Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm

This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio-cultural resources as normative channels of persuading readers to consumption. To achieve that goal, ten advertisements of financial, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising frameworks, functioned as data of analysis. After stratifying the advertisements into appropriate organizations, the terminology of ‘Below the clause’, functioned as the processing instrument. This allowed the application of graphic illustrations to account for the frequency of communicative components. The analysis revealed the employment of nominal groups (the lessons; this Eid) as playing dominant roles in the constructs, verbal groups (taste; celebrate) and prepositional phrases (from all of us at Fidelity Bank®; of commerce), also operated as stimulating structures. Although negligible, minor clause (Happy Workers’ Day; Eid Mubarak) are relevant grammatical elements of inducement. Besides anchorage and relaying functions interlocking the texts, one observed ambiguity (your work; Bae) in the Union Bank® and Wema Bank® advertisements. Connotations facilitated the communication of Mama don land and the big bottle of Coca-Cola®; the spirit of our nation and green-white-green dresses; your work and Maman Aisha; and the sacrifice of Christ with the crown of thorns. Contexts such as Yorùbá traditions, family ffairs, religious nuances, savings, and historical notions are propagated cultural endowments that influenced the advertisements’ meaning potential. As a result, the analysts might suggest that advertisers ought to consistently decorate their campaigns with cultural fortunes. Such behavior has the capacity to educate and influence readers to consumption in their various regional domains.

Organizational Learning and Strategic Positioning in Telecommunication Industry in Kenya

The telecommunication industry is continuing to change and mounting a lot of pressure towards efficiency in the business world enabling exploration of new opportunities in the rapidly widening digital environment. The fast changing environment has led the industry to focus on developing organization learning which guarantees future success in meeting the fast changing telecommunication market. The study focused on organizational learning on strategic positioning in telecommunication industry. This study adopted a descriptive design. The target population for this study comprised of 188 strategic planning managers at customer care centers and Chief Executive Officers at the head offices of the four mobile and fixed network operators in Kenya namely; Safaricom Limited, Airtel Kenya, Telkom Kenya and Equitel Kenya. The study used Census to collect the data from the four mobile operators. Primary and Secondary data was used in this study. Primary data was collected using a questionnaire administered to respondents through drop and pick method. Descriptive statistics and inferential statistics was used in this study. The study established that continuous learning had influence on strategic positioning of telecommunications industries in Kenya. The results confirmed that telecommunications industries that practiced continuous learning based on innovation had strategic positioning advantage than those organizations that do not. This means that improvement on continuous learning led to strategic positioning in telecommunication industry in Kenya. This study concludes that organizational learning was statistically significant. The study recommends that the communication authority should lobby for application of the most recent technology by its members for use by the research and development department in conjunction with the ICT ministry.

Telecommunications Customer Churn and Loyalty Intention

Nowadays the telecommunications sector is becoming very complex Because of the panoply of high-speed technological services. Customers are abandoning the services offered by telecommunications operators because of their dissatisfaction with the services they offer. «Churn» or the migration of customers from one telecommunications operator to another is the main problem facing the telecommunications industries worldwide. Business managers consider the quality of service to be paramount. As a consequence, they have devised reliable criteria to assess the flow of customers within the market and check and evaluate whether customers are satisfied with the services they are offered. This, in turn, helps to establish customer loyalty and provide a healthy and sustainable trading agreement. Service quality control assessment is pivotal to identify the leverage and evaluate the internal and external competition in the industry. Although this concept is not foreign, rather it is an essential business management tool. The goal of this study is to determine the significant criteria for the cause migration of a Tunisie Telecom customer to another operator. Telecommunication is an essential lifelong component that contributes to the comfortability of our daily lives. The various means of telephone communication play a significant role in improving the effectiveness of communication industry. Every telecommunication operator is aware today that it is cheaper to retain an existing customer than to seek to recruit a new one. Indeed, we noticed that the telecommunications market is characterized by intense competition, where a change in the quality of service or a negative interaction perceived by the customer could risk losing them. As a result, the majority of operators introduce studies and action plans to retain customers and keep them as long as possible. The notion of keeping customers and building loyalty is probably one of the biggest challenges that operators around the world face in global competition. In order to achieve the goals set by telecom operators and to achieve maximum profitability, operators must effectively analyze market data and adopt a most effective targeted communications strategy for their customers. Keywords: churn analysis, customer loyalty, mobile marketing, telecommunications, telecommunications customer.

