A Comparative Analysis Between Conventional Profit Making Business And Corporate Social Responsibility From Information Technology Perspective

2019 ◽  
Vol 12 (2) ◽  
pp. 456-463
Author(s):  
Musbah J. Aqel ◽  
Mosleh Zeebaree
Keyword(s):  
Information Technology ◽  
Corporate Social Responsibility ◽  
Comparative Analysis ◽  
Social Responsibility ◽  
Corporate Social

Using the Concept of “Social Distancing” in Advertising Designs: A Comparative Analysis

2021 ◽  
Author(s):  
Begüm Aylin Önder
Keyword(s):  
Corporate Social Responsibility ◽  
Comparative Analysis ◽  
Social Responsibility ◽  
Social Benefit ◽  
Global Scale ◽  
Social Distancing ◽  
Corona Virus ◽  
New Type ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in terms of ensuring audience communication. In the second half of 2019, people were confined to homes and life came to a standstill all over the world in order to reduce and prevent the impact of the pandemic within the scope of the “New Type Corona Virus” (COVID-19) measures, which are from the sars-cov-2 coronavirus family, which is spreading rapidly globally starting from Wohan, Hubei Province, China. As a basic protection module for humanity against corona virus, it has incorporated the concept of social distancing into their lives in order to reduce the contact of staying at home and increasing hygiene, except in mandatory situations. During this extraordinary period, many brands on a global scale have included the concept of “social distance” in their advertising messages with the awareness of corporate social responsibility and have started to inform and educate the community about this issue by emphasizing the importance of the process. Within the scope of this research, advertising designs prepared by brands acting with corporate social responsibility awareness through the concept of social distancing during the Pandemic period were discussed and how the meaning structures behind the messages were created and transmitted. The research is limited to 3 (three) advertising designs determined by the 'judicial sampling' method (selective method). In the sample of the study, advertising narratives of brands in different sectors were explained in general framework and similar and different aspects of messages were uncovered by performing comparative analysis between messages in line with the findings obtained from the narratives. In this context, it was determined that the contrasts of “pessimism and optimism, hope and despair, happiness and unhappiness, death and life, strong and powerless, youth and old age, unity/togetherness and separation, struggle and defeat, nature and culture” were constructed as the main discourse.

Appreciation Level and Organizational Performance

2008 ◽  
pp. 108-114 ◽  
Author(s):  
Murako Saito
Keyword(s):  
Information Technology ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Social Environment ◽  
Technological Systems ◽  
Cognitive Fit ◽  
Organizational Goals ◽  
Good Balance ◽  
Corporate Social

Corporate environment changing with the advent of information technology and with diversified organization has been inquired to redesign to transform into an intelligent and innovative organization, so that corporate vision and organizational goals in the subsystem of corporate are provided for being shared by multidisciplinary workers and other stakeholders, and corporate social responsibility can also be shared by all the participants. System matching between developing levels in technological systems, and also cognitive fit in the levels of individual, team/group and organization are required not only to maintain good balance, but also to enhance operational and organizational resilience in making appropriate shifts to adapt to changing social environment. To make the shift successfully, cognitive fit or value alignment between individuals and collectives in the environment of advanced technologies is to be studied, so that corporate social responsibility, or for corporate prosperity is to be shared by all the stakeholders.

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