Does Mutual Fund Advertising Practice Conform to Financial Theories of the Information Needed for Investment Decisions?

2004 ◽  
Author(s):  
Bruce A. Huhmann ◽  
Nalinaksha Bhattacharyya
Keyword(s):  
Mutual Fund ◽  
Investment Decisions ◽  
Mutual Fund Advertising

MUTUAL FUND ADVERTISING AND FUND CONSUMER REDEMPTION BEHAVIOR

2014 ◽  
Author(s):  
Kuan-Ling Lai ◽  
◽  
Miao-Ling Chen ◽  
Chi-Lu Peng
Keyword(s):  
Mutual Fund ◽  
Mutual Fund Advertising

Small Active Investors' Perceptions and Preferences Towards Tax Saving Mutual Fund Schemes in Eastern India

2020 ◽  
pp. 1789-1800
Author(s):  
Jitendra Kumar ◽  
Anindita Adhikary ◽  
Ajeya Jha
Keyword(s):  
Data Collection ◽  
Mutual Fund ◽  
West Bengal ◽  
Investment Decisions ◽  
Primary Data ◽  
Survey Method ◽  
Eastern India ◽  
Factors Influencing ◽  
Two Factors ◽  
State Capital

Perception and preference factor plays an important role and help the investor to understand and make the meaningful investment decisions. These two factors are highly influenced by demographic differences of an investor. The present study aims to examine the perception and preference factors influencing the investment behavior of an investor based on various demographics differences. Survey method of primary data collection techniques was adopted to collect responses of 750 respondents from Eastern India particularly (state capital or satellite towns having the population of 10,00,000) Bihar, Jharkhand, Odisha, West Bengal, Sikkim and Assam. Results of the present study suggest that significant demographics differences occur in investment perceptions and preferences towards tax saving mutual fund investments among the investors.

scholarly journals An Experimental Analysis of Investors’ Pattern in Investment Decisions Making in Indian Stock Market

2019 ◽  
Vol 8 (2S3) ◽  
pp. 1547-1556
Keyword(s):  
Stock Market ◽  
Mutual Fund ◽  
Investment Decisions ◽  
Structured Interview ◽  
Chi Square ◽  
Investment Pattern ◽  
Bank Deposits ◽  
Chi Square Test ◽  
Portfolio Managers ◽  
Indian Stock Market

The purpose of this paper is to see that how individuals are using their income in investing in stock market. How the interdependency exist between income and investment pattern. For achieving the objective, data was collected from 218 investors through self structured questionnaire to know the behavior of investors for using their deposable income. Chi square test was applied. It was found that interdependency exist between shares, postal savings, real estate, mutual fund, insurance and income groups. And there is no significant interdependency exist between income and investment pattern i.e. bank deposits, metal and PPF. Structured interview of 50 portfolio managers were taken to confirm and identify that which factors are influencing investors to invest their money and in which instrument. And it was found that the Investor’s family structure and social environment, low risk, long term investment, the religious and political views, past investment experiences affect investors’ investment decisions.

scholarly journals The Effect of E-Marketing with the AISAS Model on Shariah Mutual Fund Investment Decisions at Bibit Mutual Fund Fintech

2020 ◽  
Vol 8 (1) ◽  
pp. 28-43
Author(s):  
Iin Mega Nurjanah ◽  
Iqbal Fadli Muhammad ◽  
Muhammad Doddy AB
Keyword(s):  
Data Analysis ◽  
Mutual Fund ◽  
Structural Equation ◽  
Investment Decisions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Action Variable ◽  
Fund Investment ◽  
Search Variable

This study aims to examine the effect of E-marketing with the AISAS model on mutual fund investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 34 respondents who had or were investing in Bibit Mutual Fund Fintechs that had been registered in the OJK. The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Based on the results of data analysis,  Attention variable has a significant effect on Interest variable, Interest variable has a significant effect on Search variable, Search variable has a significant effect on Action variable, Action variable has a significant effect on Share variable, and Share variable has a significant effect on Investment Decisions. Keywords: E-Marketing; Investment Decision; AISAS Model 

Sign in / Sign up

Export Citation Format

Share Document