Effects of Expected Medical Service and Country Image on Medical Tourism Intention

2018 ◽  
Vol 22 (3) ◽  
pp. 187-214
Author(s):  
Young Ju Kim ◽  
Jooheon Kim
Keyword(s):  
Medical Service ◽  
Medical Tourism ◽  
Country Image

scholarly journals Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093253 ◽  
Author(s):  
Salman Majeed ◽  
Zhimin Zhou ◽  
Haywantee Ramkissoon
Keyword(s):  
Quality Of Life ◽  
Service Quality ◽  
Cosmetic Surgery ◽  
Medical Service ◽  
Medical Tourism ◽  
Future Research ◽  
Emotional Attachment ◽  
Mediating Role

This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.

scholarly journals Medical tourism market trends - an exploratory research

2017 ◽  
Vol 11 (1) ◽  
pp. 1111-1121 ◽  
Author(s):  
Florența Larisa Ile ◽  
Gabriela Țigu
Keyword(s):  
Medical Service ◽  
Medical Tourism ◽  
Developing Economies ◽  
Economic Benefits ◽  
Modern Concept ◽  
Published Data ◽  
Exploratory Research ◽  
Service Trade ◽  
Tourism Destination ◽  
World Tourism Organization

Abstract Medical tourism is a modern concept, but not a new tourism practice. Even there is still no international consent on the definitions and measurement of this trend, its importance in the development of a tourism destination started to be taken into consideration. In accordance with tourism segment classification depending on journey reasons recommended by World Tourism Organization, one of the main groups is for “medical treatment/health”. Being part of health tourism, medical tourism is often called medical travel because it includes the act of travelling to different countries for medical reasons. An increasing significant element in medical service trade is patient circulation at cross-border level with a view to obtaining necessary health services; this circulation generated a new phenomenon, namely medical tourism. Studying the scientific literature we find new medical tourism trends in connection with globalization and liberalization. The countries that decided to promote this niche tourism are aware of the huge economic benefits brought by this. Analyzing published data by tourism medical organizations associated to indicators of economic development, we find two aspects: the success of a medical tourism destination is influenced by the economical level of the receiving countries, but, at the same time, it is also a growth factor for developing economies if it is included in their national strategy. We intend to find the answer of several questions: trends in medical tourism development are involving only medical service trade, or a combination of specific activities of many sectors? Is the medical tourism acting in favor of developing economies? This study aims to notice the development trends of the medical tourism based on the published figures and on the experience of major destinations and to highlight the importance of the medical tourism for the developing economies.

scholarly journals DETERMINANTS OF OUTBOUND MEDICAL TOURISM: IMPLICATIONS FOR SERVICE MARKETING AND DEVELOPMENT

2020 ◽  
Vol 33 (4) ◽  
pp. 1507-1512
Author(s):  
Felix John EZE ◽  
◽  
Juliet John INYANG ◽  
Nina Valentine ORJI ◽  
◽  
...  
Keyword(s):  
South Africa ◽  
Service Quality ◽  
Medical Service ◽  
Medical Tourism ◽  
Service Marketing ◽  
Snowball Sampling ◽  
Service Cost ◽  
Point Scale ◽  
Destination Competitiveness ◽  
Medical Tourist

This study examined the demand factors responsible for outbound medical tourism to India, South-Africa and Germany. The demand factors included medical tourist attitude, medical destination competitiveness, medical service cost and medical service quality. Using snowball sampling, 138 medical tourists were surveyed with the aid of a self-administered 24-item 5-point scale questionnaire. The data obtained were analyzed using multiple regression analysis. The findings of the study were that tourist attitude has no significant influence on outbound medical tourism; Medical destination competitiveness significantly influences outbound medical tourism negatively; whereas, medical service cost and medical service quality significantly influence outbound medical tourism positively.

scholarly journals Understanding the Country Image-Travel Motivation Nexus in Emerging Tourism Typologies for South Africa

2020 ◽  
Vol 27 (3) ◽  
pp. 28-33
Author(s):  
Tafadzwa Matiza ◽  
Elmarie Slabbert
Keyword(s):  
South Africa ◽  
Decision Making ◽  
International Business ◽  
Medical Tourism ◽  
Travel Behaviour ◽  
Country Image ◽  
Travel Motivation ◽  
Table Mountain ◽  
Self Administered Questionnaire ◽  
Origin Effect

Abstract Introduction. This paper explores the influence of country image on the evaluation of a destination’s attributes from the perspective of inbound tourists to South Africa - within the context of both business and medical tourism. Material and methods. Data were generated from a self-administered questionnaire distributed as part of a survey of inbound tourists visiting South Africa’s Table Mountain. Factor analysis and multiple regression were employed to determine the factors and establish their relationship, respectively. Results. The results suggest that South Africa’s image as a country influences tourist’s perception of the country and its destination attributes. More intriguingly, the results show that South Africa’s image is subject to both stereotypes and the country-of-origin effect. Conclusion. The paper concludes that country image is a significant heuristic cue in the appraisal of the destination attributes that motivate inbound tourist travel behaviour. More so, it is aspects such as the ability to manage its affairs, nationally branded exports and the availability of international business-related opportunities that may be most influential to South Africa’s perceived image in tourist decision-making.

State of medical service in Kamchatka as a contributor to the region’s medical tourism development

10.12737/4094 ◽  
2014 ◽  
Vol 8 (3) ◽  
pp. 24-34
Author(s):  
Елена Улько ◽  
Elena Ulko
Keyword(s):  
Service Quality ◽  
Medical Service ◽  
Medical Tourism ◽  
Service Improvement ◽  
Opinion Poll ◽  
Initial Stage ◽  
Qualified Personnel ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Quality Material

The tourism and hospitality industry is immediately dependent on such factors as qualified personnel, service quality, material and technical foundation, and well-developed infrastructure. The initial stage of any tourist activity development should include a thorough analysis of the corresponding industry’s state. The author of the article provides an overview of Kamchatka, the state of medical care in the region, and analyses the results of the opinion poll conducted in order to collect data on the Kamchatka population’s evaluation of the medical service quality and suggestions on medical service improvement in Kamchatka.

scholarly journals ANTECEDENTS OF WORD-OF-MOUTH GENERATION IN MEDICAL TOURISM

2021 ◽  
Author(s):  
Ching Ying Tian ◽  
◽  
Seow Ai Na ◽  
Lam Siew Yong ◽  
◽  
...  
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Medical Service ◽  
Medical Tourism ◽  
Service Providers ◽  
Perceived Value ◽  
Tourism Industry ◽  
Market Demand ◽  
High Level

The growing market demand for medical tourism has triggered intense competition among the medical tourism industry players. Word-of-mouth has been recognised as one of the key acquisition channels among the thoughtful marketing tactics to attract medical tourists. The purpose of this study is to gain insight on the relationship between medical service quality, perceived value, and satisfaction on word-ofmouth generation in a medical tourism setting. A quantitative survey was conducted to collect the data. The data collected was analysed using the Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicated that medical service quality is positively associated with perceived value, which in turn, affects satisfaction. However, perceived value and satisfaction are not positively related to wordof-mouth generation. The availability of resources, patient cooperation and collaboration among service providers do affect the outcomes of word-of- mouth generation. It is implied that effort must be directed by the healthcare institutions to enrich the value and satisfaction of medical services. Hospital management should emphasise the service quality and raise it to a high level in order to increase recommendation.

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