Modeling the Effect of the Perceived Value of E-Shopping Experience on the Purchasing Decision Process in the Social E-Commerce

2014 ◽  
Author(s):  
Tarek Abdellatif ◽  
Chetoui Jenene
Keyword(s):  
Decision Process ◽  
Perceived Value ◽  
Purchasing Decision ◽  
The Social ◽  
Shopping Experience

scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

A Fixed Pricing Group Buying Decision Model

2015 ◽  
Vol 11 (2) ◽  
pp. 40-59 ◽  
Author(s):  
Jin Baek Kim
Keyword(s):  
Social Factors ◽  
Decision Process ◽  
Decision Model ◽  
Subjective Norm ◽  
Significant Determinant ◽  
Social Perspective ◽  
Group Buying ◽  
Consumer Decision Process ◽  
The Social ◽  
Shopping Motivations

In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social factors directly or indirectly affected consumers' buying intention at FPGB websites. To be more specific, of the social factors, perceived complementarity was the most significant determinant of FPGB buying intention not just in the direct influential paths but in the indirect influential paths. Subjective norm did not directly affect FPGB buying intention, but it did indirectly. These results imply that the managers of FPGB websites should carefully consider social factors as triggers for shopping motivations when designing and operating FPGB websites.

Inclusion of Social Subsystem Issues in IT Investment Decisions

2011 ◽  
pp. 164-183
Author(s):  
Sherry D. Ryan ◽  
Michael S. Gates
Keyword(s):  
Survey Data ◽  
Decision Process ◽  
Cost Benefit Analysis ◽  
Investment Decisions ◽  
Cost Benefit ◽  
Decision Makers ◽  
Benefit Analysis ◽  
Analysis Model ◽  
Decision Criteria ◽  
The Social

Researchers have attempted to augment the traditional cost/benefit analysis model used in the IT decision process. However, frequently social subsystem issues are inadequately considered. Survey data, collected from a U.S. sample of 200 executives, provides an empirical assessment of how these issues compare with other IT decision criteria given differing decision types. The social subsystem issues considered most important by decision makers are also identified and the manner by which they consider these issues is investigated.

Creating and retaining customers: perspective from Pakistani small and medium retail stores

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Past Research ◽  
Retail Store ◽  
Partial Least Square ◽  
Least Square ◽  
Store Image ◽  
Retail Stores ◽  
Content Type ◽  
Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

scholarly journals The effects of familiarity and social hierarchy on group membership decisions in a social fish

2009 ◽  
Vol 6 (3) ◽  
pp. 301-303 ◽  
Author(s):  
Lyndon A. Jordan ◽  
Marian Y. L. Wong ◽  
Sigal S. Balshine
Keyword(s):  
Life History ◽  
Decision Process ◽  
Group Membership ◽  
Social Rank ◽  
Group Living ◽  
Social Hierarchy ◽  
Trade Off ◽  
The Social ◽  
Potential Benefits ◽  
Complex Decision

Members of animal groups face a trade-off between the benefits of remaining with a familiar group and the potential benefits of dispersing into a new group. Here, we examined the group membership decisions of Neolamprologus pulcher , a group-living cichlid. We found that subordinate helpers showed a preference for joining familiar groups, but when choosing between two unfamiliar groups, helpers did not preferentially join groups that maximized their social rank. Rather, helpers preferred groups containing larger, more dominant individuals, despite receiving significantly more aggression within these groups, possibly owing to increased protection from predation in such groups. These results suggest a complex decision process in N. pulcher when choosing among groups, dependent not only on familiarity but also on the social and life-history consequences of joining new groups.

scholarly journals KEPUTUSAN KONSUMEN DALAM MEMILIH PERUSAHAAN SEBAGAI DAMPAK DARI KELOMPOK REFERENSI DAN NILAI TERHADAP CITRA PERUSAHAAN ASURANSI UMUM DI PROVINSI DKI JAKARTA

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Ismayudin Yuliyzar
Keyword(s):  
Significant Influence ◽  
Reference Group ◽  
Perceived Value ◽  
Corporate Image ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Determination Coefficient ◽  
General Insurance ◽  
Insurance Product ◽  
Positive Effect

The objectives of this study are: (1) to analyze the effect of perceivedvalue on the company image and its implication to the decision in usinggeneral insurance product (2) to analyze the influence of refractiongroup to the company image and its implication to the decision in usinggeneral insurance product perceived and refresni groups to the companyimage and its implications for the decision in using general insuranceproducts. this research is descriptive and verifikatif. Respondents were235 customers. The results of this study are: (1) Partial reference grouphas a positive effect is not significant to Purchase Decision (2) The valueperceived by customers partially have a positive and significant impacton Corporate Image (3) Reference Group and Value Perceived Customertogether positive and significant to the image of General InsuranceCompany in Jakarta with the value of determination coefficient (R2) of48%. (4) Reference group by partial have positive and significant effectto Purchasing Decision, (5) The value of customer perceived by partiallyhave a positive and significant effect to Purchasing Decision (6)Corporate Image partially have positive and significant influence toPurchase Decision (7) Reference Group , Perceived Value of Customers,and Corporate Image together have a positive and significant effect onPurchasing Decision on General Insurance in DKI Jakarta with value ofcoefficient of determination (R2) equal to 83%.

scholarly journals Impact of Influencers in Consumer Decision Process: The Fashion Industry

2020 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Siti Nurfadila
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Vital Role ◽  
Target Audience ◽  
Fashion Industry ◽  
Consumer Decision ◽  
Consumer Decision Process ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact

The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present   study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.

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