Development of Neural Structure and Function in Autism Spectrum Disorder: Potential Implications for Learning Language

2020 ◽  
Vol 29 (4) ◽  
pp. 1783-1797
Author(s):  
Kelly L. Coburn ◽  
Diane L. Williams
Keyword(s):  
Autism Spectrum Disorder ◽  
Language Development ◽  
Diffusion Tensor ◽  
Autism Spectrum ◽  
Language Intervention ◽  
Spectrum Disorder ◽  
Autistic Children ◽  
Neural Structure ◽  
Complex Information ◽  
And Function

Purpose Neurodevelopmental processes that begin during gestation and continue throughout childhood typically support language development. Understanding these processes can help us to understand the disruptions to language that occur in neurodevelopmental conditions, such as autism spectrum disorder (ASD). Method For this tutorial, we conducted a focused literature review on typical postnatal brain development and structural and functional magnetic resonance imaging, diffusion tensor imaging, magnetoencephalography, and electroencephalography studies of the neurodevelopmental differences that occur in ASD. We then integrated this knowledge with the literature on evidence-based speech-language intervention practices for autistic children. Results In ASD, structural differences include altered patterns of cortical growth and myelination. Functional differences occur at all brain levels, from lateralization of cortical functions to the rhythmic activations of single neurons. Neuronal oscillations, in particular, could help explain disrupted language development by elucidating the timing differences that contribute to altered functional connectivity, complex information processing, and speech parsing. Findings related to implicit statistical learning, explicit task learning, multisensory integration, and reinforcement in ASD are also discussed. Conclusions Consideration of the neural differences in autistic children provides additional scientific support for current recommended language intervention practices. Recommendations consistent with these neurological findings include the use of short, simple utterances; repetition of syntactic structures using varied vocabulary; pause time; visual supports; and individualized sensory modifications.

A Qualified Assertion Database for the History of Places

2019 ◽  
Vol 13 (1-2) ◽  
pp. 95-115
Author(s):  
Brandon Plewe
Keyword(s):  
Data Model ◽  
Temporal Change ◽  
Religious Congregations ◽  
Historical Gis ◽  
The Past ◽  
Model Based ◽  
Complex Information ◽  
Invaluable Tool ◽  
History Of ◽  
The Rich

Historical place databases can be an invaluable tool for capturing the rich meaning of past places. However, this richness presents obstacles to success: the daunting need to simultaneously represent complex information such as temporal change, uncertainty, relationships, and thorough sourcing has been an obstacle to historical GIS in the past. The Qualified Assertion Model developed in this paper can represent a variety of historical complexities using a single, simple, flexible data model based on a) documenting assertions of the past world rather than claiming to know the exact truth, and b) qualifying the scope, provenance, quality, and syntactics of those assertions. This model was successfully implemented in a production-strength historical gazetteer of religious congregations, demonstrating its effectiveness and some challenges.

Structural Analysis of Katoba Ritual Text Speech in Muna Communities

2020 ◽  
Vol 4 (2) ◽  
pp. 36-44
Author(s):  
S. Sarmadan ◽  
Siti Gomo Attas
Keyword(s):  
Structural Analysis ◽  
Oral Tradition ◽  
Qualitative Method ◽  
Text Structure ◽  
Main Flow ◽  
Grammatical Structure ◽  
Global Meaning ◽  
General Meaning ◽  
Ritual Text ◽  
Ritual Speech