The influence of ICT megatrends on global megatrends

In this paper, the author analyses the significant influence of IT on global megatrends. Of the five leading global megatrends, two are in the field of ICT, digital media and new technologies. The main reasons for the impact of IT megatrends are twofold: (1) the digital convergence of the media, ICT and telecommunications industries, (2)the exponential increase in information, computing power and internet transfer data. Digital convergence will significantly contribute to changing business models. In an applicative sense, the author considers the concepts of Industry 4.0 - The Fourth Industrial Revolution (4IR), to be the most significant as it marks the paradigmatic change of information, the conceptual and processual transformation of data and services ecosystems in the domains of robotics, the Internet of Things (IoT), Internet of Services, Automated Intelligence, Collaborative Robots (Cobots), Industrial Robots, Augmented Reality, and Virtual Reality. In business and strategic terms, digital media business models will transition, under the influence of digital convergence, to a multi-platform, complementary, interoperable and networked media and ICT ecosystem with a specific focus on the production and distribution of media products, services and applications within the user interface, hypermedia, immersion, mass customization, personalized, augmented and ambient media business space and environment.

A Comparative Analysis of Customers’ Satisfaction of Telecommunications Industries: A Reference from Bangladesh

This is basically an analytic paper. Here the researcher has made a comparative analysis of customers’ satisfaction of Banglalink, Grameen Phone, Robi and Teletalk Telecommunication Companies in Bangladesh. An ordered questionnaire is organized to collect primary data from 400 customers from the customer care centers in the Sylhet City from Bangladesh. The researcher uses random and convenience sampling methods in this paper to collect data. The researcher selects fifteen independent variables to compare the customers’ satisfaction. Descriptive statistics, t-statistics, and ANOVA have been used in here to analyze the data. The findings have shown that the customers of Robi Telecommunication Company are more satisfied than the other companies. The researcher has thought that this effect may be the effect of merging with Robi and Airtel.

The effect of online social networks and competency-based management on innovation capability

Purpose The purpose of this paper is to explore the effect of online social networks and competency-based management on innovation capability. Design/methodology/approach The paper is theory-confirming. Theoretical relationships were tested using an empirical study of 289 firms from the Spanish biotechnology and telecommunications industries. Findings Results confirm that online social network use for internal cognitive processes (e.g. reading, searching and storing information) and external cognitive processes (e.g. sharing and co-creating knowledge) positively affects knowledge transfer. This knowledge helps firms to achieve superior competency in R&D to succeed in innovation programs. Research Limitations/implications All survey respondents were from Spain, which may limit the generalizability of findings. A longitudinal approach was not used. However, doing so would make it possible to explore time lags between online social network use, competency-based management and innovation. Practical Implications This paper highlights the potential as well as the limitations of online social networks and competency-based management in promoting innovation capability. Businesses must consciously manage the assimilation and use of online social networks to benefit from them. Originality/value The study contributes to the literature by identifying effects on innovation capability at the meso-level (i.e. online social networks). Findings highlight the need for a shift in focus away from collaborating and interacting in online social networks (micro-level) and organizational contexts (macro-level) so as to improve innovation capability.

Getting together or breaking apart? Trade union strategies, restructuring and contingent workers in Southern Europe

The article considers the strategies of trade unions towards the representation of call centre workers. Using a comparative case study, it examines the divergent union responses to the growth of contingent labour by looking at the telecommunications industries in Italy and Greece. Although the trade unions in Italy pursued inclusive strategies embracing the call centre workers and negotiating the restructuring of the whole sector, the unions in Greece followed a policy of exclusion leaving call centre workers outside representation and negotiating their internal restructuring. The article argues that the different union identities, and the diverse power resources and internal organizational politics help explain the variation in the trade unions’ strategic responses.

Comparative analysis of back-to-back subcontracts in the construction and telecommunications industries

Purpose – “Back-to-back” contracts are widely used in the engineering and construction industry and are recently spreading into the telecommunication industry. In back-to-back contracts, the principals require the main contractors to assume majority of the liability in delivering a project and in turn, the main contractors try to allocate most of that liability to their subcontractors. The successful delivery of the projects hinges on how the contracts are drafted and risks are allocated between the parties involved. The purpose of this paper is to undertake a comparative analysis of “back-to-back” subcontracts in the telecommunication and construction industries. Design/methodology/approach – By examining contracting practices and texts from contract documents for the telecommunication and construction industries, this paper reveals how certain aspects of “back-to-back” contracts lose their meaning when seen out of context. Using comparative research method, this paper discusses reasons why the adoption of “back-to-back” contracts should be a matter of degree, based on the business strategy and relevance to the intended transactions rather than on the typical model of “back-to-back” contracts. Findings – Good contracting practices should be such as to enable parties negotiate the contract terms to ensure clarity and common understanding before commencing the project. Construction universally adopts back-to-back even for minor straightforward works, an approach supported by readily available industry model contracts as well as the traditional tender process (design before construction). In telecoms, back-to-back is mainly desired where the subcontractor has a major part of the scope, whereas minor subcontractor scope is considered “leverage commodity” where suppliers are engaged using in-house contract templates, often in a frame contract arrangement, to satisfy corporate strategies for supplier management and pricing. Originality/value – This paper provides value by presenting an insightful review of the nature of back-to-back contracting practices in the telecommunication and construction industries. The paper outlines advantages, disadvantages and opportunities for improving “back-to-back” contracting practices in the telecommunication and construction industries.