scholarly journals The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri

Agro Ekonomi ◽  
2018 ◽  
Vol 29 (1) ◽  
pp. 32
Author(s):  
Dewi Nurpitasari ◽  
Lestari Rahayu Waluyati ◽  
Jangkung Handoyo Mulyo

The aims of this study are to identify both internal and external factors of agribusiness in PT Lentera Panen Mandiri (PT LPM), map the company’s position, and determine its development strategy. Main data used in this study is primary data obtained from stakeholders of PT LPM by direct interview. Strength, Weakness, Opportunity and Threat (SWOT) of soybean agribusiness in PT LPM were identified in this study and followed by determining the company’s position using SWOT diagram. Alternative srategies were derived from the SWOT matrix and prioritized using Quantitative Strategies Planning Matrix (QSPM) analysis. The results of this study identified 5 strengths, 7 weaknesses, 9 opportunities, and 6 threaths with the highest factors consisted as "company's commitment to supervise and foster farmers and suppliers", "is time-consuming sorting process and potency of mixed between rice and soybean", "opportunity to increase the  productivity of soybean at farmer level ", and "uncommit suppliers to supply only from areas that have been approved by the company" respectively. Based on the  SWOT diagram, soybean agribussiness in PT LPM positioned in Quadrant I, which mean that the company should apply Agressive Strategy or Strength – Opportunity (S-O) strategy. Based on the SWOT Matrix, 5 alternative of S-O strategies were derived. Based on the QSPM analysis, strategy for guarding and coaching farmers through patnership scheme is the first priority with Total Attarctive Score (TAS) is 12.9.

JOURNAL ASRO ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Arys Susanto ◽  
Arica Dwi Susanto ◽  
Avando Bastari

This requires an organization to be able to compete by always paying attention to the user's condition. Development strategy is one way to find out competitiveness in each of its power lines. To deal with user competition, especially in the face of global users, an organization must be able to establish a method as the basic foundation for the formulation of development strategies by increasing the value of competitiveness for its output or services. This strategy needs to be involved using the SWOT method as the main method to increase output, internal and external factors become the initial steps to carry out strategies to optimize business to achieve success. The use of an effective SWOT analysis can play an important role in determining the development strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the survival and continuity of the organization. The problem that the answer in this research is looking for is whether the SWOT analysis is the right strategy to increase output in the organization and how the development strategy applied by the organization in overcoming global friendships. In connection with these problems the following hypothesis is proposed: It is suspected that using a SWOT analysis can increase output so that the organization experiences a profit (surplus). This study uses primary data by providing questionnaires and secondary data to obtain archives or documents. In line with the problem and the research hypothesis, this study was conducted using the IFAS analysis method to analyze internal factors, EFAS analysis for external factors, then, included in the quantitative model, namely the SWOT matrix. The results of the analysis show that, using IFAS and EFAS analysis and using SWOT analysis shows the position of the organization in cell 2, the strategy chosen to support the achievement of the objectives of the organization is ST strategy.Keywords: SWOT, Strategy, Product Marketing, Business.


2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.


2021 ◽  
Vol 886 (1) ◽  
pp. 012064
Author(s):  
Kurnia ◽  
Syamsu Alam ◽  
Andi Sadapotto

Abstract Forest has various sources that can be utilized and honey is one of the non-timber forest products produced from Trigona sp beekeeping at SMKN 4 Luwu. This research is intended to describe the Trigona sp beekeeping business and identify the internal and external factors as the strength, weaknesses, opportunities and challenges from beekeeping business and so it can be formulated a good strategy to be carried out with using SWOT matrix. The analysis result shown the Strength, Weakness, Opportunity Threats. The alternative strategy that can be applied to develop the beekeeping business based on the analysis result of SWOT which dealing with the government for capital support, deligating the members to participate in beekeeping training, the availability of sustainable feed sources, utilizing the modern technology, using the compelling packaging, implementing the SOP in the packaging process so that the packaging is more hygienic, increasing the production volume, selling with competitive price, marketing the products through technology and keeping the school environment safety by installing the CCTV in the area of beekeeping business.


2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Hamdan Suriyok

The purpose of this study was to identify internal and external factors of SMEs of Junggo Village Goat, to analyze the strengths, weaknesses, opportunities and threats faced by Junggo Goat Village SMEs, to formulate a business development strategy that should be done of  SMEs of Goat Village Junggo . This research uses participatory action research (PAR) approach to data collection and processing. The data obtained in the form of primary data and secondary data. Based on the results of SWOT matrix analysis, there are several alternative strategies such as increasing the number of permanent customers, increasing sales capacity, increasing production capacity, promoting, performing financial and administration recording system, conducting market research and development, providing quality goats, increasing synergism and partnership, provide supplementary food and preventive medicine and conduct comparative studies.