The katoba ritual as a form of oral tradition from the Muna tribe is an integral part of the culture of the supporting community.  The purpose of this study is to describe the structure of the ritual text speech of the Muna communities.  The structure of the ritual speech utterances in this study is called the pogau toba text (PTT). This study uses a qualitative method with a Van Dijk structural approach that focuses on three frameworks of text structure, namely macro structure, superstructure, and microstructure. The results showed that 1) the macro structure, which is the overall meaning, global meaning, or general meaning of the PTT. The macro structure found in the PTT is the inauguration of a child as a Muslim. This is reflected in the pronunciation of the two words of the shahada of Asyhadu Allah ilaha Ilallah wa ashadu anna Muhammadar Rasulullah which marks a person's Islamic status; 2) superstructure, namely the four main flow structure of PTT in the context of the katoba ritual, namely opening “pembukaan”, toba conditions “syarat-syarat toba”, core of toba “inti toba”, and the closing “penutup”;  and 3) microstructure, which is limited to the style of the PTT language, namely diction or choice of words in the katoba ritual emphasizing religious and moral elements that are concrete through the use of polite and gentle language, found also a parallelism in grammatical structure, and expressions metaphorical expressions that take the symbols of flora and fauna or other natural objects are presented to convey an idea, concept, or specific purpose.

Die weltweite Bedeutung von permanenten Stichproben im Wandel der Informationsbedürfnisse: das Beispiel der Kohlenstoffinventuren | The global meaning of permanent sampling in keeping with the need for information: the example of carbon stock inventories

2003 ◽  
Vol 154 (3-4) ◽  
pp. 122-125 ◽  
Author(s):  
Michael Köhl
Keyword(s):  
Carbon Stock ◽  
Information Needs ◽  
Permanent Plots ◽  
Timber Production ◽  
Theoretical Concepts ◽  
Multiple Functions ◽  
Goods And Services ◽  
Global Meaning ◽  
Ideal Tool ◽  
Flexible Instruments

Permanent sampling designs utilize permanent plots and observations on successive occasions and proven to be an ideal tool for providing information on the sustainability of timber production. Are permanent sampling designs an adequate instrument to satisfy information needs concerning the sustainability of the multiple functions of forests? The example of carbon stock inventories is selected to demonstrate that permanent sampling designs are flexible instruments for inventorying and monitoring forests. The theoretical concepts of permanent samples can easily be adapted to new attributes and allow for providing a wide scope of information on wood and non-wood goods and services of forests.

INFORMATION ASPECT OF THE FORMATION OF THE ANTI-TERRORIST EURASIAN SPACE

2020 ◽  
Author(s):  
L.L. KHOPERSKAYA
Keyword(s):  
Central Asia ◽  
Relevant Information ◽  
Kyrgyz Republic ◽  
Sources Of Information ◽  
Labor Migrants ◽  
Legal Documents ◽  
Complex Information ◽  
Special Services ◽  
State Commission ◽  
The Republic

The article deals with the problem of completeness of information on measures to counter terrorism and extremism taken by the labor-surplus states of Central Asia. With the help of some former labor migrants, a new model of terrorism (IS 2.0) is being developed based on the use of pendulum migration of radical Islamists to the countries of Central Asia and Russia, such Islamists serve as the core of various extremist organizations. A serious problem for the Russian experts is that none of the countries (Tajikistan, Kyrgyzstan or Uzbekistan) sending labor migrants to Russia publishes complex information each country publishes mainly statistical or regulatory information or news. For example, not all official documents are available in Tajikistan or Uzbekistan and it is difficult to obtain official statistics in Uzbekistan or Kyrgyzstan. Nevertheless, the analysis of the disparate experience of the three countries, among which we can highlight the purposeful work with labor migrants carried out by the representative offices of the Republic of Tajikistan abroad the courses for imams of mosques and clerics on the prevention of radicalization of the population organized by the State Commission for religious affairs of the Kyrgyz Republic and the system of social rehabilitation of repentant extremists in Uzbekistan prove the need for relevant information in a certain standardized form. The main sources of information used in the article are documents of the UN, the CIS Anti-Terrorist Center, speeches of the President of the Republic of Tajikistan containing statistical information, news information from the websites of the special services of the Kyrgyz Republic and legal documents of Uzbekistan. The article substantiates the conclusion about the need to highlight the information aspect in the formation of the anti-terrorist Eurasian space, the relevance of which was discussed at the Council of the CSTO Parliamentary Assembly in May 2019.

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