scholarly journals The Effects of a Day Off from Retail Price Competition: Evidence on Consumer Behavior and Firm Performance in Gasoline Retailing

2017 ◽  
Author(s):  
ystein Foros ◽  
Mai Thi Nguyen ◽  
Frode Steen
Keyword(s):  
Consumer Behavior ◽  
Firm Performance ◽  
Price Competition ◽  
Retail Price

Returns Policies and Retail Price Competition

2004 ◽  
Author(s):  
Paddy V. Padmanabhan ◽  
Ivan P. L. Png
Keyword(s):  
Price Competition ◽  
Retail Price

Creating a Culturally Sensitive Marketing Strategy for Diffusion of Innovations Using Hofstede's Six Dimensions of National Culture

2015 ◽  
pp. 533-557
Author(s):  
Harish C. Chandan
Keyword(s):  
Consumer Behavior ◽  
National Culture ◽  
Diffusion Of Innovations ◽  
Price Competition ◽  
Intervention Strategy ◽  
Innovation Adoption ◽  
Culturally Sensitive ◽  
Perceived Behavioral Control ◽  
Radical Innovations ◽  
Six Dimensions

Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of innovations can be predicted from their attitude towards the adoption, perceived behavioral control, social influence, and subjective norms, which are part of the national culture (Ajzen & Fishbein, 1980; Ajzen, 1985, 1991). For multiple generations of the same product, innovation adoption and substitution occurs simultaneously. An integrated, multi-generation diffusion model has been developed that considers a dynamic market potential with a competitive relationship among generations and products (Kreng & Wang, 2013). The Hofstede framework of national culture is the most widely used cultural framework to explain the consequences of culture for global marketing, branding, and advertising (Hofstede, et al., 2010; Mooij & Hofstede, 2010, 2011; Rinnie & Fairweather, 2012). The purpose of this chapter is to summarize the current understanding about creating a culturally sensitive marketing intervention strategy including price, competition, and substitution for the diffusion of innovations using Hofstede's six dimensions of national culture.

Do Strategic Conclusions Depend on how Price is Defined in Models of Distribution Channels?

2005 ◽  
Vol 42 (2) ◽  
pp. 228-232 ◽  
Author(s):  
Rajeev K. Tyagi
Keyword(s):  
Price Competition ◽  
Distribution Channels ◽  
Empirical Models ◽  
Retail Price ◽  
Decision Variables ◽  
Pricing Decision

Models of distribution channels have defined retailer and manufacturer pricing decision variables in different ways, such as absolute retail price or absolute retail margin and absolute manufacturer price or absolute manufacturer margin. This article examines whether this choice of definition affects the equilibrium outcomes from such models. It shows that the equilibrium outcomes do not change with these definitions if manufacturers are modeled as Stackelberg pricing leaders to their retailer. However, if manufacturers are modeled as Bertrand-Nash competitors to their retailer or as Stackelberg pricing followers to their retailer, the equilibrium outcomes change depending on how the retailer's pricing decision variables are defined. Moreover, if in these two cases manufacturers and retailer are allowed to define their own pricing decision variables, then (1) manufacturers are indifferent about choosing among absolute prices, absolute margins, and percentage margins, but (2) the retailer chooses percentage margins. These results have implications for both theoretical and empirical models of price competition in distribution channels.

The Anatomy of Retail Price Competition a Study of Advertised Food Prices

1962 ◽  
Vol 4 (3) ◽  
pp. 13-30
Author(s):  
Lee E. Preston ◽  
Reed Hertford
Keyword(s):  
Price Competition ◽  
Food Prices ◽  
Retail Price

Crowdsourcing, innovation and firm performance

2015 ◽  
Vol 53 (6) ◽  
pp. 1158-1169 ◽  
Author(s):  
Yejun Xu ◽  
D. Enrique Ribeiro-Soriano ◽  
J. Gonzalez-Garcia
Keyword(s):  
Information Systems ◽  
Firm Performance ◽  
Price Competition ◽  
Deep Understanding ◽  
Telecommunications Industry ◽  
Added Value ◽  
Primary Study ◽  
Content Type ◽  
Distinctive Competences ◽  
Telecommunications Industries

Purpose – The purpose of this paper is to identify whether firms that correctly use crowdfunding tools perform significantly better than firms that do not. For that purpose the authors develop a model that relates crowdfunding, innovation distinctive competences and its potential to create value in the firm. The authors want to know if crowdsourcing has more impact on Schumpeterian distinctive competences or continuous distinctive competences. Another aim is to create a new scale to measure the degree of crowdsourcing introduction in a firm. Design/methodology/approach – Within the knowledge intensive industries, the universe selected was the Chinese population of biotechnology and telecommunications industries. The information on the three variables was collected in a primary study, carried out by mail questionnaire. The questionnaire respondent was the manager of the firm. The measuring instrument was pre-tested in 30 firms, 15 from the biotechnology and 15 from the telecommunications industries. The fieldwork was undertaken between January and May 2013. The questionnaire was sent to all the firms making up the population. The sample finally included 393 firms (201 from the biotechnology industry and 192 from the telecommunications industry). Findings – Although the potential of crowdsourcing systems and its indirect relationship with firm performance is complex, the authors have showed that those firms who use these technologies to capture the knowledge of the customers and transform it in innovation competences can obtain a better performance. This result has important managerial implications. Biotechnology and telecommunications companies should use information systems in an efficient way to immediately satisfy constantly changeable customer desires and needs, since firms that are not able to generate this added value across their information and technology systems, risk being relegated to price competition. Firm information systems should be used strategically to develop a deep understanding of preferences and behaviors of its customers in order to foster loyalty and retention. One way to improve innovation competences in a firm is to introduce information technology applications oriented to capture the needs of the customers. Originality/value – This work is an interesting contribution to the literature in that it exacts a knowledge of the causal relationship between crowdsourcing and innovation. The implantation of crowdsourcing techniques is not able to directly improve firm performance, but it exerts an indirect influence by developing innovation distinctive competences. A firm will successfully introduce crowdsourcing if it is able to imbue their principles and practices with processes, routines and individuals, in order to increase its organizational memory and its ability to improve or create new products. The authors have created a new scale to measure the degree of crowdsourcing introduction in a firm. It meets all the sociometric properties required to social sciences.

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