2020 ◽  
Vol 7 (1) ◽  
pp. 19-29
Author(s):  
Rizky Wahyudi ◽  
Purnomo

Sentral Perkasa Jaya is a company that’s move in expedition. The problem faced is the development of technology causing intense business competition, resulting in decreased level of corporate income from year to year. In addition, the strategies used also tend to be monotonous, causing companies to compete with other companies. There are many problem of marketing strategy in the company, it can be an analysis of internal and external factors in the company. Next, internal and external factors will be analyzed again using SWOT matrix and IE matrix. After that Quantitative Strategic Planning Matrix (QSPM) are used to analyze decision making selection about appropriate strategies applied n the company. Based on the calculation of strategies that have been done using two methods, SWOT and IE, then the appropriate alternative strategy for the company is a market penetration strategy and product development strategy. The results of the QSPM method indicate that the best alternative strategy is the product development strategy with a total score of 5.47. This product development strategy is a strategy whereby a company does an existing product repair, or develops a new product to increase sales.


2018 ◽  
Vol 1 (3) ◽  
pp. 260-269
Author(s):  
Fitrilia Ratnasari

The objectives of this research are (1) to identify the profile and management system of tourism object in Pati Regency, (2) to identify the internal and external factors of tourism development in Pati Regency, (3) Prepare the development strategy of tourism object in Pati Regency. Data analysis technique using SWOT. The result of the research shows that (1) the tourism object profile in Pati Regency has great potential to be a tourist place that can bring many visitors with management system that need to be improved in order to establish good relationship between the Tourism Office and the management of the tourism object. (2) Internal factors that are owned by tourism object such as tourist attraction, hospitality, facilities, promotion and capital. While the external factors that are owned by tourism are competitiveness of tourism object, community life style, government support, innovation, and accommodation. (3) Strategy of tourism development in Pati Regency based on SWOT is the development of potential in each tourism object, maintenance and addition of facilities in tourism object, as well as increasing cooperation with private parties and investors. Tujuan dari penelitian ini adalah (1) mengidentifikasi profil dan sistem pengelolaan obyek wisata di Kabupaten Pati, (2) Mengidentifikasi faktor internal dan eksternal pengembangan obyek wisata di Kabupaten Pati, (3) Menyusun strategi pengembangan obyek wisata di Kabupaten Pati. Teknik analisis data menggunakan SWOT. Hasil penelitian menunjukkan bahwa (1) profil obyek wisata di Kabupaten Pati memiliki potensi yang sangat besar untuk dijadikan tempat wisata yang mampu mendatangkan banyak pengunjung dengan sistem pengelolaan yang perlu ditingkatkan agar menjalin hubungan yang baik antara Dinas Pariwisata dan pengelola obyek wisata. (2) Faktor internal yang dimiliki obyek wisata antara lain daya tarik wisata, keramahtamahan, fasilitas, promosi dan modal. Sedangkan faktor eksternal yang dimiliki obyek wisata adalah daya saing obyek wisata, gaya hidup masyarakat, dukungan pemerintah, inovasi, serta akomodasi. (3) Strategi pengembangan obyek wisata di Kabupaten Pati berdasarkan SWOT adalah pengembangan potensi di masing-masing obyek wisata, pemeliharaan dan penambahan fasilitas di obyek wisata, serta meningkatkan kerjasama dengan pihak swasta maupun investor.


2021 ◽  
Vol 16 (3) ◽  
pp. 487-496
Author(s):  
Dahmiri Dahmiri ◽  
Sylvia Kartika Wulan Bhayangkari ◽  
Wiwik Tiswiyanti

This study aimed to determine the obstacles handicraft SMEs face in business development and to analyze the development strategy of small and medium handicraft industries with an internet approach. The sample of this research is Handicraft IKM entrepreneurs in districts/cities in Jambi Province. The data collection tool is in interview guides with both craft IKM actors and critical respondents. The types of data required are primary data and secondary data. Preliminary data were collected utilizing interviews and direct observation of SMI actors, while secondary data was obtained from literature and reports from related institutions. The data and information obtained are processed using qualitative data processing methods, then further analyzed to develop priorities for the company. The analytical tools used are Internal Analysis, SWOT Matrix. The results of the study concluded that the craft IKM development strategy with an internet marketing approach could be done by: 1) marketing through the internet in the form of websites, social media (Facebook, Twitter, Instagram), and marketplace; 2) excellent service; 3) simplify the administrative process; 4) create easy hints; 5) Provide affordable fees; 6) Immediately respond to complaints and complaints.  


2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.


2014 ◽  
Vol 599-601 ◽  
pp. 1789-1792
Author(s):  
Feng Li Zhang

The emergence and development of cloud computing has brought about great change in the whole society. Using the method of SWOT analysis to analyze strengths, weaknesses, opportunities and threats of cloud computing in the development of archives informatization,.Considering internal and external factors and overall planning the development strategy of the application of cloud computing to archives informatization to speed up the development of archives informatization in our country


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